You Can Teach Yourself Business Skills Through YouTube, Like This Entrepreneur!

Teach Yourself Business Skills Through YouTube Like This Entrepreneur

Vishal Jain knew that he wasn’t cut out to work for anyone. At a young age, he already knew what he wanted to become, so he dropped out of college despite his parents’ disapproval. He had no business skills, no money, and no investors. What he had was only a vision to start his own business.

Vishal Jain is now the founder and CEO of Sunshy Digital Media Agency and two Instagram-focused marketing companies. What did this young man do to become an accomplished entrepreneur?  

Learning from YouTube and Quora

With zero skills and no money to start a business, Jain turned to the Internet for help. He searched for ways to make money online and found several freelancing sites, so he decided to offer virtual assistant services on some of these sites.

It was then that he saw the increasing demand for social media marketing services. Jain decided to start his own SMM business, but he didn’t have enough funds to pay for online courses or advertise his planned business. Jain says that his biggest resources were those found for free on YouTube and Quora. He watched over a hundred tutorial videos on YouTube, and looked for SMM-related answers on Quora. 

Aside from SMM, he also taught himself website design and SEO, which made his business quickly turn from a social media marketing company to a broader digital marketing company.

Business Skills Through YouTube

The entrepreneur’s initial investment amounted to only $25 for the domain name and hosting service for his website. This goes to show that you don’t need that much money to start a business. Jain’s advice to entrepreneurs who are only starting is to stop thinking that they need someone to give them the money to start a business. You can earn the required money by learning important skills through YouTube and then work as a freelancer on Fiverr or other websites.

Instagram-focused business

Instagram is at the core of Jain’s businesses, mainly because Jain himself found most of his clients through Instagram when his business was just starting. For him, Instagram is the most effective platform for brands to increase their reach and create awareness. Instagram’s features make these goals easy to achieve. Among the tactics that Jain uses for his clients are:

  • Relevant hashtags
  • Targeted comments
  • Influencer marketing
  • Instagram power likes

Jain looks at everything this way: He makes money by helping his clients make money through brand awareness and influence.

Instagram isn’t only for international businesses or those that offer worldwide shipment, although most people have this misconception about Instagram. Jain says that 90% of his clients are local businesses, and Instagram marketing has proven to be just as effective for them as it is for international brands.

According to Jain, The biggest mistake  is for brands to spend most of their marketing budget on traditional media instead of social media. Businesses that are on social media are further ahead of those who aren’t.

Get Free YouTube Views the Easy Way

YouTube is the go-to platform not only for watching videos, but also for promoting one’s brand. While it’s quite easy to upload your videos there, making your videos be noticed isn’t always an easy task.

There are, however easy tactics you can apply to get free YouTube views for your uploaded videos. You have to make sure the videos are optimized in terms of searchability and clickability, then improve their branding.  

Video optimization tactics for free YouTube views

Video optimization tactics for YouTube can be categorized into two: use traditional SEO tactics, and improve your user’s experience. Let’s break down these two further.

Use SEO tactics

To get started on getting those free Free YouTube views, you have to make sure that people find your videos first. Some SEO tactics you can employ to achieve this goal include:

  • Check competitors in your niche: Pay attention to their most viewed videos and the keywords prominently used in their videos’ titles, descriptions, and tags.
  • Check and list the good keywords: After finding the prominent keywords, use tools like Google AdWords to check if these keywords are indeed good. List down those keywords with the highest search frequency and best stats.
  • Apply the good keywords into your videos: Incorporate keywords wisely into the title, description, and tags, but don’t overuse them. YouTube and other search engines will know if you’re abusing their system.

Using the right keywords, plus other SEO tactics, will certainly make your videos searchable to potential viewers.

Get Free YouTube Views the Easy Way

Optimize the viewer’s experience

After you worked on the SEO side, it’s now time to make your videos clickable and improve the viewer’s experience. Two ways you can make this happen include:

  • Put a catchy thumbnail image: Use bright, clear, attractive photos. If it’s possible, use pictures with humans as people easily relate with such images.
  • Optimize the video description: A description will not only help in terms of searchability; it will also help your video get those precious clicks. Use brief, on-point descriptions to tell your viewers what the video is all about.

These two methods should pique the interests of your viewers so they will instantly click on your videos.

