How To Use YouTube Ads: A Basic Guide

YouTube boasts of over one billion users, a figure that reflects one-third of the total internet users. Statistically, there are over 1 billion videos consumed daily, with every user averaging 40 minutes of view time. Hence, it’s no surprise that the vast majority of YouTube users fall within the age of 18-39. 

In addition to that, most business owners are beginning to leverage the platform to achieve their marketing goals. This includes increasing sales, getting more subscribers, or getting users to sign up to your email list.

Best ways to optimize video for YouTube search

Getting Started With YouTube Ads

Even though using YouTube for marketing purposes seems a bit vague to most marketers, taking advantage of this video platform holds a lot of promises to your business. Since few marketers are leveraging on this platform, the level of competition is quite low, thereby guaranteeing more success.

If you’re one of those looking to take advantage of this search engine to achieve the marketing goals, you will first need to learn how YouTube Ads works as well as different kinds of Ads available. In this write-up, you will learn everything you need to know about this platform as well as how to set up your first campaign.

YouTube Ads: Where To Start

YouTube advertising is simply a way of promoting your videos through paid advertising on YouTube to increase reach. YouTube Ads takes the form of short videos playing in the middle of another video or videos showing up on search results. 

Just like Google Ads, YouTube Ads are of different types. Just like Google and Facebook Ads, where promotion is grouped based on objectives, YouTube Ads work similarly. You can either choose to promote your video using Trueview Ads, Non-Skippable Ads, Bumper In-stream Ads and lots more.

TrueView and Non-skippable Ads remain the most popular option among users. Hence, we will be taking a detailed look at how both works.

How does Trueview Ads work?

This is the most popular advertising format, and it’s easy to see why. It produces the best results, which explains why viewers prefer it. One thing about this type of advert format is that users will only have to watch for 30 seconds. It’s usually inserted into short videos, and users can choose to watch or skip the video.

The video can be inserted at the beginning or middle of a Video but plays for a few seconds before the Viewer is allowed to skip. The good thing about this type of ad is that the advertiser is only charged if the Viewers can clock 30 seconds watch time. If the view doesn’t, advertisers can save their money.

The length of Trueview In-stream Ads depends on the total length of the video it’s inserted in. Videos of 12 minutes can contain a Trueview ad of 30 seconds, while that of 30 minutes might have a video ad of 1 minute.

Now there are two categories of Trueview Ads, and they all work differently. The first is discovery Ads, and the second is In-stream Ads. Discovered Ads show within the search results and comes with an image thumbnail.

Non-Skippable In-stream Ads

Non-Skippable In-stream Ads is similar to Trueview In-stream Ads except that this one isn’t Skippable. Viewers are forced to watch the Ads to the end before proceeding to the next video. Viewers have less control over these Ads; hence, it poses a lot of risk to advertisers.

Non-Skippable Ads are popular and are usually positioned to stream in the middle of a video. Presently, the duration of Non-Skippable Ads is lesser than Skippable Ads. While some Trueview Ads can take as long as 30 seconds, Non-Skippable Ads only last for a maximum of 20minutes.

Unlike Skippable Ads, advertisers are charged on a CPM basis when it comes to Non-Skippable Ads. This means advertisers pay a certain amount after reaching a thousand views, but the success of these campaigns depends on your targeting.

Getting the views you want does not matter; the real issue is to ensure your marketing goals are realized. Hence, targeting and conversion matter more when it comes to Youtube Ads.

Creating YouTube Ads

Upload Your Video To YouTube

First and foremost, you will have to create a video for your campaign. Before creating your campaign, ensure your video is uploaded to your YouTube account.

Launch Campaign On Google Ads

Create a campaign via Google Ads. If you do not have a Google Ads account, create one before proceeding to this step. Once you’re in Google Ads, click the option that says “All campaigns” and tap on the (+) icon to create a new campaign.

Now, you have to choose which format you want your ads to appear. For YouTube Ads, choose “videos” from the list of available options.

Edit Campaign

Here, name your campaign using a phrase that describes what the campaign stands for. Next, proceed to set your budget by choosing the average amount to spend daily.

It’s better to start small and slowly increase your ad budget as soon as you start seeing results. Also, select a start and end date for your campaign before deciding where you want your ads to be displayed.

Select Your Audience

This session is where you have to narrow down your targeting to your ideal audience. Start by typing in a keyword that defines your audience. For Instance, if your product is about getting a flat tummy, you can start with the keyword “weight loss.”

Use the demographic option to define your audience’s age, location, gender, and relationship status.

Add Marketing Video

To make things easier, ensure you’ve uploaded your video on your account before proceeding to this step. Use the search bar to search for your marketing video in the Ads creative session. Once your video shows up, click on it to select.

Lastly, select your video format from the Menu presented to you. Most advertisers prefer Trueview In-stream Ads and Non-Skippable Ads, but your options aren’t limited to just these two. If you’re choosing Trueview In-stream, you will have to add an image as your display banner.

Select the image you want and click “save,” then continue to Ads.

Your video will be reviewed and, if approved, will go live.


YouTube Ads leverages on Google Ads to create its campaign. Hence if you already have an idea how Google Ads work, creating a YouTube Ac shouldn’t be an issue for you.

How To Measure Real YouTube Views?

To measure your own YouTube views you need to know two things. What number of views you get on your videos. What number of views you get on other people’s videos. To improve your SEO and help you grow, you need to know what kind of view views are getting, how many they are, what kind of subscribers they’re getting, and how much. You should categorize them, even if you buy YouTube views, into categories.

Original views are the views you get for the original video itself. This category is where the real value of Google+ comes in. Google will now attempt to act as the resources for you to get more views from your videos. In other words, YouTube is going to increase the views count on its own network by promoting you.

What Are Real YouTube Views?

It’s always important to remember that real youtube views are both a measurement and a reflection of how many people were affected by the search. However, it’s important to also understand that even if these views fell far short of reality for you, this doesn’t mean you’ve been hurt by the search.

If you thought the original piece was low quality, you probably won’t have gotten the results that it generated from your action on Reddit. If you were shocked by the release, you probably missed out on some of the blog posts.

Is Your YouTube Video Unique?

Also, what really makes a video unique? First, do not look at them, just look at the real numbers. You’ll see that most videos on youtube are the same. You can’t make an animation you don’t own. Even movie posters are the same. Second, consider what the video is trying to accomplish. Asking a video developer to make a video that you already have on your computer with pixels all over it sounds like a lame request.

What Does YouTube Count As A View?

YouTube views are made up of the time that you stay on your website, and the time it takes you to go to another website. So, if you stay on your website and click through the redirect URL, YouTube counts a “view” as your visit. And for websites that have short URLs, YouTube’s method is simple: a direct call to the URL doesn’t count as a view. That’s not necessarily a bad thing. If you call someone’s mobile phone number when you’re in a meeting, that would be horrible.

