Following a letter from a large number of content creators in the wake of Donald Trump’s presidential election win, YouTube CEO Susan Wojcicki has announced some changes to the way YouTube views and videos will be selected and defined.
Video creators who are part of YouTube’s Creators for Change program will continue to give a direct say in what their videos selecting for, Wojcicki explained in a blog post. Her new upload policy will officially go into effect on July 1, 2020.
While YouTube does not currently have a search function, YouTube creators will still have the option to choose from a few search filters for their videos.
YouTube Policy Changes Of The Past
In 2016, YouTube changed its policy on disabling ads and promoting premium content based on user activity. Since that event, advertisers have been more demanding, and some are stopping advertising altogether. Their policy on buying YouTube views has not changed.
In the aftermath of the YouTube policy change, YouTube has been trying to gain revenue by adding the most popular videos into their subscription services and licensing advertising. However, the company can only make that money with subscription services users purchase. The famous YouTube CEO Susan Wojcicki said that in the future, they would be able to “cash in” on those subscriptions as well.
YouTube Has A New Policy for 2020
Recently, YouTube announced an extensive and much anticipated new video policy just last week, which aims to address some of the issues around managing mature content on the site. This announcement includes over flagging, the creation of content that’s inappropriate or offensive, and the adverse effects these could have on young viewers. It’s worth noting that YouTube isn’t saying exactly how it will change their site for people aged 17 and under to comply with this new policy. Still, they did say that they’ll do it by updating their systems to “contain age-appropriate content at more relevant times.”
The move means that there will now be a more difficult decision for children and young adults when it comes to watching YouTube content.
YouTube Has Made Big Changes For Everyone
These updates mark a significant change for the site, as well as YouTube itself. YouTube sues content creators using their trademarked service without prior consent.
This updated policy helps us work with people who are building a following, and we will always work with creators who are following our guidelines. Try requesting a review of your removed video if it ever happens.
YouTube’s Content ID Policy in 2020
In a recent post, the company asked about an article by Boing Boing’s Cory Doctorow and Lawrence Lessig.
The article talked about YouTube’s intention to review fair use for everyone involved.
The Content ID system works to help identify and remove infringing content. YouTube is creating a system that will provide their special algorithm to recognize fair use within its platform better.
YouTube Might Be A Safe Space
This change may not necessarily make YouTube the safest place to share your videos. YouTube secretly has a dedicated decision-making process. We may never know what really goes on behind the scenes. If the YouTube policy does make YouTube more a place to watch videos, users will still be able to tell that content is flagged.
Further, authorities can always use that information in making their own decisions about what content should be flagged. Still, one of the biggest fans of the crackdown last week was also one of the most vocal critics of it.
YouTube’s Changes Inside the United Kingdom for 2020
If YouTube wants to promote its Content ID system — the proprietary system that identifies original, third-party content and licensing it for advertisers — a better course of action is to allow real advertising within site. It’s also about protecting your video from more malicious and unlawful content uploaders.
While the Content ID policy intended to make video creators better aware of who is watching their content, a well-meaning friend has shared
YouTube Policy on Ads Of 2020 and Beyond
If YouTube moves to sell ads and puts pressure on advertisers, then those advertisers may be at an advantage. Advertisers would have more leverage over YouTube than they did in 2013 when YouTube introduced its programmable ad system. Technology that lets advertisers automatically set viewing limits for individual viewers and schedule times to show ads is new. More pressure on marketers would create a more successful YouTube content creator — necessarily, a channel focused on making content.
More On YouTube Advertising Changes for 2020
YouTube is considering a decision to have its policy change by the year 2020. Pricing and profits are two of the biggest drivers of advertising revenue on YouTube.
Facebook is the largest advertiser on YouTube. YouTube is still one of the most targeted platforms for audiences. A ton of their advertising dollars continues to end up on YouTube.