Learning how to create a good YouTube video is the first process in starting an online video venture, and it’s something we think should be comfortable and free to learn for everyone. What do you think?
In this article, we’ll solve the underlying issues and provide you with the relevant information you need to make good YouTube videos. From the planning, making to editing, we will discuss all.
1.Plan Your Video
The first step is to understand why you want to create the account.
Your video content falls typically into any of these:
· Education: do you want to teach your audience a skill, idea, or concept?
· Engagement: You want to make something that builds an emotional response from viewers, such as likes, comments, or shares.
· Awareness: You want to identify a problem or get people’s attention
When you understand how the reasons why you are creating a video, it will help you plan effectively well on how to go about it.
This plan should have everything you’ll need to help you create a good YouTube video. You should try to understand your target audience and determine whether you will need to write a script yourself or hire someone to do it.
If you still don’t understand how to plan a video, I advise you to pick up a pen and get an answer to the following questions.
· What is the intent of my video?
· Who is my target audience?
· Do I have a working budget?
· How many people do I need on my team?
· What is the target duration?
· Where will I shoot the video?
· What is the process of the video?
· What will I say in the video?
· Do I need a script?
· If no, what sounds do I want in the video?
· What instruments do I have presently?
· Do I need to edit the video myself or outsource it to professionals?
· Do I need to add any text or images in my video?
All these questions will guide you effectively on how to make good YouTube videos.
2.Prepare Your Equipment
Now you have a plan, the next thing to put in place is to identify the tools you need that will bring your idea to reality.
Depending on the kind of video you want to make, you’re going to need various types of equipment.
The kind of tools you will get depends on your budget.
Here are some essential tools you will need:
· Camera: you can get a normal one of those fancy DSLR or even your smartphone
· Microphone: most preferably external
· Lighting: can be natural or artificial
· Storage: external drives (or enough space on your smartphone)
· Editing software: anyone that works for you
You can get these from any of your friends if you don’t have and can’t afford them for a start.
3.Set the Stage
When you want to make a YouTube video, you need to prepare and “set the stage.”
This implies setting all machinery in proper motions and making the place you want to record the best for the camera.
For example, if you are recording entertainment content, you need to look for the brightest part of the room and create good lighting and attractive background behind you.
4.Prepare yourself to face the Camera
It is not everyone that can withstand the crowd or love the camera. Some people are naturally shy.
If you always have anxiety, stutter, or don’t feel comfortable in front of the camera, you need to be calm as much as you can.
It doesn’t have to turn this way every time; you need to be comfortable around the camera and see your viewers as your loved ones. Imagine speaking over the phone with your college best friend. That is how it is supposed to be.
The best thing you can do is to see the camera like you are speaking directly with one of your audience. It is not a reality show or competition; it is just two matured adults sharing knowledge over the internet.
This implies doing it the same way you will hold a conversation. Maintain eye contact, show passion, smile, and flow with the topic you are treating.
If you can follow these tips, you won’t have a problem staying in front of the camera and churning out amazing content.
5.Start Recording
Now we are here, you have followed all the previous steps to get to this point. It is time to switch on your camera and start recording.
Irrespective of what you are doing, there are some things you need to have in mind.
· Keep recording
No matter what happens while you are recording, you should try as much as possible not to stop the camera. You can always filter or correct your mistakes while you are editing. It will save you from a lot of back and forth and save your time.
· You should be open to mistakes
You should not be scared of making mistakes if you want to discover the creative genius in you. Things you don’t know before can be a blessing in disguise and make you build amazing and stunning YouTube videos.
· Ensure you have fun
You should have enough fun while you are making a YouTube video. Enjoy the growth process, and don’t worry about what you don’t know much. If you take it seriously, you might lose interest over time. So keep it fun-filled as much as you can.
6.Editing Your Work
Now you have finished recording your video; it is time to edit your project and correct all the mistakes you have made.
The editing process always looks like:
· Arrange your scenes the right way
· Align the sound with the motion
· Remove ambiguous footage
· Add introduction or outros
You can also do other stuff, such as adding images or short clips from other videos if you want to bring out the creative side in you.
However, you should follow the list above to get your first YouTube video right.
Editing software and tools may be the most crucial equipment investment you will make if you want to create good YouTube videos. It can change and innovate what you have created for your YouTube channel and turn it professional.
Conclusion
You should have a better view or grasp of the whole, creating good YouTube videos ideas now.
However, the major points are to find an enabling environment with the right lighting to record in. You should also try as much as possible to have fun while recording so you won’t get tired and frustrated.
Editing is essential, and with more time, you will marvel at how creative you can be.
YouTube has been giving wonderful videos till date, all thanks to several video clips coming up every time, and with the continuous tons of musical videos stretching the platform daily. The interesting part is that to know what it feels in maintaining consistent control over the subscribers; you have to be consistent. To know the cool part of YouTube, did you know in reality some niche contents have the capacity of attracting long-lasting subscriber’s base?
Subscribe To These YouTube Channels by Christmas!
Such large subscribers will make your channel a great place for content. But if you don’t know how to go about creating content that can make your page a destination for good videos, then it is time to roll up your sleeve and learn some intricate of it. However, in this article, we will be talking about the best YouTube channels that you can subscribe to and have real value for your time. These are some compiled lists and their statistics for knowledge of user subscribers. These channels consist of in-house channels or professional. YouTube game channel “PewDiePie” is a top spot in the overall YouTube statistics of subscribers presently with approximately multi-millions of heavy subscribers around the world.
1.PewDiePie – 101.55 million Subscribers
PewDiePie is the largest channel with the subscribers’ base. As we know controversy sells, the reason why there is less likelihood of anyone familiar with YouTube not knowing much about Felix Kjellberg, knotty self-acclaimed Swedish king of YouTube platform. Kjellberg loves making Vlogs and reviewing meme of all sorts, not only that, he is controversial and has manic superiority. He got his popularity in various times for consistently make use of anti-Semitic video, racial slurs content, promoting the activities of Nazis, and a complete lot of other social misconduct portraying him of being celebrated someone with the celebrity status. The interesting thing is he enjoys a lot of supporters from his link minded supporters that probably propelled for him getting loads of subscribers. YouTube has canceled some of his hateful series.
2. Dude perfect – 44.8 million Subscribers
The Dude perfect page is the second-largest YouTube channel. It has endless entertainment channels for its subscribers’ reason fans keep going there to watching the nerve-calming video. It started in the year 2009 with just a camera and a sandwich. The channel has loads of motivational content that lift the spirit. Ever since its creation, there is jaw-cracking content and several messages of faith for users. Tyler Toney & the band of Texas have begun using the channel to impact peoples’ lives with a great devoted message.
