Your first picture should be of you in a neutral pose. If you want to show off some work, think of someplace calm. Try and stick out your arm, as it’s more striking. This is a key foundation for ensuring every video is optimized going forward with your profile.
You can upload a photo of yourself, and in return, you get several choices:
Upload your profile picture from your Facebook page and upload it to your Google+ page.
Another option: upload your photo from your computer
Alternatively, upload a photo of yourself to your YouTube channel and upload it into one of our broadcast channels.
Do you regularly have problems with clumpy mascara, wrong foundations, and other beauty errors that ruin your look for the day? Then it would help if you considered learning from the best in the field. We have taken the pain of searching and compiling a list of the beauty industry’s most informative profiles on YouTube. There are rumors that they bought YouTube views but we will never know!
Irrespective of the type of beauty tip you need, these tweeters will help you to find a more natural way to get things done. You cannot follow these ten Twitter handles and not learn from their depth of knowledge on beauty. These YouTube influencers are happy to talk with you on the platform!
Top 10 YouTube Beauty and Makeup Influencers (and their Twitter Accounts)
1. Ellen Kavanagh – Rising YouTube Star
Twitter handle: @Waxperts
Occupation: She is an expert in hair removal, and she co-owns a business with the name Waxperts Wax with her long term business partner and friend, Trish O’Brien. Waxperts has made a name for itself as the only Irish depilatory wax manufacturing company and a high-end waxing salon.
Why: Her expertise in itself speaks for her. She has created a trendy brand, and the knowledge that built that brand is still there for you to access. What better way to obtain such information than following her? Also, she understands how to connect with her followers by passaging her message across humorously.
2. Marrisa Carter – Famous YouTube Makeup Artist
Twitter handle: @CarterMarissa
Occupation: She is the idea behind the famous Cocoa Brown. She is a well-known media contributor and a highly influential beauty spokesperson in her community.
Why: She is one of the few business personalities that have mastered the art of imparting knowledge through social media. The balance she creates in her YouTube channel makes her YouTube account timeline a combination of fun and education.
3. Sam Pearce – Europe’s Beauty YouTuber
Twitter handle: @pottingshedspa
Occupation: She is the founder of one of the U.K.’s most popular salon, The Potting shed Spa. She is one of the few who has perfectly combined the role of a mother and an entrepreneur. Her business prowess is not one that can be ignored by colleagues and competitors.
Why: You should follow this account if you are a mother with an eye for beauty or the beauty industry. Being a mother herself, she understands the difficulty a mother faces when trying to make herself beautiful. As such, her tweets are well-tailored to accommodate that set of people and even others.
4. Andy Roullard – Waxing and Beauty YouTuber
Twitter Handle: @Wax_Daddy
Occupation: He is one of the top male waxing specialists in the U.K. He has won numerous awards for his training skill, and he currently consults for many top salons, colleges, and spas. He also caters to multiple celebrities around the globe.
Why: You should follow him if you want to get tips on man-scaping. You will be learning from the best amongst the best. He holds events regularly in different locations around the world. Thus, following him will help you know if there’s an event coming up near you.
5. Eve Oxberry – Professional Beauty YouTube Influencer
Twitter Handle: @eveoxberry
Occupation: She is the group editor for the Professional Beauty group of magazines and websites, a large organization that is involved in Spa & Wellness, Aesthetic medicine, and beauty. The company produces one of the best business to business magazines for clinic markets, spas, and salons.
She is in charge of directing the company’s editorial calendar, and she’s been doing a good job.
Why: A glance at Eve’s feed, and you will immediately deduce that she’s the severe type. She is beauty-focused and doesn’t cut across as someone who mixes business with pleasure. She reviews a lot of products daily, and trust me; you will get so many beauty tips when you follow that YouTube channel.
6. Lucy Douglas – Magazine and YouTube Content Creator
Twitter Handle: @lucydoughtweets
Occupation: Lucy Douglas is an assistant editor at Professional Beauty Magazine.
Why: Lucy’s YouTube channel and timeline is similar to that of Eve Oxberry. She tweets mostly about beauty products and treatments. If you plan to learn about what product works best for you, then you should follow this page. She also tweets about beauty events near you; as such, you can catch up with those top-notch events for beauty experts and enthusiasts.
7. Gina Akers – Europe’s Beauty Queen and YouTube Celebrity
Twitter Handle: @GinaAkers
Occupation: Gina is probably Europe’s best beauty expert. She’s highly sought after as a Freelance journalist, press officer and also works as a radio and T.V. presenter. Her work is purely on the beauty industry.
