Came from humble beginnings, Brian Goulet, the owner of “The Goulet Pen Co.” made his vision to life when he and his wife decided to make a name for themselves. They launched the company in 2008, and since then, they are known to be the biggest online fountain pen sellers in the United States.
And what do you think was the key to their success? The answer is YouTube. The company’s YouTube channel now has 110k subscribers, over 1,500 videos and garnered 25 million views.
How can YouTube contribute to a small business? In the experience of Goulet, he said that YouTube is the most efficient tool for brand awareness. The videos helped them a lot with brand-building. YouTube made them a household name for fountain pens, that when people wanted to have a fountain pen, they go straight to their website.
In terms of launching your business on YouTube, you may want to follow the steps of how Goulet launched his brand on YouTube.
Step #1
Find your Niche
In the year 2008, Goulet realized that most fountain pen retailer sells its product in physical stores. This gave him an idea to be an online retailer. He thinks that it is a new perspective to be an online retailer and they can even tend the needs of the customer better.
Goulet’s advice is to seek what your community needs but doesn’t have. He also noted to research your topic carefully. Read, read and read, blogs and forums which can give you the information you can use soon. Keep in mind that read topics that can be connected to your niche.
Always engage conversation, and be able to connect and correct what the potential customer or the customers need. Use forums like Reddit to be a platform of conversation.
Find “hashtags” words on all of the online platforms you may think of to help further your reach of the audience.
Follow prominent influencers who you can communicate and make comments on their posts.
When making content, get all the information you can use to help solve the problem of a person. Exhaust all efforts to gain answers to the inquiries of the public. With this, you may gain the trust of the public, make your brand be known, and help you know what you are talking about.
Also, be mindful that communication is the key to success. You will need to have an organic communication to share and systematize information that can be a help to your business.
Choose your Platform
What is the most efficient platform to amp up your audience and target market? Social Media. And here are some of the platforms that are best to focus on promoting your business:
When it comes to the most effective platform for the combination of “how-to” and entertainment, this is the place to be. This platform is used by vloggers and video influencers for sponsorships or advertising of products. This would be a great opportunity for business owners to promote their brand.
Instagram
A platform that uses pictures to promote a product of any lifestyle. Whether it is from health, beauty products, or clothing, this is the platform that can be your stage.
Facebook
Almost everybody in the world uses Facebook to get engaged with other people or be used for running and promoting business. It is also a stepping stone for small businesses to go further. Your business will prosper, with the help of Facebook.
Twitter
Anything happening in real-time is the platform that is being maximized. So maximize Twitter in promoting updates of your business every time.
Pinterest
Another platform like Instagram that uses visuals. This social media platform is also a great way to promote any kind of legal and creative businesses.
Snapchat
A social media platform that is outstanding for fashion, pop cultures and can even be the communicating grounds with your fans and customers.
Identify your Video style
Goulet’s attack is being an educational video. He teaches people what to know about pens and how to utilize them. He also does Q&As on different platforms to gather inquiries from the public, after that, he creates videos answering those queries. Combining visual and educational will get you a follower.
Goulet also uses fewer visuals and showing more of personality in his videos.
Communicate!
Connect with your audience by replying to the comments of your viewers. One thing that can help your business to prosper is to have an interaction with your audience. Even if those comments are negative, Goulet’s advice is to listen and be human. He also said that when someone is upset, do apologize and if the audience has suggestions, be thankful and learn more about the suggestion. Imagine you are talking in front of each other.
Step #2
Making Impactful Videos
Once you have settled the plan, you may now start making your videos. Start from making a storyboard, shoot and edit your videos. Here are some insights from Mr.Goulet about making videos.
Go! Start!
If you wanted it badly, then go! Do not just talk about it, make it happen! With technology nowadays, you can do everything with a smartphone.
These are some of the basic principles to follow in terms of lighting and audio:
Natural light is the best lighting for your background
Do not put a light behind you. This would make your face darker.
Avoid noisy background or echoes for better audio quality.
A Done Something is Better than a Perfect Nothing
Nobody is an expert from the start. So when creating videos on YouTube, it is okay to be unaware of some things. Do experiments and practice to hone your skills and figure out how will you make your own identity for your video.
It is also easy to edit, edit and edit your videos time after time until it gives you the satisfaction, but it will only be you who will know the difference. You can just make it an 80% good enough and then upload it.
Entering the Technical World of YouTube
Prepare the essential things when uploading a video. Always have a great title, a lot of tags, and some picturesque thumbnails. This would be a great help to make your video entice audiences.
Be True, Be You
One great way to have a good video is to be yourself. Do not mimic any kind of personality. Remember, you are the star and nobody else. Do not force something you are not. The important thing is just to be who you are.
Step #3
Time is of the Essence
It is not easy to run a business, better yet a company. You need to exert effort and precious time to continue to be an expert with business and videos. Mr.Goulet found a way to maximize his time and effort efficiently.
Hire a Videographer
Everybody starts at the bottom. Mr.Goulet started with a little equipment and a MacBook that he uses with other business stuff. Hiring an intern that can help you start will be a good thing. Then eventually hire a full-time to help you prepare, create and edit your videos.
Learn to Show Up in a Video when Only Needed
You don’t have to be the center of attention in all of your videos. You only need to choose areas that you would be a big help. Learn to know your limits, having a team will bring you a good video. remember, teamwork makes the dream work!
CONCLUSION
Always exert time and effort, patience is needed as your business grows gradually. Learn, Learn and Learn. There is always room for improvement, keep in mind that every day we learn new things. And lastly, keep motivating yourself and persevere until you reach success.
A Step by Step Method to Attain Greater Amount of Viewership and Engagement on your Videos!
If you are using videos for online marketing for your business and finding a better way to garner more views than you expected, this is the right place to be. And if you are not into videos, you may want to change your mind after reading this.
YouTube is like a gravy train that the vast majority aren’t taking advantage of or possibly not as viable as they can be. The majority of individuals are basically making incorrect actions and unable to get the outcome that a video can give your business.
One of the people who is certainly doing it right is, Derral Eves, with more than 500k subs, and having 34 Billion views and counting that he’s straightforwardly responsible for.
Most importantly, videos can draw in individuals on a more profound level than you can carry out with some other medium. Furthermore, as you’ll discover soon, there’s an immense craving for video on the web. Individuals are getting ravening for this kind of content.
In this talk with Derral Eves you’ll discover…
Ways to assemble the messages of your video in a profoundly compelling manner.
The best method to make videos that reverberate with your group of spectators.
The mood for the content of the video that maintains your crowd exceptionally locked in
How precisely to employ everything for your next video.
Derral Eves assembled a methodology for the content. One that bodes well for our particular needs. Regardless of whether it’s LIVE video, previously posted, evergreen, it doesn’t make a difference!
But before we dive into the details. Let’s have a brief introduction to Derral Eves.
He was responsible for 34 Billion views regarding Marketing Videos. He has a channel that is leading on videos of “How-To” on YouTube. He started in 2005 and now has a corporation that concentrates on the development of audiences, growth, and monetize YouTube videos & other paid media systems.
