Using Videos Wisely To Get An Edge Over Competitors

Videos are considered as one of the best content formats to engage people online, but it can be a challenge if you don’t know how to use them effectively. Let’s take a look at some of the best video strategies that will let you dominate your competition. 

Do product videos

Product videos have become a perennial favorite among YouTube marketers. These videos let you introduce new products to a wider audience faster than other means of promotions. They are also great tools for sustaining that initial interest and eventually turning it into conversions. 

One thing that you need to know is that just uploading a random product video will not always guarantee good results. You need to make the effort to get people from watching them eventually heading to your site to make a purchase. Some ways to enhance your product videos are:

  • Shoot from different angles: Make sure to show all sides of your products and zoom in to reveal the finer details and present it more accurately to viewers. 
  • Add context: Show your featured product in situations that your target customers will most likely encounter them in to better convince them that it meets their needs. 
  • Don’t scare your viewers: Instead of focusing on the negatives of not getting your product, you should highlight its benefits in the video. 
  • Add a human element: Tug your viewers’ emotions and get them to connect with the characters that are featured in your product video. 

These steps help turn your product video from being a simple advert to a more compelling piece that will better convince your viewers to purchase. Google uses some of these strategies to effectively present an otherwise intangible product in their videos. 

Use video testimonials 

A study done by analytics firm BrightLocal reveals that 84% of consumers trust online reviews they read or watch. This means that posting video testimonials for your products is another effective strategy for enticing viewers to make a purchase. 

The big challenge here is how you can create with a really convincing, and genuine, customer testimonial video. In this case, you should get a customer that did have a positive experience with your brand or product. The easiest thing to do, since you’re on YouTube, is to see if anyone has already done videos on their own. You can then: 

  • Add them to a Playlist on your account
  • Add it to your Liked videos list
  • Ask them if you can post the video to your account 
  • Film a video with them,

When filming your video testimonials, let your subject speak as freely as possible. This will pave the way for a more authentic statement from them. You can edit out some unfavorable comments, but be critical in determining what you would leave intact. These other commentaries will help make your video testimonials more convincing to audiences. 

Create support videos 

After your customers make that purchase, you still want to continue engaging with them to encourage future purchases or referrals. Videos are again a useful tool for this effort. 

How-tos are one of the common support videos that you can create. 

Cover everything from the basic use of your product or service to advanced features. You can also focus on troubleshooting to answer some of the common issues your customers encounter. Lowe’s excels at this:

Make your how-tos more engaging by:

  • Keeping them short: A video length of two to nine minutes would be suitable to help your audience go through the tutorials at the right pace, but it may take a bit more time with more complicated projects.
  • Use talking heads: Open your video tutorial with a full shot of the person doing the demonstration. This helps viewers connect with and focus on the demo better. 
  • Do a more dynamic presentation: Moving your camera from left to right or zooming in to follow the action is an effective way to keep your viewers watching through to the end. 

By making these how-to videos more digestible, you turn them into more effective resources that people can refer to anytime. To further build them up, embed these how-tos and support videos to your website and incorporate them into your larger customer support procedures. 

These three strategies are just the tip of the iceberg when it comes to using videos for your business. Explore other ways of incorporating videos into your online marketing cycle and you can attract even more customers and get ahead of your competitors faster. 

Understanding the Impact Of YouTube Censorship And How To Prevent It

Understanding the Impact Of YouTube Censorship And How To Prevent It

YouTube is considered one of the best platforms to learn about a variety of topics, but it’s not without issues when it comes to censorship. This can have a significant impact on creators when their content gets censored and deleted. Let’s take a close look at how they cope with the issue and how you can avoid censorship violations. 

Weed and YouTube censorship

While YouTube’s strict stance against things like extreme violence or pornographic content is generally accepted, some subjects can create a gray area. One such subject is cannabis use. Despite the plant being considered a prohibited substance (although it’s becoming legal in many states and even Canada), there has been a growing number of studies highlighting its medicinal benefits. 

This dichotomy creates a dilemma for YouTube. The site struggles to strike a balance between allowing informative content on the matter and removing potentially harmful material. While it initially gave cannabis-related content a great degree of freedom, the site has recently begun purging accounts that promote its use. 