3.Hola Soy German – 39.68 million Subscribers
Garamendi’s productivity on his unique channel that does not involve gaming has waned over time, but his achievement on his platform has earned him greatness. He is involved in book sell, campaigns in Greenpeace by playing in a band. He is almost everywhere on YouTube doing wonders for himself.
4. Andersson Nuns – 36.57 million Subscribers
What to know about this Nuns- It is the most beloved and shirtless YouTuber ever came out of Brazil, the 24-year old keeps his viewers impressed with the consistent video stream. No matter how you are, the video will attract you to the page.
5. Juega German – 36.23 million Subscribers
What to know about Juega German: The video games’ page is not just only about video gaming alone there several things to learn in the channel. The 29-year-old YouTube influencer is very lively and fined him discussing new topics by exploring the Internet on a daily.
Some other YouTube channel interesting also finds below:
elrubius OMG- 35.61 million Subscribers
Rubén Doblas the owner of the channel is majorly about video streaming, surprising contents, and gameplay videos. The Spanish man often drops a special interview and Chat roulette adventure into his YouTube channel feed.
Felipe Neto- 34 million Subscribers
Felipe is in a couple of ways an epitome in the YouTube silly fame race. He is a Brazilian blogger who always reacts to all kinds of news like the cultural event, gossip of celebrity, and upload funny comedy videos. He usually talks on the camera for at 60 frames per second just like a joke, but the interesting part is 27 million subscribers love it. No one can have a say to his YouTube stardom.
Fernanfloo – 33.62 million Subscribers
Fernando is a cool gamer who is popular for his weird remarks and love of indie titles. He hails from El Salvador; he is a 26-year-old who loves the green color and enjoys giving his fans the best of videos to talk about.
Kids Diana Show – 33.37 million Subscribers
Kids Diana is a channel for kids video and viewing of several kiddies contents, it is known for uploading several plays with a various selection of the latest new toys for kids on YouTube, because, for whatsoever reason, most kids cannot get adequate pleasure by watching other kids playing with toys they want without having theirs. This birthed the popularity of Kids Diana’s Show that mostly relies on the name of Diana.
Like Nastya Vlog- 31.55 million Subscribers
Like her counterpart Nikia & Vlad, Nastya is a good destination for fictional stories videos. Nasty is a Florida-Russia based YouTube influencer who creates various video content for kids and teenagers. The majority of her videos preached about creative adventure scenes. Some of her videos collaborate with her dad, and they make great video through perfect making and scripted adventurous stories that are inspired by fairy tales and nursery rhymes.
Vanoss Gaming- 24.82 million Subscribers
The channel is owned by Evan Fong and has been in existence since the year 2011. The channel is all about gaming video most times with adventurous features. Vanoss is a Canadian YouTube enthusiast who loves putting mind-blowing action gaming videos online. He and his friends have flair for playing several action games like Grand Theft Auto, Garry’s Mod and Call of Duty.
YouTube has created a medium for users to gain visibility and popularity online. Even though most users believe this platform is dedicated to movies, watching music videos, and tutorials, this platform can do more than that. For most E-commerce store owners, A YouTube channel holds a lot of advantages that can help your brand grow.
Since just a few E-commerce owners know how to use this tool to their advantage, putting all the tips mentioned here into practice will no doubt take you ahead of competitors. Below are tips to help you promote your E-commerce business on YouTube.
Optimize Your YouTube Channel
If you want to drive more sales using video marketing, you will need to create a YouTube channel for your business. Fortunately, there are several tutorials on how to create a YouTube channel, so you shouldn’t have any problem doing so.
Secondly, ensure the channel is optimized as you would do to your blog posts. For Instance, look to use tags and add a description that tells your audience what the content is all about beforehand. Once your channel is launched, you will need to start creating videos and uploading them immediately. Keep in mind that you should be consistent with how you upload.
You can create a schedule on how frequently you want to post. This could be done once or even twice a week, depending on the amount of time you can spare. The more you post, the more your popularity increases.
If you’re just launching, it’s important to post more often if you want to keep people attracted to your channel. Once someone finds your channel through the search bar, they want to consume as much content you have available, and if the contents are valuable, getting subscribers will be quite easy.
Decide On Your Video Format
Before uploading a video, there are few things to consider. You need to take time to figure out the kind of video you want to post. Meaning you need to define your objective, goals, and how to achieve them. You should start by introducing your company and explaining your content to your audience. This shouldn’t be complicated, and neither should it take long. Ensure the content is engaging and appealing to your audience.
The followings are the guidelines to help you decide how to structure your video.
User guidelines– this video should center around how to use a product, that’s if you’ve gotten complain from past users about how complicated the product is. You can make the video practical by actually showing them how to use it rather than talking at length in front of a camera.
Manufacturing process: while most producers prefer to keep these details private. Divulging this to your audience builds trust. Take some minutes from your busy schedule to show your audience around your company, show them how the product was manufactured, the brains behind the production process as well as where the product was put together. This satisfies people’s curiosity about the product.
Company’s History– this video is good for those just getting started. Take advantage of this to tell your audience how the company was founded and the inspiration behind it. For new product in the market, take videos of testimonials from Customers as this will make it more comfortable for customers to relate with you and your brand.
Start A Contest
Most E-commerce owners opt for contests rather than posting a video about their company. While this is a helpful strategy considering people’s appeal for freebies, if not properly executed, it could create a negative footprint on your business.
Most Contests are aimed at creating short videos around the product being promoted. Reward the user with the best video with a gift or voucher that matches their efforts. Most times, this strategy may not work well for beginners, but if you manage to record a significant amount of engagement, consider yourself lucky.
Promote Your Product
Just Like on Facebook and Google, you can also promote your products on YouTube. Paid ads can be a quick way for you to make more sales in no time. You need to be careful and must have carried out enough research before going for this. YouTube paid ads are quite expensive and may not be favorable if you’re on a budget.
Here’s a swift guide on how to make YouTube Ads.
When it comes to creating YouTube Ads, there are three things you need to pay attention to video format, targeting, and Ad objective. This shouldn’t be strange to those already familiar with Google and Facebook ads, but you may notice slight differences.
For now, YouTube offers ads in two formats: Search Ads and Instream Ads.
If you opt for search ads, you will be charged less, but your options will be limited in terms of the visuals you’re allowed to use. Instream Ads give more options and are usually displayed when a user is streaming content making it more likely for them to be clicked. In reality, people skip in-stream ads as viewers hate any form of distraction when watching a video.
Use Video Testimonials
When buyers see past Customers saying good things about your product, they’re encouraged to buy from you. They feel more confident, which makes buyers trust you. Rather than using pictures, testimonials in video format are easy to believe and generates more engagement.
While most customers won’t post a testimonial unless you ask, consider requesting a short video testimonial if you received any praise about your product from a previous buyer.