A portion of his greatest customers includes prominent brands like Red Bull, Amazon, ESPN, Volkswagen, Google, Adobe, and YouTube.
WHY ARE YOU REQUIRED TO LEARN FROM DERRAL EVES?
He is YouTube Certified
He has 5 Certifications by Adwords
He is a Certified Google Analyst
He earned more than 20 gold YouTube plaques
Lastly, He has almost reached 20 Billion views on Facebook
BUT WAIT! THERE’S MORE!
Have you ever encountered the “squatty potty” commercial or otherwise known as unicorn poop? Derral Eves and Harmon Brothers were responsible for that video that garnered an approximate $45 Million of income within a year.
I think he knows what he is gonna talk about!
Consider Using Online Video
Are you planning or taking into account to push ahead to creating a business in the absence of the help of videos? Possibly on the grounds that you dread being on a video, or it needs a lot of work, or simply can’t do it?
Derral has an extraordinary inquiry for you. What is the largest program watched in the U.S. consistently?
Is it The Grammys? Oscars? Super Bowl? The answer is:
It’s really the Super Bowl’s Halftime show. This bit of the greatest round of the year acquires a larger number of people viewing it than everything else EACH and EVERY YEAR!
DID YOU KNOW?
More than 80 million Americans watch more than 2 billion videos each day. Imagine that the views of the Super Bowl Halftime are multiplied by 40, look at the number of the total of views the Super Bowl garners.
Forbes Magazine states that:
Whenever there is a written and a video regarding a content, 68% of the people would choose to watch than reading
More than 70% of individuals are bound to purchase an item online subsequent to watch the video
An approximate of 80% of individuals can remember a video promotion they’ve seen in the previous 30 days
So, Why do you need to use a Video Marketing Strategy?
Here are some reasons:
Videos are claimed to be more than 80% of all web traffic
Adding videos to Emails can boost rates of click-through by more than 200%
About 90% of customers state that videos helped them in decision-making
The mobile usage continues to grow every year
Inserting videos in greetings can increase conversion rates by 90%
THE POINT IS, VIDEO IS A REQUIREMENT
In any event in the event that you would prefer not to be totally left behind by the individuals who utilize video, it’s obligatory.
It basically must add video marketing in your armory. Online videos are totally changing the manner in which we find information by means of the web, and increasingly more it’s getting difficult to keep away from.
For what reason would you keep away from that monstrous amount of audience at any rate?
STRATEGY ON MARKETING A VIDEO
A must ask 8 questions before getting started with the Content wish to Make
So since you know why should you begin utilizing marketing videos to develop your business, how about we discuss how to make it successfully!
Derral Eves states perhaps the greatest slip-up that individuals make isn’t thinking about the objective behind the video they are making before getting the video to record. Preparedness is critical in the event that you need to make this viably.
The more readiness and arranging, the better you obey methods, the greater improvement the content you’ll make. Content that draws in with individuals and makes them make a move implies you acquire leads and deals!
Questions to ask before making videos:
1st Question: For what reason Are you Making the Content?
You should be explicit about the reason for the video you’re going to make. Besides, every video ought to have its own particular reason.
4 Reasons for Content Online
Build Awareness
Impact Consideration because videos are the most dominant approach to influence somebody to think about a choice
Driving Online Sales or even Offline
Developing Loyalty, meaning reconnecting with your locale, and contacting them such that makes them stay inspired by what you’re really doing.
You’re continually tending to be categorized as one of these reasons with your content. Also, you should learn which you’ll be utilizing for every particular video, before even considering hitting the record.
2nd Question: Who Are You Competing With?
The expert Derral Eves holds a fascinating interpretation of rivalry. He states that you ought to pose the inquiry: “Should they be considered my rivals?”
This may be not quite the same as what you’ve heard by other people who need you to simply get out and beat the tar off your opposition. This is on the grounds that in Derral Eves’ perspective, we dwell in a universe of a joint effort.
Thinking along these lines, you understand that specific individuals have abilities and resources they can utilize, and teaming up rather than simply contending can be gainful to everybody!
3rd Question: Who Are you Targeting to Get in Contact?
Realizing your group of spectators is the way into ALL great marketing and creating content.
Who’s the person that you’re attempting to contact? Derral Eves has an intriguing and clearly compelling route. He essentially considers somebody that he knew, and inquire if they would draw in with his content?
Basically he’s utilizing individuals he is acquainted with as his icon.
For example, if he’s cooperating with a customer who has a group of people or teenagers, he’ll use his own children to perceive how they respond to the video content that he makes videos around.
At that point, he knew other youngsters who will undoubtedly like it as well!
4th Question: Who are your Main Audience and Your Demographic Target?
When you acknowledge who are you attempting to reach, at that point you show signs of better thought of who will your main crowd be? You have both the main crowd and main watcher, so you’ll need to give close consideration to find out what are the similarities between the two are.
5th Question: What is the value your customers can profit from your Content?
Here’s where things become real with the videos. Comprehend the idea of marketing, at that point you realize that if you upload video content that has no worth, you’re just wasting time.
The Value of the video is the thing that makes attraction, where individuals consider you to be the expert they’ve been searching for. When there is no value, it implies individuals proceed onward to your rival’s videos, until the viewers discover somebody who is providing them the value they needed.
3 Simple Ways to have Valued for your Viewers
These are the necessary things your content needed to accomplish for your group of spectators?
Inspire
Educate
Entertain
These are the main ways that somebody can find value in the content of your videos!
You should be unmistakable in making content that tackles on all or some of those three ways as could be expected. Ensure your content to be significant, and in the event that you can encourage one individual to dial in, at that point you can discover the same spectators, and that is the way things develop.
Since when somebody discovers value, they are bound to share! Furthermore, obviously that is the thing that you need, and that is the manner by which things turn into an internet sensation!
6th Question: What Is the Main Message and Content Tone of your Video?
Informing and tonality are ways of having your content to a degree of genuine commitment. As it were, it’s what will make the watcher to really watch the entire video! Simply realize that an inappropriate tone could divert from the message, and may result in them to click away.
7th Question: How Are you Planning to Maximize the reach of your Content?
The content of your video must come close to the web platform you’re on. It is known that YouTube is the pinnacle of video contents, it still may not be the top spot to discover and draw in with your crowd.
They might be on social media like Facebook, Instagram, and Twitter. Obviously you need the greatest reach conceivable, so you would prefer not to disregard YouTube. In any case, you might need to build your principal focus on another stage before all else. Everything relies upon your niche and the group of spectators.
8th Question: What Resembles Success?
You should have an objective at the top of the priority list when it comes to your videos, to decide whether the video was an achievement.
Well, real achievement means getting individuals to purchase your item, or joining business opportunities. Your video may not reach them right away, however ought to be the preliminary to make that bound to occur not far off.
This implies you need to think about different parts of your channel. For example, in case you’re building links from your videos, however, aren’t getting purchasers once individuals come across to your webpage, at that point you should augment your site, your greeting page, email campaigns and so forth.
The 6 C’s You need in having Successful Marketing Videos
For more than 13 years of making videos on YouTube for the absolute greatest organizations on the planet, Derral has concocted a simple method to typically make a fruitful video promoting the system.
