It’s been proven, over and over, that video marketing will be a constant feature of future advertising.
It’s often a surprise to many marketers that relatively few businesses put this powerful tool to good use. According to a study done by eMarketers, only 9% of small businesses make use of video marketing for their promotional efforts.
This is good news for business owners who want to take advantage of the opportunities presented by social media marketing. All it takes is a bit of creativity and a lot of planning in order to make the most out of what video marketing has to offer.
YouTube is a competitive platform and it takes a lot to stand out. Generating new video content ideas may seem intimidating at first, but once you begin asking the right questions, we are certain the ideas will start rolling in.
Ready to up your game and reach a whole new level of marketing? Below are some tips to help you come up with some fresh ideas for your campaign.
Image credit: DoubleTakeStudios
Begin By Asking These Questions
Some business owners fail to see the power of asking questions. They can help you better understand what it takes to come up with new ideas – it’s hard, so people don’t want to do it. The following questions can also help you determine your marketing goals, which can help you define your marketing strategy with precision.
Business owners can position their services and products in a much better light after asking some key questions, which can help them determine new tactics and unseen pitch angles that will be most helpful to their target audience.
When Are Your Customers The Happiest (or the Most Emotional)?
One of the most powerful ways to position a product or service is by tugging at the heartstrings, or tapping into pretty much any strong emotion. Ask yourself, when are customers the happiest when using your product or service? This should give you an idea of how to go about creating a new video content idea that resonates to your target market.
Check out how Chevy did it with this 2014 commercial. Feel anything?
What Do You Want Viewers To Feel?
In order to have a better idea of the direction you want your YouTube channel to go, you must first ask yourself what you want your viewers to feel after watching your videos.
This should help you modify your strategy. Try to go with a simpler brand message that can reach your audience in a more efficient manner. Don’t make them think too much – present your message simply and powerfully.
Check out this ad by Mr. Clean. They don’t waste time explaining all the merits of their product. Instead, they give you a strong and clear visual message: cleaning makes you sexy!
What Can Viewers Learn/Get From Watching the Video?
We cannot stress enough the importance of coming up with valuable content. The best way to market your product is by ensuring that you’re consistently providing real value to your viewers.
When brainstorming for new video content ideas, ask yourself how using your service can add value to the lives of those watching. Can you resolve a common problem? Add convenience to their lives? Once you figure it out, make that the central theme that you build content around, and create a video around it.
One of the best ways to provide value is by touching on some big cultural topics, offering opinions and advice about issues of the day. If you can get a charismatic celebrity involved, like Unite America did here, all the better!
Research or Take Inspiration
If you want to stay on top of the marketing game, you shouldn’t be afraid to take inspiration from what everyone else is doing.
This doesn’t mean you’re entitled to other people’s ideas, of course, but it does mean that you don’t need to consider an idea or concept off-limits just because someone else is doing something similar.
On the other hand, try breaking all the rules and doing things that no one else is doing. Learn what they’re up to, and instead of doing something similar, do the opposite. Like Casey Neistat, as you can see below.
If you want to stay on the same playing field as your competitors, you have to know where and how they are positioning their brand. Performing a comprehensive competitor analysis is key in helping businesses stay competitive as far as their marketing campaigns and product launches are concerned.
Taking a quick look around the industry space can help you come up with a brilliant video marketing idea of your own. Use this as an opportunity to let your creative juices flow.
When taking inspiration for a new video content idea, don’t be afraid to go outside of your comfort zone and take inspiration from campaigns from industries way outside of your own. There’s much to learn from everyone’s ingenuity so be sure to get your hands on as many ideas as you can. Who knows what you might find?
Buying Views to Boost Your Campaigns
Coming up with new and original content ideas is not as hard as most people make it out to be. Sometimes, all it takes is shifting your focus and asking the right questions.
Combine your creative new strategy with a batch of high quality bought views, and your videos will have a much better chance of taking flight in the viral hemisphere! Buying YouTube video views can help you reach more viewers by increasing your social proof and contributing to your video’s view velocity.
This can help you gain the proper attention your video deserves after all the brainstorming you did. A creative and compelling new video is nothing if nobody gets to watch it. Buying views helps because the more views your video has, the easier it will be to find with search engines.
Purchasing high quality views is a smart way to boost your content’s appeal without overly exhausting your resources. This way, you can build up a more credible YouTube channel, attracting more views and subscribers over time.
Combine Unique Video Content With Bought Views
YouTube thrives on fresh content. You can make your mark on this important social network by thinking hard about what your customers want.
Ask yourself the important questions, and don’t give up if the answers aren’t easy to find. Spend the time, and your efforts will be rewarded.
Try combining your great ideas with bought YouTube views from our list of top providers. We research and test out these providers to check the quality of their services from start to finish, and rank them according to our findings. Check out our list of top providers and see which one has what it takes to bring the best quality views to your fresh new videos.
Ready to take YouTube by storm? Start brainstorming and don’t forget to consider every resource and idea available!