When it comes to the biggest video sharing platform in the world, practically all attention gets diverted to the YouTube social network. YouTube has gone a long way in making the sharing of video content between friends, family, and followers become a seamless and straightforward process. Of course, the platform offers a wide range of features targeted at all of its users; it still ensures it includes a couple more for brands, businesses, and business owners across the entire globe to make use of. Still, the common practice of buying YouTube views is one thing that goes hand-in-hand with YouTube ads for getting the most YouTube views possible.
One of the many features YouTube has created for brands is the Ads feature. YouTube is also regarded as an avenue for brands and companies to promote their business to millions of active users. Through the YouTube Ads feature, people can work on adverts for their business and send these adverts to users across the platform. Of course, there are various plans people will need to purchase to make this a reality for their business; they still need to work on understanding the ins and outs of the feature.
If you are someone who has tried looking into YouTube Ads, then sit back as this article will serve as a guide on the most proficient method to use the feature efficiently. Here are the essential things you have to know about YouTube Ads.
Understand the formats of YouTube Ads
YouTube Ads offer a chance for people to promote their business on the platform. However, when it comes to getting the best out of the feature, you should be ready to understand the formats behind YouTube Ads.
Skippable in-stream ads
Just as the name implies, these are ads that can be skipped by the user. When you purchase ad spaces for skippable in-stream ads, you get the chance to present your ads directly to a user while they are watching a video. With this ad format, you give users the option to skip your adverts.
Non-skippable in-stream ads
Non-skippable ads are ad formats designed to take away permission for users to skip an advert while streaming a video. Of course, to avoid annoying the users, the platform ensures this type of adverts last for a few seconds before returning a user to the video they were steaming.
Bumper ads are ad formats designed to be displayed 6 seconds before a regular video on the YouTube platform. If you are having intentions of purchasing ad spaces and would not like to interfere with the streaming of videos of users, then the bumper ad format could be your go-to choice. With the ad format, you can easily show a six-second video that is non-skippable to users of the YouTube platform.
If you wish to advertise somewhere on the YouTube platform that is not within the video a user may be watching, then going for the in-display ad format may be a great choice. This type of ad formats allows ads to appear on the right-hand side of a user’s screen and are charged on a per-view basis.
Set a budget
Now the next thing you need to understand is the budget involved when dealing with YouTube Ads. Depending on the kind of ad format you choose, you stand a chance to be presented with a lower budget, or a higher one that requires a lot of investment.
Luckily, through the improved ad tracking of the YouTube platform, you can pay for only ads that favor you. This can be a pay-per-view basis and is regarded as one of the best ways to use ad services. When you figure out the number of sales or traffic you need to be generated from your YouTube advert, you can work on setting a budget for it.
Start a new campaign
After doing the above-listed things, you should go ahead with starting a new campaign. In case you do not know, YouTube is a subsidiary of the Google Inc company. So when it comes to accessing its Ads section, you can do this by going through the Google Ads platform.
Firstly, you need to upload the video which you want to use as your marketing video. Please create a new campaign through Google Ads and configure it. While configuring, you will be prompted to provide information on your budget, networks, start and end dates, a language, and also a location.
Choose where you want your ads to be shown
Setting up the placement of your ads is also one of the many things you will need to do during the creation of your campaign. To get the best out of this, you will need to understand what specific places you would want your ads to show. Leaving this section blank will get your advert to show on any YouTube placement. You might also need to set up keywords and target words to help your video ads show up relevantly across the platform.
Select an audience
As a business owner or social media marketer, you should understand that the audience of any business is one of its most essential parts. Through the YouTube Ads feature, you can target an audience with your video ads and help people who are likely to be interested in your business easily find it.
Focusing on your target audience can do a great job in the promotion of your business. Luckily, the video ads feature enables people to comfortably reach their specific audience through the availability of information on certain factors.
Look into key metrics
There are specific metrics they can significantly help you understand how your ads are performing on the platform. Some of these metrics include impressions, reach, audience, branding, conversions, and a lot more. Looking into these metrics can efficiently help you understand the reports generated concerning your video ads on the YouTube platform.
YouTube is a great avenue for marketers to carry out their marketing and promoting tasks for businesses and brands across the globe. Thanks to the fantastic features offered by the platform, doing this is a lot easier. The above are some of the tips to help you get acquainted with the YouTube Ads feature. Good luck!