2021 YouTube Statistics That Every Marketer Should Know

It is a fact that the vide-sharing giant YouTube is the most popular video platform right now. Its simplicity is one of the reasons why the platform gained so much popularity over the years. In addition, the platform makes it a lot easier for content creators to share their videos with a large audience. For this reason, viewers have a wide range of content that they can choose from. So, whatever the topic is, from product reviews and beauty tutorials to gaming and unboxing videos, YouTube would be able to give it all. 

In the millions of channels existing on YouTube, you will surely find plenty of videos that will strike you as interesting. Needless to say, YouTube has something for everyone.

YouTube Statistics That Every Marketer Should Be Aware of

Moreover, the very first video that was uploaded to YouTube was created by one of its founders on April 23, 2005. Its title was “me at the zoo.” Ever since then, the platform has already come a very long way. From zero, it went to a billion viewers in a decade. However, YouTube is not only for fun and entertainment. In fact, the platform can help businesses in growing this 2021. 

In order for businesses to stay ahead of the competition, here are the YouTube statistics that every marketer should know:

Statistic #1: YouTube’s Monthly Active Users

According to the latest statistics of YouTube, the video-sharing giant has 2.3 billion users all over the world as of this year. In addition, it ranked second in the list of the most popular social platforms. The only social media platform that possesses more active users than YouTube is Facebook.

These 2.3 billion YouTube users are defined as viewers who are logging into the platform at least once every month. The attraction of views is why creators on YouTube try to buy YouTube views to get exposed to this growing audience.

This statistic can serve as a huge value to marketers this year. When more than two billion people are logging into YouTube every month to watch videos, there is no doubt a massive and active market that businesses can tap into. For this reason, YouTube only proves that it is an excellent platform for your digital marketing efforts. 

Statistic #2: YouTube Ranks Second As the Most Popular Social Media Platform

According to a Dataportal report in 2019, 79 percent of internet users say that they have a YouTube account. 

Since it was created by a former PayPal employee in 2005, YouTube has significantly grown over the years. In 2006, Google bought YouTube for $1.65 billion and it is now operating as one of Google’s subsidiaries. 

Ever since this video-sharing platform has been launched, its mission has always been to provide people with fast and easy video access, as well as the ability to share videos as frequently as possible. Accessibility is one of the reasons why YouTube remains one of the most dominant platforms now. The ease of use with which individuals can get started on the platform is also one of the reasons why it attracts millions of content creators all over the world. 

Statistic #3: YouTube is the Second Largest Search Engine Next to Google

As mentioned, YouTube is a video-sharing giant. Not only that but it also holds the title as the second largest search engine next to Google, its mother company. In fact, people search more on YouTube every month than they do on search engines like Yahoo, Microsoft Bing, and Ask.com combined.

In addition, the 2.3 billion monthly active users of YouTube are equivalent to almost one-third of all internet users. But what is even more surprising is that viewers watch more than a billion hours of videos on YouTube every single day. For this reason, they are responsible for generating billions of searches and views. 

YouTube Statistics That Every Marketer Should Be Aware of

Moreover, the extreme popularity of this video-sharing platform gives it a significantly wide audience reach. So, YouTube is a perfect tool for marketers to reach a wide range of audiences. 

Statistic #4: YouTube is Localized In Over 100 Countries and Is Available in 80 Languages

Not only YouTube is available in 100 countries but it is also localized. This means that the video-sharing giant adapts to the various languages of the different markets that it is in. 

For that reason, YouTube is an inviting and attractive platform for its users; thus increasing engagement and usage. In addition, the platform is accessible in 80 different languages. These languages range from the most spoken ones in the world like Spanish, English, and MAndarin to the more obscure languages, such as Laotian, Azerbaijani, and Khmer. 

Statistic #5: People Watch One Billion Hours of Videos On YouTube Every Day

People watch a total of one billion hours of videos on the platform every day, allowing them to generate billions of views. This means that if every single person on earth watched a YouTube video, then that is around 8.4 minutes per person per day.  Such is a mindblowing number that only adds up to the credibility of video as a source of content for people. 

Another interesting fact is that “how to” searches are growing by 70 percent year over year. Meaning, when users are looking for ways to learn something, the major thing that they rely on is video content. Some people don’t even believe this statistic, but assume it’s a YouTube myth. Alas, there are other very real myths about buying YouTube views you should be aware of as a marketer.

YouTube Statistics That Every Marketer Should Be Aware of

Needless to say, every marketer should utilize the power of video and develop their content based on the growing preference of users. For instance, create a YouTube channel that you can use to update your audience, interact with them, or answer their queries or concerns. You can also use YouTube to show people how your products work and the benefits that they can get from it. 