What About Huge YouTube View Counts?

These large views are indicative of more mainstream appeal: it’s difficult to argue with that. In addition to more mainstream appeal, YouTube’s top shows—those that seem to gain the most traction in the first place—are all the more popular when viewers come to watch them. Many will also check the videos on YouTube with their friends and family. That’s another indicator of the appeal of views and the service’s audience—and the service has a large audience.

What Can YouTube Do With View Data?

YouTube puts some of the traffic that comes to the site into what’s called a library. Essentially it’s a permanent collection of clips. By analyzing those data points, we can come up with a fair idea of which videos people find the most value, and which ones they’d never see again. So with those data points in hand, we made a video, called Don’t Do That, that takes a particular set of snippets of radio and reviews shows from the 1990s and turns them into what the video company calls “freshness,” which is used to rank some videos.

What Can The YouTube Algorithm Do?

YouTube algorithms and the people who design them are smart. They are particularly good at recognizing the kind of videos that fans like. If they see a video of someone wearing a furry hat, they know. If another unique part of the animal, they see it too. It tends to be higher in searches on YouTube than the site’s normal picture of that person in a hat. That’s called “natural ” or “hard count,” meaning that a video that’s been “naturalized” and uploaded to YouTube can still result in a spike in searches on Google for all people with the same fursona.

How To Garner More Views: The Perspective Of a Dozen Of Marketers

Want to get more YouTube views, even if it means paying for them? Don’t worry, there are other ways!

We could all agree today that, video is simpler to film, less expensive to deliver, and simple to gauge. Anybody can record an astoundingly great video by only using their cellphone, toss in some effects using apps you can download and promote it on social media platforms where the video can be uploaded. Video is all over the place and this is the reason such huge numbers of businesses occupy your online feed with videos.

Based on research, approximately 41% of advertisers state they upload new videos on their own channel on YouTube each week, approximately 36% states they upload videos monthly, while the other 23% state they upload videos, but occasionally.

How To Garner More Views The Perspective Of a Dozen Of Marketers Fast

There are such a significant number of videos and YouTube channels to view that it’s turned out to be much harder for a brand to stick out. Just like before, advertisers search for approaches to separate themselves on the content to discover a crowd to be their audience.

We requested that advertisers share what number of perspectives videos get.

25% of advertisers state their YouTube videos get an average of up to 5k or more views.

The question is, what can advertisers provide to drive audiences to watch their own videos? We surveyed many advertisers to discover. This is what we realized:

Distribute Worthy Content to View

It is stated by Jake McKenzie of a Shop of Accessories for cars that the best technique for driving more people in watching your YouTube videos is having a one of a kind content. The saying, “the early bird gets the worm” it the best to describe what you need to do. If you are the first one to conduct a review on a product, you can rack up more views.

Jam Campus’ Andrew DeBell defines two objectives to consider for his videos. Entertain and Educate. When creating videos you must consider just one or better if both categories to increase views for your videos. You have to plan the content you put in your videos, involve keyword searching, understanding other companies on the same content, have great new ideas. 

Use Paid Ads to Rank your Videos

Digital Filmmaker’s Slavik Boyechko stated that videos profit from leveraging. But it requires a little push to make it snowball. He discovered that the first paid boosting is adequate to get the show on the road. The distinction within a video getting a lot of views and a video that doesn’t get views is only $75.

Profitable Promotion from Google Ads

Robert Donnell of P5 Marketing, explicitly referenced Google Ads. He stated that their go-to strategy for directing people to recordings is Google Ads. Their YouTube advertisement promotion that are video-based direct people to our customer’s video for around two pennies for each snap.

Also, the CEO of Brian Carter Group preferred to use Google Ads. Their preferred method to get a huge amount of YouTube views for themselves and customers is Google Ads. Google possesses YouTube and gives you a chance to put the advertisements to demonstrate your YouTube recordings to individuals, alongside a connect to whatever size you need.

The Brian Carter Group’s expense per view amounts to 6 pennies each, yet they acquire them only under 1 penny for each view. Carter also added that requesting subscriptions and having end cards will help increase the total of your subscribers.

How To Garner More Views The Perspective Of a Dozen Of Marketers

Promote Videos Organically

Brandish Insights’ Josh Braaten urges advertisers to do the only thing advertisers were instructed never to do is to send the viewers from your site.

Promote your videos on other social media platforms, on a blog post, send it on newsletters, or any place you could think of that can get you, potential viewers. Don’t stress if you don’t get enough visits, because if the effort pays off, you would gain more than lose some.

BLOOM’s Ana Cvetkovic added that you can’t just upload it and stop there. You need to share it on every social media. Do it not just once, but many times.

Use Social Media

Kettlebell Kings’ Jay Perkins utilizes the Instagram followers of their company that has a total of 80,000 to acquire a greater amount of YouTube views. The company uses Instagram in sharing a clip of videos using its products. This method made them gain a clickthrough rate of 10% whenever they advise followers to look at a fresh post. 

Eric Simons of Hyper Projector suggests another social stage media platform which is Reddit. Snap an interesting frame that will gain the attention of the people from the video and post it. If it raises curiosity, then you did a good job.

Comment it!

A very straightforward approach to gaining views for your video is to discover websites that are significant and there you can comment on the link of your video. In that way, you can get additional views that will surely help rank your videos. 

Video with a Good Description

Rebrandly’s Seán Connolly prescribes to focus on your titles, thumbnails, and tags.

Thumbnail: Primary component of your video that gets looked up by a potential watcher. It must be captivating and intriguing for the watchers. Apply the term “less is more” when making thumbnails.

Title: Be certain to concentrate on your primary keyword. Make the keyword a priority and craft the title around that keyword.

Tags: Tags are in every case unimaginably significant. Tag every significant content that may help your video to rank up. Just keep in mind that you don’t need to tag too much as it may cause your video’s performance.

Make sure that your title and thumbnail sync in, it should work as one. The decision making of a viewer depends on looking at your thumbnail, and then title, and getting back to your thumbnail. Remember to spark their curiosity regarding the thumbnail and then give the details using the title.

Include Important Details

Colibri Digital Marketing’s Andrew McLoughlin suggests making the full description as though they were small scale blog entries. In that way, you may clarify what the video you have created is all about, and you may incorporate keywords that can rank up your videos. Then, your video at that point be significantly more liable to appear in searches, and you’ll see your views increasing.

SEO Hacker’s Sean Si stated that you need is making appealing, cutting right to the chase titles to stand out. Viewers already decided on what they are looking for, all you need is to ensure your video is discoverable. And by achieving that, you need to use appropriate keywords and displaying the primary thought on your titles.