Following these 6 C’s will make it simpler for you to copy accomplishment again and again with video advertising, much the same as it has for Derral Eves and his understudies.
The 6 C’s Are as Follows:
Content
Connection
Consistency
Community
Call to Action
Collaboration
Quality written content is the final deciding factor. Always remember to create content that is stunning and doesn’t suck.
The Method of Creating Videos
Segment #1: Hook “The Initial Few Seconds of the Video”
“Hook” is actually what it seems like. It’s where you rapidly catch their eye, lure them, and make them move beside and wanting to listen more.
If they’re locked in, in the initial 5 seconds, at that point they’ll, for the most part, remain for 32 additional seconds.
Your hook line may be as basic as expressing your point.
“Today I’m demonstrating how to…”
This ought to be kept brief, and attempting to produce it any more drawn out could get viewers to leave.
Segment #2: Intro and Set-Up “25 Seconds following the Hook”
When you’ve caught their eye, Intro and Set-Up basically prepare them for what will occur in the video. For what reason would it be advisable for them to stay any more? What are they going to receive in return? Will they learn something from it?
In the event that you make them continuously watching the introduction and set up, they will remain for an additional 60 seconds.
Segment #3: Marking Brand “Next Couple of Seconds after Intro and Set-Up”
It needs to be short and basic here. A picture or a slogan, a thing that makes you be remembered so viewers consider you each and every time. Give it 3 to 4 seconds max on this to the extent time goes.
An incredible sample of this is in the event that you consider NBC. NBC got three rings and when you hear it, you are aware it’s NBC!
Segment #4: The Re-Engaging “Next 45 Seconds after Branding”
Now you have them locked in, they will have knowledge of what they will discover, and now you have your image in there. Presently you need to simply rapidly reconnect because attention spans come in quick.
Provide them somewhat more insight regarding precisely what your video is all about, possibly state a major point you’ll make, and demonstrate to them what they’ll achieve from viewing it. You’re basically pulling them back in by demonstrating them more advantages they’re going to get.
Extremely basic and takes out two targets with one shot. It reconnects them on the video and connects them to the community you created.
Given the chance that you get them through the Re-Engagement, they’ll practically complete your whole video, but it still depends on the duration. This is on the grounds that you’ve worked admirably at making some development.
Segment #5: Content (Time is subject to change)
It’s an ideal opportunity to provide them what you discussed from the start of the video. This is the place you bring value, establish credibility and trust with the watcher.
To what extent should the content bit be? You should just know your group of spectators. This varies upon the value you’re including, and relying upon your association with your group of spectators.
Remember that individuals lose enthusiasm in a span of 1 and a half minutes. So every minute you’ll need to rapidly reconnect to keep focus.
Here’s a tip, Jot down and keep before you precisely what you’ll be talking about to maintain the order of topics. Provide them what they sought for, and come to the heart of the matter. This would be the most significant with watchers, who are not aware of how you get things done.
Segment #6: Wrapping Up “Needs to be super Short”
Attempt to reconnect rapidly. Now, individuals realize that you’re wrapping it up, thus you proceed to the following part as fast as would be prudent.
Segment #7: Connect with Viewer
It is the place you need to get their attention, so they won’t click away. They realize you’re nearly done, yet you need to make them to your call to take action.
Segment #8: The Verbal Call-to-Action
In this segment, the creator should instruct the viewers, or they will do nothing. This where you instruct them to buy in, to visit the website in the depiction, or whatever activity you need them to get.
By utilizing content seen on screen, however verbally guiding them next.
Segment #9: The Closer “The Catch Phrase”
The closer needs to be quick, and simply some leaving words that you shrivel say every time or some catchphrase that you may utilize. An example is “Don’t Forget to smile” or “Stay Hydrated”
You may also choose or create your own. Be unique!
So let’s wrap this up. This is the method of creating videos, with a demonstrated breakdown, planned explicitly on the sort of content that was ought to put out there to garner the most preferred outcome.
One thing that remains constant is change. It is evident that everything changes over time, whether noticeable or not. Human beings have perfected the art of development, of course, with the help of machines, so much that things could change overnight. Let us call it transformation. If there is one niche field that has experienced the power of change, it is the film industry. Actors and actresses, producers, managers, and the way they do their thing has had one major time shift that we may not even begin to compare the past and the present in this noble industry.
Think of 1930, and think of what it meant to be a film star then. Think of how the stars then, were treated with extremely high levels of respect and adoration, and how they live on even after years of reigning in the industry. At this point, we want to blame it all on technology, because it is around it that everything is revolved.
The stardom in the film industry was perfect in the past years, built on firm stands and morals, which were paramount in maintaining the public image and status of a star. Back then, things were real and genuine, natural to the core, with the beauty beheld by every onlooker. If you want to feel the point, please watch a movie or two from the Barbara Stanwyck collections; it is all locked away there.
Manual versus Technology
We do not want to make the 1930s stardom seem backward. That is why we are calling it natural and authentic. There were no exaggerations in make-up, dressing, accent, or even presentation. Everything was beautifully exotic. Some movies still carry this mantle by producing films that feature the past times and everything’ and oh, they are catchy.
Then there came the age of change, progress, growth, and technology. Influenced by technology in all its aspects; acting, producing, and even presentation. This is the age that is propelled by machines that have been sophisticated overtime to perfect everything that goes through them. And this is the age we are watching in today’s films across the world. This is the age that makes the past of the film industry to look so cliché, manual, and backward. But wait; is that even the case really?
You will be surprised at how much you do not know about today’s film industry. It has become so crowded with stars, some of whom are born overnight and some who do not even need to go to acting schools. Some are becoming stars because of their families and backgrounds, and some are becoming celebrities because of their looks!
Do you want to know how it all happens? Here comes. We are living in a world that is ruled by social media. Over the recent past, numerous social media platforms have been created and modified to offer nothing but the best. However, the ‘best’ aspect is what brings around some controversial approaches. Look at Instagram, for example. If you can have more than five million followers, millions of likes, and comments to your posts, you are already a celebrity. And the film industry does not waste time in trying to win over social media celebrities to their shows because then, they come in with their followers and end up promoting their content and driving traffic to them. With or without substance, if you have social media dominance, you can become a star today.
Take an example of the famous ‘Next Level’ movie, one of today’s representations of the film industry that is trending for all the wrong reasons. The movie is made of young actors and actresses, most of whom were celebrities even before the movie. They pride in their millions of followers on social media platforms, and the young generation is taking after them already; admiring them and making them their mentors and stars.
One of the famous movie critics was recently quoted to be criticizing today’s film stars and generation in general. He recalled having his kids reeling off social media and Youtube celebrity names, some of which he had never heard before, while he and his wife sang along with names of famous athletes and artists! That is how far we are with the difference between the 1930s film industry and today’s social media celebrities’ craze.
Please Note: Today’s film industry is not only full of terrible actors and actresses; it is also producing movies and films that are not interesting in the right ways. Technology has taken over, and now the stars are born and are as modern as they come. If you have a great body, you can become a film star overnight because people will follow you around for the looks; even when you have no content and extremely poor acting skills! How well do we even expect to look when we are having the film industry producing movies for the wrong reasons and with the wrong people?