Why: Her tweets touch nearly all aspects of the beauty industry; this is mostly a reflection of the fact that her occupation affects a vast area in the beauty industry. You will learn a lot of beauty tips whether you’re equally a beauty professional or you want those little tips that will work for you.
8. Susan Routledge – YouTube Influencer First, Makeup Artist Second
Twitter Handle: @SusanRoutledge1
Occupation: She describes herself on YouTube Influencer as a Business turnaround specialist & industry-standard advisor. She’s a lot more than that. She is a highly sought after speaker, author, and business investor. She is an authority in the Beauty industry.
Why: You will get some top-notch beauty tips from this account. Susan Routledge mixes beauty tips with motivation; this makes her YouTube channel fun and, at the same time, motivating. She believes that internal beauty is as essential as external beauty. As such, her page is the perfect place to visit when you’re about getting out of your house. She’ll fire you up internally and externally.
9. Antonia Mariconda – T.V. Star and YouTube Influencer
Twitter Handle: @CosmedicCoach
Occupation: She’s highly invested in the beauty industry. She is a blogger, radio commentator, T.V. host, educator, motivational speaker, and award-winning beauty consultant.
Why: As you can deduce from her occupation, the type of beauty tip you’ll get from her YouTube account is highly diverse. She’s a master of all in the beauty industry.
10. Sophy Robson – Nail Artist and YouTuber Extraordinaire
Twitter handle: @sophynails
Occupation: She is a high-end and highly sought after nail artist. She is the preferred nail artist for celebrities and other VIPs.
Why: You should follow this account if you want to get beauty tips on nails. I can bet that you will enjoy the dose of beauty tips and motivation that comes from Sophy Robson.
Downloading a YouTube video from the internet allows you to watch the video without an internet connection, and at your convenience; this is particularly useful when you’re taking a trip in planes, trains, and other areas where there is a restriction on access to the internet. Streaming videos from YouTube may not be economical if data limit your internet access. As such, you should consider downloading movies with the office or home Wi-Fi and watch those movies anytime you want. It is very straightforward to download movies from YouTube if you have the right knowledge on how to go about the process. You can do this by using tools provided by YouTube and those created by other third-parties.
Downloading YouTube Videos to PC in 2020
BVR Team
1) Get 4K Video Downloader
You can get the 4k video downloader from the internet. Ensure that the one you want to download is compatible with the version of your windows operating system. This software is free to download and to use. When the download is complete, ensure that you install the software. You can download 3D videos, 360-degree video, and an entire playlist.
2) Copy and paste the video into the text field.
Copy the link to the YouTube video that you want to download, and then copy the URL into the text field provided for that on the software. You can download the video in numerous formats depending on the quality of the original video.
3) Choose your preferred format and quality
4K video downloader gives you the option of ripping the audio from a video or downloading the entire video. You can choose the format of the video as you wish, if you want a clear and high-quality video, then you should download in MP4 format, but for low-quality videos, you should download the video in 3gp format. The higher the video quality, the more data that you will need to download the file.
4) Download the YouTube video
The videos will start downloading when you tap the download button. Before your download starts, the software will ask if you want to download other videos on that channel. You have the option to download up to 24 videos at once.
Downloading to your Android phone with TubeMate
TubeMate is a popular download tool with Android phones because it is easy to use, and has certain features that make it convenient to download those YouTube videos.
5) Install TubeMate to Download YouTube videos
Before you can use TubeMate, you need first to ensure that your phone allows apps downloaded from places other than Google platforms to run. While turning off this setting, you need to be cautious because it can expose your device to harmful apps.
6) Choose the video you want to download
Your device should show you are warning sign, tap on OK to allow the download to begin. After downloading, you should grant the software the needed permission. If you want to use it, you can launch the app once completed.
Tubemate looks more like the YouTube app. You can tap on the video to play it, and tap the download button to save it on your android device.
7) Download the YouTube video
You will see a list of suitable video and audio formats, with each having different qualities. You should download the video of high quality if you have a high-end phone; this will give you a better user experience. However, high-resolution videos require more space than low-resolution ones.
How to Download YouTube videos to your iPhone
The method that you’ll need to download the video to your phone depends on the operating system your device runs on. You will need the first method if your phone runs on iOS, and the second method if your phone runs on OS X or Mac OS on a Mac computer.