Streamline Your Video

Make sure to consider YouTube to be a different web search tool. The best way is to establish a solid SEO for videos. Pick a keyword that alludes to the video. The keyword should continue in the video title, depiction, and tags. Alongside the Main keyword, ensure that the supporting keywords to be likewise profoundly searched.

Anvil Media’s Kent Lewis prescribes fusing pertinent keywords into the title, descriptions, and record name. Also, use an audio podcast, syndicate your video in social media accounts, and transcribe the video.

Mackenzie Thompson stated that the rank in recommended videos by duplicating the tags of prominent videos that can be connected with your video. 

Incorporate Other Content with Your Videos

A statement given by Joe Sloan of Jurassic Sands, the best way we have observed is to gather a greater amount of views on your YouTube videos is to blog it around every particular video or a sequence of videos. You need to ensure the videos are included on pages to enable you to give more SEO to enable them to wind up found.

TakeLessons Live’s Jessica Dais has the same argument. You need to utilize your current content by implanting YouTube videos on significant blog entries for an instant ranking. Thusly you’ll get more value for your money on the traffic the site gets. 

Make a Plan

There is one thing the advertisers conceded to, you need to place in the effort to expand the views on your YouTube videos.

It may be using keyword inquiry, social advancement, advertisements, or some other techniques. But it will require some serious energy.

Storyboard Media Group’s Michael Hammond dispensed an overview for the video’s content technique, to help capitalize on your videos:

  • Advise on “how-to, reviews, clarification, product unpacking, tutorials.” 
  • Be sensitive, having energy and optimism is better. 
  • Understand your Audience 
  • Be sincere and relatable
  • Give individuals the thing they are searching for, they need to watch what you need to state, in contrast to a run of the mill advertisement on the other channel, center around quality. 
  • Make a paramount slogan or keyword with great scripting and strong message. 
  • Have a longer duration of the video. 

These are some of the strategies you may use to gather more views. Keep in mind that these methods require time and effort. Good luck with your journey!

The World of Fake Views

Next to Google, a greater number of people search on YouTube than on some other site. It is the most well-known social media platform among young people. YouTube is prevailing over monster companies like Facebook and Instagram. Gathering billions of views daily, YouTube helps spike worldwide social sensations, bring forth vocations, sell marks and advance political programs. 

YouTube Views

Martin Vassilev brings home the bacon selling phony views used by aspiring entrepreneurs on YouTube. Telecommuting in Ottawa, he has been selling views rounding about 15 million and counting this year, making progress to get up to $200,000 or more. His site,, associates clients with administrations that offer fake views and likes produced by PCs, not people. At the point when a provider can’t satisfy a request, Mr. Vassilev like an advanced switchboard administrator rapidly associates with another. 

He also stated that he can convey an unlimited volume of views to a video. Even if they try to cease it, he knows another way around. YouTube is now at struggle as to which are true views, just like various social media platforms.

Fake views can destroy the reputation of YouTube by controlling the digital money that signs an incentive to clients. Even if the fake views speaks to only a modest portion of the whole count, it still has an impact by misleading shoppers and advertisers. With the concerns of fake viewership, The New York Times inspects how the market functioned and tried YouTube’s capacity to gain control.

Expanding fake views disregards YouTube’s terms when it comes to administration. Be that as it may, Google looks for purchasing views shows up to many locales offering “quick” and “simple” approaches to build a video’s viewer count by 1000 or up to 1,000,000 or more. And sites that offer views appear in Google Advertisements Search. To know if sites are working, a New York Times journalist requested a large number of views from various different companies. In about two weeks, the entire purchases were fulfilled.

An organization that has the ability to do it was “” As per the records of the company, it gathered more than $1 million or more in the span of three years by marketing almost 200 million YouTube views. From the span of 2014 to 2017, those requests were finished in weeks, however, those for a count of a million or more views will take a longer time. Remember that a company that offers cheap and quick rise of view count is not offering genuine viewership. 

Devumi has a variety of customers, from media organizations, filmmakers, a political advocacy group, and also the video head of “The New York Post”. Even musicians buy views in hopes to be and appear popular. Some companies buy views in hopes that real people would watch their videos.

A Doctor learned the hard way of buying fake views. Dr. Judith Oppenheimer was charged $5,000 to promote her book in hopes to make it into the mainstream. The video soon garnered Fifty-Eight thousand views by using Devumi, but the sales and book deal never happened. 

People who patronize fake views rely upon the continued advancing strategies to convey views, including computerized traffic and pop-under videos on clueless clients’ PCs, yet YouTube says it has viable procedures to shield against these methodologies.

YouTube’s Director of Product Management stated that fake views were a problem for many years. YouTube’s systems are constantly monitoring videos, and the team of anti-fraud often buys fake views to figure out how fake view sites operate.

According to the company, at a certain point in 2013, YouTube had as much traffic from bots taking on the appearance of people as it did from genuine human visitors. A few YouTube employees dreaded this would cause the misrepresentation of the fraud detection system, characterizing fake views as genuine or the other way around. Thus, the term “the Inversion” was made. In any case, the difficulties are still very significant.

In any case, fixes were made that mitigated the fake views surge, which YouTube said came about because of an attack against the site. 

The fight opposing fake views that continues until years later. YouTube would not unveil the number of fake views it obstructed every day, YouTube groups attempted to keep them to under 1 percent of the totality. All things considered, with the site enlisting billions of views daily, a huge number of fake views could still get through day by day. 

Control check of views will still be a problem as long as the popularity and views of videos are the money makers of YouTube.


Mr. Vassilev took around a year and a half to go from being under the care and living with his dad in Canada to purchasing a white BMW 328i and his very own place. 

By the end months of 2014, his site was on the main page of Google for purchasing YouTube views, satisfying up to 200 requests per day and acquiring not lower than $30,000 every month. He did not believe at first that he could gain that much money online. 

A representative for Google, which is possessed by a similar company as YouTube, said that websites selling fake views are pertinent, yet that there was still an opportunity to get better.

Mr. Vassilev avoided naming his customers yet he said that numerous requests originated from advertising or marketing firms. 

Today, he takes care of most requests using, a discount provider who is run by Sean Tamir, that charges Mr. Vassilev about a dollar for a thousand views, which Mr. Vassilev exchanges for $14, tossing in 100 free likes.

A few times each year, YouTube modifies its detection system in an attempt to disturb fake views. However huge numbers of the websites were able to adapt to the changes occurring when The New York Times made a large portion of its buys. Providers stated that they can evade on the updates of the system by causing their traffic to show up increasingly humanlike, which originates from clients with previous views. 

Carlton E. Bynum II, a provider, utilizes advertisements to draw in clients. He gathered more than $190,000 in income this year yet spent over $110,000 in advertisements that showed up at the top search of Google, as per budget records., the site of Carlton, runs an office in Houston, selling views from YouTube just as social media platforms, Instagram followers, Twitter supporters, like on Facebook and Plays from SoundCloud.