The diva mentality is slowly killing our film industry. All our actors and actresses are now acting to be seen and be given the stardom gazes as they cruise around town. The exaggerations have gone overboard, and they are not coming down anytime soon, because that is what the acting is based on. Movies are now dull and non-reflective of our heritage. The past actors and actresses cannot be traced in these new batch of stars. In short, the authenticity and originality of the film industry have gone south already.
What should be done, you ask? Well, that is a long call to make. But it has to begin with the basics. Let us stop idolizing the Youtube actors and actresses because of their looks or their backgrounds. If we embrace positive criticism, the producers and managers just might up their game. If we stop watching mediocre movies and stick to watching movies that are typical of stardom in all the genuine ways, maybe the cry will be heard. But that is really a big MAYBE; the love for stardom and social media celebrities has sunk deep in our hearts that we may be too blind to tell good and ‘pimped’ apart.
Youtube is a worldwide platform for videos concerning anything you would want to know. It is now the search engine next to Google. Nowadays, you can earn money by producing and posting videos on YouTube, but it would be a challenge for you to gain views as numerous people do the same.
You need to have 1000 subscribers and a total of 4000 hours of videos watched within one year, for you to be able to earn money using YouTube.
To gain more views, your content alone is not enough, you should think of other methods to achieve your goal. And, that is what we will talk about. We have a total of 14 ways on how to get more views. Let’s get started!
1. Usage of Intro And Outro videos
What is an Intro and Outro video? Intro video is a 10second clip that runs at the start of the video. It should showcase what is the video all about. While the Outro video is a clip at the end of your video which you use to request likes and subscriptions from your audience.
Having both as part of your video will greatly boost potential viewers or even subscribers.
2. Making a Good Video Title
Always make your title “Catchy” to gain the attention of viewers, it is essential to have a good title. You need to utilize keywords and include them in your title, in that way, it will rank up your video to make your video more searchable.
Be mindful to consider these tips for creating a good title:
Use Keywords
Make it Straight to the point
Make it alluring
Provide the current year of the video
Using Case
Utilize Power Words such as Smart, Best
Use Emotional Words such as Lovely, Sensual
3. Video Tagging
Video Tags are the next essential thing in a video. The purpose of these tags is to be able to make your video be searched in the first 50 searches on YouTube.
When making tags, you may take advantage of using the maximum amount of 500 keywords in a video. If you can exercise on putting even 5 to 10 keywords, it would help your video to be seen frequently.
These aware of these tips for video tags:
Use of Main Keywords
Use Various Keywords
Use Unique Keywords
Use tags applied in other high-ranked videos
Always put your brand name in all of your videos
4. Interview Influencers In Your Niche
Making an interview with a famous personality that is related to your niche will boost your views remarkably. It is beneficial for you and a great way to promote your channel.
5. Providing a series of Good Thumbnail
In the form of the videos presented by YouTube, the thumbnail is the most essential part. It is what a potential viewer looks to find what is in the video.
Here is what you need to know when choosing a thumbnail:
Choose a picture with a resolution of 1280 x 720
The picture needs to be under 2 MB
Use the format of JPG, GIF, BMP and or, PNG
Consider an aspect ratio of 16:9
6. Using Call To Action
Call to Action is when you request the viewers to like or subscribe to your channel and even share your video for those who they think needs it.
It is an effective way to increase potential followers on social media.
7. Creating a Playlist
Creating numerous playlists and putting your videos on other various playlists will dramatically enhance your views.
These tips would help you with creating a playlist:
Make a creative title of the playlist
Make an elaborate description and input keywords
Upload identical videos in one playlist
Put a video under many playlists
8. Get your Channel Featured
This method may bring home the bacon for increasing the viewers and subscribers.
With this method, you need to have a contact or you may contact a celebrity or a famous YouTuber and make them place the link of your channel under the featured channel. This would surely make your potential viewers and subscribers skyrocket.
To achieve this, you can either ask a friend or pay an amount for the famous YouTuber. Keep in mind that the person you are aiming needs to have the same niche as you are because it would be advantageous.
9. Collaboration with Other YouTubers
It is a smart move to team up with other YouTubers, you may combine each of your viewers to have potential viewers. This is a favorable situation for both of you.
10. Using Google AdWords
This is a paid platform but it grants more views for you. If you are going to use this method, make sure that the content and quality of your videos are very informative and pleasing.
11. Create a YouTube Community
This is an easy step to also garner views for your videos. All you need to do is to locate and click the +icon to create a post on the YouTube Web or App.
After that, type the message you want to convey and link your video that you want to be promoted. Adding images or polls would make the community more lively. The community may also leave a like or post a comment which can help bigtime for communication between you and your audience.
12. Learning from YouTube’s Creator Academy
YouTube is not all about uploading videos, there are more than meets the eye. You may want to learn what can you do more on YouTube.
By using YouTube’s Creator Academy, you may learn new techniques and hacks to be savvier using YouTube.
13. Utilize Social Media Channels
Make sure to promote your channel and video to Social Media Platforms such as:
Facebook
Instagram
Twitter
Pinterest
In this way, you have a better opportunity in sharing your videos and gaining more audiences outside of YouTube. Share your videos frequently.
You can also use “Hashtags” so that it may add chances in making your video be discovered.
14. Blog about your YouTube Channel
Do not forget to make a blog about your YouTube videos. With this, you can earn money both ways, through blogging and vlogging.
I hope this can help you achieve your goals as a YouTuber. There are certain ways to promote your videos on YouTube, these are only some of the techniques you may use to help you gather more views.
A YouTube channel serves as a platform to present video(s) to a wide range of people. Presently, there are over 800 million YouTube users and 4 billion videos available on this platform. This is the second-largest search engine in the world, only behind Google. Your success on YouTube depends on the number of views and subscribers recorded.
Most YouTube users struggle to remember the name of a channel. Once they land on YouTube, the first place they visit is the search bar. This is an easy way for users to get what they want by simply typing in a keyword.
This technique makes YouTube a whole lot similar to Google, where pages are ranked based on SEO, among other factors. To improve visibility on YouTube, you actually have to take a leaf from the Google algorithm. Because the truth is, people will easily find you through the search bar than getting an invite to your channel.
To ensure your page appears higher up on YouTube search results, here are Tips to help you out.
Optimize Your Meta-data with Keywords
Meta-data is a piece of information about a video that gives users more information about what the video is all about. On YouTube, the Meta-data is a combination of title, description, and video tags.
You are optimizing each session that makes up the Meta-data will improve your ranking on search results. Even if you end up featuring high on search results, the quality of your content will decide the reaction of your audience to your video. If you give your audience what they want, they will have no choice but to subscribe to your channel.
However, if your video sucks, even with a well-optimized Meta-data, it’s going to be hard to attain a certain level of visibility. For a moderately optimized Meta-data, you will want to feature the primary keyword in the tag, description, and title.
Since the description gives room for paragraphs and long sentences, the keyword may appear 2-3 times while it can feature once on the tag and title.