In an interview with Forbes, cannabis advocate Arend Richard said that the deletions came swiftly. He added that he only found out about this when he saw other accounts within the cannabis promotion community removed at a fast pace. 

While YouTube does have a three-strike policy youtube before suspending an account, Richard noted that the site didn’t give them enough warnings. He explained that YouTube’s system flagged multiple videos at once, causing them to get multiple strikes instantly. 

The cannabis advocate said that he started his YouTube channel in 2015 and already had 119,000 subscribers before the channel was deleted. While Richard’s channel has been reinstated, he and other cannabis advocates on YouTube have since pushed in developing their own site to host their video content. 

Dealing with YouTube censorship

The case of Richards and other weed advocates on YouTube is just one of the many instances of the site dealing with gray areas. What makes the issue more complicated is that there are often external pressures that can affect YouTube’s censorship decisions. Lobbying by different political groups is one such influence that’s taken into account by YouTube when censoring content. 

To address concerns from creators, the site has made changes in its strike system, as explained below. 

YouTube said that this new system will make it easier for creators to understand why their channel is being flagged and give them enough time to comply with the guidelines. 

While this is a welcomed move, you still need to be ready to deal with censorship issues that might be encountered by your YouTube content. Some of the things you need to do are: 

  • Study the YouTube Community Guidelines: Look into different cases of YouTube censorship to have a better understanding of how YouTube’s Community Guidelines work in different situations. 
  • Consider your audience: Study the cultural norms and habits of your audience groups to have a good idea of what they might consider inappropriate. Such differences in values can cause them to flag your videos even if your content might be fine with other viewers. 
  • Choose your content topics wisely: Weigh on the general acceptability of your video’s subject matter. Make the necessary changes to suit your audience better. 
  • Test your videos: Ask your test audience to look for specific sections that they might find offensive or don’t agree with. Revise based on their recommendations. 

These steps will help you discover red flags early and lessen the chances of your content being suspended or deleted

Despite YouTube’s claims of providing complete freedom to creators, it is unlikely that YouTube will halt its censorship policies anytime soon. By knowing how to conform and work with YouTube’s policies, you can ensure that your videos will stay active and be enjoyed at any time by your viewers.

How To Create A YouTube Video Series That Will Attract More Viewers

Uploading as many videos as you can is essential to keeping your YouTube channel going. Instead of creating videos at random, why not do a video series? Let’s take a look at how you can get started in launching your own series on YouTube.

Planning your video series

One good reason why you would want to do a video series is that it creates more continuous engagement. People will want to subscribe to your channel to see the next part of your series. 

Doing this type of video content is also effective for building your channel’s credibility. By using the series format, you can deliver more information in a more coherent manner. This makes you look authoritative on your chosen topic, attracting more viewers. 

To determine what topics would be good for your video series, look back at your channel’s videos. Use YouTube analytics to break down the stats of your most popular content. Some data points to consider are:

  • Number of unique viewers
  • Watch time
  • Average view duration
  • YouTube Search reports

These metrics will give you an idea of the topics that interest your audience. From there, you can brainstorm relevant topics. 

Asking your audience for suggestions is another way to come up with topics. Focus on the ones that they think would be useful for them. This even has the added effect of getting them more excited for your series. Look in the comments section for these suggestions as well.

Creating your YouTube video series

One challenge when creating your YouTube video series is deciding how many videos you should create. While there is no definite rule to follow, five would be a good starting point. This lets you list all the previous and next videos in the series in one end screen. Don’t forget to assemble all of your videos in a YouTube playlist sidebar, like this one:

Break down your series’ general topic into subtopics that would best fit the number of videos. On the other hand, if you have a list of individual topics, choose the ones that are directly related to each other. This will help you encourage your viewers to check out the next videos in the series. 

Making your YouTube video series more searchable

Optimizing your videos is vital for your viewers to discover the entire series. Do keyword research to match your series’ topics to the actual search terms that people are using. Add these keywords to different sections like the title, tags, and video description. Make sure that you incorporate them the right way to give your viewers a better context. 

