At around 9 AM on April 13, two WhatsApp groups came alive in Hudeel, Nagaur district in Rajasthan’s gram panchayat. One WhatsApp group is for the parents, while the other is for the teachers and school officials. The messages in the group consist of lessons like a “body movement” video for Class 6’s NCERT as well as a YouTube link for Class 9’s remainder theorem.
Continue ReadingIn the first episode of Rabbit Hole, Kevin’s new audio series, featured Caleb Cain, a college dropout who lives in West Virginia. Cain found himself watching a lot of YouTube videos that contain extreme topics. In fact, Cain started to believe in the things he absorbed from watching, such as misogyny, racism, as well as conspiracy theories.
The decision is brought about by the pressure it is getting from various music labels as well as Apple Music. Back then, music bought from Apple’s download store or streamed via its paid subscription service has the same weight with free streams on YouTube when counted n Billboard’s Hot 100. However, Billboard announced that it is going to prioritize paid streams, which means that there will be a possibility for artists to promote their songs on paid services like Apple more than it does on free streaming sites. Of course, artists will choose to advertise on platforms that will give them more chances to top up on the Hot 100 chart.
Almost every nation around the world is now in lockdown due to the COVID-19 pandemic. People are required to follow home quarantine requirements to contain the proliferation of the virus. Likewise, almost all work establishments and facilities have been forced to shut down its operation. For this reason, a lot of people have lost their means of income.
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It can be surprising to many to know that YouTube is not exclusively for entertainment purposes. There are many top YouTube channels today dedicated to helping Job Seekers. All are top career experts with entertaining YouTube channels that share exciting and helpful tips to guide job seekers.
YouTubers can be a goldmine of resources you can find on various YouTube channels that will set you apart from the crowd. From how to dress to body language, how to have a good handshake, interview etiquette, and many more, you will get a dedicated YouTube channel to help you.
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Since YouTube launched in 2005, it has grown from a site that no-one felt has something to offer to the most popular video-sharing platform that has ever existed. YouTube hosts lots of channels that cover virtually every topic you can think of.
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Youtube is one social media application that tops the list of the most visited site globally. It is the second most visited app in the world because it’s a source of millions of visual contents. The presence of these visible contents makes YouTube a search engine of some sort that needs to be optimized just like webpages. The more optimized YouTube videos are, the more they appear top in YouTube search rankings. If you know what that means, it means good news, especially if you are interested in YouTube marketing.
Are you ready to know how to optimize your YouTube video for brand-boosting and marketing purposes, read on?
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Social media marketing has become famous through mediums like Facebook, Twitter, Instagram, Google Hangouts, and the likes. These platforms all offer live streaming features. In recent times, the practice has been on the rise very prominently on YouTube. Boasting over 1.5 billion users, this video-sharing platform was created for users to share pre-recorded videos. Still, it has now become a popular site for streaming videos in real-time. A considerable part of its success is because of the large variety of content on practically every subject matter.
Here are techniques to growing your YouTube Live audience
How do you pique the interests of the YouTube audience? The first step is to create an appealing profile. Do not make the mistake of overlooking this aspect because the human mind subconsciously evaluates this. Take the time out to review your channel header and update your profile regularly. A good-looking profile is a fantastic greeting address. Set up your account and add basic info to your stream.
Let the title give an idea of what viewers should expect to tune in to. Keep the title reasonably short and precise. Ambiguity is not the best idea, especially if you are a budding channel. Remember, there are billions of users on the platform, so you are sure to catch the interests of a good number of them as long as the title is intriguing.
You want to get across to as many people as available, so having your videos pop up on the first page of a google search will do you a lot of good.
The thumbnail is another eye-catcher. For instance, makeover and tutorial videos tend to put up the result as a thumbnail. With YouTube, clickability is profitable. The thumbnail itself should be a teaser. The majority of recommended videos are those that are most likely to be clicked, and a good thumbnail raises the bar. Ensure that they can still stand out when they are shrunken. Always zoom in to view the image as it will appear once uploaded.