Google does not permit advertisements with terms like “purchase” or “buy” when it comes to YouTube views. Prior to Mr. Bynum’s selling of views, he was purchasing it for himself. After he was released from the Marine Corps a year ago, he started doing product reviews using YouTube as a platform and taking a cut when guests buy utilizing his links. The views he purchased would regularly make his videos rank higher than his rivals. The impact would snowball, the videos he uses would pick up traffic through inquiry, and he would get more income. He said that it worked great that he can get views in a day and likes only hours.

Mr. Bynum wanted to believe that people do watch his videos, but there is a possibility that he is wrong and it’s bots that watch his videos. But still, his video ranks.

Mr. Vassilev, who additionally said he utilized fake views to build up the ranking of videos that promotes his websites, makes no affectation that what he is selling is bona fide viewership. It is just impossible.


A retired English and Psychology professor, Elizabeth Clayton, was promised a simple and effective way to sell her book. She was offered to pay Hancock Press $4,200 in exchange for publishing her independently published poetry. The company stated that online promotion can guarantee her sales. She was then hopeful because she has been publishing her poetry for seven years and was not happy with the sales of it. One royalty check was given to her for only the sum of not higher than a $1.50, another one was lower than $1. She pursued Hancock to post two videos, costing her $8,400, and telling her that if she got a specific amount of hits, she could gain a certain sum.

Rather than marketing the self-publish poetry, Hancock Press paid a total of $270 for 50,000 plus views from Devumi for every video. The views, in the long run, came to around 60,000, yet, there was no influx of revenue. Ms. Clayton was not getting information about the viewers who watched her videos and starting to suspect that something is not right. 

The 92-year-old CEO of the Hancock Press, Wayne Hancock, believed that the views are from real people. That is how Devumi markets its views. 

Mr. Hancock’s daughter, who helps run the business, rejected Ms. Clayton’s reports and the Devumi receipts as fakes. 

Devumi records demonstrate that Hancock Press was spending about $26,000 more than three years, acquiring 5,000,000 or more views for their 75 clients. Six other clients of Hancock are also facing what Ms. Clayton is experienced.

Devumi was quiet when they have demanded comments. The company was under investigation after The Times reported that the company also sells fake followers on Twitter.

Numerous Devumi customers originated from the music business, where purchasing fake views is observed as essential. The vice president of Billboard stated that YouTube is one of the chief sources of music and a significant indicator of trendy music and popularity. 

Aleem Khalid, a new artist, employed a promotion company, named Crowd Surf in 2014. He stated that the firm purchased 10,000 views for each of his three videos without even knowing. They have somewhere in the range of 11,000 and 45,000 views. He also stated that at first, he believed that all views on social media platforms were genuine, but now he feels like its all fake. 

Other people who depended on Devumi said they were shocked at the organization’s strategies. Ami Horowitz, a filmmaker, purchased 10,000 views for a video he showed up in entitled, “What We Learned at the People’s Climate March”, the Koch brothers’ political influence group YouTube channel called Americans for Prosperity. Mr. Horowitz, who is regularly a guest on Fox News, additionally purchased views for a video pertaining to the challenges in Ferguson, Mo. 

He stated that he had trusted Devumi worked like a traditional web advertising. In any case, “it wasn’t what we expected,” he stated, adding that he will never utilize Devumi or with similar delivery of service again. 


YouTube’s team of engineers, analysts, and data scientists are continually improving in their capacity to battle what Ms. O’Connor calls a difficult problem yet the attacks have persistently gotten more grounded and more refined. 

A New York Times columnist gave YouTube videos in which he had purchased views, the company stated that the sellers had abused two vulnerabilities that had just been fixed. Soon thereafter, the journalist purchased more views from six of similar sellers. The view tally increased gradually. After seven days, everything except two of the sellers had fulfilled the amount needed. 

Looking closely, YouTube still misses videos with fake views. A Google report from 2017 regarding the disinformation during the 2016 electoral race took a gander at RT’s YouTube channels, presuming that there was no proof of manipulation of the platform or policy infringement. Yet The Times found out lately that an RT representative purchased fake views for the electoral videos used in 2016, which YouTube recognized it didn’t identify. 

A reporter for RT, named James Brown had obtained an approximate 300 likes and 30,000 views in total over three videos that concentrated on issues including homeless and migration in Europe. Mr. Brown stated that he trusted Devumi that the views are from genuine people. An RT representative said the organization was ignorant of the purchases and was leading an inner review. 

View-selling websites keep on publicizing with an evident exemption. A post on the YouTube Creator Blog cautioning clients against fake views has various remarks connecting to view-selling websites. 

Mr. Vassilev pointed out that the only way YouTube could eliminate fake views is to remove all the view counts. But he also stated that by doing that it would also defeat the purpose of YouTube.

How to Make Good YouTube Videos – Or Even Great!

Learning how to create a good YouTube video is the first process in starting an online video venture, and it’s something we think should be comfortable and free to learn for everyone. What do you think?

In this article, we’ll solve the underlying issues and provide you with the relevant information you need to make good YouTube videos. From the planning, making to editing, we will discuss all.

How to make good YouTube videos

1.     Plan Your Video

The first step is to understand why you want to create the account.

Your video content falls typically into any of these:

·       Education: do you want to teach your audience a skill, idea, or concept?

·       Engagement: You want to make something that builds an emotional response from viewers, such as likes, comments, or shares.

·       Awareness: You want to identify a problem or get people’s attention

When you understand how the reasons why you are creating a video, it will help you plan effectively well on how to go about it.

This plan should have everything you’ll need to help you create a good YouTube video. You should try to understand your target audience and determine whether you will need to write a script yourself or hire someone to do it.

If you still don’t understand how to plan a video, I advise you to pick up a pen and get an answer to the following questions.

·       What is the intent of my video?

·       Who is my target audience?

·       Do I have a working budget?

·       How many people do I need on my team?

·       What is the target duration?

·       Where will I shoot the video?

·       What is the process of the video?

·       What will I say in the video?

·       Do I need a script?

·       If no, what sounds do I want in the video?

·       What instruments do I have presently?

·       Do I need to edit the video myself or outsource it to professionals?

·       Do I need to add any text or images in my video?

All these questions will guide you effectively on how to make good YouTube videos.

2.     Prepare Your Equipment

Now you have a plan, the next thing to put in place is to identify the tools you need that will bring your idea to reality.

Depending on the kind of video you want to make, you’re going to need various types of equipment.

The kind of tools you will get depends on your budget.

Here are some essential tools you will need:

·       Camera: you can get a normal one of those fancy DSLR or even your smartphone

·       Microphone: most preferably external

·       Lighting: can be natural or artificial

·       Storage: external drives (or enough space on your smartphone)

·       Editing software: anyone that works for you

You can get these from any of your friends if you don’t have and can’t afford them for a start.