Branding tactics for free YouTube views

Optimizing videos will help make them searchable and clickable, but that’s just half the work. If you want your videos to be remembered, you have to work on their branding as well. Here are some ways you can improve your branding:

  • Maintain a regular schedule for uploading videos, and advertise them.
  • Put consistent images in your header, profile, and thumbnails.
  • Include other brand information in the header, like a link to your website or social media profiles.
  • Use regular backdrops for your videos.
  • Present your videos in a consistent manner. For instance, some YouTubers use their own style of intros and catchphrase.

Using a consistent schedule, appearance, and presentation will make your videos worth remembering and get those free YouTube views.

Example of YouTube branding

As an example, check out how software company Adobe Creative Cloud applied some of the above tactics in crafting its YouTube’s channel. The images in the header and thumbnails are colorful and attractive; it even has a human face in there. The video descriptions are on-point, telling you exactly what a specific video is all about. Viewers get a constant supply of useful content, and the social media handles are clearly displayed on the header.

While all these tactics seem like easy steps, they have been used by successful YouTubers in promoting their videos and channels. Check these tactics out, apply them to your own videos, and watch your YouTube view count increase without spending a lot.

For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

YouTube has become a source of different kinds of entertainment, but the type that draws the most attention a.k.a. “views” are pranks, both the good-natured and mean-spirited ones. To what extent would a YouTuber go in a prank to get lots of views on YouTube?

It looks like Cordero James Brady, a famous YouTuber known as CJ So Cool, can go as far as putting the health of his kids at risk.

In a video that has since been taken down, CJ could be seen pouring laxatives on ice cream that he then served to his kids. An hour and a half later, the children experienced stomach pains and they could be seen crying, holding their stomach, and running to the toilet. It was grueling to watch, but what was more appalling was that CJ followed his kids to the toilet while cracking jokes and laughing at them.

The 29-year old father seemed to be unaware about the health risk he exposed his children to. Taking excessive laxatives when your bowel movement is normal could make your stomach hurt so much you could faint. More harmful and long term side effects include dehydration and kidney failure.

While this isn’t the first time that CJ pulled pranks on his family, this can very well be the worst. The video was taken down after Babe.net listed all the demeaning things CJ did to rack up YouTube views.

The article cited  Dr. Kortney Peagram, the founder of an organization called Bulldog Solution which aims to end child abuse. Dr. Peagram said, “Harming your child on purpose with laxatives is child abuse. That’s child endangerment. [He is] ‘harming his children and bullying them to pull pranks on each other, it is really disturbing. He’s modeling inappropriate behavior and encouraging it by laughter… He’s teaching his children that it’s okay to harm each other for a good laugh.”

Other pranks CJ pulled on his family ar:

  • He made his wife think that one of their kids drowned in the pool.
  • He made his family think they’d lost their house.
  • He woke his children up by lighting fireworks inside their room.
  • He threw a waterproof speaker on the pool to make his kids think that they are going to be electrocuted.
  • He made them think someone stole their brand new car.
  • He convinced his kids that he cut their hair.
  • He destroyed their toys to see their reaction.

Some of these videos are already taken down, but this about sums up what this father can do just to garner views and earn money on YouTube. Of course, CJ also has some good deeds on published YouTube such as feeding the homeless, surprising his family with a grand mansion, and giving away gifts. These videos show how much of a loving father and caring person he could be if he wasn’t acting like a complete and totally irredeemable ass.

The laxative video was used in a criminal case against CJ Brady who now has a record with Child Protective Services. CJ’s YouTube channel was disabled during the investigation, but it is now up again with more than 6.5 million subscribers and the YouTuber had been posting regular content ever since.

For the sake of YouTube views

CJ Brady is only one among thousands on YouTube that are willing to do degrading, unthinkable, and sometimes offensive things for the sake of YouTube views:

  • Logan Paul is one good example of this. The YouTube star vlogged his way to a Japanese suicide forest and didn’t stop filming even when they found a body hanging on a tree. Not only that, but he cracked jokes, seemingly making light of the man’s suicide.
  • In another video, Logan Paul can also be seen mocking people who toss coins in the Sensoji Temple offerings box.
  • Another YouTuber known as DaddyOfFive was charged with child neglect after they pulled a prank on their children. He lost custody over two of his kids as a result.

