In 1935, founder of modern social psychology Muzafer Sherif performed the earliest and most famous experiment in social proof. First, he placed his subjects in a dark room to look at a dot of light 15 feet away. Then he asked how much the dot of light was moving, even though in reality, the dot wasn’t moving at all.
With billions of monthly active users, YouTube is the world’s biggest video platform. It offers a wider, more targeted audience to advertise to. Advertising using video instead of a static content is also more effective because people love videos.
These are just some of the biggest benefits you can get from advertising on YouTube. So, build your brand and advertise on YouTube! Outlined below are the types of YouTube ads and how you can run successful ads.
YouTube started out as a video sharing platform but has now spawned into one of the most engaging and immersive marketing platforms on the internet.
One way to maximize the marketing benefits YouTube has to offer is by using it as a vessel to improve customer satisfaction.
The dawn of live videos has made it so much easier for brands to engage with users who are curious about their products and services, and gives them a more animated platform to reach out to their audience.
Collaboration is the hottest trends on YouTube today— and for good reasons. YouTube collaboration can be very effective. It works to give you more exposure and, as a result, more YouTube subscribers, increased views and longer watch times. In a social media world where subscribers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try.
So, today, we’re going to give you the top reasons why you should collaborate on YouTube and how you can make your first collaboration happen.
Emotion is a curious thing. It can change the way we think and the decisions we make. It can make us do things that are at best illogical and at worst stupid.
On social media, emotions play a huge role in our online activities and the best marketers understand this. We engage with posts that move our emotions. We comment on, like, and share posts that connect with us emotionally and also because we want to let others know that we found them engaging.
When emotions rule our decisions, we share posts almost compulsively and we often stop at nothing to fulfill that urge. Thus, creating marketing campaigns that speak to the heart is one of the best things you can do to grow your brand. Here’s what you should know.
Social media marketing has evolved tremendously over the years, and what worked a year ago may not be as effective in today’s time.
Today, brands and marketers increasingly focus on engagement — between themselves and their target audience. Live videos are becoming increasingly popular among marketers because they give them an opportunity to connect with their customers and target audience in real time.
The emergence of live videos has sparked a competition among two of the biggest social networking sites on the internet, namely YouTube and Facebook. Soon after YouTube announced that it will be hosting live videos on its platform, Facebook also launched their live stream and video sharing hub to a limited number of users.
Learning as much about live video as possible will help you strengthen your campaigns, now and in the future — not just for YouTube, Facebook, or Twitter, but every other platform to come.
If you still aren’t making video a part of your marketing strategy in 2017, then you definitely have to make it your priority for next year. Video consumption is on the rise and there’s no sign of it slowing down.
This year Facebook launched a video platform, Facebook Watch, to compete with YouTube and share in the growing video audience. With the number of YouTube users climbing to astronomical heights, there’s no reason not to expect even more live video opportunities to emerge.
So, as this year nears its end and we consider new marketing strategies, let’s talk about 5 of the most popular digital video trends that will certainly continue through 2018.
It’s the digital video revolution. People are slowly weaning off traditional TV consumption and embracing video on the net.
So it isn’t surprising that Facebook, after conquering the other social media networks and being dubbed the king of social media, now wants to try its hand at video hosting and sharing, an online realm dominated by YouTube.
Facebook is indeed innovating. It isn’t stealing creators and users from YouTube yet but it will be interesting to watch how things will develop between these two giants and how social media users will react.
For now, let’s take a closer look at Facebook’s new video platform and how it compares to YouTube.
Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.
With all the social media tools out there, choosing the right one for your business can be time-consuming and overwhelming. We’ve made a list of six of our favorite YouTube analytics tools to help you with this, and simply describe how they help. You’ll find what you’re looking for here so that you can start learning from your data and taking advantage of everything that YouTube has to offer.
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2016 was a year when online videos dominated the internet, and 2017 has been no different. It seems platforms like YouTube have everything we could ever ask for, from news to ads and digital media content to pique our every interest.
Individuals and brands can now reach out to millions of viewers worldwide through a single video — which means there’s a lot at stake, potentially. Committing even the slightest mistake on YouTube could easily translate to a disaster of epic proportions.
Viewers of today consume videos far differently than they did five years ago. Today, more people are using YouTube to watch live videos — like the recent solar eclipse — for real-time updates on every subject imaginable.
If you want to rise to the top of YouTube, you need to adapt to new trends and sudden changes in viewer behavior as nimbly as possible.
There’s no telling how YouTube will evolve in the next couple of years. As a brand, it’s your job to keep up with it all. That means learning from the mistakes of others and consistently avoiding the most common pitfalls of success.