The description is the part that provides lengthy information about the video. Nonetheless, a well-written description doesn’t depend on the length of the text, but how much information is contained in it. One thing most YouTube users do is to include the same keyword used in the title in the description.
A description may also contain URL to your website or a specific page on your website where users can find the information contained in the video in text.
Add an Engaging Thumbnail
The thumbnail is the image searchers will see before the video is played. The thumbnail is like a background image for the video. Once it’s clicked on, the video automatically starts playing.
Given the circumstances surrounding the thumbnail, you want to treat it like a book cover. It has to be intriguing, visually appealing and persuading. A new thumbnail lures viewers to click and can have a massive impact on the number of clicks and views generated. This makes your thumbnail even more critical than the title because it determines whether an individual will click or not.
Thumbnails with human images tend to receive higher plays rates than thumbnails with logos or objects. However, ensure the image you choose as your thumbnail relates to the information conveyed in the video.
For instance, Your Video can’t be about “digital marketing,” and your thumbnail is an image of a movie star. This will obviously lead viewers into thinking they’re on the wrong page.
Add End-screen To Your Videos
Adding End-screen actually comes with detailed instructions that explain why the majority of users ignore this feature. Before adding an End-screen, you should know that YouTube is quite strict on End-screen. Every End-screen is reviewed in a bid to improve users’ experience. Hence, an End-screen designed by you may never appear on your video.
These rules may seem complicated, but the End-screen gives you an edge over competitors. It’s a smart way to include keywords that invariably increases your ranking. If you’re lucky enough and your End-screen actually appears, your chances of appearing higher up on search results increases.
If the process for adding Endscreen seems a bit complex, you can use cards as an alternative. Cards are easy to use and can appear at any point in your video. Apart from improving your SEO, it also drives engagement, making your video more interactive. In some cases, cards can contain links to your website or convey meaningful information to your audience.
YouTube Videos on Your Page
You can’t solely rely on YouTube if you want to improve visibility. Adding YouTube videos of your website page can also generate a substantial amount of viewers provided your website traffic is decent. This can only be achieved with good SEO.
In a scenario where your page is not optimized correctly, search engines won’t even bother going through your page. Hence, if your video ranking is weak, it could be because your page is poor. Thus, your page should be well optimized to ensure you’re videos equally ranked.
Even though it could be challenging to rank all your pages organically if you continue to push out high-quality content, the SEO of your page will also improve and so will the ranking. When embedding YouTube videos on your page, ensure the video stays relevant to the page it’s attached to.
Ensure the Video You Want To Rank Id First On Your Page
Google indexes one video at a time. Search engine crawlers stop crawling on a page after picking up the first video. Hence, multiple video pages aren’t actually a good idea. If you’re trying to rank one video, ensure the video is at the top of your page.
Conclusion
These optimization tricks are the difference between having a thousand or hundred likes on your page. If well optimized, your page ranking will significantly improve within a short period. Ask any Youtuber with over 1 million likes, and they will tell you that the secret to pulling in those figures actually lies in optimization.
It is no news the number of subscribers you have can go a long way in influencing your business growth. It is similar to the way you have followers on other social media platform that allows you to gain the heart of your audience quickly. Let come to the YouTube channel; there are ways to know how your content is doing. If they are converting to the right audience or you are just wasting those efforts of yours. YouTube can be leveraged to track how your viewers are doing with your video content if they are subscribing to it or otherwise. We can relate this to Twitter, such that your followers can influence how your profiles’ growth and success will be. At times, you could assume why those efforts of yours to produce quality video contents are not yielding satisfactory results. Even when you put in those long hours of work to it and upload them to YouTube, are you attracting tons of viewers that are yet subscribing to your YouTube channel? Stay calm, this article is written for you. Here are five keys factors no one is subscribing to your YouTube page.
1.Asking Viewers to Subscribe
Starting with the most important one that most people don’t take seriously; the truth is that if you crave for viewers to subscribe to your YouTube channel, it is essentially most of the time to ask them for it. Ask it shall be given unto you. Most viewers don’t even know if they should subscribe if they are told to do so. The best thing to do is to have a part of your content that you should pitch straight to anyone viewing your video and ask them to subscribe. “Hello! Please hit the subscribe button!” You can as well inform them of your audience to subscribe to Annotations. It allows adding text to your content and also telling the viewers never to subscribe. It’ll provide the links within the video whereby your viewers could be clicking to make subscribing easier to your YouTube channel. You can remind your audience to subscribe to the video narrative.
2.Your Viewers Engagement Is Not Good Enough
Look very carefully; the highly subscribed YouTube pages are the ones having that significant human interaction that people love. Like the names of MysteryGuitarMan, Ryan Higa, or Ray William Johnson, etc. People like these always engage and influence viewers. It does not limit to YouTube views alone, but they possess the human interaction frequently most people crave for. For instance, some of these names have weekly contents for proper communication with the audience. Not only that, after the session, they’ll put out the best answers of their last weeks’ episode for new content in the subsequent week, giving viewers the best of engagements they need. When doing this, it provides your audience a feeling of commitments they couldn’t have gotten elsewhere and as such, most likely to subscribe to your page for more interaction of such.
The number of newly uploaded videos isn’t what they have come to your page to see; instead, they came to seek value. When your targeted audience hit the sign up button to see your contents; they’re more interested in seeing or detailed video that is different from others. Your viewers could have seen how cool your channel is due to the fact of what they came across on a particular video of yours or a series of video topics solving their needs.
3.Your Direction Channel Lacks
Today you are putting contents of your pets, and tomorrow you are talking about entirely different niche topics on Donald Trump politics, and another day you are uploading videos of you chilling in a club. That’s awry. The truth is viewers want solution provider, and as such, they go for those they perceive to be an authority in their niche. The best way to stand out and engage many viewers is to be specific on one slot. Most viewers will subscribe because they feel like to keep seeing your new videos immediately you upload them, and they don’t want to miss any new video of yours because it is explicit.
4.You Lack Good Publicity
Many at times, in a bid of having subscribers to your page, you have to keep promoting your page and keep doing that in every avenue you find yourself. For instance, If you are on Instagram or Twitter, it is better to help your content now and then in your timeline videos than you need for proper visibility. Most Instagram and Twitter followers are similar fans as your subscribers on YouTube but just on another social platform. All those fans you’ve seen have the possibility of driving your content via promoting them in their social media networks that gives you new subscribers entirely.
5. Effective Collaboration
Every successful YouTube expert has been saying that the most comfortable means of growing your potential subscribers will be through effective collaboration. It happens like this, each time you work in partnership with fellow YouTube creators that do similar things as yours, you would be gaining contact with already fan base, and the same as them too earning into your fan base. It is a win-win for both parties. When you have such means to collaborate with others who have more fans compare to you in your niche—collaborate with them. Who knows you may be getting the best organic traffic by engaging with other YouTube influencers.
Final Thoughts
To achieve more on the number of subscribers, when you feel you have done making all of the itemized lists and no result is forthcoming, then you should check on how you are doing them. Ask questions from others that are successful in what you’re doing if you are doing something different from them. Ask for feedback from your viewers for improvement.