After getting a few Testimonials, add them to your website; however, if the testimonial is about your online store, add it to your home page, but if it is about your product, add it to the product page.
Conclusion
Creating a YouTube channel is a step in the right direction for promoting your product. Further, ensure your channel is optimized and do the same on your website. Keep your customers engaged by posting videos frequently.
Youtube is a worldwide platform for videos concerning anything you would want to know. It is now the search engine next to Google. Nowadays, you can earn money by producing and posting videos on YouTube, but it would be a challenge for you to gain views as numerous people do the same.
You need to have 1000 subscribers and a total of 4000 hours of videos watched within one year, for you to be able to earn money using YouTube.
To gain more views, your content alone is not enough, you should think of other methods to achieve your goal. And, that is what we will talk about. We have a total of 14 ways on how to get more views. Let’s get started!
1. Usage of Intro And Outro videos
What is an Intro and Outro video? Intro video is a 10second clip that runs at the start of the video. It should showcase what is the video all about. While the Outro video is a clip at the end of your video which you use to request likes and subscriptions from your audience.
Having both as part of your video will greatly boost potential viewers or even subscribers.
2. Making a Good Video Title
Always make your title “Catchy” to gain the attention of viewers, it is essential to have a good title. You need to utilize keywords and include it in your title, in that way, it will rank up your video to make your video more searchable.
Be mindful to consider these tips for creating a good title:
Use Keywords
Make it Straight to the point
Make it alluring
Provide the current year of the video
Using Case
Utilize Power Words such as Smart, Best
Use Emotional Words such as Lovely, Sensual
3. Video Tagging
Video Tags are the next essential thing in a video. The purpose of these tags is to be able to make your video be searched in the first 50 searches on YouTube.
When making tags, you may take advantage of using the maximum amount of 500 keywords in a video. If you can exercise on putting even 5 to 10 keywords, it would help your video to be seen frequently.
These aware of these tips for video tags:
Use of Main Keywords
Use Various Keywords
Use Unique Keywords
Use tags applied in other high-ranked videos
Always put your brand name in all of your videos
4. Interview Influencers In Your Niche
Making an interview with a famous personality that is related to your niche will boost your views remarkably. It is beneficial for you and a great way to promote your channel.
5. Providing a series of Good Thumbnail
In the form of the videos presented by YouTube, the thumbnail is the most essential part. It is what a potential viewer looks to find what is in the video.
Here is what you need to know when choosing a thumbnail:
Choose a picture with a resolution of 1280 x 720
The picture needs to be under 2 MB
Use the format of JPG, GIF, BMP and or, PNG
Consider an aspect ratio of 16:9
6. Using Call To Action
Call to Action is when you request the viewers to like or subscribe to your channel and even share your video for those who they think needs it.
It is an effective way to increase potential followers on social media.
7. Creating a Playlist
Creating numerous playlists and putting your videos on other various playlists will dramatically enhance your views.
These tips would help you with creating a playlist:
Make a creative title of the playlist
Make an elaborate description and input keywords
Upload identical videos in one playlist
Put a video under many playlists
8. Get your Channel Featured
This method may bring home the bacon for increasing the viewers and subscribers.
With this method, you need to have a contact or you may contact a celebrity or a famous YouTuber and make them place the link of your channel under the featured channel. This would surely make your potential viewers and subscribers skyrocket.
To achieve this, you can either ask a friend or pay an amount for the famous YouTuber. Keep in mind that the person you are aiming needs to have the same niche as you are because it would be advantageous.
9. Collaboration with Other YouTubers
It is a smart move to team up with other YouTubers, you may combine each of your viewers to have potential viewers. This is a favorable situation for both of you.
10. Using Google AdWords
This is a paid platform but it grants more views for you. If you are going to use this method, make sure that the content and quality of your videos are very informative and pleasing.
11. Create a YouTube Community
This is an easy step to also garner views for your videos. All you need to do is to locate and click the +icon to create a post on the YouTube Web or App.
After that, type the message you want to convey and link your video that you want to be promoted. Adding images or polls would make the community more lively. The community may also leave a like or post a comment which can help bigtime for communication between you and your audience.
12. Learning from YouTube’s Creator Academy
YouTube is not all about uploading videos, there are more than meets the eye. You may want to learn what can you do more on YouTube.
By using YouTube’s Creator Academy, you may learn new techniques and hacks to be savvier using YouTube.
13. Utilize Social Media Channels
Make sure to promote your channel and video to Social Media Platforms such as:
Facebook
Instagram
Twitter
Pinterest
In this way, you have a better opportunity in sharing your videos and gaining more audiences outside of YouTube. Share your videos frequently.
You can also use “Hashtags” so that it may add chances in making your video be discovered.
14. Blog about your YouTube Channel
Do not forget to make a blog about your YouTube videos. With this, you can earn money both ways, through blogging and vlogging.
I hope this can help you achieve your goals as a YouTuber. There are certain ways to promote your videos on YouTube, these are only some of the techniques you may use to help you gather more views.
YouTube video contents are all over the place. YouTube is not going on extinction, no matter what. The popularity of Facebook Live features cannot subdue YouTube. The potency of Instagrams’ videos is not bringing down, and not even Snapchat features; because YouTube is a world on its own. Truth is the gold mine of YouTube is yet untapped, and its popularity is, however, to come. Many YouTube creators have leveraged on YouTube to make fortunes for themselves with optimization. PewDiePie, according to the report, was said to have an estimated net worth of $70 million due to its searches and visibility on the platform. Just like Google, one of the easiest ways to be visible on YouTube is how optimized you are for visibility.
Most people have spent tons of dollars and time for optimization on YouTube, but they are not getting the powerful hacks that unlock the visibility drive that helps them having high revenue in the right proportion.
The truth is YouTube is not out of vogue. It is not bad for visibility, but the way you go about it matters. The platform is one of the best media for all kinds of search engine optimization, and you too can leverage using it for your growth.
The best way for visibility is to include a thorough and self-explanatory video description that looks simple. The reason we put it first is that this aspect is the most important. Neglecting this will lead to no result, and you will be missing out on the foundation. The truth is that the more comprehensive and more extended your content description is, the better your video will be ranking high.
Here is why your video needs a long description, the contextual usage of keywords. Contextual keyword use is the central point of all searches on both YouTube and Google. This is a straightforward concept here because you are not only ranking for a long-tailed keyword. You are doing all at once because you will have to rank for various keywords that are search-related, that does or doesn’t include the precise keyword phrase you’re optimizing for. This is why the more extended the description; the more you are getting visibility on searches.
The fact is that YouTube has hosts of user-generated content, and YouTube is most times tagged as a social media platform for this reason. A well-written and long video description are like organic traffic, which can help give you some boost and gain more fans.