Several YouTubers do similar things to gain thousands and even millions of views which translates to income. The majority of the time, this is the only source of income for these families so they have to find a way to catch the attention of the viewers. Even so, money is too shallow a reason for subjecting children to humiliation and physical or emotional pain.

We hope that the CJ Brady, Logan Paul and DaddyOfFive on YouTube will find other ways to earn money on YouTube that doesn’t require tormenting their family members in pranks and gags that can affect them psychologically.

Attract Even More YouTube Views With These Optimization Tips

Attract Even More YouTube Views With These Optimization Tips

Attracting more viewers to your YouTube videos is by no means easy. There are a variety of important things to do to get more people watching, one of which is proper video optimization. Here is a series of optimization tips that will help you catch people’s interest more and boost your viewership.

Write the perfect video title

When coming up with a title for your video, the goal is to make it as descriptive as possible. Incorporating the right keywords is the first step here. Consider which terms your audience will most likely use to search for your video. YouTube’s own autocomplete function is a surprisingly helpful tool for determining keywords. Other common options you can go with are:

Use these tools not just to create your list of keywords, but also to determine which ones will bring the best possible results.

Don’t just drop your keyword into the title. For the keyword to perform as intended, you have to incorporate it organically. Using it in a question is a good tactic, as it will pique people’s interest, telling them that you are going to answer that question.

You also need to provide some context in your video title to give people a better idea of what the video is all about. Add situational words or phrases to direct it to specific subsets of your audience. You can also include appropriate superlative words to create more emphasis on your title’s topic.

Use your descriptions wisely

While you can write any length of video descriptions, you need to pay attention to the first 125 characters. This section serves as the meta description for the video that is shown on the search results in and out of YouTube.

When writing this section, use the primary keyword you want to associate with the video. Make sure that it is well-incorporated to the text to give people a better context. Your short video description should also fit within the character limit to be sure that it won’t be cut off when displayed on the search results.

Beyond that section, your description should provide more helpful information for viewers. Some ways you can do this are:

  • Giving additional details: You can clarify some of the points in your video or add details that might not have been covered.
  • Having a transcript: Adding a written transcription of your video makes it more accessible to viewers while boosting its discoverability.
  • Adding relevant links: Direct your viewers to external links that build up on your video’s information. This could be articles, websites, or even other videos.
  • Including your channel signature: Make sure that every video you upload has links to your associated pages, like social media profiles or your personal website.

These tactics turn the description into an integral part of your video content, getting viewers more involved.

Tag your videos the right way

Having a tagging strategy will help make your videos more discoverable. One strategy you can employ is the tag tree method. It involves breaking down your video title into different phrases that viewers might actually use to search for your videos. Blogger Jessica Stansberry, who developed the method, demonstrates how it works in this video.

Once you have a selection of tags, don’t just drop them randomly. Add the most relevant ones first, then order everything in terms of decreasing relevance. This ensures that YouTube will be able to categorize your videos for the most appropriate tags. Don’t stuff too many tags in your video tag section; 20 should be enough to cover a video effectively.

Optimize after uploading

A common misconception about YouTube video optimization is that it is done only before uploading. For your videos to perform well, you need to continue refining it for future audiences. Go through your analytics and see how your video performs, then make adjustments.

Feel free to experiment on the tweaks you do on your videos, like:

  • Add an end screen: YouTube lets you quickly create end screens for your existing videos through the video manager. Include links to your other videos or external sites.
  • Create custom thumbnails: Rewatch your video, and find the clip that would best describe it. Upload that image as a new thumbnail, and see if it’s better at generating audience interest.
  • Rewrite your descriptions: Experiment with different description content that will best fit the video and your audience.
  • Retag your videos: If you find that your videos are not drawing in more viewers, you can try revising the tags to get a better fit for your target audience’s search habits.

Make sure that you record your test results for use in future videos.

These tips are just part of the different strategies you can use of optimizing your videos. Explore other techniques, and you will soon be attracting more viewers to your videos.

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Why YouTube Views Disappear And How You Can Regain Them

Attracting views to your YouTube videos is a tedious process. You often need to do a lot of marketing and promotions just to gain a few hundred views. That is why seeing your view count drop can be a nerve-wracking experience. Let’s take a look at some of the reasons why you may be losing views and learn some effective remedies.

