These days, people rely on the internet for everything, from their dose of the freshest news down to tidbits of entertainment throughout the day.
The internet is where people are spending more and more of their time, and brands are following suit. Platforms like YouTube are starting to become primary marketing channels, especially for brands with limited resources.
YouTube boasts of having over a billion users worldwide which translates to two billion eyeballs ready and waiting to see what you’ve got. There are plenty of people on the platform, and the barrier to entry is very low — all it takes is a smartphone to start a channel.
With such massive viewership served up on a silver platter, why is that brands are still failing to maximize their YouTube channel?
Becoming a booming digital brand in this competitive day and age doesn’t come easy for most people — or companies — but with the right tips, rising to the top can definitely become more attainable.
The dawn of social media has taken bullies from schoolyards to the comment section on YouTube and, without a doubt, has transformed a lot of people into trolls too. It seems there’s no pleasing the people of the internet. No matter what you do, there will always be someone out there in the comment section whose mission is to take you down.
YouTube haters can do more than simply ruin your day, they can also cause some serious damage to your brand image — one offensive comment at a time.
Experts say brands and businesses can’t afford to miss out on the marketing opportunities and benefits YouTube has to offer. YouTube managed to garner more desktop visits than search giant Google in 2016, which proves just how powerful it can be as a marketing platform. What can you do when faced with persistent negativity from users you can’t even identify?
There are two driving forces behind everything that we do: emotion and logic. On the internet, although there are quite a number of studies that show human emotions to be the chief factor behind some of the most successful content, the complex interplay between emotion and logic can be seen in our video shares and updates.
In other words, the virality of a video depends not just on the kind of video you are making or sharing, but also how that video satisfies emotion and logic.
If your intent is to make more shareable videos, take a look at the top reasons why people share what they share on social media and the internet.
Not everything on YouTube is drivel, despite what your Facebook feed might imply. Not everyone records themselves doing absolutely nothing or dramatizes their day with a story and a clickbait title. In fact, many are pretty informative if not straight out educational.
If you often find yourself wondering what you’re doing with your life watching dumb videos and are looking for new channels that are worth spending your precious time on, this post is for you. Take a look at some of these channels — even if they don’t make you smarter (which they probably will), they’ll at least give you something interesting to talk about.
In an era when people spend more time watching YouTube than TV, it’s becoming increasingly more important to use videos in your marketing. Marketers must continue to seek new and effective ways of connecting with their audiences, and the internet is full of opportunities.
In the world of advertising, there’s one tenet that’s true no matter what form of marketing campaign you’re running or which social platform you‘re campaigning on: content is crucial for each and every part of it.
If you’re looking to science for answers to how you can increase your engagement, though, neuroscience may have just the right strategy for you. This strategy involves getting your customers to look past the primary content of your video and focus instead on the visual stimuli your video provides.
Try including faces in your videos as an organic marketing strategy. Here are the top reasons for creating business videos with human faces on them.
According to a study conducted by eMarketer, the average American adult spends about 68 minutes a day consuming videos on digital devices. Those numbers are a clear indication of how obsessed people are with watching videos online.
Facebook is now slowly rolling out their own video service to users across the globe. Currently, Facebook’s Watch tab is only available to select U.S users but is bound to be released globally in the months to come.
Facebook Watch is set to give YouTube a run for their ad money. Experts are already debating whether or not Facebook’s Watch tab will weaken YouTube, which has already gained the title of the world’s second largest search engine.
Ushering the world into what could be the top earning period in history, millennials are predicted to eclipse the earnings of baby boomers by 600 billion dollars next year. As the prime users and providers of information and communications technology, supposing they’ll also be the biggest spenders in the coming years is not beyond the realm of possibility.
Indeed, including millennials in your YouTube marketing strategies is essential. Not only will they drive economic changes in the future, they do also love YouTube. In fact, 81% of millennials use YouTube, and it reaches more of them than any cable TV news network in the US.
So how do you make YouTube campaigns that appeal to millennials? How can you make a brand and produce content that millennials can easily relate to? Let’s find out!
Despite being embroiled in an ad predicament, YouTube remains one of the most powerful marketing platforms out there. Brands continue to step up their game by coming up with stellar ads that are bringing the digital house down.
While more and more brands are flocking to YouTube for the advertising potential, the need for in-depth analytics becomes stronger.
If you’re in dire need of a tool that can help you measure your campaign’s success (or failure) then this guide is for you. We’ve gathered some of the most valuable analytics tools you can use to determine the course of your video marketing efforts.
Ready to get your hands dirty with data? Read this guide through to the end to find the analytics tools that will help you achieve your goals much faster.
Optimizing your YouTube channel requires more than just making your channel page neat and nice to look at.
Getting a consistently higher stream of traffic for your channel means leveraging the best YouTube SEO practices while keeping in mind the metrics that YouTube actually uses to rank your videos.
Unfortunately, it’s not always clear what factors YouTube takes into account when deciding which video goes first, second or last. There are, however, data that hint at what YouTube finds essential in videos.
So, let’s take a look at some ways you can rank higher on SERP’s, both on YouTube and even Google, based on the factors YouTube seems to use to measure the importance of videos.