If you’re using an iOS device, you should download an app with the name “Documents,” although it is a file manager, you can use it to download YouTube videos. To download a YouTube video, open the video you want to download, and then tap “Share” and “Copy Link.”
Open “Documents,” and search for a small-sized compass at the lower right of the display page; this is the browser icon. Tap on the image and then go to “savefrom.net.” You can then paste the address in the text field provided for that, and choose the resolution that you want to download the file. When you are through, you will see the video in the Documents download section.
Downloading YouTube videos to a Mac device
You have a variety of options that you can use to download videos to your Mac from YouTube; however, the best is the MacX YouTube Downloader. This app is straightforward to use as you need to paste the link in the space provided for that, then choose your preferred resolution. You have the option of downloading as many videos as possible.
When using an app or software such as the ones recommended above for downloading YouTube videos, you should know that the file format you choose affects the quality of your video. 3gp files generally have low resolution, MOV works mostly on Apple devices, AVI works primarily on PCs, and MP4 works on all devices.
YouTube is equipped with several features. However, you might find out you do not know about each one of these features. Below, we will dive into a few details about some of those features you might or might not know about, but have been proven to be extremely useful. Here’s the deal;
1. Viewing the script of videos
Now, this is something that will turn out to be very useful. Since the introduction of this feature, users of YouTube have been able to see where the words spoken in their videos come from. YouTube compiles a transcript for uploaded videos. This unique feature comes in handy for those who are social media marketers and need to work on something related to that particular video.
Asides coming in handy for social media marketers, reporters can easily work their way towards pulling out quotes from a video more efficiently as they file reports or conduct interviews. This is one way YouTubers get more YouTube views on their videos from their network of contributions.
Users can obtain the transcripts of videos simply by tapping on the More option below the video title. Once a drop-down list is presented, they can find the transcript option and click on it to view the transcript of that video.
2. Try Enabling The Dark Theme Hidden Feature
Dark theme for most digital platforms is a great way to boost the efficiency of the user interface they provide. Luckily, YouTube understands the amazing benefits that come with using dark mode for users.
Just like most other platforms, the video platform supports the use of a dark theme for its users. They can enable the dark theme simply by navigating to the account symbol on their desktop, clicking on Dark Theme, and then toggling the Activate Dark Theme option.
3. Enabling background playing
Background playing is one of the many features YouTube has supported for a while now. To many, background playing is a great way to be more comfortable with the screen they leave on their device while watching their favorite videos.
For iOS users, you can do this with your Safari browser. Navigate and play a video through the YouTube website and then tap on the Home Button. Swipe up on your screen to reveal the Action Center, before swiping left to reveal a second screen.
On Android, navigate to the video you want to watch with Firefox or Chrome. Then request for the desktop site. You will stand a chance to still hear the audio in the background as you use other apps.
4. Start videos at a specific time
Sometimes, you will always want to refer someone to a video to watch what you have watched. During a time like this, being able to skip to that exact point you want them to see is sure to come in handy. Luckily, with one of YouTube’s amazing features, users can start a video at a specific time.
To do this, tap on the Options button or right-click on the screen to reveal a list of options. Within these options, click on Copy Video URL at Current Time. This will provide you with a copy of the URL that can help anyone start videos at the particular time you copied the URL.
5. Customize ads you see
YouTube enables users to customize the ads they see. Of course, these ads cannot be blocked, but YouTube provides its users with the option for them to choose the kind of ads they are presented with.
6. Simplifying YouTube
Simplified pages allow you to save data and reduce the data rates attached to the usage of the platform. Luckily, YouTube has provided a different kind of interface for users who prefer to enjoy simpler streaming of videos and usage of the platform. Users are given access to this simplified interface when they access the youtube.com/tv URL.
This simplified form of YouTube has come in handy for a great number of people. It allows users to access an incredible platform that is very easy to navigate and offers a high level of page speed. If you feel the regular YouTube has got a complex interface, then now is your time to try out an alternative one.
7. Turning videos to GIF
Gifs are simpler forms of videos that are usually used in texts and messages to others. If you are someone who loves to use gifs, now is your time to start making them yourself. By adding a “gif” right before the domain name, users can be redirected to gifs.com with the video already uploaded and well-prepared for editing.
8. Customizing YouTube URLs
YouTube URLs can be customized to aid easy remembering. Trying to remember a YouTube URL can be a tough work to do. However, since the introduction of the feature which allows users to customize URLs, doing that has become an easier task to carry out.
