In 1935, founder of modern social psychology Muzafer Sherif performed the earliest and most famous experiment in social proof. First, he placed his subjects in a dark room to look at a dot of light 15 feet away. Then he asked how much the dot of light was moving, even though in reality, the dot wasn’t moving at all.
With billions of monthly active users, YouTube is the world’s biggest video platform. It offers a wider, more targeted audience to advertise to. Advertising using video instead of a static content is also more effective because people love videos.
These are just some of the biggest benefits you can get from advertising on YouTube. So, build your brand and advertise on YouTube! Outlined below are the types of YouTube ads and how you can run successful ads.
YouTube started out as a video sharing platform but has now spawned into one of the most engaging and immersive marketing platforms on the internet.
One way to maximize the marketing benefits YouTube has to offer is by using it as a vessel to improve customer satisfaction.
The dawn of live videos has made it so much easier for brands to engage with users who are curious about their products and services, and gives them a more animated platform to reach out to their audience.
Collaboration is the hottest trends on YouTube today— and for good reasons. YouTube collaboration can be very effective. It works to give you more exposure and, as a result, more YouTube subscribers, increased views and longer watch times. In a social media world where subscribers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try.
So, today, we’re going to give you the top reasons why you should collaborate on YouTube and how you can make your first collaboration happen.
Social media marketing has evolved tremendously over the years, and what worked a year ago may not be as effective in today’s time.
Today, brands and marketers increasingly focus on engagement — between themselves and their target audience. Live videos are becoming increasingly popular among marketers because they give them an opportunity to connect with their customers and target audience in real time.
The emergence of live videos has sparked a competition among two of the biggest social networking sites on the internet, namely YouTube and Facebook. Soon after YouTube announced that it will be hosting live videos on its platform, Facebook also launched their live stream and video sharing hub to a limited number of users.
Learning as much about live video as possible will help you strengthen your campaigns, now and in the future — not just for YouTube, Facebook, or Twitter, but every other platform to come.
It’s the digital video revolution. People are slowly weaning off traditional TV consumption and embracing video on the net.
So it isn’t surprising that Facebook, after conquering the other social media networks and being dubbed the king of social media, now wants to try its hand at video hosting and sharing, an online realm dominated by YouTube.
Facebook is indeed innovating. It isn’t stealing creators and users from YouTube yet but it will be interesting to watch how things will develop between these two giants and how social media users will react.
For now, let’s take a closer look at Facebook’s new video platform and how it compares to YouTube.
Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.
With all the social media tools out there, though, choosing the right one for your brand and business can be time-consuming if not overwhelming.
So we’ve made a list of some of the favorite YouTube analytics tools of YouTube users and digital video marketers today. We’re sure you’ll find what you’re looking for here so you can start learning from your data and taking advantage of everything that YouTube has to offer.