Clickbait headlines have recently become a monstrous beast thanks to websites like Upworthy and BuzzFeed. However, clickbait goes back to at least the nineteenth century when newspapers were fighting for more circulation, the same way social media sites compete for visitors and views today.
Clickbait is a type of content that aims to specifically attract as many clicks as possible. It draws your attention, but it also tends to skimp on the quality for the sake of being sensational.
Clickbait can be news stories, blog posts, interviews, infographics, videos – pretty much anything with a headline. To put it simply, classic clickbait consists of a clever title that captures your attention, makes you instantly curious, and makes you intrigued enough to get you to click – but when you finally get to the real content you’re ultimately disappointed. It doesn’t live up to its promise.
There are some good reasons why you might want to use clickbait in particular ways, but there are also good arguments against it. If you’re thinking of using clickbait video titles and content but aren’t sure how they’ll affect your videos or channel, we’ve collected some of the clear advantages and disadvantages of using them right here.
The factors affecting YouTube ranking can be categorized mainly into two basic concepts: metadata and user engagement. Unfortunately, exactly how YouTube indexes and calculates where to put your video on SERPs is a top-guarded secret, and so guaranteeing your search position is going to be virtually impossible.
Luckily, there are data available that make a solid analysis possible, so we can make better videos that rank higher on the platform. Here we cover 10 YouTube ranking factors for 2017. Hopefully you can make great use of this information and start ranking higher than your competitors.
There is no other file on the internet more beloved than the GIF. It’s so adored that it was crowned The Word of the Year in 2012 and its inventor, Steve Wilhite, was awarded the Webby Lifetime Achievement Award back in 2013.
GIFs have been around since 1987 actually, but have grown in popularity in every internet correspondence fairly recently.
From personal chats to landing pages, GIFs are taking over the internet. Given how revered GIFs are, it would be a shame not to integrate them into your current marketing efforts.
Creating your own GIFs from videos is a lot easier than it seems. Below is a complete step-by-step tutorial on how to create GIFs from YouTube videos. We’ve also included some tips to help you get started using them to augment your marketing campaigns.
On average, YouTube receives a billion views a day from users all around the globe. With such a massive viewership, only time will tell when this online powerhouse will replace the boob tube.
With content creators uploading over 400 hours of video every minute and their advanced understanding of user preference through AI, YouTube’s become a video sharing platform unlike any other. These impressive stats and numbers tell us one thing – YouTube is one of the best online advertising platforms out there. Brands are quickly learning the advantages of running their ads on YouTube and we are seeing a lot of them step up their game.
There’s a burgeoning digital ad war that’s unfolding on YouTube and you can learn a lot from some of the brands that are killing it. Take inspiration from some of the best video ads, which we’ve listed below.
When the trio of Chad Hurley, Steve Chen, and Jawed Karim came up with the idea of YouTube back in 2006, they only wanted to create a platform where they could stream news about the big tsunami that hit Indonesia, and replays of Janet Jackson’s wardrobe malfunction during her Super Bowl performance.
We can bet you a thousand views they didn’t imagine their platform will become the second largest search engine on the internet, that would help content creators turn their passions into full-time, lucrative careers.
YouTube has indeed come a long way since its inception. We now look at YouTubers as influencers who can determine purchasing trends in various niches – they are among the most powerful people on the internet today.
Just what makes these content creators so charismatic and special? Keep reading to learn about the characteristics shared by some of the most successful YouTubers today.
You probably know about using YouTube for your marketing campaigns, but have you thought about using it for customer service?
According to a study conducted by Mediapost, 87% of consumers say that watching a video about a product makes them feel more confident about purchasing. If videos make such a significant impact on customers, it only makes sense that you utilize them to improve their overall experience.
While largely unexplored, providing customer service through YouTube can be the simplest way to improve user experience and customer satisfaction, by delivering easily-understood instructions and advice.
Learn how you can maximize YouTube to improve customer service below.
Unlike other types of online interaction, live video streaming allows for more spontaneous video production and interactive content consumption, which make brands appear more honest, real, and likable.
One of YouTube’s newest offerings, YouTube Live, makes this possible. As other big platforms enhance their Live feature, more and more brands are seeing the importance of using live streaming to reach their audience.
Be competitive and stay relevant in your field by using YouTube Live to grow and engage your audience. It’s an effective way to connect with your viewers and now it’s easy with YouTube. Add in a video Views campaign and you’ll be growing your subscribers in no time at all!
While interactive content marketing is nothing new in general, it is one of the latest developments on YouTube today.
An interactive YouTube video series uses end screens (in the past they could also use annotations) to engage its viewers. It’s a series of videos with several possible endings, depending on what option (i.e. end screen card) the viewer chooses.
Using basic tools and features, YouTube interactive videos are presented in a cleverly creative way that creates a magnified illusion of interactivity, when in reality, everything is pre-created.
Every marketer knows the power of interactive content marketing, but not all have discovered how to do it effectively on YouTube. There’s time to be at the forefront of this video series concept and create an amazing experience for your audience that will surely impress them.
Of course, there are other compelling reasons why you should make interactive videos on YouTube. These are the same reasons why other pioneering brands already use interactive videos in their YouTube marketing.
YouTube may be facing some issues with some of their biggest advertisers, but it’s far from dying. Content creators and brand channel owners are still frantically using the platform to share valuable videos with all of their followers.
This current problem should tell you that now is the most crucial time to step up your YouTube marketing strategy. One of the most reliable ways you can do that is by buying high-quality Views from a tried and tested provider.
Buying views has had a bad rep for the longest time, but today we’ll be discussing how they can actually help you strengthen your social proof (and your content’s marketability) without overly exhausting all your marketing resources.
We’ll also talk about how and where you can buy high-quality views, that are delivered as promised without burning down your entire marketing budget. Find out whether buying YouTube Views can actually help your channel by reading on.
YouTube is changing the gaming world order at an incredible rate. At the highest point sits YouTube gamers, who have changed the way video games are introduced to the market, as well as the perception of what will be a popular subject to watch.
Gone were the days when users and game developers had to rely on mainstream media for reviews and advertising respectively. Today, people simply check out gaming videos of YouTube personalities who are only too eager to share their opinions with the world.
No longer can game companies control branding information and messages around their products. YouTube gamers hold considerable power over the gaming industry and with 90% of gamers turning to YouTube for gaming advice every week, there’s no sign of this influence being overturned.