One of the incredible features of YouTube is the ability for users to customize the URLs for their videos on the platform. They can easily do this through the advanced settings in their name section. Users can only do this if they have 100 or more subscribers, be at least 30 days old, have an uploaded photo as your channel icon, and have uploaded channel art.
Conclusion
YouTube is one of the world’s most successful digital platforms. With this very fact, they are still a great number of people who do not know about its many features. The above-listed ones are just a few of them. Knowing these features come in handy for making the usage of the platform easier for you.
Following a letter from a large number of content creators in the wake of Donald Trump’s presidential election win, YouTube CEO Susan Wojcicki has announced some changes to the way YouTube views and videos will be selected and defined.
Video creators who are part of YouTube’s Creators for Change program will continue to give a direct say in what their videos selecting for, Wojcicki explained in a blog post. Her new upload policy will officially go into effect on July 1, 2020.
While YouTube does not currently have a search function, YouTube creators will still have the option to choose from a few search filters for their videos.
YouTube Policy Changes Of The Past
In 2016, YouTube changed its policy on disabling ads and promoting premium content based on user activity. Since that event, advertisers have been more demanding, and some are stopping advertising altogether. Their policy on buying YouTube views has not changed.
In the aftermath of the YouTube policy change, YouTube has been trying to gain revenue by adding the most popular videos into their subscription services and licensing advertising. However, the company can only make that money with subscription services users purchase. The famous YouTube CEO Susan Wojcicki said that in the future, they would be able to “cash in” on those subscriptions as well.
YouTube Has A New Policy for 2020
Recently, YouTube announced an extensive and much anticipated new video policy just last week, which aims to address some of the issues around managing mature content on the site. This announcement includes over flagging, the creation of content that’s inappropriate or offensive, and the adverse effects these could have on young viewers. It’s worth noting that YouTube isn’t saying exactly how it will change their site for people aged 17 and under to comply with this new policy. Still, they did say that they’ll do it by updating their systems to “contain age-appropriate content at more relevant times.”
The move means that there will now be a more difficult decision for children and young adults when it comes to watching YouTube content.
YouTube Has Made Big Changes For Everyone
These updates mark a significant change for the site, as well as YouTube itself. YouTube sues content creators using their trademarked service without prior consent.
This updated policy helps us work with people who are building a following, and we will always work with creators who are following our guidelines. Try requesting a review of your removed video if it ever happens.
YouTube’s Content ID Policy in 2020
In a recent post, the company asked about an article by Boing Boing’s Cory Doctorow and Lawrence Lessig.
The article talked about YouTube’s intention to review fair use for everyone involved.
The Content ID system works to help identify and remove infringing content. YouTube is creating a system that will provide their special algorithm to recognize fair use within its platform better.
YouTube Might Be A Safe Space
This change may not necessarily make YouTube the safest place to share your videos. YouTube secretly has a dedicated decision-making process. We may never know what really goes on behind the scenes. If the YouTube policy does make YouTube more a place to watch videos, users will still be able to tell that content is flagged.
Further, authorities can always use that information in making their own decisions about what content should be flagged. Still, one of the biggest fans of the crackdown last week was also one of the most vocal critics of it.
YouTube’s Changes Inside the United Kingdom for 2020
If YouTube wants to promote its Content ID system — the proprietary system that identifies original, third-party content and licensing it for advertisers — a better course of action is to allow real advertising within site. It’s also about protecting your video from more malicious and unlawful content uploaders.
If YouTube moves to sell ads and puts pressure on advertisers, then those advertisers may be at an advantage. Advertisers would have more leverage over YouTube than they did in 2013 when YouTube introduced its programmable ad system. Technology that lets advertisers automatically set viewing limits for individual viewers and schedule times to show ads is new. More pressure on marketers would create a more successful YouTube content creator — necessarily, a channel focused on making content.
More On YouTube Advertising Changes for 2020
YouTube is considering a decision to have its policy change by the year 2020. Pricing and profits are two of the biggest drivers of advertising revenue on YouTube.
Facebook is the largest advertiser on YouTube. YouTube is still one of the most targeted platforms for audiences. A ton of their advertising dollars continues to end up on YouTube.
If you have a dream to create a YouTube channel, it’s not too late to do that now. It would help if you lashed on to the social media buzz.