2. By carefully selecting the most friendly keywords to use
YouTube contents are highly searchable via Google; it is a point of responsibility to optimize significantly for the world’s commonly used search engines. For the record, YouTube is second below Google when it comes to search engines and as the globally used online search engine visibility. Search engine optimization has a way of optimizing your YouTube content for Google, and YouTube searches through the long-tail keywords search. The cool way in determining whether a keyword will work best across both search engines is to use a generally used phrase in your niche that your audience can relate with.
3. Using the video embedding and share button often
According to a report, about 70 percent of all search results from Google in the year 2012 has a video. This is why making use of video SEO for your contextual keywords. The sweet thing here is that YouTube has video hence making your search easy. It is cool when you have your video visibly on search engines. Video sharing and embedding options are in the default options. You need not have to do anything extraordinary for your video except you want to refine the choice based on your unique way.
The more you have your links on chat rooms, forums, websites, and other social platforms to your YouTube video, the better your visibility. This is the essential SEO backlinking that is applied to your video. By adding your content to forums and blogs enhances your user’s engagement in various aspects. This is because fans love streaming videos online, and this is exactly what is will drive your video’s traffic organically on search engines.
4. Build themed playlists for viewers
When adding to the already discussed ways of using videos to improve visibility, another best option is by using useful playlists (video lists). Because it grows your channel engagement, time, and other vital metrics that will enhance your Return on Investments, when you have a playlist, you will see a variety of different old videos in it and still streaming new video in one folder. You can steer through the playlist in a way that doesn’t affect another video. This playlists template offers a unified channel experience for your fans such can give a more excellent conversion than just creating videos. For the fact, the Spotify leverage on curated playlists and built its brand of $10 billion worth because of YouTube.
5. Watch your metrics, and grow your subscribers
When you have subscribers on your page, it is just like you’ve got long-lasting assets. For, companies, brands, and businesses on the YouTube platform, they make use of unique critical metrics in monitoring their video content campaign success. The subscribers are the ones that enhance the video views that are likely increasing your AdSense revenue. Each time your video content rank high on YouTube’s search, the click rate of your viewers, and bounce rates of those leaving after watching just content are the leading content marketing metric measurements success. Phil Defranco built a whooping sum of USD 1 million with his over 6 million subscribers YouTube. By informing viewers to opt-in to your channel can swiftly help build viewers base for your videos and enhance YouTube optimization.
Came from humble beginnings, Brian Goulet, the owner of “The Goulet Pen Co.” made his vision to life when he and his wife decided to make a name for themselves. They launched the company in 2008, and since then, they are known to be the biggest online fountain pen sellers in the United States.
And what do you think was the key to their success? The answer is YouTube. The company’s YouTube channel now has 110k subscribers, over 1,500 videos and garnered 25 million views.
How can YouTube contribute to a small business? In the experience of Goulet, he said that YouTube is the most efficient tool for brand awareness. The videos helped them a lot with brand-building. YouTube made them a household name for fountain pens, that when people wanted to have a fountain pen, they go straight to their website.
In terms of launching your business on YouTube, you may want to follow the steps of how Goulet launched his brand on YouTube.
Step #1
Find your Niche
In the year 2008, Goulet realized that most fountain pen retailer sells its product in physical stores. This gave him an idea to be an online retailer. He thinks that it is a new perspective to be an online retailer and they can even tend the needs of the customer better.
Goulet’s advice is to seek what your community needs but doesn’t have. He also noted to research your topic carefully. Read, read and read, blogs and forums which can give you the information you can use soon. Keep in mind that read topics that can be connected to your niche.
Always engage conversation, and be able to connect and correct what the potential customer or the customers need. Use forums like Reddit to be a platform of conversation.
Find “hashtags” words on all of the online platforms you may think of to help further your reach of the audience.
Follow prominent influencers who you can communicate and make comments on their posts.
When making content, get all the information you can use to help solve the problem of a person. Exhaust all efforts to gain answers to the inquiries of the public. With this, you may gain the trust of the public, make your brand be known, and help you know what you are talking about.
Also, be mindful that communication is the key to success. You will need to have an organic communication to share and systematize information that can be a help to your business.
Choose your Platform
What is the most efficient platform to amp up your audience and target market? Social Media. And here are some of the platforms that are best to focus on promoting your business:
When it comes to the most effective platform for the combination of “how-to” and entertainment, this is the place to be. This platform is used by vloggers and video influencers for sponsorships or advertising of products. This would be a great opportunity for business owners to promote their brand.
Instagram
A platform that uses pictures to promote a product of any lifestyle. Whether it is from health, beauty products, or clothing, this is the platform that can be your stage.
Facebook
Almost everybody in the world uses Facebook to get engaged with other people or be used for running and promoting business. It is also a stepping stone for small businesses to go further. Your business will prosper, with the help of Facebook.
Twitter
Anything happening in real-time is the platform that is being maximized. So maximize Twitter in promoting updates of your business every time.
Pinterest
Another platform like Instagram that uses visuals. This social media platform is also a great way to promote any kind of legal and creative businesses.
Snapchat
A social media platform that is outstanding for fashion, pop cultures and can even be the communicating grounds with your fans and customers.
Identify your Video style
Goulet’s attack is being an educational video. He teaches people what to know about pens and how to utilize them. He also does Q&As on different platforms to gather inquiries from the public, after that, he creates videos answering those queries. Combining visual and educational will get you a follower.
Goulet also uses fewer visuals and showing more of personality in his videos.
Communicate!
Connect with your audience by replying to the comments of your viewers. One thing that can help your business to prosper is to have an interaction with your audience. Even if those comments are negative, Goulet’s advice is to listen and be human. He also said that when someone is upset, do apologize and if the audience has suggestions, be thankful and learn more about the suggestion. Imagine you are talking in front of each other.
Step #2
Making Impactful Videos
Once you have settled the plan, you may now start making your videos. Start from making a storyboard, shoot and edit your videos. Here are some insights from Mr.Goulet about making videos.
Go! Start!
If you wanted it badly, then go! Do not just talk about it, make it happen! With technology nowadays, you can do everything with a smartphone.
These are some of the basic principles to follow in terms of lighting and audio:
Natural light is the best lighting for your background
Do not put a light behind you. This would make your face darker.
Avoid noisy background or echoes for better audio quality.
A Done Something is Better than a Perfect Nothing
Nobody is an expert from the start. So when creating videos on YouTube, it is okay to be unaware of some things. Do experiments and practice to hone your skills and figure out how will you make your own identity for your video.
It is also easy to edit, edit and edit your videos time after time until it gives you the satisfaction, but it will only be you who will know the difference. You can just make it an 80% good enough and then upload it.
Entering the Technical World of YouTube
Prepare the essential things when uploading a video. Always have a great title, a lot of tags, and some picturesque thumbnails. This would be a great help to make your video entice audiences.