The truth behind lost YouTube views

The main reasons why you lose views is because of YouTube’s own auditing process. Unlike before when the site only starts to audit when a video goes past the 300 views mark, auditing now begins immediately once your video starts gaining views.

During the initial review of registered views, YouTube takes a hard look at the following factors:

  • Duration: The site checks whether each view is over 10 seconds long. Fake views typically just load the player and don’t play the entire video.
  • IP address: YouTube takes note of whether many views are coming from a single IP address. It then decides if that is a result of abnormal user behavior.
  • User-agent strings: Checking the devices where the views originated from works similarly to looking at the IP address.
  • Referral URL: Views coming from the same link can be either natural (like when people visit from your blog) or unnatural (like when the video is embedded in a video advertisement).

These tests ensure that all the views checked by YouTube are 99% real, with all the initial views guaranteed to come from actual people.

After the initial tests, YouTube does additional passes on subsequent views. These extra audits are less harsh than the initial ones, but they test more specific video elements. These are continuously done on your content with the purpose of filtering out the “bad” views while registering the real ones.

Losses caused by drops in subscribers

Another reason why you might lose views is due to a drop in subscribers. YouTube regularly cleans out its accounts list, taking down dead accounts or those that have been inactive for a long period of time. The views associated with these types of accounts eventually get delisted as part of the audit process.

YouTube also actively goes after bot accounts used to inflate the number of views and subscribers. Since these are prohibited under the site’s rules, the actions against them can have a significant impact on view counts. Not only will you lose views; YouTube may also impose certain punishments, like temporarily pausing of your views counter.

Other reasons YouTube views disappear

It is also worth noting that YouTube routinely updates its algorithm. In such cases, some of the counted views will get delisted if they do not comply with the new rules. The site will typically notify you beforehand of such changes.

There are also rare instances when YouTube experiences an error in data reporting. One such incident happened in 2017 when YouTube experienced a glitch that caused its system to inflate total channel view counts.

These errors are repaired within a few days, but the sudden drop in view numbers after the fix had surprised many users.

Rebounding from a view count drop

The best way to know if your channel is experiencing a significant drop in views is by looking at and understanding your YouTube analytics. This will give you an accurate picture of the number of views you are losing real-time.

The analytics will also help you determine the possible cause of lost views. For example, you might notice a drop after the first few seconds, indicating that your audience may be losing interest while watching your videos. It could indicate that your targeted keywords are reaching the wrong people.

Recovering from a drop in views follows the same process of how you gained them in the first place. Some strategies you can employ for getting more views again are:

  • Optimizing your videos: Refine elements like the title and description of your video to let people know what the video is all about. This makes it easier for them to discover your video.
  • Improving your audience retention: Try different ways to improve your video quality, like adjusting the length, the actual content, or your background/location to get people to watch more.
  • Re-promote your videos: Double down on the promotional efforts you do for the videos that have lost views in order to get them back into public consciousness.
  • Share on new communities: Look out for new groups within your niche where you might not have yet shared your content, then introduce your videos to them.

These tactics will take some time to work to bring back lost views, so you need to be patient in doing them.

Losing YouTube views is definitely not a fun experience for any video creator. Once you understand the reasons behind it, you will be able to formulate a way to recover quickly. Try out the tips and strategies we showed, and you will definitely come back stronger in the video listings.

Increase Your YouTube Views with These 10 Easy Tactics

Increase Your YouTube Views with These 10 Easy Tactics

Many of us use YouTube for personal or business purposes. If you own a YouTube channel, then you know how frustrating it can be to build and grow one. Due to the heavy competition on the video platform, you have to work harder and smarter in order to make your YouTube channel reach a wider audience.

If you like to increase your YouTube views and grow your YouTube channel, you have to apply the right tactics. Here are 10 easy tactics you can implement right away to establish a bigger presence on YouTube.

Optimize your videos with the right keywords

Before people can appreciate your YouTube videos, they have to be able to search your videos first. You can make your videos searchable on YouTube and other search engines by using the right keywords. For instance, the video title must match the words people would use to search for your video. Once you crafted a nice title, test it by running a YouTube search with your chosen keywords. If there is no result or if your video did not come up, try rephrasing the title by thinking like your audience or using keywords used by your top competitors.

