In 1935, founder of modern social psychology Muzafer Sherif performed the earliest and most famous experiment in social proof. First, he placed his subjects in a dark room to look at a dot of light 15 feet away. Then he asked how much the dot of light was moving, even though in reality, the dot wasn’t moving at all.
YouTube started out as a video sharing platform but has now spawned into one of the most engaging and immersive marketing platforms on the internet.
One way to maximize the marketing benefits YouTube has to offer is by using it as a vessel to improve customer satisfaction.
The dawn of live videos has made it so much easier for brands to engage with users who are curious about their products and services, and gives them a more animated platform to reach out to their audience.
Collaboration is the hottest trends on YouTube today— and for good reasons. YouTube collaboration can be very effective. It works to give you more exposure and, as a result, more YouTube subscribers, increased views and longer watch times. In a social media world where subscribers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try.
So, today, we’re going to give you the top reasons why you should collaborate on YouTube and how you can make your first collaboration happen.
With over a billion unique visitors per month, YouTube is indeed the go-to platform for videos. YouTube stars have definitely taken to leveraging this platform for online marketing and publicity. It has helped them broaden their internet reach and build a huge fan base.
If you think you’re producing good content but you’re not getting the audience attention you think you deserve, then you might be doing something wrong and you are missing out on big marketing opportunities. However, getting views is easier said than done.
To drive huge traffic to your sales pages, you need to get more subscribers and views. You can take a bit of a shortcut down that road by purchasing views, subscribers, and other forms of engagement, though you’ll still need to produce quality content.
If you’ve already started your own channel but you aren’t getting views, then you might be committing some of the following mistakes.
Did you know that the number of YouTubers who are earning six figures annually grows 50% year over year? This just proves that YouTube is home to some of the most successful breakout stars on the internet today.
Whether you love them, hate them, or are secretly jealous of them there’s one thing we can all agree on: successful YouTube stars know a thing or two about internet marketing – and they know it well.
If you are dreaming of recreating even just a portion of their success you’re in luck because we will be breaking down some of the marketing strategies of the biggest YouTube stars out there.
Ready to be part of the YouTube Marketing Hall of Fame? Take notes on all the tips we’ll be discussing below!
YouTube is the new TV. In the US alone, more 18-49-year-olds tune into YouTube during prime time than into the top 10 TV shows combined. In fact, about 5 billion videos are watched on YouTube every single day.
It doesn’t look like it but YouTube is a search engine, and it’s the second largest on the world wide web. What’s more, YouTube videos get ranked by Google and web searches include YouTube videos right there at the top of the page.
So yes, YouTube is important and therefore so is having a strong YouTube presence. One way to guarantee your place on YouTube is by keeping up with the trends. Here are some strategies you can use and content trends you can match so you can stay relevant on YouTube.
If you’ve been on the internet long enough, you’ve most likely seen the ridiculously popular Gangnam Style.
As you can see the ever popular Gangnam Style video has garnered over 2 BILLION views – making this video a legend on YouTube, and making the artist PSY a very rich man.
YouTube is home to the most popular videos on the internet, and many of them are helping brands and content creators gain maximum exposure and YouTube revenue.
What does this mean for you? It means success has been figured out. You too can be a viral success on YouTube if you know which types of videos perform well and rake in the most views.
In case you haven’t heard, video marketing is the way of the future.
According to the Cisco Visual Networking Index (Cisco VNI), videos will be responsible for about 80% of consumer-initiated internet traffic by 2020. This means more and more consumers are referring to videos in order to help them make a purchasing decision.
With these impressive numbers, it would be a shame for businesses and marketers like yourself to miss out on the promising potential video marketing has to offer.
Below, we gathered some of the most important facts and figures you need to know in order to craft a winning video marketing strategy for 2017. Some of them will no doubt surprise you.
Ready to jump on the video marketing bandwagon? Here’s everything you need to know.
With social media sites like YouTube, Facebook, Twitter, Pinterest, and all the others pervading every waking moment of our lives, becoming famous has never been easier.
Today, anyone can be the next big thing. The road to internet stardom is not limited to the mainstream media anymore.
In fact, whether you’ve made it through YouTube or via the traditional route, the line between the two is so blurred as to be almost non-existent. So start broadcasting on YouTube, and you never know where you might end up!
It’s been proven, over and over, that video marketing will be a constant feature of future advertising.
It’s often a surprise to many marketers that relatively few businesses put this powerful tool to good use. According to a study done by eMarketers, only 9% of small businesses make use of video marketing for their promotional efforts.
This is good news for business owners who want to take advantage of the opportunities presented by social media marketing. All it takes is a bit of creativity and a lot of planning in order to make the most out of what video marketing has to offer.