Be True, Be You
One great way to have a good video is to be yourself. Do not mimic any kind of personality. Remember, you are the star and nobody else. Do not force something you are not. The important thing is just to be who you are.
Step #3
Time is of the Essence
It is not easy to run a business, better yet a company. You need to exert effort and precious time to continue to be an expert with business and videos. Mr.Goulet found a way to maximize his time and effort efficiently.
Hire a Videographer
Everybody starts at the bottom. Mr.Goulet started with a little equipment and a MacBook that he uses with other business stuff. Hiring an intern that can help you start will be a good thing. Then eventually hire a full-time to help you prepare, create and edit your videos.
Learn to Show Up in a Video when Only Needed
You don’t have to be the center of attention in all of your videos. You only need to choose areas that you would be a big help. Learn to know your limits, having a team will bring you a good video. remember, teamwork makes the dream work!
CONCLUSION
Always exert time and effort, patience is needed as your business grows gradually. Learn, Learn and Learn. There is always room for improvement, keep in mind that every day we learn new things. And lastly, keep motivating yourself and persevere until you reach success.
A Step by Step Method to Attain Greater Amount of Viewership and Engagement on your Videos!
If you are using videos for online marketing for your business and finding a better way to garner more views than you expected, this is the right place to be. And if you are not into videos, you may want to change your mind after reading this.
YouTube is like a gravy train that the vast majority aren’t taking advantage of or possibly not as viable as they can be. The majority of individuals are basically making incorrect actions and unable to get the outcome that a video can give your business.
One of the people who is certainly doing it right is, Derral Eves, with more than 500k subs, and having 34 Billion views and counting that he’s straightforwardly responsible for.
Most importantly, videos can draw in individuals on a more profound level than you can carry out with some other medium. Furthermore, as you’ll discover soon, there’s an immense craving for video on the web. Individuals are getting ravening for this kind of content.
In this talk with Derral Eves you’ll discover…
Ways to assemble the messages of your video in a profoundly compelling manner.
The best method to make videos that reverberate with your group of spectators.
The mood for the content of the video that maintains your crowd exceptionally locked in
How precisely to employ everything for your next video.
Derral Eves assembled a methodology for the content. One that bodes well for our particular needs. Regardless of whether it’s LIVE video, previously posted, evergreen, it doesn’t make a difference!
But before we dive into the details. Let’s have a brief introduction to Derral Eves.
He was responsible for 34 Billion views regarding Marketing Videos. He has a channel that is leading on videos of “How-To” on YouTube. He started in 2005 and now has a corporation that concentrates on the development of audiences, growth, and monetize YouTube videos & other paid media systems.
A portion of his greatest customers includes prominent brands like Red Bull, Amazon, ESPN, Volkswagen, Google, Adobe, and YouTube.
WHY ARE YOU REQUIRED TO LEARN FROM DERRAL EVES?
He is YouTube Certified
He has 5 Certifications by Adwords
He is a Certified Google Analyst
He earned more than 20 gold YouTube plaques
Lastly, He has almost reached 20 Billion views on Facebook
BUT WAIT! THERE’S MORE!
Have you ever encountered the “squatty potty” commercial or otherwise known as unicorn poop? Derral Eves and Harmon Brothers were responsible for that video that garnered an approximate $45 Million of income within a year.
I think he knows what he is gonna talk about!
Consider Using Online Video
Are you planning or taking into account to push ahead to creating a business in the absence of the help of videos? Possibly on the grounds that you dread being on a video, or it needs a lot of work, or simply can’t do it?
Derral has an extraordinary inquiry for you. What is the largest program watched in the U.S. consistently?
Is it The Grammys? Oscars? Super Bowl? The answer is:
It’s really the Super Bowl’s Halftime show. This bit of the greatest round of the year acquires a larger number of people viewing it than everything else EACH and EVERY YEAR!
DID YOU KNOW?
More than 80 million Americans watch more than 2 billion videos each day. Imagine that the views of the Super Bowl Halftime are multiplied by 40, look at the number of the total of views the Super Bowl garners.
Forbes Magazine states that:
Whenever there is a written and a video regarding a content, 68% of the people would choose to watch than reading
More than 70% of individuals are bound to purchase an item online subsequent to watch the video
An approximate of 80% of individuals can remember a video promotion they’ve seen in the previous 30 days
So, Why do you need to use a Video Marketing Strategy?
Here are some reasons:
Videos are claimed to be more than 80% of all web traffic
Adding videos to Emails can boost rates of click-through by more than 200%
About 90% of customers state that videos helped them in decision-making
The mobile usage continues to grow every year
Inserting videos in greetings can increase conversion rates by 90%
THE POINT IS, VIDEO IS A REQUIREMENT
In any event in the event that you would prefer not to be totally left behind by the individuals who utilize video, it’s obligatory.
It basically must add video marketing in your armory. Online videos are totally changing the manner in which we find information by means of the web, and increasingly more it’s getting difficult to keep away from.
For what reason would you keep away from that monstrous amount of audience at any rate?
STRATEGY ON MARKETING A VIDEO
A must ask 8 questions before getting started with the Content wish to Make
So since you know why should you begin utilizing marketing videos to develop your business, how about we discuss how to make it successfully!
Derral Eves states perhaps the greatest slip-up that individuals make isn’t thinking about the objective behind the video they are making before getting the video to record. Preparedness is critical in the event that you need to make this viably.
The more readiness and arranging, the better you obey methods, the greater improvement the content you’ll make. Content that draws in with individuals and makes them make a move implies you acquire leads and deals!
Questions to ask before making videos:
1st Question: For what reason Are you Making the Content?
You should be explicit about the reason for the video you’re going to make. Besides, every video ought to have its own particular reason.
4 Reasons for Content Online
Build Awareness
Impact Consideration because videos are the most dominant approach to influence somebody to think about a choice
Driving Online Sales or even Offline
Developing Loyalty, meaning reconnecting with your locale, and contacting them such that makes them stay inspired by what you’re really doing.
You’re continually tending to be categorized as one of these reasons with your content. Also, you should learn which you’ll be utilizing for every particular video, before even considering hitting the record.
2nd Question: Who Are You Competing With?
The expert Derral Eves holds a fascinating interpretation of rivalry. He states that you ought to pose the inquiry: “Should they be considered my rivals?”
This may be not quite the same as what you’ve heard by other people who need you to simply get out and beat the tar off your opposition. This is on the grounds that in Derral Eves’ perspective, we dwell in a universe of a joint effort.
Thinking along these lines, you understand that specific individuals have abilities and resources they can utilize, and teaming up rather than simply contending can be gainful to everybody!
3rd Question: Who Are you Targeting to Get in Contact?