Organize your videos into playlists

Make it easy for visitors to view all the videos on your YouTube channel. Do that by organizing your videos, and a good way is to create playlists that will group videos according to types.

Grab attention with thumbnails

Pick the best scenes in your video as your thumbnail. People will get a good preview about your video through those small, clickable images. By using attractive, catchy, relevant thumbnails, you should be able to pique your viewers’ interest and have them click, watch, and like your video.

Check out how to do custom thumbnails with this video tutorial:

Make a channel trailer

A trailer for your YouTube channel will be good for your branding and establish a unique first impression. A trailer will encourage viewers to keep coming back to see more of your interesting stuff. YouTube expert and consultant Alan Spicer shared some tips on how to make a good channel trailer:

Have a clear call-to-action (CTA)

People may enjoy your video, but they have this tendency to forget subscribing to your channel or liking your video. It’s up to you then to remind them to do such things by putting a clear call-to-action (CTA). Post the CTA at least at the start and at the end of the video so that people won’t miss doing what you want them to do. Look again at Allan Spicer’s tutorial on making a channel trailer above; he mentioned CTAs multiple times in that video.

Have a consistent schedule

Consistent video uploads let people know that you are involved in and dedicated to growing your YouTube channel. People follow channels they find interesting, but they will lose interest and unfollow you if they don’t have new content in weeks or months. Having an upload schedule (say, on a Wednesday) will make people anticipate your upcoming videos and encourage them to watch regularly.

Cross-promote your videos

Cross-promotion is a winning strategy you shouldn’t ignore. By filling out your social media profiles with embedded links of your YouTube videos, you can bring in more people from other platforms to visit your channel.

On the other hand, you can also encourage your current YouTube followers to share your videos on their own accounts. This will also widen the reach of your YouTube videos.

Create videos for trending topics

While you have a niche to target, it wouldn’t hurt to make videos on trending topics a part of your video marketing strategy. Take for instance those video creators who rode on Fortnite’s wave; the videos aren’t necessarily about the game, but these video creators were able to get millions of views by leveraging Fortnite’s popularity. Just like this Fortnite Dance Challenge that has been popularized by the Eh Bee Family:

If you want to know what trending topics to use, you can check out YouTube itself, visit Twitter, or use keyword tools.

Collaborate with fellow YouTubers

Reach out to people within your niche, whose values and content are aligned with yours. By collaborating with other YouTube channel owners, you can promote your channels with each other’s audiences and possibly gain an all a new set of subscribers.

Do contests or giveaways

You can generate more engagement within a short period by running a contest or giveaway. The prizes don’t have to be costly, but you have to ensure that it’s something that your followers will be interested in. You can also explore collaborating with other brands for those prizes. In this manner, you and that brand will both benefit from the attention generated by your contest or giveaway.

Make sure to follow YouTube’s contest rules and guidelines. Failing to do so can result in punishment for your channel.

If you include any of these 10 strategies into your YouTube marketing strategy, you’ll be able to amass those precious YouTube views and subs over time. Start implementing these tactics today, and see your YouTube channel grow in no time.

How Custom Intent Audiences Can Boost YouTube Marketing

How Custom Intent Audiences Can Boost YouTube Marketing

Making your YouTube ads more visible to your target audience is vital for promotions, but can be a challenge. One tool you can use here is custom intent audiences. Let’s find out what they are and how you can take advantage of them.

What are custom intent audiences

Custom intent audiences are a newer targeting option provided by Google AdWords. It works by showing your YouTube video ads to people who have used your selected keywords to search for similar products. According to Google, the option lets you go beyond pre-determined audience segments and go after people who are actively looking for products like yours.

The option also lets you take advantage of the growing trend of consumers using both regular searches and video to learn about products. In fact, 80% of buyers frequently switch back and forth between the two when doing their research. This video demonstrates how easy it is to create custom intent audiences for this purpose.