A lot of people get famous and earn a lot of money from their YouTube channel, you also can. With the right knowledge, you can also get the same result. As such, here are five things that you should be aware of if you plan to create your YouTube channel. But keep in mind that the advice we are going to give you does not guarantee you of success, although it increases your chances.
1. Why do you want to start a YouTube Channel?
You need to know why you want to start your channel as this will determine what type of content to post.
It could be that you want to teach people how to make hair. You want to review operating systems, tell people about different countries of the world, or review your traveling experiences in different airlines. You can also teach people how to cook. Teach how to take care of a child etc. Whatever it is, you have to know what it is you want to do on your Instagram channel.
Your reason for starting a YouTube channel will determine who you should target, what your content should be, and who you feature in your episodes. There are myths about buying YouTube views you should be aware of as well.
For example, if the reason why you want to start a YouTube channel is to teach new mothers how to take care of their newborn baby. Then your target audience will be young mothers between 20’s and ’30s. You can feature medical practitioners, experienced mothers, nurses, etc.
If you don’t have any solid reason why you want to start a YouTube channel, your chances of capturing a broad audience are slim.
2. How often do you want to upload to the YouTube Channel?
After knowing the content you want to upload and your target audience, the next thing to remember is how often you wish to upload your videos. Your schedule should depend on the type of content your channel is.
When scheduling your content, you have to put into consideration that you’ll be posting your content for an extended period. It may be convenient to upload a video a day right now, but will that same number be suitable in the next six months or one year. You have to take cognizance of future engagements like marriage, promotion, studies, and availability of content.
If you’re thinking of picking a particular time now and altering it later, then I’d advise that you ignore that thought as it can irritate your viewers. Your Subscribers can un-subscribe if they miss episodes because you changed the frequency of uploads. If you released a chapter at an unscheduled time, you should live-stream at the scheduled time to inform your viewers about the episode they missed, and you must prevent this from re-occurring.
3. You have to work on your Substance and Style if you want your channel to be successful
A lot of people feel that all you need to build a successful YouTube channel is the substance of your content; that’s why they haven’t made one. It’s not an option between your Substance and Style. You must get both right.
YouTube viewers may want your content, but without the right style that makes the material attractive, they’ll check-out the next post. Some techniques that you should work on include;
Attractive topics
Having a very regular format
Add thumbnails to your video
It would help if you also worked on having a confident and captivating voice. If your voice is shaky, it can turn your viewers off. Thus, it would help if you worked on getting rid of those speech styles that users find annoying, e.g., upspeaking.
You can work on your speech by watching videos online that will train you to be a better speaker.
You should adequately edit your videos as that has a role to play in determining whether your viewers will listen till the end or stop the video in the middle.
4. Equipment that you need as a YouTuber
If you want to succeed as a YouTuber, you need a lot of equipment to create explicit videos. Here are some pieces of equipment that you can get without necessarily breaking the bank.
Camera: Since you’re just starting, you don’t need those expensive cameras. A phone with a quality camera will do. You can also use the camera on your Laptop or MacBook.
Tripod: You can get a tripod if you’re using a smartphone or a camera. The tripod will make the picture look professional as it will be steady.
Green screen: You should get one of these if you want to alter the background of your videos. You can search for alternatives to a green screen if you can’t afford one.
Microphone:Your audio is as important as your video. If you get a receiver for the device you want to use, it will help your audience to hear you. You can record an audio first. Then you mix it with your video. You can only do this if you have the technical expertise.
5. Make provision for promoting your videos
Just because you have a video does not necessarily mean that you will have viewers. You must pro-actively take steps to promote your video. Here are some ways to improve your video with being annoying to the person you’re telling.
Forums: Forums are an exciting place to say to people about your video. If you post on a highly visited page on the forum, it can get you a lot of viewers. Most forums have a strict policy against spamming. As such, you should avoid posting there too often.
Social media: You should post your videos on social media sites. However, if you don’t have followers on your social media account, then you should get someone to help you with social media promotion.
I think you’ve made the right decision to go into video as I think that it’s one of the coolest things on earth. Call me a YouTube addict, yeah I am! Before becoming a pro, there are mistakes I made that almost inspired me to quit. So as not to make the same mistake as me, I’ll be sharing some tips for beginners on how you can use YouTube productively.