Other optimization strategies you can do are:

  • Address your topic early: Talk about your topic within the first 60 seconds of your first video. This improves watch time, as viewers become more invested early. 
  • Add subtitles/captions: This makes your videos more accessible to viewers who might have a hard time following the visuals. 
  • Provide more information: Use your video description to write down other important details not covered in your videos or direct them to specific parts of the series. 
  • Ask them to subscribe: Add an end card urging your viewers to subscribe. Promising them more video series is a good hook to convince them. 

These will help build your video series into a more engrossing viewing experience and increase engagement. 

Promoting your video series

Social media is a useful tool for promoting your series. Share your first video on platforms where most of your viewers are in, encourage them to visit your channel, and watch the other parts of the series. If you are doing episodic videos, you can share any of the videos and encourage people to watch in the same manner. 

You can also use your video series to encourage more interaction outside of YouTube. For the benefits of your visitors, create a section on your website where you can embed your series. Look for relevant online communities (like forums), engage them, and share your videos to boost your reach.  

Doing an entire YouTube video series can be a daunting effort, but the results will be worth it. Start your own series, and watch your viewers grow.

You’d Be Surprised to Know How Many YouTube Views Chris Brown Has

On March 10, Chart Data tweeted that Chris Brown’s official YouTube channels (there are two of them) have surpassed 15 billion views on YouTube:

YouTube views as a statistic are important as it pretty much sums up the success of a video. In fact, video creators are always on the prowl for strategies on how to get more views on YouTube

Compared to other musicians

For comparison’s sake, other musicians have more views than him:

  • Justin Bieber: 22 billion views
  • Katy Perry: 17 billion views
  • Taylor Swift: 16.3 billion views
  • Ed Sheeran: 16.2 billion views
  • Shakira: 15.8 billion views

Keep in mind that Chris’ data includes songs he’s been featured on, while the above stats are purely for their channel alone. Including feature views for these artists would place Brown even further behind them.

Chris Brown, of course, knew that this was a big moment in his career, and he bragged about it on Instagram:

View this post on Instagram

🔥❤️🙏🏽

A post shared by CHRIS BROWN (@chrisbrownofficial) on

A hip hop/rap music website was quick to tag this as ‘goat’ talk, but getting 15 billion views is no easy feat, man. 

Chris Brown has some serious bragging rights, but none of his videos still qualify for the list of the most viewed videos on YouTube.

A Timeline of the First 10 K-Pop Groups to Reach 100 Million Youtube Views

Youtube has been the digital stepping stone by individuals and groups to be able to set their foot to stardom. K-pop groups have taken advantage of this platform to gain immeasurable popularity. They have since become the stars that we adore from the past decade up until now. 

Having a hundred thousand views on Youtube is already a big achievement, what more when you garner a whopping one hundred million views? Reaching this rare milestone is a fulfilling reward which reverberates all over the globe! PSY’s famous “Gangnam Style” that acquired more than one hundred million views on Youtube is a testament to the power of youtube views. Following Psy’s phenomenon, it was expected that there were tons of K-POP groups to emerge. Each has one goal in mind: have the digital spotlight on them. Thus, a surge of K-Pop idols continuously uploads their unique and quirky music videos hoping to have their own rapid journey to fame.

In today’s generation, K-pop stars have taken on a whole new level. These singing sensations are not only innocent entertainment, but they are also now considered immortal with a genre of their own. While the rise to fame was gradual, K-POP idols having more than half a billion views today on Youtube has become a regular feat. With their widespread reach, we won’t be seeing those numbers go down anytime soon.

Let’s delve into the phenomenon that we call K-POP. We’ve gathered the dirt on Youtube views, from those who paved the way for future K-Pop generations to those getting their first taste of a 9-digit standing. This is the countdown of the most recent to the first-ever K-POP group who reached 100 million views on Youtube. 

10. March 5, 2017 – GOT7 

First on the list and the latest to have accumulated big numbers (more than 250M views as of writing)  is the guy group GOT7 with their song “Just Right”. This upbeat song brings that laid-back vibe and quirky cinematography. But the strong suit of the music video is the empowering message about accepting yourself for who you are and being happy with what you have. 