Realizing your group of spectators is the way into ALL great marketing and creating content.
Who’s the person that you’re attempting to contact? Derral Eves has an intriguing and clearly compelling route. He essentially considers somebody that he knew, and inquire if they would draw in with his content?
Basically he’s utilizing individuals he is acquainted with as his icon.
For example, if he’s cooperating with a customer who has a group of people or teenagers, he’ll use his own children to perceive how they respond to the video content that he makes videos around.
At that point, he knew other youngsters who will undoubtedly like it as well!
4th Question: Who are your Main Audience and Your Demographic Target?
When you acknowledge who are you attempting to reach, at that point you show signs of better thought of who will your main crowd be? You have both the main crowd and main watcher, so you’ll need to give close consideration to find out what are the similarities between the two are.
5th Question: What is the value your customers can profit from your Content?
Here’s where things become real with the videos. Comprehend the idea of marketing, at that point you realize that if you upload video content that has no worth, you’re just wasting time.
The Value of the video is the thing that makes attraction, where individuals consider you to be the expert they’ve been searching for. When there is no value, it implies individuals proceed onward to your rival’s videos, until the viewers discover somebody who is providing them the value they needed.
3 Simple Ways to have Valued for your Viewers
These are the necessary things your content needed to accomplish for your group of spectators?
Inspire
Educate
Entertain
These are the main ways that somebody can find value in the content of your videos!
You should be unmistakable in making content that tackles on all or some of those three ways as could be expected. Ensure your content to be significant, and in the event that you can encourage one individual to dial in, at that point you can discover the same spectators, and that is the way things develop.
Since when somebody discovers value, they are bound to share! Furthermore, obviously that is the thing that you need, and that is the manner by which things turn into an internet sensation!
6th Question: What Is the Main Message and Content Tone of your Video?
Informing and tonality are ways of having your content to a degree of genuine commitment. As it were, it’s what will make the watcher to really watch the entire video! Simply realize that an inappropriate tone could divert from the message, and may result in them to click away.
7th Question: How Are you Planning to Maximize the reach of your Content?
The content of your video must come close to the web platform you’re on. It is known that YouTube is the pinnacle of video contents, it still may not be the top spot to discover and draw in with your crowd.
They might be on social media like Facebook, Instagram, and Twitter. Obviously you need the greatest reach conceivable, so you would prefer not to disregard YouTube. In any case, you might need to build your principal focus on another stage before all else. Everything relies upon your niche and the group of spectators.
8th Question: What Resembles Success?
You should have an objective at the top of the priority list when it comes to your videos, to decide whether the video was an achievement.
Well, real achievement means getting individuals to purchase your item, or joining business opportunities. Your video may not reach them right away, however ought to be the preliminary to make that bound to occur not far off.
This implies you need to think about different parts of your channel. For example, in case you’re building links from your videos, however, aren’t getting purchasers once individuals come across to your webpage, at that point you should augment your site, your greeting page, email campaigns and so forth.
The 6 C’s You need in having Successful Marketing Videos
For more than 13 years of making videos on YouTube for the absolute greatest organizations on the planet, Derral has concocted a simple method to typically make a fruitful video promoting the system.
Following these 6 C’s will make it simpler for you to copy accomplishment again and again with video advertising, much the same as it has for Derral Eves and his understudies.
The 6 C’s Are as Follows:
Content
Connection
Consistency
Community
Call to Action
Collaboration
Quality written content is the final deciding factor. Always remember to create content that is stunning and doesn’t suck.
The Method of Creating Videos
Segment #1: Hook “The Initial Few Seconds of the Video”
“Hook” is actually what it seems like. It’s where you rapidly catch their eye, lure them, and make them move beside and wanting to listen more.
If they’re locked in, in the initial 5 seconds, at that point they’ll, for the most part, remain for 32 additional seconds.
Your hook line may be as basic as expressing your point.
“Today I’m demonstrating how to…”
This ought to be kept brief, and attempting to produce it any more drawn out could get viewers to leave.
Segment #2: Intro and Set-Up “25 Seconds following the Hook”
When you’ve caught their eye, Intro and Set-Up basically prepare them for what will occur in the video. For what reason would it be advisable for them to stay any more? What are they going to receive in return? Will they learn something from it?
In the event that you make them continuously watching the introduction and set up, they will remain for an additional 60 seconds.
Segment #3: Marking Brand “Next Couple of Seconds after Intro and Set-Up”
It needs to be short and basic here. A picture or a slogan, a thing that makes you be remembered so viewers consider you each and every time. Give it 3 to 4 seconds max on this to the extent time goes.
An incredible sample of this is in the event that you consider NBC. NBC got three rings and when you hear it, you are aware it’s NBC!
Segment #4: The Re-Engaging “Next 45 Seconds after Branding”
Now you have them locked in, they will have knowledge of what they will discover, and now you have your image in there. Presently you need to simply rapidly reconnect because attention spans come in quick.
Provide them somewhat more insight regarding precisely what your video is all about, possibly state a major point you’ll make, and demonstrate to them what they’ll achieve from viewing it. You’re basically pulling them back in by demonstrating them more advantages they’re going to get.
Extremely basic and takes out two targets with one shot. It reconnects them on the video and connects them to the community you created.
Given the chance that you get them through the Re-Engagement, they’ll practically complete your whole video, but it still depends on the duration. This is on the grounds that you’ve worked admirably at making some development.
Segment #5: Content (Time is subject to change)
It’s an ideal opportunity to provide them what you discussed from the start of the video. This is the place you bring value, establish credibility and trust with the watcher.
To what extent should the content bit be? You should just know your group of spectators. This varies upon the value you’re including, and relying upon your association with your group of spectators.
Remember that individuals lose enthusiasm in a span of 1 and a half minutes. So every minute you’ll need to rapidly reconnect to keep focus.
Here’s a tip, Jot down and keep before you precisely what you’ll be talking about to maintain the order of topics. Provide them what they sought for, and come to the heart of the matter. This would be the most significant with watchers, who are not aware of how you get things done.
Segment #6: Wrapping Up “Needs to be super Short”
Attempt to reconnect rapidly. Now, individuals realize that you’re wrapping it up, thus you proceed to the following part as fast as would be prudent.
Segment #7: Connect with Viewer
It is the place you need to get their attention, so they won’t click away. They realize you’re nearly done, yet you need to make them to your call to take action.
Segment #8: The Verbal Call-to-Action
In this segment, the creator should instruct the viewers, or they will do nothing. This where you instruct them to buy in, to visit the website in the depiction, or whatever activity you need them to get.
By utilizing content seen on screen, however verbally guiding them next.
Segment #9: The Closer “The Catch Phrase”
The closer needs to be quick, and simply some leaving words that you shrivel say every time or some catchphrase that you may utilize. An example is “Don’t Forget to smile” or “Stay Hydrated”
You may also choose or create your own. Be unique!
