In today’s highly competitive market, it pays to always be up to speed with the latest marketing strategies online. Social media has given marketers a huge playing field to advertise their brands. Popular companies and brands have been known to spend millions on the production of high quality video content to boost their products and all for good reason. With its capacity to deliver more information and attract high engagement from viewers, it is easy to see why video marketing continues to stand out above all other popular marketing strategies.
Why You Need Video on Your Landing Page
For many companies and brands eager to get their presence out there, coming up with an eye catching page is critical. Many would say that you only have a few seconds to grab a visitor’s attention so they stay on your page and learn more about who you are and what you have to offer. Website or page visitors need to be able to identify what the site is about in the first few seconds so careful thought must be made on what needs to be placed on the site landing page. One of the best ways to capture visitor attention is by placing a video on your landing page.
With YouTube partners program, anyone with a video camera and access to the internet has the ability to make money by uploading onto the platform. This works through Google AdSense, where audience-specific ads are played before your video. Every time someone watches or clicks on an ad, you get part of the revenue.
Making high-quality YouTube videos is difficult enough. Getting people to watch your videos is even harder. One way to get people to see your video is to focus on grabbing inbound traffic from searches on YouTube and Google. However, to get this inbound traffic, you need your videos to achieve a good place in Google and YouTube searches. How do you do this? This is where familiarizing yourself with a popular concept comes in handy: YouTube SEO, or YouTube search engine optimization.
Let’s go over the top YouTube SEO tactics being used in 2016.
The first step toward developing an audience on YouTube is building a subscriber base. Subscribers are essentially “followers” of your YouTube channel. When a YouTube user subscribes to your channel, your new videos are placed on their YouTube home pages and they will receive email updates every time you upload a new one.
Subscribers primarily matter because they provide consistent traffic to your videos. In addition to providing steady traffic, subscribers are likely to have a longer watch time and are more likely to engage with and share your videos because they’ve already shown an interest.
So, you want to know how to increase YouTube subscribers for your channel? Here are strategies you can use to get them.
Video marketing has become mission critical for brand builders online. Using video in your marketing campaigns has been noted to increase the likelihood of people to purchase a product. Over 50% of marketing professionals say video offers the best ROI of any type of online content.
YouTube is still the largest online video-sharing platform. If you are making use of video for your branding efforts, you’ve probably already started using YouTube. On YouTube, views are a vital metric for measuring success. Read on for tips on how to get free views for YouTube (and one bonus trick).