A Timeline of the First 10 K-Pop Groups to Reach 100 Million Youtube Views

GOT7
Image Source:
allkpop

The charming group, the choreography, the feel-good beat, and their encouraging message is the formula that has successfully captivated millions of listeners. 

9. January 30, 2017 – BLACKPINK

Record-breaking girl group, BLACKPINK, amassed 100million views in just a short span of time. But that was only the start of something great as their stardom saw an all-time high after their debut. They now hold the record of the most Youtube views of a K-POP group with the song “Ddu- du Ddu- du”. 

Black Pink Dududu

With more than 100million views and counting, their group is now world-renowned with a loyal following called the “Blinks”. We look forward to what this fresh and progressive group has in store for the Youtube community in the future. 

8.  November 10, 2016 – TWICE

 The “Nation’s Girl Group” is a known veteran in hitting new degrees in the virtual world. With not just one, but two 100-million views in just the same month.  Their smash hits “LIKE OHH-AHH” and “Cheer Up” rose to a hundred million views in just one month! A double victory in a short span of time is not an easy feat. This is why we anticipate that this sensational girl group will have a lot more hits up their sleeve!

TWICE

IMAGE: Twice. Photo Taken from kprofiles

7. October 26, 2016 – BTS

BTS is not simply an acronym for “behind the scenes”, it has become synonymous to “ Superior K-Pop boy group” who are far from being behind the scenes. They reached their first 100 million views in October 2016 with the song entitled “Dope”. It was also followed by a number of songs that also prospered the career of the group.

BTS Dope

BTS is now a paradigm of how K-POP groups are aspiring to be like them. The group’s success now is mirrored with an international following, sold-out concerts and smash hits one after the other.

6. October 15, 2016 – F(x) 

It will be hard not to bop your head to the beat of F(x)’s “Electric Shock”. The group’s “shocking” single reached 100million views on Youtube. Their hard work and head-on commitment in providing an experimental spin to K-Pop paid off 4 years after the song was released.

The uniqueness of the song was a breath of fresh air to the viewers as the song incorporates the elements of electro house music. The song also talks about love as an electric shock which is reflected in every note of the song. They revolutionized the world of K-Pop as it was given attention and appreciation, opening more windows on K-Pop song innovation.

5. May 5, 2016 – EXO

K-Pop enthusiasts really got an overdose of hype when EXO released “Overdose”. Soon after, another big-time hit, “Growl”, became a huge commercial success. Leaving fans no time to breathe in between shrieks of joy, “Monster” was released. All hitting the 100million view chart.

EXO was deemed as the beginning of a new breed of K-Pop idols, EXO played a big role in the revelation of the next generation of K-POP idols.

4. October 31, 2015 – Super Junior 

The legendary and inevitable  Super Junior reached 100 million views on Youtube in October 2015 with the hit song “Mr.Simple”. The hit was anything but simple as it echoed worldwide and rose above the charts up until this day. This highly talented group became the benchmark that sets the standard that inspires other up and coming K-POP idols in the industry.

3. October 5, 2014 – 2NE1

The empowered female group, 2NE1, accumulated 100 million views with their song “I AM THE BEST”. Proving that they are indeed the best, it was also awarded as “Song of the Year” at the 2011 MNet Asian Music Awards. They have become a household name in the industry with their powerful, catchy and impossible-to-forget hits.

2. March 27, 2014 – BIG BANG

Coming in at an early 2nd in our countdown is the Big Bang. Their cleverly-produced hit, “FANTASTIC BABY”, reached 100 million views on Youtube. The song which was constantly played all over radios and TVs was the start of the blossoming of the group’s career. Henceforth, several of BIG BANG’s songs were also viewed one hundred million views and beyond. Their extensive fan base knows no bounds, making the group will remain forever as an icon and will always be known as one of the most viewed K-POP groups.

