The sudden rise in video blogging culture is primarily due to the cravings of an average teenager and young adult for entertainment in a way never seen before. This rise is the major reason why everyone wants to start a YouTube channel. Why won’t they want to, after all, it can give you fame and increase your influence, it can also make you money while doing what you love.
If you have a YouTube channel or you plan to have one, then you need to learn the right strategy to make your channel a successful one. Don’t forget to buy YouTube views and be aware of the myths! You won’t have a successful YouTube Channel by adding any videos to YouTube.
Here are some tips that will help you to run a successful YouTube channel.
1. Plan Your Content
Before you create your YouTube channel, the logical thing to do is to determine the type of content that you want to put out. The most effective way to build a YouTube channel is by ensuring that the videos on your channel are of top quality at all times. Don’t just have quality content; you should also ensure that it is engaging and relatable.
Depending on what you’re talking about, if possible, you should try to make it fun enough for your subscribers.
It helps if you can stick to a particular niche. The more you stick to a niche, the more your viewers will perceive you as an authority in that field.
2. Use the right equipment
You can use a smartphone to record your YouTube videos, especially if you’re a start-up, but if you want to appeal to a much larger audience, then you have to invest in the right equipment.
Some pieces of equipment you should use to record your video are tripods, studio lighting, lenses, good camera, stabilizer, and monopod.
If one aspect of your video making process is terrible, it can render your entire effort useless, as such, you should ensure that the equipment you have is enough to guarantee your viewers a great experience.
It will be a disaster if you invest in buying the equipment you need, but your video still turned out as a bad one because of the recording conditions. You should avoid recording in a windy environment, except it’s necessary, even at that, you should make sure that you have the right equipment for that environment.
3. Look for Inspiration
You may have difficulty coming up with fresh content; this is normal even with the best of artists. To combat this, you should surround yourself with those things that inspire you.
Apart from having fresh content, you should continuously invest in getting better pieces of equipment and hiring more skillful hands to handle your equipment; you should also try out other filming techniques and camera angles.
4. Make every second memorable
Every moment of your video must be captivating; you should delete those moments that are otherwise. To have a remarkable video, you have to be selective about what you include in your video. Choose only those shots that will keep your viewers coming back.
When you have a loyal and solid fan base, you can include an annoying little clip, but for now, it will be detrimental to your success on YouTube.
5. Use a simple editing Software
You don’t need to use high-tech software to edit your videos; however, if the video you’re making requires advanced software, then don’t hesitate to employ such a tool.
If you’re just creating your first video, then you should use tools like Apple iMovie or Movie Maker. If you’re using a Mac computer, you should have the Apple iMaker on your device, and if you’re using a Windows PC, then you should have the Movie Maker on your PC as both come pre-installed.
6. Optimize your videos
You should optimize your videos to make them visible to search engines. When you include the right keywords in your description and video title, it will make your video appear in searches made on social media. For instance, if your video teaches how to cook Italian noodles, your video may appear when someone searches for “how to make Italian noodles” on Google.
Also, it would help if you use relevant tags; this way, your videos will appear in its related categories.
7. Build your network
You should share, collaborate, and connect with other users. When you build a vast network with the YouTube platform, the probability that your network will watch your video when you share it with them is high.
Collaborating with other YouTube users is a sure way to increase your subscribers. Your subscribers will know of your collaborator’s channel. Likewise, your collaborator’s subscribers will also know of your channel.
8. Connect with your viewers
When you have a vast fan base, you will begin to get comments in the comment section of your video, always ensure you reply to those comments; this way your followers will feel important; whether you get mails, comments, or even phone calls, ensure that you respond to their comments at all times.
You should see your social media accounts as an extension of your YouTube channel. As such, you should post clips of what is on your YouTube channel.
You can also get ideas on what to post next when you interact with your viewers.
9. Don’t respond negatively to negative comments
There will consistently be the individuals who disgrace with your, method of delivery, or any other thing; these types of people are unavoidable in channels that are big or small.
When you get those negative comments, if you’re at fault, try to make amends, and if it is out of share hatred, just move on by ignoring their comments like they don’t exist. Always have it at the back of mind that you can’t please everyone. Let that be at the back of your mind anytime you see a negative response.
10. Upload regularly
It will help if you are regularly uploading your videos. Don’t upload a video this week and upload another in a month, then upload three days after that; that’s a haphazard way of uploading videos. When you upload videos irregularly, it makes it difficult for your subscribers to predict when you’ll be posting the next episode of their favorite content, and this can make them lose interest in your video.
You may choose to publish videos twice a week, weekly, monthly, or quarterly.