1. Post your videos at regular intervals
The first thing you must have in mind as a beginner is that you just have to start somewhere. If you keep complaining about the quality of your videos, you’ll never get anything done. When making a video, you must have it in mind that you’re a beginner. As such, your audience will tend to overlook some mistakes. If you check through how others started, you will notice that they developed themselves with the experience they gained while posting out videos and from the mistakes of others.
You should post your videos at regular intervals; this will help your audience to know when to catch up with your videos. Don’t wait till when you have one million subscribers till you create a schedule for yourself, it is the schedule you create now and stick to that will determine how much of your goal you will achieve.
2. Always remove the videos that you don’t need
Your audience will start getting bored if your videos contain similar content. The niche may be the same but the content must be distinctively different from each other.
Just because you caught the side-view of an edifice that you posted a while ago does not mean that you should have another side on your YouTube page. Too much of the same content will bore your audience.
3. Don’t imitate other videos you see
You should try as much as possible to be real. Take a cue from reality TV shows, you will notice people love to watch others be their real self. Don’t worry about those videos that are more popular, or more interesting. Just stick to what you do and choose to get better every day. Every popular YouTube channel began with 0 subscribers and 0 views, you have to gradually build your page.
4. Study programs you admire
You should watch your programs on TV and YouTube that will inspire you to do better. Be inquisitive about how they do things. When learning from these programs, you should stick to what you do but alter how they’re done till you get the best outcome possible.
5. Make sure you optimize your video for YouTube’s search engine
If you want other YouTube users to find your content, you will do more than just upload good content. Although the majority of work is uploading good content, however, if you ignore the remaining 10%, people will not find your video. Your entire effort will amount to waste if you upload great content without views. Here’s how to ensure that people find your videos on YouTube;
A. Ensure that the title of your video is descriptive enough
Ensure that your title is short and describes your content. No one will open a video on YouTube when they’re in doubt of what the content looks like. It is estimated that it will take over 50 million years to watch all the videos on the internet, why should a user watch your video when they have options.
B. Use tags on your video
Tags are to YouTube videos what keywords are to articles. Tags will help people to find you easily. For example, if the title of your video is “Best hotels in London,” you can use the tags “London hotels,” “London Vacation,” etc. get the gist?
C. Describe your product
You will see a description box below the video you want to upload, this affords you the opportunity to describe your product in a search engine friendly way.
6. Ensure that your audio quality is good
Bad video quality is not as detrimental as bad audio quality. Depending on how bad the audio is, it can completely render your video useless. Here are some things to avoid when shooting a video if you want to have good audio quality;
A. Avoid shooting a video in a windy environment
Since you’re just starting, it is expected that you don’t have Hi-tech equipment that can record videos in a windy place. Thus you should avoid this type of location totally because the only thing your audience will hear is the sound of wind rushing.
B. Take your equipment out of it case
If you’re shooting your video with a device like the GoPro, not taking it out of the case will ruin the audio quality of your video
C. Don’t place your finger on the microphone
For example, If you’re shooting a video with your phone and you place a finger on the device’s microphone, it will completely ruin the audio quality of your video.
7. Socialize with fellow community members on the platform
YouTube is a social network, and you should live up to that expectation by leaving comments on videos that you admire. The comments should sound genuine and not vague like awesome, or good. A great comment will attract the owner of that account and they may view your videos.
Also, use the share button to tell people across all 13 platforms available about your video. It can go a long way in bringing people to your YouTube page.
Your channel is one of the most important channels on YouTube. The people that make up your channel are your audience. Whether you want to sell merch or sell videos, you have to know how to create a successful YouTube channel. Let’s go through the process of creating a YouTube channel.
How To Build A YouTube Channel
Of course, you already have all the video and visual assets. Here’s how you can make a successful YouTube channel. Here are some simple steps you can take.
YouTube does not impose restrictions on advertisers using YouTube. Instead, advertisers use these other services. In fact, despite the myths, you can still buy YouTube views in 2020 by the looks of it.
All of the companies in our industry use online video to reach more people. These products are no different from YouTube, except that they are produced in your country, owned and operated by you, and used on a subscription basis.
Most YouTubers are prone to neglecting their channels when it comes to
optimization. Your videos should optimize for specific keywords, but your
channel shouldn’t be left out either. When it comes to optimization, I don’t
mean stuffing the channel name or description with keywords; instead, we’re
talking about using the right profile picture, icon, and using wise words in
your meta description.
When it comes to the profile picture, choose a clean image. You will
want to avoid blur Images or those with too much clutters. As a rule, most
brands are to use Logos or lovely artwork that relates to what their business
represents.