3.     Set the Stage

When you want to make a YouTube video, you need to prepare and “set the stage.”

This implies setting all machinery in proper motions and making the place you want to record the best for the camera.

For example, if you are recording entertainment content, you need to look for the brightest part of the room and create good lighting and attractive background behind you.

4.     Prepare yourself to face the Camera

It is not everyone that can withstand the crowd or love the camera. Some people are naturally shy.

If you always have anxiety, stutter, or don’t feel comfortable in front of the camera, you need to be calm as much as you can.

It doesn’t have to turn this way every time; you need to be comfortable around the camera and see your viewers as your loved ones. Imagine speaking over the phone with your college best friend. That is how it is supposed to be.

The best thing you can do is to see the camera like you are speaking directly with one of your audience. It is not a reality show or competition; it is just two matured adults sharing knowledge over the internet.

This implies doing it the same way you will hold a conversation. Maintain eye contact, show passion, smile, and flow with the topic you are treating.

If you can follow these tips, you won’t have a problem staying in front of the camera and churning out amazing content.

5.     Start Recording

Now we are here, you have followed all the previous steps to get to this point. It is time to switch on your camera and start recording.

Irrespective of what you are doing, there are some things you need to have in mind.

·       Keep recording

No matter what happens while you are recording, you should try as much as possible not to stop the camera. You can always filter or correct your mistakes while you are editing. It will save you from a lot of back and forth and save your time.

·       You should be open to mistakes

You should not be scared of making mistakes if you want to discover the creative genius in you. Things you don’t know before can be a blessing in disguise and make you build amazing and stunning YouTube videos. 

·       Ensure you have fun

You should have enough fun while you are making a YouTube video. Enjoy the growth process, and don’t worry about what you don’t know much. If you take it seriously, you might lose interest over time. So keep it fun-filled as much as you can.

6.     Editing Your Work

Now you have finished recording your video; it is time to edit your project and correct all the mistakes you have made. 

The editing process always looks like:

·       Arrange your scenes the right way

·       Align the sound with the motion

·       Remove ambiguous footage

·       Add introduction or outros

You can also do other stuff, such as adding images or short clips from other videos if you want to bring out the creative side in you.

However, you should follow the list above to get your first YouTube video right.

 Editing software and tools may be the most crucial equipment investment you will make if you want to create good YouTube videos. It can change and innovate what you have created for your YouTube channel and turn it professional.


You should have a better view or grasp of the whole, creating good YouTube videos ideas now.

However, the major points are to find an enabling environment with the right lighting to record in. You should also try as much as possible to have fun while recording so you won’t get tired and frustrated.

Editing is essential, and with more time, you will marvel at how creative you can be.

5 Best YouTube Channels That You Can Subscribe To

YouTube has been giving wonderful videos till date, all thanks to several video clips coming up every time, and with the continuous tons of musical videos stretching the platform daily. The interesting part is that to know what it feels in maintaining consistent control over the subscribers; you have to be consistent. To know the cool part of YouTube, did you know in reality some niche contents have the capacity of attracting long-lasting subscriber’s base?

Subscribe To These YouTube Channels by Christmas!

Such large subscribers will make your channel a great place for content. But if you don’t know how to go about creating content that can make your page a destination for good videos, then it is time to roll up your sleeve and learn some intricate of it. However, in this article, we will be talking about the best YouTube channels that you can subscribe to and have real value for your time. These are some compiled lists and their statistics for knowledge of user subscribers. These channels consist of in-house channels or professional. YouTube game channel “PewDiePie” is a top spot in the overall YouTube statistics of subscribers presently with approximately multi-millions of heavy subscribers around the world.

Free YouTube Subscribers

1. PewDiePie – 101.55 million Subscribers

PewDiePie is the largest channel with the subscribers’ base. As we know controversy sells, the reason why there is less likelihood of anyone familiar with YouTube not knowing much about Felix Kjellberg, knotty self-acclaimed Swedish king of YouTube platform. Kjellberg loves making Vlogs and reviewing meme of all sorts, not only that, he is controversial and has manic superiority. He got his popularity in various times for consistently make use of anti-Semitic video, racial slurs content, promoting the activities of Nazis, and a complete lot of other social misconduct portraying him of being celebrated someone with the celebrity status. The interesting thing is he enjoys a lot of supporters from his link minded supporters that probably propelled for him getting loads of subscribers. YouTube has canceled some of his hateful series. 

2. Dude perfect – 44.8 million Subscribers

The Dude perfect page is the second-largest YouTube channel. It has endless entertainment channels for its subscribers’ reason fans keep going there to watching the nerve-calming video. It started in the year 2009 with just a camera and a sandwich. The channel has loads of motivational content that lift the spirit. Ever since its creation, there is jaw-cracking content and several messages of faith for users. Tyler Toney & the band of Texas have begun using the channel to impact peoples’ lives with a great devoted message.

3. Hola Soy German – 39.68 million Subscribers

Garamendi’s productivity on his unique channel that does not involve gaming has waned over time, but his achievement on his platform has earned him greatness. He is involved in book sell, campaigns in Greenpeace by playing in a band. He is almost everywhere on YouTube doing wonders for himself.

4. Andersson Nuns – 36.57 million Subscribers

What to know about this Nuns- It is the most beloved and shirtless YouTuber ever came out of Brazil, the 24-year old keeps his viewers impressed with the consistent video stream. No matter how you are, the video will attract you to the page.

 5. Juega German – 36.23 million Subscribers

What to know about Juega German: The video games’ page is not just only about video gaming alone there several things to learn in the channel. The 29-year-old YouTube influencer is very lively and fined him discussing new topics by exploring the Internet on a daily.

Some other YouTube channel interesting also finds below:

elrubius OMG- 35.61 million Subscribers

Rubén Doblas the owner of the channel is majorly about video streaming, surprising contents, and gameplay videos. The Spanish man often drops a special interview and Chat roulette adventure into his YouTube channel feed.

Felipe Neto- 34 million Subscribers

Felipe is in a couple of ways an epitome in the YouTube silly fame race. He is a Brazilian blogger who always reacts to all kinds of news like the cultural event, gossip of celebrity, and upload funny comedy videos. He usually talks on the camera for at 60 frames per second just like a joke, but the interesting part is 27 million subscribers love it. No one can have a say to his YouTube stardom.

Fernanfloo – 33.62 million Subscribers

Fernando is a cool gamer who is popular for his weird remarks and love of indie titles. He hails from El Salvador; he is a 26-year-old who loves the green color and enjoys giving his fans the best of videos to talk about.