The Takeaway

When utilized properly, YouTube is an extremely useful tool for marketers. It allows you to reach a vast array of audiences and promote your product or service through video content. Needless to say, YouTube is one of the best platforms that businesses can use. 

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Health is something that people should pay attention to. Especially now that there is a global pandemic affecting everyone, they should access health information the quickest way possible. And when you say the quickest way, the first thing one will think of is no doubt the internet. 

Now that everyone can have limited access to healthcare, such as hospitals, they turn to the internet to search for health-related information. In addition, they now consume more video content than ever. For instance, when they experience coughs or colds, they look for video tutorials that teach home remedies. This made YouTube even more popular than it already is. 

YouTube is Featuring New Health Content

There Are Many YouTube Myths In The Healthcare Space

Moreover, the video-sharing giant YouTube is aware that people rely on its platform for health-related information. For this reason, it is now coming up with an effective way to ensure that users will get the most factual health information that they need. There are still many YouTube myths about buying views, that are persistent across the platform.

Recently, the video-sharing giant YouTube has unveiled a new health partnerships team. This team will be responsible for addressing the evolving digital health needs of people. Also, it will continue to connect people with credible and reliable health information. 

Dr. Garth Graham will lead this new effort. His team will show YouTube users easy-to-understand medical information from some of the most respected clinicians and organizations in the healthcare industry.

Besides, the team will bring higher quality content from authoritative and evidence-based sources. This way, such content will be front and center on YouTube. 

More About Dr. Garth Graham

According to Dr. Graham, he saw the importance of health and access to health information firsthand while growing up. His parents emigrated from Jamaica to the US. The reason is that her mother was given a job as a nurse in Miami, Florida. After moving to the US, her mother would leave each and every day for the hospitals to treat her patients selflessly. 

But Dr. Graham’s mother did more than just treating patients. Instead, she fostered community with them. She equipped her patients with the information that they needed to understand their health conditions. In addition, she encouraged them with helpful ways of improving their health. 

Dr. Graham’s admiration for the work that her mother did and how she impacted people’s lives have become a huge part of his decision to become a doctor. 

For the past two decades, Dr. Graham has worked in many healthcare areas. He is a cardiologist who treats patients and a researcher who educates people. Also, he is a member of the health policy community that advocated for improved healthcare. 

Before he joined YouTube, he was a Chief Community Health Officer at CSV Health. He was also a Deputy Assistant Secretary at the US Department of Health and Human Services. In addition, he has been the President of the Aetna Foundation and the Assistant Dean for Health Policy. In the Department of Medicine at the University of Florida School of Medicine. In the same department in that university, he was the Chief of Health Services Research.

YouTube is Featuring New Health Content

Taking all of these past positions into consideration, some may say that coming to YouTube is an outlier for his resume. However, he still feels excited to bring all the facets of all his experiences together. This will serve as a bridge for people between the clinical world and YouTube. 

How Dr. Graham Perceives the Evolution of Health Education Through Digital Video

As clinicians, Dr. Graham and his colleagues are always looking for various ways to move forward inpatient care. Also, they are constantly aiming to stay current when it comes to how the world is changing. 

Dr. Graham advised people not to let outdated pagers fool them. Those who want to be at the forefront of change in health should know the importance of YouTube in the digital revolution. The reason is that almost everyone around the world is always on their mobile phones, consuming videos. More specifically, most people are watching videos related to health information from YouTube and the internet. 

The Mission of Dr. Graham and His Team On YouTube

Dr. Graham noted that he and his team’s mission is to empower people to live their healthiest lives using knowledge, inspiration, and support. They want to ensure that everyone will be able to access credible and evidence-based information from trustworthy sources. Like we mentioned earlier, buying YouTube views is one of many myths that still linger.

However, the information that people can access in the digital space is so vast. For this reason, it isn’t easy to find out which information is trustworthy. It is also hard to find information sources that make complex medical jargon more accessible and easier to understand. 

Now that the world is facing one of its most challenging public health crises, people must access objective and evidence-based information. This will help them make healthy decisions. This is the reason why Dr. Graham and his team are excited to work with YouTube on innovative tactics that will ensure trustworthy scientific information is more broadly accessible, engaging, as well as actionable. 

The Plan of Bringing Additional Credible Content to YouTube

The team is now working hard to surface medical information that is easy to understand. This is the information that came from the most respected clinicians and organizations in healthcare.

YouTube is Featuring New Health Content

Some of the team’s newest collaborators include the Cleveland Clinic, American Public Health Association, Harvard School of Public Health, Osmosis, Mayo Clinic, Psych Hub, and the National Academy of Medicine. 

The aforementioned organizations are creating high-quality health content for viewers all around the globe. Besides, healthcare professionals are a major part of the vision for health on YouTube.