The ad targeting option works similarly to traditional search-based campaigns. This lets you apply the same strategies used for such campaigns, like:

  • Choosing the right keywords: You can use custom intent audiences to further take advantage of successful keyword lists that you already have for search campaigns.
  • Segmenting your audience traffic: Using a simple but definite segmentation strategy makes it easier to see the differences in your ads’ performance. Making one ad group for your brand and another for generic product searchers is a good start.
  • Track your conversions: Custom intent audiences are designed to generate direct responses. This means you need to diligently track the actual conversions you get from them.
  • Set up the right bids: Tracking the conversions you get from these audiences helps you not only choose the mode of ad bidding, but also decide how aggressive you can bid.

Following these tactics will make it easier to set up a custom intent audience-based campaign and integrate it with an ongoing search campaign.

Custom Intent Audiences’ unique attributes

Despite the similarity to search campaigns, video ad campaigns targeting custom intent audiences have unique attributes you should know. One of these is that they are not dependent on whether people clicked or engaged with your ad. Your audience lists are instead built based on your target audience’s original search efforts.

This makes custom intent audiences useful for retargeting audiences that did not respond to your initial search ads. Custom intent audiences can also help you capture new audiences, as they will even target audiences who use search terms semantically similar to the ones you assigned.

Another unique thing about custom intent audiences is that they work better with larger ad groups. This is because bigger groups provide the algorithm with more data to refine your targeting. You would also want to try using a larger number of keywords to better capture all the possible audiences for your video ads.

Different ad formats

Custom intent audiences will effectively work for different ad formats, but the ones that you should consider are:

These ad formats can be used for different marketing objectives, giving custom intent audiences greater versatility.

Using custom intent audiences for YouTube ad targeting can take some time to get used to. Once you become familiar with it, this option will give you greater flexibility in how you target and engage potential customers. Explore and learn how you can effectively incorporate it into your greater ad campaign.

YouTube’s Top Channels For February Show Interesting Trends

The top YouTube channels for February are showing some interesting trends that video marketers will want to take note of. The strategies used by these top channels can help inform your own strategies so that you’re prepared to do what works now, not what used to work!

YouTube's Top Channels For February Show Interesting Trends

India on the rise

According to the data provided by video analytics firm Tubular Insights, the top ten channels attracted a total of 13 billion views. Those in the top four spots got at least a billion views each. These channels are:

  1. T-Series: 2.8 billion views
  2. Cocomelon-Nursery Rhymes: 2.6 billion views
  3. SET India: 1.4 billion views
  4. Vlad and Nikita: 1.2 billion views
  5. Like Nastya Vlog: 973 million views
  6. Kids Diana Show: 953 million views
  7. Badabun: 863 million views
  8. ZEE TV: 846 million views
  9. SAB TV: 796 million views
  10. ABS CBN: 775 million views

Tubular Insights’ data covered only those channels that primarily produce original content. The company noted that the top ten list didn’t change much from its January rankings, with only a few movements.

One of the interesting insights seen from the top ten channels is the rise of India-based video creators. The most viewed channel, T-Series, is run by the country’s largest music label. In fact, it is the most watched channel since 2018, attracting two billion views every month. The channel’s most popular video is this fun music video, which has gained 706 million views.

The three other Indian channels included in the top ten are SET India, Zee TV, and SAB TV. Like T-Series, these three channels are owned by major media outfits.

Tubular Insights said that the trend continued as you looked further down the top 100 rankings. Some of the most prominent inclusions were:

  • Goldmine Telefilms: #46
  • IndiaTV: #57
  • Aaj Tak: #69
  • Khandeshi Movies: #71

The analytics firm noted that many of these channels experienced a major increase in their rankings, moving up at least a hundred places. It explained that the boom could be attributed to the fact that India has the second largest number of Internet users, behind China, and they’re finally getting decent enough connections to watch YouTube videos.

Music engages viewers the most

Another trend Tubular Insights observed in its February data is the large amount of engagement that musical acts are getting. This might not come as a surprise, considering that the T-Series channel itself is tied to a record label while many of the other channels in the top ten produce their own music-related videos.

The trend is more prominent with individual artist channels. Some of the acts that experienced an increase in engagement rates during the study’s 30-day period are:

  • Ariana Grande: 2.9x increase over the average YouTube engagement rate
  • Marshmello: 3.2x the average rate
  • 1theK: 3.2x the average rate
  • BLACKPINK: 3.4x the average rate

The company added that K-pop is one of the regional genres that experienced significant growth in 2018. During this period, Korean acts like BTS and BLACKPINK have steadily penetrated the global scene, attracting audiences from different countries.