Kids Diana Show – 33.37 million Subscribers

Kids Diana is a channel for kids video and viewing of several kiddies contents, it is known for uploading several plays with a various selection of the latest new toys for kids on YouTube, because, for whatsoever reason, most kids cannot get adequate pleasure by watching other kids playing with toys they want without having theirs. This birthed the popularity of Kids Diana’s Show that mostly relies on the name of Diana.

Like Nastya Vlog- 31.55 million Subscribers

Like her counterpart Nikia & Vlad, Nastya is a good destination for fictional stories videos. Nasty is a Florida-Russia based YouTube influencer who creates various video content for kids and teenagers. The majority of her videos preached about creative adventure scenes. Some of her videos collaborate with her dad, and they make great video through perfect making and scripted adventurous stories that are inspired by fairy tales and nursery rhymes.

Vanoss Gaming- 24.82 million Subscribers

The channel is owned by Evan Fong and has been in existence since the year 2011. The channel is all about gaming video most times with adventurous features. Vanoss is a Canadian YouTube enthusiast who loves putting mind-blowing action gaming videos online. He and his friends have flair for playing several action games like Grand Theft Auto, Garry’s Mod and Call of Duty. 

E-commerce Made Easy On YouTube

YouTube has created a medium for users to gain visibility and popularity online. Even though most users believe this platform is dedicated to movies, watching music videos, and tutorials, this platform can do more than that. For most E-commerce store owners, A YouTube channel holds a lot of advantages that can help your brand grow.

Since just a few E-commerce owners know how to use this tool to their advantage, putting all the tips mentioned here into practice will no doubt take you ahead of competitors. Below are tips to help you promote your E-commerce business on YouTube.

Optimize Your YouTube Channel

If you want to drive more sales using video marketing, you will need to create a YouTube channel for your business. Fortunately, there are several tutorials on how to create a YouTube channel, so you shouldn’t have any problem doing so.

Secondly, ensure the channel is optimized as you would do to your blog posts. For Instance, look to use tags and add a description that tells your audience what the content is all about beforehand. Once your channel is launched, you will need to start creating videos and uploading them immediately. Keep in mind that you should be consistent with how you upload.

You can create a schedule on how frequently you want to post. This could be done once or even twice a week, depending on the amount of time you can spare. The more you post, the more your popularity increases. 

If you’re just launching, it’s important to post more often if you want to keep people attracted to your channel. Once someone finds your channel through the search bar, they want to consume as much content you have available, and if the contents are valuable, getting subscribers will be quite easy.

Decide On Your Video Format

Before uploading a video, there are few things to consider. You need to take time to figure out the kind of video you want to post. Meaning you need to define your objective, goals, and how to achieve them. You should start by introducing your company and explaining your content to your audience. This shouldn’t be complicated, and neither should it take long. Ensure the content is engaging and appealing to your audience.

The followings are the guidelines to help you decide how to structure your video.

  • User guidelines– this video should center around how to use a product, that’s if you’ve gotten complain from past users about how complicated the product is. You can make the video practical by actually showing them how to use it rather than talking at length in front of a camera.
  • Manufacturing process: while most producers prefer to keep these details private. Divulging this to your audience builds trust. Take some minutes from your busy schedule to show your audience around your company, show them how the product was manufactured, the brains behind the production process as well as where the product was put together. This satisfies people’s curiosity about the product.
  • Company’s History– this video is good for those just getting started. Take advantage of this to tell your audience how the company was founded and the inspiration behind it. For new product in the market, take videos of testimonials from Customers as this will make it more comfortable for customers to relate with you and your brand.

Start A Contest

Most E-commerce owners opt for contests rather than posting a video about their company. While this is a helpful strategy considering people’s appeal for freebies, if not properly executed, it could create a negative footprint on your business.

Most Contests are aimed at creating short videos around the product being promoted. Reward the user with the best video with a gift or voucher that matches their efforts. Most times, this strategy may not work well for beginners, but if you manage to record a significant amount of engagement, consider yourself lucky.

Promote Your Product

Just Like on Facebook and Google, you can also promote your products on YouTube. Paid ads can be a quick way for you to make more sales in no time. You need to be careful and must have carried out enough research before going for this. YouTube paid ads are quite expensive and may not be favorable if you’re on a budget.

Here’s a swift guide on how to make YouTube Ads.

When it comes to creating YouTube Ads, there are three things you need to pay attention to video format, targeting, and Ad objective. This shouldn’t be strange to those already familiar with Google and Facebook ads, but you may notice slight differences.

For now, YouTube offers ads in two formats: Search Ads and Instream Ads.

If you opt for search ads, you will be charged less, but your options will be limited in terms of the visuals you’re allowed to use. Instream Ads give more options and are usually displayed when a user is streaming content making it more likely for them to be clicked. In reality, people skip in-stream ads as viewers hate any form of distraction when watching a video.

Use Video Testimonials

When buyers see past Customers saying good things about your product, they’re encouraged to buy from you. They feel more confident, which makes buyers trust you. Rather than using pictures, testimonials in video format are easy to believe and generates more engagement.

While most customers won’t post a testimonial unless you ask, consider requesting a short video testimonial if you received any praise about your product from a previous buyer.

After getting a few Testimonials, add them to your website; however, if the testimonial is about your online store, add it to your home page, but if it is about your product, add it to the product page.


Creating a YouTube channel is a step in the right direction for promoting your product. Further, ensure your channel is optimized and do the same on your website. Keep your customers engaged by posting videos frequently.

Tips On Boosting Views For Your YouTube Videos

Youtube is a worldwide platform for videos concerning anything you would want to know. It is now the search engine next to Google. Nowadays, you can earn money by producing and posting videos on YouTube, but it would be a challenge for you to gain views as numerous people do the same. 

You need to have 1000 subscribers and a total of 4000 hours of videos watched within one year, for you to be able to earn money using YouTube.


To gain more views, your content alone is not enough, you should think of other methods to achieve your goal. And, that is what we will talk about. We have a total of 14 ways on how to get more views. Let’s get started!

1. Usage of Intro And Outro videos

What is an Intro and Outro video? Intro video is a 10second clip that runs at the start of the video. It should showcase what is the video all about. While the Outro video is a clip at the end of your video which you use to request likes and subscriptions from your audience.

Having both as part of your video will greatly boost potential viewers or even subscribers.

2. Making a Good Video Title

Always make your title “Catchy” to gain the attention of viewers, it is essential to have a good title. You need to utilize keywords and include it in your title, in that way, it will rank up your video to make your video more searchable.

Be mindful to consider these tips for creating a good title:

  • Use Keywords
  • Make it Straight to the point
  • Make it alluring
  • Provide the current year of the video
  • Using Case
  • Utilize Power Words such as Smart, Best
  • Use Emotional Words such as Lovely, Sensual

3. Video Tagging

Video Tags are the next essential thing in a video. The purpose of these tags is to be able to make your video be searched in the first 50 searches on YouTube.