Influencers are to use an image of their face since viewers are likely going to recognize them faster. In terms of profile pictures, changing it could be a bit complicated since it’s linked with your Google account. Hence, a change will have to be effected on your Google account as well.
For Influencers, ensure your profile photo on YouTube is also the same across
all social media accounts.
Getting Your Meta-data Right
YouTube metadata is a good way this search engine understand what your
video is all about. To improve your visibility, you need to pay more attention
to what you name your video, tags as well as Meta-Description.
When it comes to naming, give your video a name that is short and
predictable. Your title should contain few keywords and, if possible, phrases
that are guessable by your audience. You should also add the transcript and
closed captions, as this will help viewers understand the whole idea your video
conveys.
Ensure your title is short and gives a hint about what the video is
about. Your title should be easy to comprehend by both your viewers and bots.
Remember that the description is where your keywords should go. The description
is entirely for ranking your video.
Your description should contain keywords but shouldn’t deviate from what
the video describes. Here, try to maintain a balance between writing for search
engines as well as your users. You can finish up the metadata session by adding
tags that will make your video easier to find.
Upload High-quality Content At All Times
Just like you’re required to upload High-quality Content on Google, your
videos on YouTube Should also be unique and convey relevant information that
viewers will find helpful. Interns of quality, we aren’t talking about the
information contained in the video alone but the visual aspect of your content.
Here, your video must be clear and concise HD format if possible, but if
you can’t afford to do so, ensure your videos aren’t blurry and should also
come with a good background.
Since not all users have Access to a subtitle, work on the Audio aspect
of your video. Make sure you’re audible enough and use short sentences if
you’re starting. For new creators, you might feel a bit uncomfortable facing a
camera, but as you shoot more videos, you grow into the act.
Add cards and End-Screen to increase engagement
Tools like cards and end screens present an opportunity for users to
chip in additional pieces of information. The end screen might contain links to
other videos or encourage users to watch or subscribe to your channel.
Watermarks are more of a marketing tool and usually appear at the bottom of a
video.
Cards and watermark work differently. If your aim is a get more views,
you will likely want to use tags as a medium of adding links to other videos on
your channel. However, keep in mind that your options shouldn’t be limited to
links alone.
Use cards to seek viewers’ suggestions about your channel and ask what
they want to see in your videos.
The end screen is to convey the same information cards. However, ensure
your video is of high quality if you want your viewers to stick to the end. The
end screen serves as an alternative to cards, and they can be interchangeable.
The only issue is that viewers might not be patient enough to watch your video
to the end, making the information conveyed on an Endscreen useless.
Hence, using a card is a less risky way of communicating with your
viewers since the cards can Pop Up at any point during the video.
To create End-Screen, Click on the studio creator link under your account and select video manager then select videos.
Click the video you wish to add end screen and select the end screen.
You can create a new End-Screen or edit an existing template.
Once you’re editing, click save, and your end screen will display at a closing stage of your video.
Use Compelling Thumbnail Image
If you’re conversant with the ten-second rule, you will know that your
audience does not have time for the long epistle. You have about ten seconds to
grab their attention and another ten seconds to give them a hint of what your
article is all about.
Online readers are always in a hurry. They don’t read; instead, they
scan through a list of content to decide the best one to watch. Viewers’
interests can pin to a Thumbnail attached to a video. It serves as a book cover
drawing people’s attention to your video. Even if you have taken your time to
create a good video, a crappy artwork might render all your hard work useless.
Conclusion
Uploading a video on YouTube and waiting for the number of views to grow
isn’t the best way to go about things. Having a good video isn’t enough; you
need to carry out some optimization to get it in front of your viewers.
YouTube boasts of over one billion users, a figure that reflects one-third of the total internet users. Statistically, there are over 1 billion videos consumed daily, with every user averaging 40 minutes of view time. Hence, it’s no surprise that the vast majority of YouTube users fall within the age of 18-39.
In addition to that, most business owners are beginning to leverage the platform to achieve their marketing goals. This includes increasing sales, getting more subscribers, or getting users to sign up to your email list.
Getting Started With YouTube Ads
Even though using YouTube for marketing purposes seems a bit vague to most marketers, taking advantage of this video platform holds a lot of promises to your business. Since few marketers are leveraging on this platform, the level of competition is quite low, thereby guaranteeing more success.