Taking advantage of these trends

Of the two trends Tubular Insights highlighted, the first one is more region-centric. This means that India-based video creators, or those that already have global reach, are in the best position to take advantage of it. That shouldn’t stop you from creating content that might be to the liking of Indian viewers. Study their preferences, and see how you can apply them to your videos. This will give you the opportunity to capture your first overseas audience.

Meanwhile, the increased engagement that musical content and artists are getting opens plenty of opportunities for marketers from different industries. Explore how you can include more music-related elements into your YouTube content. Collaborating with popular acts will also help increase your brand visibility, like this one that e-commerce site Shopee did with BLACKPINK.

The two trends highlighted by Tubular Insights’ February data illustrates the continuously changing preferences of YouTube’s global audience. Get this full report, and study it to know how you can ride the trends and get more viewer engagement on your videos.

How Jimmy Fallon Attracted 2.6 Billion YouTube Views

How Jimmy Fallon Attracted 2.6 Billion YouTube Views

Comedian and host Jimmy Fallon proves that he is still king, not just of late night shows but also of YouTube, as he attracted 2.6 billion views on the platform in 2018, and nearly 11 billion in total.

Huge online viewership

The stunning reveal came courtesy of video marketing analytics provider Tubular Insights. Their data showed that Fallon’s The Tonight Show YouTube channel gained the views within the span of 12 months.

During that period, the channel uploaded a total of 1740 videos. Of these, 255 attracted at least a million views each. The most popular video uploaded, “Musical Genre Challenge with Ariana Grande,” gained an impressive 48 million views on its own.

Other videos that proved to be big crowd drawers were:

  • Kevin Hart is Terrified of Robert Irwin’s Animals: 27.8 million views
  • Jimmy Fallon and Kevin Hart Go Back To High School: 23.4 million views
  • Ariana Grande Surprises Fans: 22.8 million views
  • Avengers Infinity War Cast Sing “The Marvel Bunch”: 21.1 million views
  • Jack Black Performs His Legendary Sax-A-Boom: 21.1 million views

Musical numbers performed by guests on set are some of the most popular content on the channel. Having The Roots as your house band pretty much guarantees that you’ll have some good music from time to time! There are also skits done by Fallon and his guests, which generated plenty of audience interest over the year.

Fallon’s growing global audience

While 42.6% of The Late Night Show’s YouTube viewers are based in the United States, the larger portion of views comes from 75 different countries. The top five non-US countries where Fallon’s views came from in 2018 were:

  • United Kingdom: 65.9 million views
  • Brazil: 60.6 million views
  • Canada: 57.7million views
  • Germany: 35.4 million views
  • Australia: 31.0 million views

This does not come as a surprise, as Fallon’s show was also broadcast internationally even before his foray into YouTube.

The Tonight Show With Jimmy Fallon is also the fastest growing channel dedicated to a late night show host. It recently reached a milestone of being the first such channel to reach 20 million subscribers. This is twice the numbers achieved by other late night show hosts like Stephen Colbert and Jimmy Kimmel. In honor of the achievement, the channel posted this video.

Why Jimmy Fallon is a success

One of the reasons why The Tonight Show With Jimmy Fallon is popular is the kind of content the channel uploads. Many of the videos are select interview clips featuring celebrity guests. There are also the skits performed by Fallon himself. Quick-hitting musical numbers are also a frequent theme. This variety of content lets it capture a larger demographic across different countries.

The channel also uploads new content frequently. In fact, it uploads clips just a few hours after their respective episodes have aired on TV. This turns it into a secondary venue where viewers can catch up at their own leisure. The tight upload schedule also helps keep viewers engaged with the channel longer.

Jimmy Fallon takes full advantage of the shareability of YouTube videos. The clips the channel uploads are short and easily digestible by the audience, which also makes them ideal for sharing with others.

The show even carries this over to its other social media pages, posting shareable content like memes. This helps increase the reach of its videos significantly as more Twitter followers leads to more YouTube views when those videos are shared on his Twitter.

Jimmy Fallon’s success on YouTube is a great demonstration of how traditional broadcasters can leverage social video to grow their viewership. Watch his clips and learn more about his video marketing tricks while you laugh at his antics.