So let’s wrap this up. This is the method of creating videos, with a demonstrated breakdown, planned explicitly on the sort of content that was ought to put out there to garner the most preferred outcome.
One thing that remains constant is change. It is evident that everything changes over time, whether noticeable or not. Human beings have perfected the art of development, of course, with the help of machines, so much that things could change overnight. Let us call it transformation. If there is one niche field that has experienced the power of change, it is the film industry. Actors and actresses, producers, managers, and the way they do their thing has had one major time shift that we may not even begin to compare the past and the present in this noble industry.
Think of 1930, and think of what it meant to be a film star then. Think of how the stars then, were treated with extremely high levels of respect and adoration, and how they live on even after years of reigning in the industry. At this point, we want to blame it all on technology, because it is around it that everything is revolved.
The stardom in the film industry was perfect in the past years, built on firm stands and morals, which were paramount in maintaining the public image and status of a star. Back then, things were real and genuine, natural to the core, with the beauty beheld by every onlooker. If you want to feel the point, please watch a movie or two from the Barbara Stanwyck collections; it is all locked away there.
Manual versus Technology
We do not want to make the 1930s stardom seem backward. That is why we are calling it natural and authentic. There were no exaggerations in make-up, dressing, accent, or even presentation. Everything was beautifully exotic. Some movies still carry this mantle by producing films that feature the past times and everything’ and oh, they are catchy.
Then there came the age of change, progress, growth, and technology. Influenced by technology in all its aspects; acting, producing, and even presentation. This is the age that is propelled by machines that have been sophisticated overtime to perfect everything that goes through them. And this is the age we are watching in today’s films across the world. This is the age that makes the past of the film industry to look so cliché, manual, and backward. But wait; is that even the case really?
You will be surprised at how much you do not know about today’s film industry. It has become so crowded with stars, some of whom are born overnight and some who do not even need to go to acting schools. Some are becoming stars because of their families and backgrounds, and some are becoming celebrities because of their looks!
Do you want to know how it all happens? Here comes. We are living in a world that is ruled by social media. Over the recent past, numerous social media platforms have been created and modified to offer nothing but the best. However, the ‘best’ aspect is what brings around some controversial approaches. Look at Instagram, for example. If you can have more than five million followers, millions of likes, and comments to your posts, you are already a celebrity. And the film industry does not waste time in trying to win over social media celebrities to their shows because then, they come in with their followers and end up promoting their content and driving traffic to them. With or without substance, if you have social media dominance, you can become a star today.
Take an example of the famous ‘Next Level’ movie, one of today’s representations of the film industry that is trending for all the wrong reasons. The movie is made of young actors and actresses, most of whom were celebrities even before the movie. They pride in their millions of followers on social media platforms, and the young generation is taking after them already; admiring them and making them their mentors and stars.
One of the famous movie critics was recently quoted to be criticizing today’s film stars and generation in general. He recalled having his kids reeling off social media and Youtube celebrity names, some of which he had never heard before, while he and his wife sang along with names of famous athletes and artists! That is how far we are with the difference between the 1930s film industry and today’s social media celebrities’ craze.
Please Note: Today’s film industry is not only full of terrible actors and actresses; it is also producing movies and films that are not interesting in the right ways. Technology has taken over, and now the stars are born and are as modern as they come. If you have a great body, you can become a film star overnight because people will follow you around for the looks; even when you have no content and extremely poor acting skills! How well do we even expect to look when we are having the film industry producing movies for the wrong reasons and with the wrong people?
The diva mentality is slowly killing our film industry. All our actors and actresses are now acting to be seen and be given the stardom gazes as they cruise around town. The exaggerations have gone overboard, and they are not coming down anytime soon, because that is what the acting is based on. Movies are now dull and non-reflective of our heritage. The past actors and actresses cannot be traced in these new batch of stars. In short, the authenticity and originality of the film industry have gone south already.
What should be done, you ask? Well, that is a long call to make. But it has to begin with the basics. Let us stop idolizing the Youtube actors and actresses because of their looks or their backgrounds. If we embrace positive criticism, the producers and managers just might up their game. If we stop watching mediocre movies and stick to watching movies that are typical of stardom in all the genuine ways, maybe the cry will be heard. But that is really a big MAYBE; the love for stardom and social media celebrities has sunk deep in our hearts that we may be too blind to tell good and ‘pimped’ apart.
Youtube is a worldwide platform for videos concerning anything you would want to know. It is now the search engine next to Google. Nowadays, you can earn money by producing and posting videos on YouTube, but it would be a challenge for you to gain views as numerous people do the same.
You need to have 1000 subscribers and a total of 4000 hours of videos watched within one year, for you to be able to earn money using YouTube.
To gain more views, your content alone is not enough, you should think of other methods to achieve your goal. And, that is what we will talk about. We have a total of 14 ways on how to get more views. Let’s get started!
1. Usage of Intro And Outro videos
What is an Intro and Outro video? Intro video is a 10second clip that runs at the start of the video. It should showcase what is the video all about. While the Outro video is a clip at the end of your video which you use to request likes and subscriptions from your audience.
Having both as part of your video will greatly boost potential viewers or even subscribers.
2. Making a Good Video Title
Always make your title “Catchy” to gain the attention of viewers, it is essential to have a good title. You need to utilize keywords and include them in your title, in that way, it will rank up your video to make your video more searchable.
Be mindful to consider these tips for creating a good title:
Use Keywords
Make it Straight to the point
Make it alluring
Provide the current year of the video
Using Case
Utilize Power Words such as Smart, Best
Use Emotional Words such as Lovely, Sensual
3. Video Tagging
Video Tags are the next essential thing in a video. The purpose of these tags is to be able to make your video be searched in the first 50 searches on YouTube.
When making tags, you may take advantage of using the maximum amount of 500 keywords in a video. If you can exercise on putting even 5 to 10 keywords, it would help your video to be seen frequently.
These aware of these tips for video tags:
Use of Main Keywords
Use Various Keywords
Use Unique Keywords
Use tags applied in other high-ranked videos
Always put your brand name in all of your videos
4. Interview Influencers In Your Niche
Making an interview with a famous personality that is related to your niche will boost your views remarkably. It is beneficial for you and a great way to promote your channel.
5. Providing a series of Good Thumbnail
In the form of the videos presented by YouTube, the thumbnail is the most essential part. It is what a potential viewer looks to find what is in the video.
Here is what you need to know when choosing a thumbnail:
Choose a picture with a resolution of 1280 x 720
The picture needs to be under 2 MB
Use the format of JPG, GIF, BMP and or, PNG
Consider an aspect ratio of 16:9
6. Using Call To Action
Call to Action is when you request the viewers to like or subscribe to your channel and even share your video for those who they think needs it.