Nowadays, technology is at the peak of advancement. We can now message, share, upload, download and watch everywhere we can go in just a click of the mouse or tap on the phone.
This tech-savvy generation uses YouTube as a means of entertainment by watching videos that are uploaded there. YouTube has also become the platform of people who aspires to make their videos viral or at least accumulate a sufficient number of views. However, with a swarm of videos (approximately 300 hours worth of videos uploaded every minute) uploaded every day, there is a slim chance that someone will watch every single uploaded video.
The questions are — Do you want your video to go viral? Do you want to have several subscribers? Are you planning on having a big number of views in every video you upload? How can you ever make your channel known and be heard in the world of YouTube?
This article will enumerate 7 tried and tested ways on how you can promote your YouTube channel and gain more views in 2019.
Post in Facebook Groups to Make Your YouTube Channel Known
Currently, Facebook is one of the most influential social media and we’re confident it won’t lose its popularity any time soon. With over 2 billion internationally active accounts that visit daily, it can easily boost views on videos uploaded and shared.
You can collaborate with Facebook and YouTube to further reach out to your market and promote your YouTube Channel. Facebook groups are one of the most efficient ways to boost your videos as it will widen your audience. It can cause a domino effect wherein one person can even share it with other groups for it to spread widely. Just make sure it’s worth sharing!
Use Twitter “#Hashtags” to Gather Like-Minded People
Twitter is also one of the famous social media sites that has a definite 336 million users and still counting. As also one of the most-used social media platforms, you could take advantage of its popularity to promote your Youtube channel and subscribers.
For beginners, you may need to follow every relevant user (the people who have the same interest and content as you have) based on the hashtags they use. It is essential to make connections with significant people. In that way, you can gain their attention which is essential for your desired success.
In Twitter, hashtags matter the most on this platform. A hashtag can make your post more enticing and can persuade any curious human being. You may use this “hashtag” as a way to convince people that you have a common interest which can result in them being your audience and eventually possible subscribers.
Upload in Reddit Communities and Spark Their Interest
Another platform that you can utilize in promoting and boosting your YouTube channel and views is Reddit. Reddit has accumulated a huge amount of members over the years. This social media platform may also be an instrument to promote your YouTube channel as it houses several diverse groups of subreddits and forums focusing on the likes of TV shows, music, games, etc.
You may succeed in using Reddit as a platform when you stay on relevant pages. Hover through and scrutinize the specific subreddits relation to your niche then post your videos as participation in the Reddit community. All you need to have is patience, focus, and trust in your own video!
Post in Tumblr for YouTube Channel Marketing
Tumblr does not make as much noise as its other social media counterparts but it has a massive user count nevertheless. Take advantage of the numerous users in Tumblr and take a chance on this underrated platform.
It features a re-blogging and tagging system. Re-blogging promotes a continuous spread of videos that has the possibility of being viral. The tagging system is utilized by “vloggers” or video bloggers to enhance their chances of attracting the right audience.
Invite Family and Friends in Promoting Your Channel
You don’t even have to look any further to promote your YouTube Channel. Your greatest support system may come from your inner circle. People near you can willingly promote your channel (for free!). Your family, friends, and even your colleagues can endorse you on their personal accounts.
In today’s digital generation, almost all of the people around you have some type of connection with you online. This technique is the easiest because you can send the videos directly to them via social media or whatever online platforms they are involved in.
Having them promote your vids can cause a chain reaction that can gain the attention of their other friends when they watch, share, and comment on the video or even when it pops up on their feed by liking it. It would encourage other people to do the same.
Send Out Promotional Emails to an Email List for Your YouTube Channel
Another effective way to promote your YouTube Channel is by building an email list for email marketing. Email marketing is done by sending notifications to your audience via email.
Maximize your range of audiences by finding ways to gather their email addresses. Better yet have a loyal subscriber list and send messages every time you upload a new video. Think of this as an advertisement that you share on various platforms. Even if they aren’t using YouTube as of the moment, it will allure them to open the app and visit your video. Have a persuasive and attention-catching email template and subject header ready to send.
Upload Snippets of Your Video on Instagram, Snapchat, and Vine
“Short but sweet” is the way to go. Pick a remarkable bit in your video and post it on the platform that uses short-video posts. It may attract curious audiences that might lead to them watching the whole thing! Consider it as a sort of a teaser which is always a certainly great way to promote your video and your YouTube Channel.
Think creatively and critically on what can activate the curiosity of your viewers in the first few seconds of the clip. Give them info at the end of the short video that will lead them to check the link to your YouTube Channel.
Things to Remember When Promoting Your YouTube Channel
First thing’s first, find a topic that will best suit your niche. It must be something you are knowledgeable about, passionate about and joyful about creating.
Next, create a high-quality video and maximize its accessibility to search engines like SEO promotions.
Lastly, you can start your journey on promoting your videos and YouTube Channel using the various and effective ways we’ve mentioned on any platform you desire.
Keep in mind that the interest of the audience is your utmost priority. See your videos in the eyes of your target market. These are some of the ways that do not require you to dole out any money. Should you choose to go for ways that involve money, it is your call so by all means, go for it! Do what you think is best to promote your videos. The success of your channel will always lie in your hands. Make the best decisions coupled with a lot of patience and hard work, and you are sure to soar.
YouTube is such a large online video platform where 300 hours of videos are uploaded every single minute. Consequently, there are thousands of videos for people to watch on any desired topic. You can always buy YouTube views as a backup plan if you have the cash. There are too many videos to watch on YouTube as thousands of people join the YouTube industry seeking to be relevant. The effect of this is that only a few of these YouTuber’s videos garner small views.
No content is peculiar to people anymore. No content creator on YouTube has the exclusive right to demand views as people have too many an option to select. Hence, to stand out from other YouTubers and gain views, you need to make sure your videos amass views. The reason for the workability of this strategy is that people gravitate towards YouTube channels that have lots of views (social proof bias).
Thus, the question you should ask yourself as a YouTuber is this: “How do I make my prospective audience find me?” If you find yourself deliberating on this question, you’re one step away from having more subscribers on your channel and garnering lots of views.
One of the ways to make your prospective subscribers find is by ensuring that they watch your videos. Your videos act as part of the conversion funnel for them. Thus, asides content creation, you should spend time promoting your videos- A LOT, like a real lot. There are fantastic ways to promote your YouTube videos for free! You might find it hard to believe, but, there are free ways to promote your YouTube videos. The best part re these methods is that they make you drive fantastic traffic to your channel. Here are some of these ways are treated in this post:
Optimize your YouTube channel
Websites and blogs are not the only things that require optimization. If you want your YouTube videos to get across your target audience quickly, you should optimize your channel. Do not be scared. YouTube optimization is not as tricky as regular SEO. It is highly simplistic that a non-tech guy can go about it.
In similitude to Google search, YouTube is a search engine that has algorithms that control video rankings.
Optimization of your YouTube channel comes at no cost at all. If you are serious about making your videos’ promotion effective, leverage the potentials of YouTube optimization. This optimization process is the first step that you should take before sending your videos out for promotion.