If you’re one of those looking to take advantage of this search engine to achieve the marketing goals, you will first need to learn how YouTube Ads works as well as different kinds of Ads available. In this write-up, you will learn everything you need to know about this platform as well as how to set up your first campaign.
YouTube Ads: Where To Start
YouTube advertising is simply a way of promoting your videos through paid advertising on YouTube to increase reach. YouTube Ads takes the form of short videos playing in the middle of another video or videos showing up on search results.
Just like Google Ads, YouTube Ads are of different types. Just like Google and Facebook Ads, where promotion is grouped based on objectives, YouTube Ads work similarly. You can either choose to promote your video using Trueview Ads, Non-Skippable Ads, Bumper In-stream Ads and lots more.
TrueView and Non-skippable Ads remain the most popular option among users. Hence, we will be taking a detailed look at how both works.
How does Trueview Ads work?
This is the most popular advertising format, and it’s easy to see why. It produces the best results, which explains why viewers prefer it. One thing about this type of advert format is that users will only have to watch for 30 seconds. It’s usually inserted into short videos, and users can choose to watch or skip the video.
The video can be inserted at the beginning or middle of a Video but plays for a few seconds before the Viewer is allowed to skip. The good thing about this type of ad is that the advertiser is only charged if the Viewers can clock 30 seconds watch time. If the view doesn’t, advertisers can save their money.
The length of Trueview In-stream Ads depends on the total length of the video it’s inserted in. Videos of 12 minutes can contain a Trueview ad of 30 seconds, while that of 30 minutes might have a video ad of 1 minute.
Now there are two categories of Trueview Ads, and they all work differently. The first is discovery Ads, and the second is In-stream Ads. Discovered Ads show within the search results and comes with an image thumbnail.
Non-Skippable In-stream Ads
Non-Skippable In-stream Ads is similar to Trueview In-stream Ads except that this one isn’t Skippable. Viewers are forced to watch the Ads to the end before proceeding to the next video. Viewers have less control over these Ads; hence, it poses a lot of risk to advertisers.
Non-Skippable Ads are popular and are usually positioned to stream in the middle of a video. Presently, the duration of Non-Skippable Ads is lesser than Skippable Ads. While some Trueview Ads can take as long as 30 seconds, Non-Skippable Ads only last for a maximum of 20minutes.
Unlike Skippable Ads, advertisers are charged on a CPM basis when it comes to Non-Skippable Ads. This means advertisers pay a certain amount after reaching a thousand views, but the success of these campaigns depends on your targeting.
Getting the views you want does not matter; the real issue is to ensure your marketing goals are realized. Hence, targeting and conversion matter more when it comes to Youtube Ads.
Creating YouTube Ads
Upload Your Video To YouTube
First and foremost, you will have to create a video for your campaign. Before creating your campaign, ensure your video is uploaded to your YouTube account.
Launch Campaign On Google Ads
Create a campaign via Google Ads. If you do not have a Google Ads account, create one before proceeding to this step. Once you’re in Google Ads, click the option that says “All campaigns” and tap on the (+) icon to create a new campaign.
Now, you have to choose which format you want your ads to appear. For YouTube Ads, choose “videos” from the list of available options.
Edit Campaign
Here, name your campaign using a phrase that describes what the campaign stands for. Next, proceed to set your budget by choosing the average amount to spend daily.
It’s better to start small and slowly increase your ad budget as soon as you start seeing results. Also, select a start and end date for your campaign before deciding where you want your ads to be displayed.
Select Your Audience
This session is where you have to narrow down your targeting to your ideal audience. Start by typing in a keyword that defines your audience. For Instance, if your product is about getting a flat tummy, you can start with the keyword “weight loss.”
Use the demographic option to define your audience’s age, location, gender, and relationship status.
Add Marketing Video
To make things easier, ensure you’ve uploaded your video on your account before proceeding to this step. Use the search bar to search for your marketing video in the Ads creative session. Once your video shows up, click on it to select.
Lastly, select your video format from the Menu presented to you. Most advertisers prefer Trueview In-stream Ads and Non-Skippable Ads, but your options aren’t limited to just these two. If you’re choosing Trueview In-stream, you will have to add an image as your display banner.
Select the image you want and click “save,” then continue to Ads.
Your video will be reviewed and, if approved, will go live.
Conclusion
YouTube Ads leverages on Google Ads to create its campaign. Hence if you already have an idea how Google Ads work, creating a YouTube Ac shouldn’t be an issue for you.