It is an effective way to increase potential followers on social media.
7. Creating a Playlist
Creating numerous playlists and putting your videos on other various playlists will dramatically enhance your views.
These tips would help you with creating a playlist:
Make a creative title of the playlist
Make an elaborate description and input keywords
Upload identical videos in one playlist
Put a video under many playlists
8. Get your Channel Featured
This method may bring home the bacon for increasing the viewers and subscribers.
With this method, you need to have a contact or you may contact a celebrity or a famous YouTuber and make them place the link of your channel under the featured channel. This would surely make your potential viewers and subscribers skyrocket.
To achieve this, you can either ask a friend or pay an amount for the famous YouTuber. Keep in mind that the person you are aiming needs to have the same niche as you are because it would be advantageous.
9. Collaboration with Other YouTubers
It is a smart move to team up with other YouTubers, you may combine each of your viewers to have potential viewers. This is a favorable situation for both of you.
10. Using Google AdWords
This is a paid platform but it grants more views for you. If you are going to use this method, make sure that the content and quality of your videos are very informative and pleasing.
11. Create a YouTube Community
This is an easy step to also garner views for your videos. All you need to do is to locate and click the +icon to create a post on the YouTube Web or App.
After that, type the message you want to convey and link your video that you want to be promoted. Adding images or polls would make the community more lively. The community may also leave a like or post a comment which can help bigtime for communication between you and your audience.
12. Learning from YouTube’s Creator Academy
YouTube is not all about uploading videos, there are more than meets the eye. You may want to learn what can you do more on YouTube.
By using YouTube’s Creator Academy, you may learn new techniques and hacks to be savvier using YouTube.
13. Utilize Social Media Channels
Make sure to promote your channel and video to Social Media Platforms such as:
Facebook
Instagram
Twitter
Pinterest
In this way, you have a better opportunity in sharing your videos and gaining more audiences outside of YouTube. Share your videos frequently.
You can also use “Hashtags” so that it may add chances in making your video be discovered.
14. Blog about your YouTube Channel
Do not forget to make a blog about your YouTube videos. With this, you can earn money both ways, through blogging and vlogging.
I hope this can help you achieve your goals as a YouTuber. There are certain ways to promote your videos on YouTube, these are only some of the techniques you may use to help you gather more views.
A YouTube channel serves as a platform to present video(s) to a wide range of people. Presently, there are over 800 million YouTube users and 4 billion videos available on this platform. This is the second-largest search engine in the world, only behind Google. Your success on YouTube depends on the number of views and subscribers recorded.
Most YouTube users struggle to remember the name of a channel. Once they land on YouTube, the first place they visit is the search bar. This is an easy way for users to get what they want by simply typing in a keyword.
This technique makes YouTube a whole lot similar to Google, where pages are ranked based on SEO, among other factors. To improve visibility on YouTube, you actually have to take a leaf from the Google algorithm. Because the truth is, people will easily find you through the search bar than getting an invite to your channel.
To ensure your page appears higher up on YouTube search results, here are Tips to help you out.
Optimize Your Meta-data with Keywords
Meta-data is a piece of information about a video that gives users more information about what the video is all about. On YouTube, the Meta-data is a combination of title, description, and video tags.
You are optimizing each session that makes up the Meta-data will improve your ranking on search results. Even if you end up featuring high on search results, the quality of your content will decide the reaction of your audience to your video. If you give your audience what they want, they will have no choice but to subscribe to your channel.
However, if your video sucks, even with a well-optimized Meta-data, it’s going to be hard to attain a certain level of visibility. For a moderately optimized Meta-data, you will want to feature the primary keyword in the tag, description, and title.
Since the description gives room for paragraphs and long sentences, the keyword may appear 2-3 times while it can feature once on the tag and title.
The description is the part that provides lengthy information about the video. Nonetheless, a well-written description doesn’t depend on the length of the text, but how much information is contained in it. One thing most YouTube users do is to include the same keyword used in the title in the description.
A description may also contain URL to your website or a specific page on your website where users can find the information contained in the video in text.
Add an Engaging Thumbnail
The thumbnail is the image searchers will see before the video is played. The thumbnail is like a background image for the video. Once it’s clicked on, the video automatically starts playing.
Given the circumstances surrounding the thumbnail, you want to treat it like a book cover. It has to be intriguing, visually appealing and persuading. A new thumbnail lures viewers to click and can have a massive impact on the number of clicks and views generated. This makes your thumbnail even more critical than the title because it determines whether an individual will click or not.
Thumbnails with human images tend to receive higher plays rates than thumbnails with logos or objects. However, ensure the image you choose as your thumbnail relates to the information conveyed in the video.
For instance, Your Video can’t be about “digital marketing,” and your thumbnail is an image of a movie star. This will obviously lead viewers into thinking they’re on the wrong page.
Add End-screen To Your Videos
Adding End-screen actually comes with detailed instructions that explain why the majority of users ignore this feature. Before adding an End-screen, you should know that YouTube is quite strict on End-screen. Every End-screen is reviewed in a bid to improve users’ experience. Hence, an End-screen designed by you may never appear on your video.
These rules may seem complicated, but the End-screen gives you an edge over competitors. It’s a smart way to include keywords that invariably increases your ranking. If you’re lucky enough and your End-screen actually appears, your chances of appearing higher up on search results increases.
If the process for adding Endscreen seems a bit complex, you can use cards as an alternative. Cards are easy to use and can appear at any point in your video. Apart from improving your SEO, it also drives engagement, making your video more interactive. In some cases, cards can contain links to your website or convey meaningful information to your audience.
YouTube Videos on Your Page
You can’t solely rely on YouTube if you want to improve visibility. Adding YouTube videos of your website page can also generate a substantial amount of viewers provided your website traffic is decent. This can only be achieved with good SEO.
In a scenario where your page is not optimized correctly, search engines won’t even bother going through your page. Hence, if your video ranking is weak, it could be because your page is poor. Thus, your page should be well optimized to ensure you’re videos equally ranked.
Even though it could be challenging to rank all your pages organically if you continue to push out high-quality content, the SEO of your page will also improve and so will the ranking. When embedding YouTube videos on your page, ensure the video stays relevant to the page it’s attached to.
Ensure the Video You Want To Rank Id First On Your Page
Google indexes one video at a time. Search engine crawlers stop crawling on a page after picking up the first video. Hence, multiple video pages aren’t actually a good idea. If you’re trying to rank one video, ensure the video is at the top of your page.
Conclusion
These optimization tricks are the difference between having a thousand or hundred likes on your page. If well optimized, your page ranking will significantly improve within a short period. Ask any Youtuber with over 1 million likes, and they will tell you that the secret to pulling in those figures actually lies in optimization.
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