Some of the ranking factors pertinent to the optimization of your channel are not known. However, tests conducted by search engine experts in the past reveal some of these factors. These factors include:
Title tags
Video duration
Count of subscribers earned after each video view
Likes and dislikes
Description tags
Audience loyalty
Comments
The strategies necessary for thorough and effective YouTube channel optimization include:
Conduct keyword research. Asides showing on YouTube page, YouTube videos are similarly shown on Google search results. The latter is more significant than the latter. Keyword research is either free or paid.
Nevertheless, there is a high possibility of effectiveness under the free version of keyword research. For instance, use YouTube search suggestions to figure ideal keywords for your videos. Also, use free versions such as Moz keyword tool or keyword tool.
Create transcripts for your videos. Although the norm is that videos are done naturally, if you want better optimization of your channel; you should have scripts for your videos. These scripts are the ideal transcripts for your videos. Ideally, a transcript implements the natural flow of keywords.
Provide a video description. If you want your videos highly ranked over the rest, make sure that your video descriptions are longer than the average video description. The practical word-count limit is 250 words. Don’t make the mistake of trying to market your products in your video’s description, instead of including 3-4 primary keywords with LSI keywords, making it as natural as possible.
Include an interesting title. Titles for your videos should be short (between the range of ten words and not more than 60 characters) and compelling.
Always perform SEO for your videos. SEO is the first factor YouTube considers before even ranking your videos at all.
Harmonize your blog/website with your YouTube channel
Another way to promote your video at a free amount is by using your resources. Resources imply your website or blog. As a website or blog owner, your YouTube channel should integrate with either of them. One of the motives behind this strategy is that you easily embed videos with your content nowadays. Hence, you can easily use your blog to drive traffic to your website.
Unlike videos, blog contents permit the more in-depth details of the YouTube video topics. The text context of blog content allows Google to allow them better.
If you’re skeptical about this method, try out the simple process of merely uploading your video contents on a segment of the blog. Avoid duplicity of contents (which will negatively influence your SEO). Use social media to drive your subscribers to both your YouTube channel and blog, simultaneously. This process is not only cheap but quick and reliable.
Brand your YouTube Channel
Branding is a method that has a great influence on influencing your videos’ promotion. Although branding is not visible to the average person, you feel its results. If you want your videos to freely promoted, one of the best things to do is to brand your YouTube channel in the desired light. Some of the best ways to brand your YouTube channel include:
Film a killer intro video. The best way to brand your channel all lies in the introduction. Create a 3-5 seconds video that makes your viewers familiar with you. Your intro video should be short and showcase your brand in a positive light. When you make an intro video, you connect with people on a deeper level. This connection lets you establish the perception that your brand is an awesome one.
Have a thumbnail in your videos.
Create a logo for your channel
These strategies discussed are simple but awesomely effective ways to optimize your channel. They are free of charge. Again, these steps are not hard. They directly involving optimizing your channel, incorporate your blog with your channel, and branding your channel.
It is interesting when you have your YouTube video out there for your audience engagements. But it’s annoying when your efforts aren’t paying off as expected. Hence, you need the help of YouTube videos inputting your act together and thought out there for your subscribers. YouTube videos will help give your subscribers the best results as required. Here are simple ways to upload YouTube videos;
Using a Mobile Device
1. Create a Video Content of Your Concepts & Ideas
People have made tons of dollars by using video ads of YouTube that has once gone viral, and on the looking at the result will look awry. For a video to look great, it should appeal to your audience. Hence, when you’re uploading an excellent video that’s yet to give a return on your efforts, it is essential when you put up a well to do information that surely resonates with your audience. This is a kind of video to upload when doing you’re considering one
Product Descriptions– You may need to curate marketing techniques videos that would give your audience some tips on how they would pick the best product out of many others, or a kind description video that is showing instruction of “how to.”
Educating Videos— Just come up with tutorials of your audience can learn new things about your product or other stuff generally videos, you can also use the session to showcase the unique skill of your industry because you’re an expert in your industry.
2. Open your video.
After having good video content with your mobile device, you go to sharing settings, make use of the video player to locate your YouTube video you’d like to post. You have two options here; you can either post your video directly you record it or post the video that’s on your phone already.
After uploading the video, kindly press the “Share” option.
The share option can be found in various places; it depends on the kind of phone that you’re using for such upload:
With Android devices, it’s pretty easy because the share option is visible in the video player, and if yours doesn’t pop up, then you need to check or press your Menu button for it show up. In an iOS device, the Share option is in the left-bottom of your video player, just like a box in an arrow facing the top. There is a simple way when you can achieve the Share button. Just tap on YouTube to attach the video file directly to the YouTube channel. But you’ll need to scroll down the menu to find this option.
3. Give your video an eye-catching title
If you took video with your phones’ camera, the video would likely have some title that comes with some random numbers and dates. Edit the title and put a good one that’ll describe your content on a positive note.
Explain the video
Put a good video explanation that your viewers can view and have a good time with it. Try and explain everything you’re doing in the video; this will give your viewers the attraction they craved. Give out a perfect description that allows that’ll allow YouTube to retain your video in its top search.
Tag your video.
Put tags on your video to give it a suitable appearance it deserves when other viewers’ search on video related to yours. Tags are just short keywords describing ones’ video and hallo other people see it quickly on YouTube. False tags will have a counterfeit effect on your YouTube views, be creative and honest when bringing in tags.
4. Select your privacy settings and publish them.
You’ll select the video to be attached either privately, publicly, or unlisted at all. With public uploads can be searched publicly and viewed by everyone, if it’s secretly, it won’t be seen when they search for it. After this, click the Publish button or upload it. When you’ve done the privacy settings and set the description, click the Publish button to post the video content to your channel. The size of your video should be considered, depending on your video size but make sure you choose the best quality that’ll make your work looks good. If the cost of data is much, you may consider using the WiFi to cut down the cost of data.
Uploading Using the YouTube App
a. Record your video by clicking on the video option at the top right corner where you’ll record the video. Select the camera to shoot your video, or you can as well choose the live stream option to start streaming live.
b. Once you finish with your video recording, put an excellent title, add a good description, put hashtags, & metadata to your content, and select the public button for your video to be seen live or private if otherwise. Download the YouTube app on iOS store or Android play store depending on the device you’re using, installed the app, and get started.
Launch your app and log in. While everyone can view your YouTube video, but only those with Google account are allowed to put up contents & post comments on videos. This means you’ll have to have a Google account to enjoy the features of the YouTube platform. Afterward, you set up your channel.
c. Hop into www.youtube.com, and log in to your account through the use of Gmail address and password. The sign-in button is located at the right-up corner of the home page.
d. Uploading. Keeps your app going smoothly without disruption until the video file is uploaded. When this is complete, click on the share button. If you’re uploading an excellent content with of quality, it’s reasonable your data will be exhausted so quickly; you can make use of WiFi to reduce data consumption. Select the “Publish” option. You can only do this when you’re done with the uploading procedure and ready for your video to be live. Afterward, tap the “Done” button.
