Every single day, more than a billion hours of videos are watched by YouTube users. Yet, only nine percent of small businesses have exerted effort into creating their own channel.
YouTube holds a big opportunity for businesses to reach a wider audience through video content. For this reason, there is no doubt that businesses, most especially the small ones, must utilize this video sharing platform for their own benefit.
If you are planning to create a YouTube account for your business, check out the article below for a step by step guide!
Guide for Businesses Who Want to Start a YouTube Channel
Create a channel art
Assuming that you already have a YouTube channel created, then the next thing that you should do is to make a channel art.
There are some steps that you can do to create professional-looking channel art. When you start your YouTube channel from scratch, your brand’s Gmail account’s profile photo will automatically become your channel icon. You need to update your brand account to change that icon.
Clicking the edit channel icon button on your YouTube channel will prompt a message box to pop up. There, you will see an Edit button that will directly take you to your brand account’s Upload photo screen.
The recommended image formats that you should use are JPG, PNG, BMP, as well as a non-animated GIF. It must also be 800 x 800 pixels.
It is also recommended that you add channel art. This is an excellent way to show off your brand’s personality and make your channel more visual and engaging.
When uploading a channel art, it is important that they are at least 2048 x 1152 and are under 4 MB.
Complete the details of your profile
To customize your channel further, you need to navigate to the settings. Once you click on the Settings icon, Channel settings pop up will appear. There, look for and enable the “Customize the layout of your channel” option. Once done, click Save.
This will allow you to access a wider range of options that are sorted into five tabs. These tabs are Videos, Home, Channels, Playlists, and About.
Now, you can experiment with the settings of your YouTube channel to see how you will set it based on your brand.
Plan out Buying YouTube Views on your channel’s content
Your channel is now ready to go. This time, you need to think of how you will create your videos. You must plan ahead which videos you will buy YouTube views on for optimal performance.
Your content is the most important part of your marketing tactic. It is an excellent way to tell your audience more about your business, products, or services. For this reason, you need to make sure that your videos are high-quality and informative while entertaining whoever watches them. Also, make sure that your videos will make your audience come back for more.
Also, YouTube is the second largest search engine next to Google– its parent company. For this reason, it is definitely an excellent place where you can connect with new potential customers. This is why you can still have success buying views on YouTube randomly across your channel’s videos.
With that in mind, it is important to note that are a number of content types that you can make.
- Educational content
People are now turning to YouTube for them to learn new things. As a matter of fact, the past 13 years have witnessed a 140 percent search growth for how-to videos. Meaning is a wider opportunity for businesses to grab new audiences’ attention by catering them with educational content about their products.
- Brand storytelling
Inspiring videos that fit your brand is one of the best ways to do brand storytelling. This is perfect if you want to communicate your brand’s image and ideals to a wider and more diverse audience.
Aspirational videos about your brand must promote building a lifestyle around your brand. Besides, you should convince your audience that they are not just buying an item when they are purchasing a product from you. Instead, they are buying experience.
Make a channel trailer for the visitors of your page
When you have already created a YouTube channel, it is important to create a compelling channel trailer. This channel trailer will act as a movie trailer. The only difference is that it gives people some background about your brand.
Your channel trailer must also be designed to provide people with a preview of what your channel offers. It will be the second thing that your visitors will see after the channel art and icon. This trailer also plays automatically when people who are not subscribed to your channel visit.
The first thing you need to do is upload your chosen video to set up your channel trailer. Next, navigate to the channel that you want to manage and select the Customize Channel option. After that, go to the Home tab and click the For new Visitors option. There, you will find an edit button that will allow you to remove or change your trailer.
Moreover, it is important to note that you have to come up with something compelling when creating a trailer video. Make sure that your video will show your visitors what makes your channel unique. You must also show your brand’s personality and why your target audience must subscribe to your YouTube channel.
There is no proper way of creating a trailer video for your YouTube channel. However, the best thing to do is start by trying to keep your audience’s attention in the first few seconds. This way, you will be able to make them watch until the end of your trailer. If your trailer is interesting enough, chances are they will subscribe to your channel and watch more of your videos.
Besides, make a good impression on your page visitors using your YouTube trailer video. End the video by asking them to subscribe to your channel and give your videos a thumbs up.