When making tags, you may take advantage of using the maximum amount of 500 keywords in a video. If you can exercise on putting even 5 to 10 keywords, it would help your video to be seen frequently.

These aware of these tips for video tags:

  • Use of Main Keywords
  • Use Various Keywords
  • Use Unique Keywords
  • Use tags applied in other high-ranked videos
  • Always put your brand name in all of your videos

4. Interview Influencers In Your Niche

Making an interview with a famous personality that is related to your niche will boost your views remarkably. It is beneficial for you and a great way to promote your channel. 

5. Providing a series of Good Thumbnail

In the form of the videos presented by YouTube, the thumbnail is the most essential part. It is what a potential viewer looks to find what is in the video.

Here is what you need to know when choosing a thumbnail:

  • Choose a picture with a resolution of 1280 x 720
  • The picture needs to be under 2 MB
  • Use the format of JPG, GIF, BMP and or, PNG
  • Consider an aspect ratio of 16:9

6. Using Call To Action

Call to Action is when you request the viewers to like or subscribe to your channel and even share your video for those who they think needs it.

It is an effective way to increase potential followers on social media.

7. Creating a Playlist

Creating numerous playlists and putting your videos on other various playlists will dramatically enhance your views. 

These tips would help you with creating a playlist:

  • Make a creative title of the playlist
  • Make an elaborate description and input keywords
  • Upload identical videos in one playlist
  • Put a video under many playlists

8. Get your Channel Featured

This method may bring home the bacon for increasing the viewers and subscribers. 

With this method, you need to have a contact or you may contact a celebrity or a famous YouTuber and make them place the link of your channel under the featured channel. This would surely make your potential viewers and subscribers skyrocket.

To achieve this, you can either ask a friend or pay an amount for the famous YouTuber. Keep in mind that the person you are aiming needs to have the same niche as you are because it would be advantageous.

9. Collaboration with Other YouTubers

It is a smart move to team up with other YouTubers, you may combine each of your viewers to have potential viewers. This is a favorable situation for both of you.

10. Using Google AdWords

This is a paid platform but it grants more views for you. If you are going to use this method, make sure that the content and quality of your videos are very informative and pleasing.

11. Create a YouTube Community

This is an easy step to also garner views for your videos. All you need to do is to locate and click the +icon to create a post on the YouTube Web or App.

After that, type the message you want to convey and link your video that you want to be promoted. Adding images or polls would make the community more lively. The community may also leave a like or post a comment which can help bigtime for communication between you and your audience.

12. Learning from YouTube’s Creator Academy

YouTube is not all about uploading videos, there are more than meets the eye. You may want to learn what can you do more on YouTube.

By using YouTube’s Creator Academy, you may learn new techniques and hacks to be savvier using YouTube.

13. Utilize Social Media Channels

Make sure to promote your channel and video to Social Media Platforms such as:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest

In this way, you have a better opportunity in sharing your videos and gaining more audiences outside of YouTube. Share your videos frequently. 

You can also use “Hashtags” so that it may add chances in making your video be discovered.

14. Blog about your YouTube Channel

Do not forget to make a blog about your YouTube videos. With this, you can earn money both ways, through blogging and vlogging.

 I hope this can help you achieve your goals as a YouTuber. There are certain ways to promote your videos on YouTube, these are only some of the techniques you may use to help you gather more views.

5 Helpful Tips for YouTube Optimization

YouTube video contents are all over the place. YouTube is not going on extinction, no matter what. The popularity of Facebook Live features cannot subdue YouTube. The potency of Instagrams’ videos is not bringing down, and not even Snapchat features; because YouTube is a world on its own. Truth is the gold mine of YouTube is yet untapped, and its popularity is, however, to come. Many YouTube creators have leveraged on YouTube to make fortunes for themselves with optimization. PewDiePie, according to the report, was said to have an estimated net worth of $70 million due to its searches and visibility on the platform. Just like Google, one of the easiest ways to be visible on YouTube is how optimized you are for visibility.

Meet Pip, the Southeastern Guide Dogs celebrity with 55 million YouTube views

Most people have spent tons of dollars and time for optimization on YouTube, but they are not getting the powerful hacks that unlock the visibility drive that helps them having high revenue in the right proportion.

The truth is YouTube is not out of vogue. It is not bad for visibility, but the way you go about it matters. The platform is one of the best media for all kinds of search engine optimization, and you too can leverage using it for your growth.

 Below are various advanced, powerful hacks to boost your YouTube optimization.

1. Well detailed descriptions for your videos

The best way for visibility is to include a thorough and self-explanatory video description that looks simple. The reason we put it first is that this aspect is the most important. Neglecting this will lead to no result, and you will be missing out on the foundation. The truth is that the more comprehensive and more extended your content description is, the better your video will be ranking high.

Here is why your video needs a long description, the contextual usage of keywords. Contextual keyword use is the central point of all searches on both YouTube and Google. This is a straightforward concept here because you are not only ranking for a long-tailed keyword. You are doing all at once because you will have to rank for various keywords that are search-related, that does or doesn’t include the precise keyword phrase you’re optimizing for. This is why the more extended the description; the more you are getting visibility on searches.

The fact is that YouTube has hosts of user-generated content, and YouTube is most times tagged as a social media platform for this reason. A well-written and long video description are like organic traffic, which can help give you some boost and gain more fans.

2. By carefully selecting the most friendly keywords to use

YouTube contents are highly searchable via Google; it is a point of responsibility to optimize significantly for the world’s commonly used search engines. For the record, YouTube is second below Google when it comes to search engines and as the globally used online search engine visibility. Search engine optimization has a way of optimizing your YouTube content for Google, and YouTube searches through the long-tail keywords search. The cool way in determining whether a keyword will work best across both search engines is to use a generally used phrase in your niche that your audience can relate with. 

3. Using the video embedding and share button often

According to a report, about 70 percent of all search results from Google in the year 2012 has a video. This is why making use of video SEO for your contextual keywords. The sweet thing here is that YouTube has video hence making your search easy. It is cool when you have your video visibly on search engines. Video sharing and embedding options are in the default options. You need not have to do anything extraordinary for your video except you want to refine the choice based on your unique way.

The more you have your links on chat rooms, forums, websites, and other social platforms to your YouTube video, the better your visibility. This is the essential SEO backlinking that is applied to your video. By adding your content to forums and blogs enhances your user’s engagement in various aspects. This is because fans love streaming videos online, and this is exactly what is will drive your video’s traffic organically on search engines.