1. April 1, 2013 – Girl’s Generation

The first-ever K-POP group who reached the one hundred million views on Youtube was… *Drumrolls*… the Girl’s Generation!  Their song teeny-bopping song “Gee” was the first to ever reach one-hundred million in the video viewing platform. Soon enough, Girls’ Generation brought the whole world by storm and gained attention from every nook of the globe. They were the springboard for K-Pop to conquer the global charts, forever marking them as the foundation of K-POP.

K-Pop is not just music, it has become a lifestyle. 

Ever since the boom of K-POP idols, the outpour of views in Youtube was non-stop. It has continued to dumbfound and impress people how the K-POP business has reached limitless success in all parts of the world despite any language barrier. These groups have leaped boundaries with their creative and amazing songs. This goes to show that the K-Pop community, idols, and aficionados alike, will continue to prove that there is always room for diversity in the music industry. 

Getting More YouTube Views Through Pinterest

Cross-promotion is an effective strategy where you promote your YouTube videos on other social media platforms. This can work on nearly any platform if you do it right. Here’s how to do it on Pinterest!

Cross-promotion through Pinterest

We’re used to seeing video creators plugging their videos on Facebook, Instagram, and Twitter. Did you know that you can also do this on Pinterest? People won’t even have to leave Pinterest to watch your videos. Here are the steps to do it:

1.   Optimize your YouTube videos and channel

Make sure that your video title and description are fully optimized for SEO before you pin it on Pinterest. The description should start with a link to your blog, offer page, or opt-in page. The link will be the first thing that people will see, so make sure it’s clickable and working.

After watching your videos, the viewers might get interested and check you out on YouTube. When they click on your YouTube profile name, they will land on your YouTube channel so make sure that your channel name and description are interesting. Also, add a profile photo to make visitors feel more connected. On the right-hand side of your channel, you can add a list of links to your opt-in or offer pages.

Now that you’ve optimized your videos and YouTube channel, you are ready to pin your videos on Pinterest.

2.   Download Google Chrome plug-in

While other browsers allow you to share your YouTube videos on Pinterest, Google Chrome has a free browser extension that makes the process easier. If you don’t have Google Chrome yet, download it here.

After downloading the browser, add the Shareaholic for a Pinterest plug-in.

3.   Choose the video you want to pin

Go to YouTube, select the video you want to pin, and click on the plug-in icon at the upper right-hand corner of your browser.

A new window will open which will direct you to your Pinterest account.

4.   Create a board for your YouTube videos

For a more organized Pinterest profile, create a board for your YouTube videos. You may also create multiple boards for different types of videos.

Make sure that your board name is SEO-friendly since Pinterest traffic can come from Google searches too. Take time to research the appropriate keywords to use.

5.   Maximize the description box

The description box is another venue for you to make use of targeted keywords. Since you are given 500 characters, make sure that the description is complete and has a call to action that directs viewers to your blog or opt-in page.

6.   Make pinning a part of your backlink strategy

Pin all of your YouTube videos on Pinterest, and create different boards for each type or category of videos. Do this to new videos too.

When you pin YouTube videos on Pinterest, you are actually creating a backlink to your YouTube channel, which is an effective SEO strategy. The more backlinks to your YouTube channel from trusted sources, the more it will rise in ranking because YouTube and Google love backlinks from reputable and trusted sources.

When you add links to your blog or website, that’s another backlink from a trusted source. Remember that Pinterest is in the top 50 most popular websites on the Internet.

These are some of the first steps you should take after every video you publish. It’s a great way to grow your YouTube channel from scratch.

Multiplying marketing results

Cross-promotion has always been an effective marketing strategy, but following these steps and sharing your videos on Pinterest will multiply the results of your marketing efforts.

With the right keywords and optimization, this will open up your YouTube channel to people on Pinterest as well as those who use Google search. Including links to your opt-in page and blog will also create reputable backlinks that will raise your website ranking as well as your YouTube ranking.

Increasing YouTube Views On Your Own: 10 Easy Tips

When we speak of video content, the first platform that comes to mind is YouTube. As the second-largest search engine in the world, YouTube is difficult to ignore, especially since more and more people have shifted from textual content to video content. If you are one of these people and you have a YouTube channel, we will give you some tips to increase the number of your YouTube views.

