Your YouTube video’s need to provide real value – that is the foundation for the success of your YouTube marketing campaigns. Unfortunately, even if you have sweated blood and tears putting together a video, YouTube won’t see it as valuable and rank it high in searches unless it has amassed a good number of views and engagement.
More views and engagement with your videos will directly and indirectly translate to profits. So, until the day YouTube can actually see how amazingly life-changing your video is, the feedback you receive from viewers will pretty much dictate the fate of your video, the outcome of your marketing campaign, and the earnings you put in your pocket.
In short, you can gauge your profits from YouTube through the popularity of your videos. First though, you need to clearly define your marketing goals.
YouTube is the new TV. In the US alone, more 18-49-year-olds tune into YouTube during prime time than into the top 10 TV shows combined. In fact, about 5 billion videos are watched on YouTube every single day.
It doesn’t look like it but YouTube is a search engine, and it’s the second largest on the world wide web. What’s more, YouTube videos get ranked by Google and web searches include YouTube videos right there at the top of the page.
So yes, YouTube is important and therefore so is having a strong YouTube presence. One way to guarantee your place on YouTube is by keeping up with the trends. Here are some strategies you can use and content trends you can match so you can stay relevant on YouTube.
If you’ve been on the internet long enough, you’ve most likely seen the ridiculously popular Gangnam Style.
As you can see the ever popular Gangnam Style video has garnered over 2 BILLION views – making this video a legend on YouTube, and making the artist PSY a very rich man.
YouTube is home to the most popular videos on the internet, and many of them are helping brands and content creators gain maximum exposure and YouTube revenue.
What does this mean for you? It means success has been figured out. You too can be a viral success on YouTube if you know which types of videos perform well and rake in the most views.
By now, we all know how fast the marketing field evolves. Traditional video ads have become the standard, but the situation is getting more complex and immersive as we see the emergence of spherical or 360-degree ads.
360-degree ads (or parts of that, like 180 degrees) allow viewers to have a more complete view of a particular clip by maneuvering their mobile devices, by using the panning keys, or by clicking and dragging. This has changed the way people perceive ads, giving them an immersive experience to let them see products in a new way.
In case you haven’t heard, video marketing is the way of the future.
According to the Cisco Visual Networking Index (Cisco VNI), videos will be responsible for about 80% of consumer-initiated internet traffic by 2020. This means more and more consumers are referring to videos in order to help them make a purchasing decision.
With these impressive numbers, it would be a shame for businesses and marketers like yourself to miss out on the promising potential video marketing has to offer.
Below, we gathered some of the most important facts and figures you need to know in order to craft a winning video marketing strategy for 2017. Some of them will no doubt surprise you.
Ready to jump on the video marketing bandwagon? Here’s everything you need to know.
With social media sites like YouTube, Facebook, Twitter, Pinterest, and all the others pervading every waking moment of our lives, becoming famous has never been easier.
Today, anyone can be the next big thing. The road to internet stardom is not limited to the mainstream media anymore.
In fact, whether you’ve made it through YouTube or via the traditional route, the line between the two is so blurred as to be almost non-existent. So start broadcasting on YouTube, and you never know where you might end up!
It’s been proven, over and over, that video marketing will be a constant feature of future advertising.
It’s often a surprise to many marketers that relatively few businesses put this powerful tool to good use. According to a study done by eMarketers, only 9% of small businesses make use of video marketing for their promotional efforts.
This is good news for business owners who want to take advantage of the opportunities presented by social media marketing. All it takes is a bit of creativity and a lot of planning in order to make the most out of what video marketing has to offer.
There was a time was YouTube was the default platform for videos on the net and Facebook was just, well, Facebook. Now Facebook is changing that – and fast.
The day they launched auto-play videos, it was immediately obvious to some that it will just be a matter of time before they roll out the change to video ads, too. With 3 billion views each day reported recently, it has no doubt boosted interest in the opportunities for video on the platform.
So, if you’re thinking of using Facebook videos to reach a new market, good call! It’s not enough to just get in the game and start utilizing Facebook video ads for your brand, though. You must do it right and do it well.
So here are some Facebook video campaigns that are worth looking into. Hopefully, you’ll be able to replicate their success, tapping into the key traits that made them some of the best video ads on Facebook.