4. Build themed playlists for viewers

When adding to the already discussed ways of using videos to improve visibility, another best option is by using useful playlists (video lists). Because it grows your channel engagement, time, and other vital metrics that will enhance your Return on Investments, when you have a playlist, you will see a variety of different old videos in it and still streaming new video in one folder. You can steer through the playlist in a way that doesn’t affect another video. This playlists template offers a unified channel experience for your fans such can give a more excellent conversion than just creating videos. For the fact, the Spotify leverage on curated playlists and built its brand of $10 billion worth because of YouTube.

5. Watch your metrics, and grow your subscribers

When you have subscribers on your page, it is just like you’ve got long-lasting assets. For, companies, brands, and businesses on the YouTube platform, they make use of unique critical metrics in monitoring their video content campaign success. The subscribers are the ones that enhance the video views that are likely increasing your AdSense revenue. Each time your video content rank high on YouTube’s search, the click rate of your viewers, and bounce rates of those leaving after watching just content are the leading content marketing metric measurements success. Phil Defranco built a whooping sum of USD 1 million with his over 6 million subscribers YouTube. By informing viewers to opt-in to your channel can swiftly help build viewers base for your videos and enhance YouTube optimization.

Dream BIG And Go BIG: Learning From A Company Of Fountain Pens That Gathered 25 Million Views

Came from humble beginnings, Brian Goulet, the owner of “The Goulet Pen Co.” made his vision to life when he and his wife decided to make a name for themselves. They launched the company in 2008, and since then, they are known to be the biggest online fountain pen sellers in the United States.

And what do you think was the key to their success? The answer is YouTube. The company’s YouTube channel now has 110k subscribers, over 1,500 videos and garnered 25 million views.


How can YouTube contribute to a small business? In the experience of Goulet, he said that YouTube is the most efficient tool for brand awareness. The videos helped them a lot with brand-building. YouTube made them a household name for fountain pens, that when people wanted to have a fountain pen, they go straight to their website.

In terms of launching your business on YouTube, you may want to follow the steps of how Goulet launched his brand on YouTube.

Step #1

Find your Niche

In the year 2008, Goulet realized that most fountain pen retailer sells its product in physical stores. This gave him an idea to be an online retailer. He thinks that it is a new perspective to be an online retailer and they can even tend the needs of the customer better.

Goulet’s advice is to seek what your community needs but doesn’t have. He also noted to research your topic carefully. Read, read and read, blogs and forums which can give you the information you can use soon. Keep in mind that read topics that can be connected to your niche.

Always engage conversation, and be able to connect and correct what the potential customer or the customers need. Use forums like Reddit to be a platform of conversation.

Find “hashtags” words on all of the online platforms you may think of to help further your reach of the audience. 

Follow prominent influencers who you can communicate and make comments on their posts.

When making content, get all the information you can use to help solve the problem of a person. Exhaust all efforts to gain answers to the inquiries of the public. With this, you may gain the trust of the public, make your brand be known, and help you know what you are talking about.

Also, be mindful that communication is the key to success. You will need to have an organic communication to share and systematize information that can be a help to your business.

Choose your Platform

What is the most efficient platform to amp up your audience and target market? Social Media. And here are some of the platforms that are best to focus on promoting your business:

4 New SEO Tips on How to Get More Views for Your YouTube Videos

When it comes to the most effective platform for the combination of “how-to” and entertainment, this is the place to be. This platform is used by vloggers and video influencers for sponsorships or advertising of products. This would be a great opportunity for business owners to promote their brand.

  • Instagram

A platform that uses pictures to promote a product of any lifestyle. Whether it is from health, beauty products, or clothing, this is the platform that can be your stage.

  • Facebook

Almost everybody in the world uses Facebook to get engaged with other people or be used for running and promoting business. It is also a stepping stone for small businesses to go further. Your business will prosper, with the help of Facebook.

  • Twitter

Anything happening in real-time is the platform that is being maximized. So maximize Twitter in promoting updates of your business every time.

  • Pinterest

Another platform like Instagram that uses visuals. This social media platform is also a great way to promote any kind of legal and creative businesses.

  • Snapchat

A social media platform that is outstanding for fashion, pop cultures and can even be the communicating grounds with your fans and customers.

Identify your Video style

Goulet’s attack is being an educational video. He teaches people what to know about pens and how to utilize them. He also does Q&As on different platforms to gather inquiries from the public, after that, he creates videos answering those queries. Combining visual and educational will get you a follower.

Goulet also uses fewer visuals and showing more of personality in his videos.


Connect with your audience by replying to the comments of your viewers. One thing that can help your business to prosper is to have an interaction with your audience. Even if those comments are negative, Goulet’s advice is to listen and be human. He also said that when someone is upset, do apologize and if the audience has suggestions, be thankful and learn more about the suggestion. Imagine you are talking in front of each other.

Step #2

Making Impactful Videos

Once you have settled the plan, you may now start making your videos. Start from making a storyboard, shoot and edit your videos. Here are some insights from Mr.Goulet about making videos.

Go! Start!

If you wanted it badly, then go! Do not just talk about it, make it happen! With technology nowadays, you can do everything with a smartphone. 

These are some of the basic principles to follow in terms of lighting and audio:

  • Natural light is the best lighting for your background
  • Do not put a light behind you. This would make your face darker.
  • Avoid noisy background or echoes for better audio quality.

A Done Something is Better than a Perfect Nothing

Nobody is an expert from the start. So when creating videos on YouTube, it is okay to be unaware of some things. Do experiments and practice to hone your skills and figure out how will you make your own identity for your video.

It is also easy to edit, edit and edit your videos time after time until it gives you the satisfaction, but it will only be you who will know the difference. You can just make it an 80% good enough and then upload it.

Entering the Technical World of YouTube

8 Ways to Maximize Your YouTube Marketing Results

Prepare the essential things when uploading a video. Always have a great title, a lot of tags, and some picturesque thumbnails. This would be a great help to make your video entice audiences.

Be True, Be You

One great way to have a good video is to be yourself. Do not mimic any kind of personality. Remember, you are the star and nobody else. Do not force something you are not. The important thing is just to be who you are.

Step #3

Time is of the Essence

It is not easy to run a business, better yet a company. You need to exert effort and precious time to continue to be an expert with business and videos. Mr.Goulet found a way to maximize his time and effort efficiently.

Hire a Videographer

Everybody starts at the bottom. Mr.Goulet started with a little equipment and a MacBook that he uses with other business stuff. Hiring an intern that can help you start will be a good thing. Then eventually hire a full-time to help you prepare, create and edit your videos.

Learn to Show Up in a Video when Only Needed

You don’t have to be the center of attention in all of your videos. You only need to choose areas that you would be a big help. Learn to know your limits, having a team will bring you a good video. remember, teamwork makes the dream work!


Always exert time and effort, patience is needed as your business grows gradually. Learn, Learn and Learn. There is always room for improvement, keep in mind that every day we learn new things. And lastly, keep motivating yourself and persevere until you reach success.