Let’s start with those tips I promised earlier:

1.Optimize your videos for SEO

YouTube marketing is no different from conventional textual content marketing. You still need to use SEO strategies to rank better and reach more people. If you are making a video about fitness, make sure that you include popular search terms in your video title, description, and metadata.

Optimize your description too by making it as detailed as possible. You can also add links to your website and other social media accounts. Don’t forget to use hashtags to make your videos more searchable.

2. Search for trending topics

Every marketer has a niche to cater to. They have to make sure that their videos address this niche’s needs and issues, but exploring trending topics won’t hurt their video content strategy.

Check out how Fortnite is being used even by video creators who aren’t into gaming. A lot of personalities and brands rode on the online game’s popularity, amassing millions of views as a result.

YouTube, Twitter, and keyword research tools can give you ideas about trending topics.

3. Make your thumbnail standout

By default, YouTube lets you select your thumbnail from three images. However, you can create your own thumbnail and use it on your videos. Just make sure that they are appropriate since using misleading thumbnails is against YouTube’s terms of service. Check out the video below to learn how to create a thumbnail on YouTube.

The thumbnail should give viewers an idea of what the video is all about, and not be there as clickbait.

4. Tweet about your videos

Hashtags are heavily used on Twitter which gives you another effective way of promoting your videos. Tweet about your video, and include hashtags. You may also search for popular hashtags and create video content based on them to ride on their popularity.

5. Share it on Facebook

As Facebook is the largest social media site, you have to cross-promote your videos on this platform as well. Most people that aren’t active on YouTube are on Facebook, so it’s an effective way of reaching out to potential subscribers and viewers. 

6. Upload videos regularly

Sporadically uploading on YouTube will not let you gain more views. It will bury your channel and videos among millions of other videos. Make it a point to upload videos on a regular schedule, like once a week or every other week. This way, your audience will know when they’ll see another upload, and they will look forward to it.


7. Don’t forget your CTAs

There are viewers who subscribe to your channel after watching your video without the need to ask them. Only a few though will do it. It’s then important to include a call-to-action (CTA) and remind them to subscribe to your channel and like your videos. Include a CTA for them to watch the next video as well.

8. Include end screens

The final 10 to 20 seconds of your video is crucial since it’s where most viewers decide what to watch next. Putting end screens are therefore important since you are suggesting to your viewers what videos to watch without having to scroll down. End screens are particularly effective for mobile users since all they need to do to get to the next content is to click on the end screen. Here’s how you can add and edit end screens:

9. Create Playlist

Playlists are a series of videos that viewers can continuously watch without YouTube’s algorithm interrupting the flow. When your video is done playing, another one of yours will automatically play, keeping viewers on your YouTube channel. You can create multiple playlists to cover subcategories within your niche.

10. Embed the videos on your blog

If you already have a blog, the number of your YouTube views can greatly improve if you embed the videos in your blog posts. You can create blog posts related to the video, or look for an existing one and update it with an embedded video.

If you don’t have a blog yet, think about starting one if you are promoting a brand or a product. Blogs can drive traffic to your YouTube videos and create backlinks.

These are just a few tips that you may have known already but aren’t implementing in your video content marketing. Several successful YouTube channels are doing these, and you will do well if you follow them.

You Can Teach Yourself Business Skills Through YouTube, Like This Entrepreneur!

Teach Yourself Business Skills Through YouTube Like This Entrepreneur

Vishal Jain knew that he wasn’t cut out to work for anyone. At a young age, he already knew what he wanted to become, so he dropped out of college despite his parents’ disapproval. He had no business skills, no money, and no investors. What he had was only a vision to start his own business.

Vishal Jain is now the founder and CEO of Sunshy Digital Media Agency and two Instagram-focused marketing companies. What did this young man do to become an accomplished entrepreneur?  

Learning from YouTube and Quora

With zero skills and no money to start a business, Jain turned to the Internet for help. He searched for ways to make money online and found several freelancing sites, so he decided to offer virtual assistant services on some of these sites.