The Thumbnail is the first thing that the audience sees on YouTube. You should be able to attract the audience by creating an alluring thumbnail. Experts say that 90% of the popular videos on YouTube uses a Traditional thumbnail. Added by YouTube, “Thumbnails are usually the first thing viewers see when they find one of your videos.” you would want to know, how can you create a thumbnail that distinguishes itself from others.
We use the “BOGY” Thumbnails. What is a “BOGY” thumbnail? BOGY is an abbreviation of what color to be used as thumbnails.
BOGY stands for:
Blue
Orange
Green
Yellow
The importance of using these colors is to stand out and gain attention because the site color is majority white, black and red.
You may want to think of a color that can present your brand. For example, the Channel of “THE BRIGHT SIDE” which in their videos, uses the colors a majority of blue, yellow, orange and purple.
Any color can be used in creating your thumbnail, but you always gotta remember that you need to stand out and gain attention once your audience searches for a video.
2# You need to have a Template for your Video Description
Always have the mindset to create an effective Video Description. You can market your video by developing a great YouTube description. Now, let us discuss on how to create an efficient video description.
STRONG INTRO:
Always start with a bang! It is very crucial to have the first batch of lines to be very alluring to the audience. Make sure to include your target keyword in the first lines of the introduction. Remember that YouTube factors keywords in your introduction, so always secure keywords at the beginning of your video description.
The first batch of lines is what the target audience sees when clicking your video. When the lines are persuasive, more people would be curious about your video and might click to watch it.
150 WORDS ONLY BODY
What you need to do here is to talk about what can the viewer learn from the video. The key is in the details, my friend! Make use of the 150 words to discuss further details of the video and always include your target keywords.
INCLUDE DESCRIPTION LINKS
Always include extra info of yourself and your videos. May it be social media or about your channel. The more links you have, the better!
3# Creating Different Playlists
Just like segregation, creating a different playlist is a great way to make an easy and effective way to take apart what topic is linked with another.
Alternating layouts is a way to entice people’s eyes. In changing the layout, you may do it yourself by editing it on your channel page.
4# Having a Catchy Title
The monumental part of your video is having a Catchy Title. The title you make will be all or nothing, so come up with a good one!
With statistics, adding brackets or parentheses on the title of your videos. You can add words or numbers with the brackets and parentheses that have essence for your video would be a big help to your success.
Lastly, only use up to 50 characters, because the study shows that videos ranked up best with 50 characters or less.
5# Provide Suggested Videos
Suggested videos have a huge contribution to the success of channels. These videos are connected videos that YouTube post next to videos you are currently streaming.
So tag videos like other channels to rank your videos.
6# “MVC Formula”
What does MVC mean? MVC stands for Main Keyword, Variations and Category. Let us breakdown what to do with the MVC Formula.
Having the “Main Keyword”
You need to utilize your main keyword as your primary and secondary tag.
Getting “Variations”
Having a variety of keywords to support your main keyword is a must to broaden your reach to garner more views.
Describe your “Category”
Usage of broad tags can aid YouTube to understand the topic discussed and how to categorize your video.
7# Share your Videos on Online Communities
One of the best ways to promote and get more views on YouTube is to share your videos in the Online Communities such as Reddit and Quora.
8# Video Ranking in Google Search
Videos ranked in Google can result in tons of views. So how can you rank up?
The first thing you do is to state the keyword loudly and frequently in your video. And the second is to create a transcript of the video you have created for Google to fully understand the contents of your video.
9# Maximizing Comments, Likes and Subscribes on your Videos
Youtube prioritize the number of views and subscriptions of a video to rank it. The comments, likes, and subscribers are connected with the rankings in the search bar on YouTube. Now, what can you do to get more people hooked with your videos? Simply ask them to get engaged with your video. Use taglines when asking like “Comment down in the comment section, click like and subscribe, and see you on my next video!”
10# Enhancing Your “Session Time”
What does “Session Time” means? Is it even important?
Session time is the entire number of time that someone consumes after viewing your video on YouTube.
It is a vital point that YouTube considers. YouTube even stated that: “The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement…”
In short, if the viewer stays after watching your video, session time increases. But if the viewer leaves YouTube after watching your videos, it would decrease your session time, that’s gonna hurt.
The best thing to do to improve the session time needed is to put your best foot forward. Make your best video the first thing they see that can boost their engagement to keep watching videos.
11# Make the Most of Every End of your Video
Using the end screen is a way to get more views for your other videos. But how can you utilize the end screen?
First is to pick the most popular video of yours, or choose the most viewed video on your channel.
Next is to find another one of your videos that can connect to that popular video and put it at the end of your video.
Lastly, link the video in the End Screen.
Remember to correlate your videos for the engagement of the viewer.
12# Familiarize yourself in Using YouTube SEO
Another way to get views on YouTube is by learning and using “SEO” or Search Engine Optimization. And what to learn? THE BASICS! These are some of the basic things you need to learn:
Researching Keywords
Refining the Titles, Descriptions, and Tags
Improvement of Audience Retention and Watch Time
YouTube Signal Engagement
13# Use Appealing Playlist Titles
Always remember that the way to attract the attention of the viewer is to have an engaging title of your playlist.
14# Highlight Your Videos using Own Blog
Inserting your YouTube videos into your blog is a great way to boost those views. Why?
Simply because linking your videos to your blogs can reach more audiences and can even result in higher video ranking.
15# Share! Share! Share!
One way to share your video on social media is to find a snippet of your original video and post it on all the platforms you have in mind, Facebook, Instagram, Twitter, etc.
In this way, you may attract people to watch the full video on YouTube.
Remember, post the link of the full video in the comments.
16# Upload your Videos on YouTube at the Best Time Possible
Are you wondering when is the best time to upload your videos on YouTube? The answer is when your subscribers are online. But how can you know when are they online? Experimenting is a way where you try to analyze by yourself when is the time to upload your video or using a tool to study when is the best time to upload would be a big help. An example of a tool is VidIQ.
17# Using “The Card Bridge”
Boosting your YouTube views and the Session Time would be a piece of cake by using The Card Bridge.
The Card Bridge works by following these steps:
First, locate the report of audience retention on one of your videos and identify when did the retention drop occurs.
The next thing to do is to display the card at the time of the retention drop.
Now that is the Card Bridge. It can transmit the person to other videos before they can even click away.
SOME BONUS TIPS FOR YOU
Bonus 1: Getting Featured On the Homepage of YouTube
There are two ways to amp up the chances that your video will get featured on the audience’s homepages.
The first is to endorse your video for the first 2 days after you upload it.
YouTube features videos that are new and popular at the same time. And if you have a lot of viewers, you may have a chance to get featured on the homepage.
Second, it to increase the number of your YouTube subscribers. When you are being subscribed by a person, you have the chance that you may get featured on the homepage of that person.
Remember, more subscribers, more chances in landing on the homepage.
Bonus 2: Frequent Usage of the Methods that Worked Before
Here is what you need to do:
Find the most viewed videos or with high audience retention and use the method that you applied in making videos in the future.
Bonus 3: The Community Tab Preview
Make a Trailer for the next video or Create a post on what to expect for the next video in the Community Tab.
