For the last few years, social media platforms have garnered insurmountable expansion. Growing at an alarming speed, these platforms provide users and creators a significant amount of opportunities in the process. And, one of the most highly regarded platforms is YouTube. Known for its diverse content and videos, YouTube is a place where information thrives at its peak. Often, if not always, you’ll find a definitive niche on which you’ll find the information that you’re looking for. Moreover, YouTube has 2 billion users according to an analysis made by Statista in April of last year.
With the massive scale of users on YouTubes foreground, users, viewers, and creators communicate 24 hours a day every week. This makes YouTube one of the best social media platforms for influencers and marketers alike. However, issues are never far off on any business accord. Since the last year of 2019, YouTube’s reputation has been hurting, considering the negative impacts on distribution, monetization, and more. For this reason, the company has decided to work on improving the relationship of creators with YouTube.
Last February, YouTube announced that the ad revenue that it garnered hit $15 billion, which is a 36% increase when compared to the analysis made from the previous year. Although the rise provides a significant result for YouTube’s frontline, creators are still questioning where their cut falls on the gathered revenue. The better income acquired by YouTube is a definitive opportunity for incremental growth and profit. This is the reason why YouTube is stepping up to facilitate better collaboration with its line of creators. What’s more, the company is inclining to provide a better environment for users to bring up concerns and voice out their suggestions in the future.
Matt Koval Spearheads as YouTube’s Head Creator Liaison
With the advancement made following the issue, YouTube disclosed the arrangement of a new Creator Liaison last week. Since having a stable relationship with YouTube creators would be essential for the company, the advocacy between YouTube and the creators in the company will further be enhanced.
According to a report made by The Verge, Matt Koval is appointed as the new head creator liaison of the company. He is tasked with the collaborative process between the creators and the company itself. As a former YouTube creator himself, he tweeted that his role is to provide a better understanding of YouTube’s potential. Moreover, Matt Koval was a content strategist for the company when he joined last 2012. This gives him the possibility of handing out assistive programs and quality internal discussions for YouTube’s creators.
Focused Transparency On YouTube’s Behalf
Since issues like lack of communication between the lead creators of the company and YouTube itself are becoming rampant, the current CEO of the company Susan Wojcicki made a decisive step. Focusing on the transparency of the company to the creators themselves, Wojcicki mentioned that the company will be doing a steady uphill climb to meet creators half-way. This makes the creators on YouTube’s behalf gather the needed information, whether it is through social meetups, videos, and even one-on-one sessions.
Another issue that the creators of YouTube speak of is the unprecedented changes and experiments done by the company. This makes it difficult for them to handle the abrupt changes without having a heads up. For this reason, creators ask for an advance message on the future changes that the company is making.
With a lot of misunderstanding overshadowing the possible growth of the company and its employees, YouTube entrusted the task of handling internal affairs between YouTube and its creators to Koval. Acting as the middleman in both parties, Koval would help extinguish the possible issues from further rising. Moreover, Koval would create better and immersive communication groups with the creators of YouTube, which will provide a better feel for the platform.
YouTube: An Established Social Media Powerhouse
Although issues like those mentioned above arise, the appointing of a new creator liaison enables creators to have an improvement on their YouTube views. The discreet mechanics of YouTube is one of the reasons why the social media platform gained fame over the years. YouTube enables content creators to publish their content and work to a broad array of audiences and viewers. However, YouTube is not only here for the creators but for the users as well. YouTube is a primary place to grow other businesses and create audience visibility for start-up companies.
The Second Most Popular Social Media Platform
Did you know that 79 % of users on the internet have a YouTube account? Together with more than 2 billion active users, YouTube is one of the biggest social media platforms online-only second to FaceBook Inc. Ever since YouTube started, the developers are inclined to make a place for people – users, viewers, and content creators – to share and provide videos online. Moreover, YouTube prioritizes the accessibility of the content available on the site itself. Due to this, YouTube can be implemented on other platforms making it a prime place for advertising, business, and marketing.
Having pages upon pages of possible ways to advertise your business, doing so can lead you to dead ends. But with YouTube’s broad audience and video supremacy, your business can pick up a faster line of growth. With more than 1 billion hours of YouTube videos being watched every day, YouTube views generation is a definite possibility. Moreover, sharing content on YouTube’s platform is done both ways. Combining this with the vast community, your business can get a more extensive niche. With that being said, marketers and influencers can use YouTube as a leverage to build up their business.
The Bottom Line: Does Having a Creator Liaison on YouTube Improve Its Overall Experience?
Having outright changes for the betterment of the platform is essential, and YouTube uses this chance for improving user experience. Moreover, having a collaboration between creators and the company offers a possible increase in YouTube views. And, appointing a designated person to be an overseer will grant an essential step to a better YouTube platform soon.