It was then that he saw the increasing demand for social media marketing services. Jain decided to start his own SMM business, but he didn’t have enough funds to pay for online courses or advertise his planned business. Jain says that his biggest resources were those found for free on YouTube and Quora. He watched over a hundred tutorial videos on YouTube, and looked for SMM-related answers on Quora. 

Aside from SMM, he also taught himself website design and SEO, which made his business quickly turn from a social media marketing company to a broader digital marketing company.

Business Skills Through YouTube

The entrepreneur’s initial investment amounted to only $25 for the domain name and hosting service for his website. This goes to show that you don’t need that much money to start a business. Jain’s advice to entrepreneurs who are only starting is to stop thinking that they need someone to give them the money to start a business. You can earn the required money by learning important skills through YouTube and then work as a freelancer on Fiverr or other websites.

Instagram-focused business

Instagram is at the core of Jain’s businesses, mainly because Jain himself found most of his clients through Instagram when his business was just starting. For him, Instagram is the most effective platform for brands to increase their reach and create awareness. Instagram’s features make these goals easy to achieve. Among the tactics that Jain uses for his clients are:

  • Relevant hashtags
  • Targeted comments
  • Influencer marketing
  • Instagram power likes

Jain looks at everything this way: He makes money by helping his clients make money through brand awareness and influence.

Instagram isn’t only for international businesses or those that offer worldwide shipment, although most people have this misconception about Instagram. Jain says that 90% of his clients are local businesses, and Instagram marketing has proven to be just as effective for them as it is for international brands.

According to Jain, The biggest mistake  is for brands to spend most of their marketing budget on traditional media instead of social media. Businesses that are on social media are further ahead of those who aren’t.

Get Free YouTube Views the Easy Way

YouTube is the go-to platform not only for watching videos, but also for promoting one’s brand. While it’s quite easy to upload your videos there, making your videos be noticed isn’t always an easy task.

There are, however easy tactics you can apply to get free YouTube views for your uploaded videos. You have to make sure the videos are optimized in terms of searchability and clickability, then improve their branding.  

Video optimization tactics for free YouTube views

Video optimization tactics for YouTube can be categorized into two: use traditional SEO tactics, and improve your user’s experience. Let’s break down these two further.

Use SEO tactics

To get started on getting those free Free YouTube views, you have to make sure that people find your videos first. Some SEO tactics you can employ to achieve this goal include:

  • Check competitors in your niche: Pay attention to their most viewed videos and the keywords prominently used in their videos’ titles, descriptions, and tags.
  • Check and list the good keywords: After finding the prominent keywords, use tools like Google AdWords to check if these keywords are indeed good. List down those keywords with the highest search frequency and best stats.
  • Apply the good keywords into your videos: Incorporate keywords wisely into the title, description, and tags, but don’t overuse them. YouTube and other search engines will know if you’re abusing their system.

Using the right keywords, plus other SEO tactics, will certainly make your videos searchable to potential viewers.

Get Free YouTube Views the Easy Way

Optimize the viewer’s experience

After you worked on the SEO side, it’s now time to make your videos clickable and improve the viewer’s experience. Two ways you can make this happen include:

  • Put a catchy thumbnail image: Use bright, clear, attractive photos. If it’s possible, use pictures with humans as people easily relate with such images.
  • Optimize the video description: A description will not only help in terms of searchability; it will also help your video get those precious clicks. Use brief, on-point descriptions to tell your viewers what the video is all about.

These two methods should pique the interests of your viewers so they will instantly click on your videos.

Branding tactics for free YouTube views

Optimizing videos will help make them searchable and clickable, but that’s just half the work. If you want your videos to be remembered, you have to work on their branding as well. Here are some ways you can improve your branding:

  • Maintain a regular schedule for uploading videos, and advertise them.
  • Put consistent images in your header, profile, and thumbnails.
  • Include other brand information in the header, like a link to your website or social media profiles.
  • Use regular backdrops for your videos.
  • Present your videos in a consistent manner. For instance, some YouTubers use their own style of intros and catchphrase.

Using a consistent schedule, appearance, and presentation will make your videos worth remembering and get those free YouTube views.

