YouTube is changing the gaming world order at an incredible rate. At the highest point sits YouTube gamers, who have changed the way video games are introduced to the market, as well as the perception of what will be a popular subject to watch.
Gone were the days when users and game developers had to rely on mainstream media for reviews and advertising respectively. Today, people simply check out gaming videos of YouTube personalities who are only too eager to share their opinions with the world.
No longer can game companies control branding information and messages around their products. YouTube gamers hold considerable power over the gaming industry and with 90% of gamers turning to YouTube for gaming advice every week, there’s no sign of this influence being overturned.
With over a billion unique visitors per month, YouTube is indeed the go-to platform for videos. YouTube stars have definitely taken to leveraging this platform for online marketing and publicity. It has helped them broaden their internet reach and build a huge fan base.
If you think you’re producing good content but you’re not getting the audience attention you think you deserve, then you might be doing something wrong and you are missing out on big marketing opportunities. However, getting views is easier said than done.
To drive huge traffic to your sales pages, you need to get more subscribers and views. You can take a bit of a shortcut down that road by purchasing views, subscribers, and other forms of engagement, though you’ll still need to produce quality content.
If you’ve already started your own channel but you aren’t getting views, then you might be committing some of the following mistakes.
Back in 2005 when YouTube first launched and people were questioning the value of putting free content online, establishing any YouTube presence at all was akin to becoming an authority.
People went on YouTube not to sell their products but to show people that they are (or could be) thought leaders in their fields. Nowadays, people go on YouTube to be popular, because as long as you are famous, your success in both endeavors is just about guaranteed.
Check out some of the most effective ways to become popular on YouTube and build a successful business. Learn from the examples of others, and establish yourself as a major influencer sooner rather than later.
Did you know that the number of YouTubers who are earning six figures annually grows 50% year over year? This just proves that YouTube is home to some of the most successful breakout stars on the internet today.
Whether you love them, hate them, or are secretly jealous of them there’s one thing we can all agree on: successful YouTube stars know a thing or two about internet marketing – and they know it well.
If you are dreaming of recreating even just a portion of their success you’re in luck because we will be breaking down some of the marketing strategies of the biggest YouTube stars out there.
Ready to be part of the YouTube Marketing Hall of Fame? Take notes on all the tips we’ll be discussing below!
Your YouTube video’s need to provide real value – that is the foundation for the success of your YouTube marketing campaigns. Unfortunately, even if you have sweated blood and tears putting together a video, YouTube won’t see it as valuable and rank it high in searches unless it has amassed a good number of views and engagement.
More views and engagement with your videos will directly and indirectly translate to profits. So, until the day YouTube can actually see how amazingly life-changing your video is, the feedback you receive from viewers will pretty much dictate the fate of your video, the outcome of your marketing campaign, and the earnings you put in your pocket.
In short, you can gauge your profits from YouTube through the popularity of your videos. First though, you need to clearly define your marketing goals.
YouTube is the new TV. In the US alone, more 18-49-year-olds tune into YouTube during prime time than into the top 10 TV shows combined. In fact, about 5 billion videos are watched on YouTube every single day.
It doesn’t look like it but YouTube is a search engine, and it’s the second largest on the world wide web. What’s more, YouTube videos get ranked by Google and web searches include YouTube videos right there at the top of the page.
So yes, YouTube is important and therefore so is having a strong YouTube presence. One way to guarantee your place on YouTube is by keeping up with the trends. Here are some strategies you can use and content trends you can match so you can stay relevant on YouTube.
If you’ve been on the internet long enough, you’ve most likely seen the ridiculously popular Gangnam Style.
As you can see the ever popular Gangnam Style video has garnered over 2 BILLION views – making this video a legend on YouTube, and making the artist PSY a very rich man.
YouTube is home to the most popular videos on the internet, and many of them are helping brands and content creators gain maximum exposure and YouTube revenue.
What does this mean for you? It means success has been figured out. You too can be a viral success on YouTube if you know which types of videos perform well and rake in the most views.
By now, we all know how fast the marketing field evolves. Traditional video ads have become the standard, but the situation is getting more complex and immersive as we see the emergence of spherical or 360-degree ads.
360-degree ads (or parts of that, like 180 degrees) allow viewers to have a more complete view of a particular clip by maneuvering their mobile devices, by using the panning keys, or by clicking and dragging. This has changed the way people perceive ads, giving them an immersive experience to let them see products in a new way.
In case you haven’t heard, video marketing is the way of the future.
According to the Cisco Visual Networking Index (Cisco VNI), videos will be responsible for about 80% of consumer-initiated internet traffic by 2020. This means more and more consumers are referring to videos in order to help them make a purchasing decision.
With these impressive numbers, it would be a shame for businesses and marketers like yourself to miss out on the promising potential video marketing has to offer.
Below, we gathered some of the most important facts and figures you need to know in order to craft a winning video marketing strategy for 2017. Some of them will no doubt surprise you.
Ready to jump on the video marketing bandwagon? Here’s everything you need to know.