Here is the main difference between pre-recorded videos and live streams. The former requires promotion after it has been uploaded. In contrast, the latter has to be promoted before the scheduled live streaming. You need to let your subscribers know that you are planning to go live. Post a teaser video at least a week in advance. This leaves enough time for people to see the announcement. It should include a bit of juicy information about the subject matter as well as technicalities like the date and time.
To have a climactic effect, you can build up viewers’ interests by releasing the teaser in bits over a period.
Don’t hesitate to encourage your viewers to subscribe. Notifications are helpful, so ask them to turn those on too. In fact, now even new YouTubers are buying YouTube views on their new YouTube channels to capitalize and capture all that sweet, sweet quarantine traffic potential!
Partnering with other YouTubers who already have a strong fanbase can increase your channel’s exposure. To benefit from cross-audience interests, make video collaborations with other brands that have similar business values.
You’ve got their attention; now you have to keep them watching. Children may have the shortest attention spans, but adults don’t have it that much longer. The YouTube algorithm values view time. Don’t give viewers any reason to click away. Editing is your best friend for pre-recorded videos, but live streams are at a slight disadvantage here. Maintain a quick pace to keep up with wavering attention spans. Do not deviate for too long from the subject matter (and when you do, make sure it is something either visually or verbally engaging). Be extra-prepared and avoid extended pauses.
You most likely have a target audience, and this should influence your language. You know what they want, and that is what you should give them. Write a script, organize a scene, and practice takes. Bestsellers are always well thought out stories. Deciding to stream on a whim could work for an amateur who just got lucky, but if you hope to build your brand or grow your company, it is best always to have a detailed plan.
You could create a poll about a product or service and ask viewers opinions on it. For companies, this is a good way to promote sales. Add some small talk to make them feel that there is active communication.
Incentives take the motivation bar up a notch. People will always flock to places where they feel they can be rewarded. Everyone loves free stuff. Coupons are the most popular form of this medium. Giveaways are frequent for more established brands. Draw in viewers with exclusive content like audio files and e-books.
There are so many useful tools you can use to make your videos more engaging. Clip highlight tools help you capture and share awesome moments during your live stream. You can share them on social media and attract even more viewers. With highlight reels, people can see a summary of your event.
Create an email list of your subscribers and send them an invitation to your live event.
It has been proven that a regular filming schedule guarantees stable viewership ratings. If people know when they can always watch your videos, they may make mental reminders to visit your channel and especially if you put up compelling content.
Livestreaming is definitely the trend nowadays; it requires patience because growing your audience takes time. From little details to more complex concepts can help increase your viewership. Make sure all factors combine to give a higher value. With a decent library of videos, you can implement end screens to direct viewers to other videos and increase watch time.
The modern business world relies on a lot of factors to promote growth. With the continuous increase in the use of electronic devices and the constant innovation in technology, live streaming has become one of the most utilized features by companies and individuals alike. YouTube live streams are a great way to expand your reach and grow your business or your brand name. It is a proven strategy with quite a few success stories.
With cases of COVID-19 increasing exponentially, several countries have issued strict community lockdown procedures. More people are now confining themselves inside their homes to lower the risk of infection. With that being said, a massive increase in daily internet users has been recorded. This surge of online users gives online businesses and influencers an enormous opportunity to gather leads and potential customers. This situation is no different from what is happening on YouTube’s platform.
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For the last few years, social media platforms have garnered insurmountable expansion. Growing at an alarming speed, these platforms provide users and creators a significant amount of opportunities in the process. And, one of the most highly regarded platforms is YouTube. Known for its diverse content and videos, YouTube is a place where information thrives at its peak. Often, if not always, you’ll find a definitive niche on which you’ll find the information that you’re looking for. Moreover, YouTube has 2 billion users according to an analysis made by Statista in April of last year.