Example of YouTube branding

As an example, check out how software company Adobe Creative Cloud applied some of the above tactics in crafting its YouTube’s channel. The images in the header and thumbnails are colorful and attractive; it even has a human face in there. The video descriptions are on-point, telling you exactly what a specific video is all about. Viewers get a constant supply of useful content, and the social media handles are clearly displayed on the header.

While all these tactics seem like easy steps, they have been used by successful YouTubers in promoting their videos and channels. Check these tactics out, apply them to your own videos, and watch your YouTube view count increase without spending a lot.

For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

YouTube has become a source of different kinds of entertainment, but the type that draws the most attention a.k.a. “views” are pranks, both the good-natured and mean-spirited ones. To what extent would a YouTuber go in a prank to get lots of views on YouTube?

It looks like Cordero James Brady, a famous YouTuber known as CJ So Cool, can go as far as putting the health of his kids at risk.

In a video that has since been taken down, CJ could be seen pouring laxatives on ice cream that he then served to his kids. An hour and a half later, the children experienced stomach pains and they could be seen crying, holding their stomach, and running to the toilet. It was grueling to watch, but what was more appalling was that CJ followed his kids to the toilet while cracking jokes and laughing at them.

The 29-year old father seemed to be unaware about the health risk he exposed his children to. Taking excessive laxatives when your bowel movement is normal could make your stomach hurt so much you could faint. More harmful and long term side effects include dehydration and kidney failure.

While this isn’t the first time that CJ pulled pranks on his family, this can very well be the worst. The video was taken down after Babe.net listed all the demeaning things CJ did to rack up YouTube views.

The article cited  Dr. Kortney Peagram, the founder of an organization called Bulldog Solution which aims to end child abuse. Dr. Peagram said, “Harming your child on purpose with laxatives is child abuse. That’s child endangerment. [He is] ‘harming his children and bullying them to pull pranks on each other, it is really disturbing. He’s modeling inappropriate behavior and encouraging it by laughter… He’s teaching his children that it’s okay to harm each other for a good laugh.”

Other pranks CJ pulled on his family ar:

  • He made his wife think that one of their kids drowned in the pool.
  • He made his family think they’d lost their house.
  • He woke his children up by lighting fireworks inside their room.
  • He threw a waterproof speaker on the pool to make his kids think that they are going to be electrocuted.
  • He made them think someone stole their brand new car.
  • He convinced his kids that he cut their hair.
  • He destroyed their toys to see their reaction.

Some of these videos are already taken down, but this about sums up what this father can do just to garner views and earn money on YouTube. Of course, CJ also has some good deeds on published YouTube such as feeding the homeless, surprising his family with a grand mansion, and giving away gifts. These videos show how much of a loving father and caring person he could be if he wasn’t acting like a complete and totally irredeemable ass.

The laxative video was used in a criminal case against CJ Brady who now has a record with Child Protective Services. CJ’s YouTube channel was disabled during the investigation, but it is now up again with more than 6.5 million subscribers and the YouTuber had been posting regular content ever since.

For the sake of YouTube views

CJ Brady is only one among thousands on YouTube that are willing to do degrading, unthinkable, and sometimes offensive things for the sake of YouTube views:

  • Logan Paul is one good example of this. The YouTube star vlogged his way to a Japanese suicide forest and didn’t stop filming even when they found a body hanging on a tree. Not only that, but he cracked jokes, seemingly making light of the man’s suicide.
  • In another video, Logan Paul can also be seen mocking people who toss coins in the Sensoji Temple offerings box.
  • Another YouTuber known as DaddyOfFive was charged with child neglect after they pulled a prank on their children. He lost custody over two of his kids as a result.

Several YouTubers do similar things to gain thousands and even millions of views which translates to income. The majority of the time, this is the only source of income for these families so they have to find a way to catch the attention of the viewers. Even so, money is too shallow a reason for subjecting children to humiliation and physical or emotional pain.

We hope that the CJ Brady, Logan Paul and DaddyOfFive on YouTube will find other ways to earn money on YouTube that doesn’t require tormenting their family members in pranks and gags that can affect them psychologically.