Every podcaster will say that growing their audience is a difficult thing to do. In fact, podcasts have a number of unique challenges in comparison to other types of content. These challenges include the fact that podcasts are usually audio-only. This means that it can be difficult to grab the attention of a potential audience. In addition, audio is not as essentially shareable as videos, photos, or text. Another thing is that it is hard to discover new podcasts and podcast episodes.
When hearing the term SEO, a lot of people think of Google. The reason for this is simple– Google is the most powerful search engine. For this reason, hundreds or even thousands of marketers utilize it for their marketing efforts.
The internet has allowed people to learn about almost everything. One particular thing that became very popular is vlogging. As a result, there are now thousands of content creators buying YouTube views who identify themselves as vloggers.
A lot of business owners are now considering taking a plunge into the best sites to buy YouTube views to advertise their brands. Well, no one can blame them. Such is a smart move considering that 300 hours of videos are uploaded to the platform every single minute. However, it is not as easy as creating a channel and uploading your videos there. Instead, you need to come up with a strategy to ensure that your YouTube business channel will be up and running.
Media rating Council or MRC is a non-profit organization based in the United States. It manages accreditation for rating purposes and media research.
The video-sharing giant YouTube has become the very first digital platform that received accreditation from MRC for content-level brand safety for YouTube Views. According to Debbie Weinstein, the YouTube & Video Global Solutions Vice President, the company’s years of commitment to responsibility are the reason for this accreditation. Youtube is committed to protecting its viewers, creators, as well as advertisers from any form of harm. The company does this by investing in technology, staffing, and policy development.
Chances are, you have already spent a lot of your time binge-watching videos on YouTube, jumping from one silly prank video to another. The platform has always been an excellent source of entertaining video. However, it is also an important tool for businesses and marketers. As a matter of fact, a total of 48 percent or almost half of all marketers are planning to include YouTube in their marketing strategy over the next 12 months. This was according to the State of Inbound report.
Youtube, a US-based video-sharing platform, had launched its operations in Turkey back in 2012. Immediately after the launch, the platform became home to many successful Turkish creators who bring significant contributions to the country’s economy. From teachers to journalists, entrepreneurs, and entertainers, Youtube serves as a stable platform for sending global messages. It also serves as a hub for creativity, ideas, learning, and of course, a great source of information. However, as the country is working on amending its law for online platforms, the team behind Youtube has no choice but to make some adjustments.
Health is something that people should pay attention to. Especially now that there is a global pandemic affecting everyone, they should access health information the quickest way possible. And when you say the quickest way, the first thing one will think of is no doubt the internet.
Now that everyone can have limited access to healthcare, such as hospitals, they turn to the internet to search for health-related information. In addition, they now consume more video content than ever. For instance, when they experience coughs or colds, they look for video tutorials that teach home remedies. This made YouTube even more popular than it already is.
There Are Many YouTube Myths In The Healthcare Space
Moreover, the video-sharing giant YouTube is aware that people rely on its platform for health-related information. For this reason, it is now coming up with an effective way to ensure that users will get the most factual health information that they need. There are still many YouTube myths about buying views, that are persistent across the platform.
Recently, the video-sharing giant YouTube has unveiled a new health partnerships team. This team will be responsible for addressing the evolving digital health needs of people. Also, it will continue to connect people with credible and reliable health information.
Dr. Garth Graham will lead this new effort. His team will show YouTube users easy-to-understand medical information from some of the most respected clinicians and organizations in the healthcare industry.
Besides, the team will bring higher quality content from authoritative and evidence-based sources. This way, such content will be front and center on YouTube.
More About Dr. Garth Graham
According to Dr. Graham, he saw the importance of health and access to health information firsthand while growing up. His parents emigrated from Jamaica to the US. The reason is that her mother was given a job as a nurse in Miami, Florida. After moving to the US, her mother would leave each and every day for the hospitals to treat her patients selflessly.
But Dr. Graham’s mother did more than just treating patients. Instead, she fostered community with them. She equipped her patients with the information that they needed to understand their health conditions. In addition, she encouraged them with helpful ways of improving their health.
Dr. Graham’s admiration for the work that her mother did and how she impacted people’s lives have become a huge part of his decision to become a doctor.
For the past two decades, Dr. Graham has worked in many healthcare areas. He is a cardiologist who treats patients and a researcher who educates people. Also, he is a member of the health policy community that advocated for improved healthcare.
Before he joined YouTube, he was a Chief Community Health Officer at CSV Health. He was also a Deputy Assistant Secretary at the US Department of Health and Human Services. In addition, he has been the President of the Aetna Foundation and the Assistant Dean for Health Policy. In the Department of Medicine at the University of Florida School of Medicine. In the same department in that university, he was the Chief of Health Services Research.
Taking all of these past positions into consideration, some may say that coming to YouTube is an outlier for his resume. However, he still feels excited to bring all the facets of all his experiences together. This will serve as a bridge for people between the clinical world and YouTube.
How Dr. Graham Perceives the Evolution of Health Education Through Digital Video
As clinicians, Dr. Graham and his colleagues are always looking for various ways to move forward inpatient care. Also, they are constantly aiming to stay current when it comes to how the world is changing.
Dr. Graham advised people not to let outdated pagers fool them. Those who want to be at the forefront of change in health should know the importance of YouTube in the digital revolution. The reason is that almost everyone around the world is always on their mobile phones, consuming videos. More specifically, most people are watching videos related to health information from YouTube and the internet.
The Mission of Dr. Graham and His Team On YouTube
Dr. Graham noted that he and his team’s mission is to empower people to live their healthiest lives using knowledge, inspiration, and support. They want to ensure that everyone will be able to access credible and evidence-based information from trustworthy sources. Like we mentioned earlier, buying YouTube views is one of many myths that still linger.
However, the information that people can access in the digital space is so vast. For this reason, it isn’t easy to find out which information is trustworthy. It is also hard to find information sources that make complex medical jargon more accessible and easier to understand.
Now that the world is facing one of its most challenging public health crises, people must access objective and evidence-based information. This will help them make healthy decisions. This is the reason why Dr. Graham and his team are excited to work with YouTube on innovative tactics that will ensure trustworthy scientific information is more broadly accessible, engaging, as well as actionable.
The Plan of Bringing Additional Credible Content to YouTube
The team is now working hard to surface medical information that is easy to understand. This is the information that came from the most respected clinicians and organizations in healthcare.
Some of the team’s newest collaborators include the Cleveland Clinic, American Public Health Association, Harvard School of Public Health, Osmosis, Mayo Clinic, Psych Hub, and the National Academy of Medicine.
The aforementioned organizations are creating high-quality health content for viewers all around the globe. Besides, healthcare professionals are a major part of the vision for health on YouTube.
“He was an amazing husband and the best father those girls could have ever asked for. It saddens me deeply that they will never get to know him truly. He was so young and had so much more life to live. This isn’t how things were supposed to go.” These were the words that Camryn Clifford wrote on her Instagram after she announced the death of her young husband, who committed suicide.
