There’s always something for everyone on YouTube. It’s a great big place for all kinds of content and if you’ve got time to spare, YouTube has the videos to make it worth your while.
Top 7 Educational Channels on YouTube
Why YouTube Creators Should Care About Their Social Proof
In 1935, founder of modern social psychology Muzafer Sherif performed the earliest and most famous experiment in social proof. First, he placed his subjects in a dark room to look at a dot of light 15 feet away. Then he asked how much the dot of light was moving, even though in reality, the dot wasn’t moving at all.
All About YouTube Ads and How To Use Them
With billions of monthly active users, YouTube is the world’s biggest video platform. It offers a wider, more targeted audience to advertise to. Advertising using video instead of a static content is also more effective because people love videos.
These are just some of the biggest benefits you can get from advertising on YouTube. So, build your brand and advertise on YouTube! Outlined below are the types of YouTube ads and how you can run successful ads.
How And Why You Should Use YouTube For Customer Support
YouTube started out as a video sharing platform but has now spawned into one of the most engaging and immersive marketing platforms on the internet.
One way to maximize the marketing benefits YouTube has to offer is by using it as a vessel to improve customer satisfaction.
The dawn of live videos has made it so much easier for brands to engage with users who are curious about their products and services, and gives them a more animated platform to reach out to their audience.
How And Why You Should Collaborate With Other YouTubers
Collaboration is the hottest trends on YouTube today— and for good reasons. YouTube collaboration can be very effective. It works to give you more exposure and, as a result, more YouTube subscribers, increased views and longer watch times. In a social media world where subscribers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try.
So, today, we’re going to give you the top reasons why you should collaborate on YouTube and how you can make your first collaboration happen.
Can’t Help But Share? Why You Can’t Stop Yourself From Sharing Videos
Emotion is a curious thing. It can change the way we think and the decisions we make. It can make us do things that are at best illogical and at worst stupid.
On social media, emotions play a huge role in our online activities and the best marketers understand this. We engage with posts that move our emotions. We comment on, like, and share posts that connect with us emotionally and also because we want to let others know that we found them engaging.
When emotions rule our decisions, we share posts almost compulsively and we often stop at nothing to fulfill that urge. Thus, creating marketing campaigns that speak to the heart is one of the best things you can do to grow your brand. Here’s what you should know.
Use YouTube Live to Inject New Life Into Your Social Media Marketing
Social media marketing has evolved tremendously over the years, and what worked a year ago may not be as effective in today’s time.
Today, brands and marketers increasingly focus on engagement — between themselves and their target audience. Live videos are becoming increasingly popular among marketers because they give them an opportunity to connect with their customers and target audience in real time.
The emergence of live videos has sparked a competition among two of the biggest social networking sites on the internet, namely YouTube and Facebook. Soon after YouTube announced that it will be hosting live videos on its platform, Facebook also launched their live stream and video sharing hub to a limited number of users.
Learning as much about live video as possible will help you strengthen your campaigns, now and in the future — not just for YouTube, Facebook, or Twitter, but every other platform to come.
5 Big Digital Video Trends for 2017
If you still aren’t making video a part of your marketing strategy in 2017, then you definitely have to make it your priority for next year. Video consumption is on the rise and there’s no sign of it slowing down.
This year Facebook launched a video platform, Facebook Watch, to compete with YouTube and share in the growing video audience. With the number of YouTube users climbing to astronomical heights, there’s no reason not to expect even more live video opportunities to emerge.
So, as this year nears its end and we consider new marketing strategies, let’s talk about 5 of the most popular digital video trends that will certainly continue through 2018.
Can Facebook Watch Compete with YouTube?
It’s the digital video revolution. People are slowly weaning off traditional TV consumption and embracing video on the net.
So it isn’t surprising that Facebook, after conquering the other social media networks and being dubbed the king of social media, now wants to try its hand at video hosting and sharing, an online realm dominated by YouTube.
Facebook is indeed innovating. It isn’t stealing creators and users from YouTube yet but it will be interesting to watch how things will develop between these two giants and how social media users will react.
For now, let’s take a closer look at Facebook’s new video platform and how it compares to YouTube.
The 6 Best YouTube Analytics Tools for Digital Video Marketers
Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.
With all the social media tools out there, choosing the right one for your business can be time-consuming and overwhelming. We’ve made a list of six of our favorite YouTube analytics tools to help you with this, and simply describe how they help. You’ll find what you’re looking for here so that you can start learning from your data and taking advantage of everything that YouTube has to offer.
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