Chances are, you have already spent a lot of your time binge-watching videos on YouTube, jumping from one silly prank video to another. The platform has always been an excellent source of entertaining video. However, it is also an important tool for businesses and marketers. As a matter of fact, a total of 48 percent or almost half of all marketers are planning to include YouTube in their marketing strategy over the next 12 months. This was according to the State of Inbound report.
However, you may be thinking twice because your audience is not on YouTube. But you better think again. This is because people spend one-third of their total time online watching videos. In addition, YouTube has over a billion active users. It is also so extensive that it is available in 76 different languages. This accounts for 95 percent of the world’s entire population.
Another fact is that 300 hours of videos are uploaded on YouTube every minute. If you are saying that your audience is not on YouTube, you are definitely wrong. YouTube is also the second-largest search engine. For this reason, this video-sharing platform can help improve your SEO and your overall brand presence. It also allows online marketers to showcase unique content that viewers can easily consume and share.
Moreover, YouTube marketing may sound intimidating for brands. But with the help of some useful tips, they will be able to utilize the platform for their benefit.
Below is a complete guide to marketing on YouTube. It will tackle each step, from creating a YouTube channel, optimizing videos for SEO, and the process of running a YouTube advertising campaign.
Create A YouTube Channel and Original Uploading Video
Unlike any other social media platform, YouTube only hosts video content. But if you are only creating a YouTube channel to upload one video and do not intend to maintain the platform, we recommend that you reconsider.
One thing worth noting is that you will need to set aside a significant amount of time to plan, shoot, edit, and market your content consistently. Once your video is already up on YouTube, you also need to spend time interpreting your video analytics. Apart from that, you will have to define your brand’s goals and your plans for how video content can particularly help you achieve those goals.
If you can spend the right amount of time, energy, and effort on YouTube, then no doubt that you will be able to create engaging and shareable videos for your growing audience.
Moreover, the first step in setting up your YouTube channel is to create a Google account. Depending on your business, you may not want to connect your email address to your brand’s YouTube channel. This is especially true if you need an account to share your team member’s or partner’s access. During this instance, the best thing you can do is create a common email account that multiple people can use.
To begin, visit Google and then click on “Sign in.” There, you will find “Create an account.” After clicking on that, you will be prompted to choose between “For yourself” and “To manage my business.” Choose the latter.
Create A YouTube Brand Account – Your First Attempt
After creating a Google account, then you are almost ready to upload awesome videos on YouTube. However, you are not quite there yet. The next thing that you need to do is to set up a YouTube Brand Account. Such a type of YouTube account lets users manage editing permissions. It also allows the creation of a more holistic online presence.
In this step, the first thing you need to is to sign in on YouTube using your new Google account. After signing in, click on your account module and then choose “My channel” in the drop-down menu. There, an option to create a channel will appear. Note that you should not enter your name yet. Instead, click on “Create Channel and then select “Use a business or other name,” which you can find at the bottom of the page. Doing this will prompt you to create a brand account.
Enter the name of your brand and then click “Create.” After that, you can proceed to customize your brand YouTube channel. You can change the display photo, channel art, and you can even add a channel trailer.
How to Setup Permissions For Your YouTube Brand Account
Before you implement your YouTube marketing plan, you need to decide who among your team can access your brand’s YouTube account. Once you grant your team access, they will help you manage the channel using their own Google accounts.
There will be three options for roles when you share a channel’s access to a Google account. It doesn’t matter which you decide, as all of the accounts can buy YouTube views on the original upload content of the fresh channel.
The first role is the owner. People with this role will have full editing power on all company Google properties. That includes adding and removing managers, editing business information, and responding to reviews.
Next is the manager. They have the same powers as owners. However, they cannot remove or add managers.
Lastly, communications manager. People with this role can respond to reviews. In addition, they can do other actions. But they cannot use the video manager, upload videos, and view analytics.
To add people who can access your brand’s channel, click on your Google account icon located in the upper right-hand corner. This will open the drop-down menu and allow you to choose “Settings.”
In the settings, choose “Add or remove managers.” Next, select “Manage permissions.” You will find the people icon in the upper right corner. Click on that to invite new users. Finally, enter their Gmail addresses and indicate their roles to grant them permission to your brand’s YouTube account.