With the massive scale of users on YouTubes foreground, users, viewers, and creators communicate 24 hours a day every week. This makes YouTube one of the best social media platforms for influencers and marketers alike. However, issues are never far off on any business accord. Since the last year of 2019, YouTube’s reputation has been hurting, considering the negative impacts on distribution, monetization, and more. For this reason, the company has decided to work on improving the relationship of creators with YouTube.
Last February, YouTube announced that the ad revenue that it garnered hit $15 billion, which is a 36% increase when compared to the analysis made from the previous year. Although the rise provides a significant result for YouTube’s frontline, creators are still questioning where their cut falls on the gathered revenue. The better income acquired by YouTube is a definitive opportunity for incremental growth and profit. This is the reason why YouTube is stepping up to facilitate better collaboration with its line of creators. What’s more, the company is inclining to provide a better environment for users to bring up concerns and voice out their suggestions in the future.
With the advancement made following the issue, YouTube disclosed the arrangement of a new Creator Liaison last week. Since having a stable relationship with YouTube creators would be essential for the company, the advocacy between YouTube and the creators in the company will further be enhanced.
According to a report made by The Verge, Matt Koval is appointed as the new head creator liaison of the company. He is tasked with the collaborative process between the creators and the company itself. As a former YouTube creator himself, he tweeted that his role is to provide a better understanding of YouTube’s potential. Moreover, Matt Koval was a content strategist for the company when he joined last 2012. This gives him the possibility of handing out assistive programs and quality internal discussions for YouTube’s creators.
Since issues like lack of communication between the lead creators of the company and YouTube itself are becoming rampant, the current CEO of the company Susan Wojcicki made a decisive step. Focusing on the transparency of the company to the creators themselves, Wojcicki mentioned that the company will be doing a steady uphill climb to meet creators half-way. This makes the creators on YouTube’s behalf gather the needed information, whether it is through social meetups, videos, and even one-on-one sessions.
Another issue that the creators of YouTube speak of is the unprecedented changes and experiments done by the company. This makes it difficult for them to handle the abrupt changes without having a heads up. For this reason, creators ask for an advance message on the future changes that the company is making.
With a lot of misunderstanding overshadowing the possible growth of the company and its employees, YouTube entrusted the task of handling internal affairs between YouTube and its creators to Koval. Acting as the middleman in both parties, Koval would help extinguish the possible issues from further rising. Moreover, Koval would create better and immersive communication groups with the creators of YouTube, which will provide a better feel for the platform.
Although issues like those mentioned above arise, the appointing of a new creator liaison enables creators to have an improvement on their YouTube views. The discreet mechanics of YouTube is one of the reasons why the social media platform gained fame over the years. YouTube enables content creators to publish their content and work to a broad array of audiences and viewers. However, YouTube is not only here for the creators but for the users as well. YouTube is a primary place to grow other businesses and create audience visibility for start-up companies.
Did you know that 79 % of users on the internet have a YouTube account? Together with more than 2 billion active users, YouTube is one of the biggest social media platforms online-only second to FaceBook Inc. Ever since YouTube started, the developers are inclined to make a place for people – users, viewers, and content creators – to share and provide videos online. Moreover, YouTube prioritizes the accessibility of the content available on the site itself. Due to this, YouTube can be implemented on other platforms making it a prime place for advertising, business, and marketing.
Having pages upon pages of possible ways to advertise your business, doing so can lead you to dead ends. But with YouTube’s broad audience and video supremacy, your business can pick up a faster line of growth. With more than 1 billion hours of YouTube videos being watched every day, YouTube views generation is a definite possibility. Moreover, sharing content on YouTube’s platform is done both ways. Combining this with the vast community, your business can get a more extensive niche. With that being said, marketers and influencers can use YouTube as a leverage to build up their business.
Having outright changes for the betterment of the platform is essential, and YouTube uses this chance for improving user experience. Moreover, having a collaboration between creators and the company offers a possible increase in YouTube views. And, appointing a designated person to be an overseer will grant an essential step to a better YouTube platform soon.