Social media platforms – especially YouTube – are great sources of information. The Google-owned video-sharing platform is the second largest search engine in the world, after all. It has millions and millions of users, some of which are experts in certain fields. And they use their channels to impart knowledge to their viewers.
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When you think of YouTube, especially vlogging, you think of people with a lot of personalities. They face the camera and talk about their lives with big, bright smiles and confidence. Some vloggers shout more than they speak in average volume. While others enjoy the constant screaming, some viewers are turned off by that. Furthermore, as is, people already hear a lot of noise in their daily lives. For instance, there’s the sound of vehicles on the highway. There’s also the collective voices of the people in the busy streets that turn into undecipherable noise. Combine that with telephone rings and notification alerts, and it gets exhausting. Sometimes, people need peace and quiet.
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“He was an amazing husband and the best father those girls could have ever asked for. It saddens me deeply that they will never get to know him truly. He was so young and had so much more life to live. This isn’t how things were supposed to go.” These were the words that Camryn Clifford wrote on her Instagram after she announced the death of her young husband, who committed suicide.
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According to the findings of the Pew Research Centre YouTube content that features children attract more viewers.
There is no doubt that YouTube is the second largest search engine on the internet. It sits just behind its parent company, Google, which has always been the top search engine around the world. Due to the massive number of people using YouTube, the platform became prone to threats, especially for younger people who use it.
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Regardless of the entertainment giants, they are followed by millions of Internet users. Creativity is a constant topic in discussions about marketing and communication in social media, especially when it comes to video content.
Read our article on the best youtube personalities in the world.
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For the last few years, social media platforms have garnered insurmountable expansion. Growing at an alarming speed, these platforms provide users and creators a significant amount of opportunities in the process. And, one of the most highly regarded platforms is YouTube. Known for its diverse content and videos, YouTube is a place where information thrives at its peak. Often, if not always, you’ll find a definitive niche on which you’ll find the information that you’re looking for. Moreover, YouTube has 2 billion users according to an analysis made by Statista in April of last year.
With the massive scale of users on YouTubes foreground, users, viewers, and creators communicate 24 hours a day every week. This makes YouTube one of the best social media platforms for influencers and marketers alike. However, issues are never far off on any business accord. Since the last year of 2019, YouTube’s reputation has been hurting, considering the negative impacts on distribution, monetization, and more. For this reason, the company has decided to work on improving the relationship of creators with YouTube.
Last February, YouTube announced that the ad revenue that it garnered hit $15 billion, which is a 36% increase when compared to the analysis made from the previous year. Although the rise provides a significant result for YouTube’s frontline, creators are still questioning where their cut falls on the gathered revenue. The better income acquired by YouTube is a definitive opportunity for incremental growth and profit. This is the reason why YouTube is stepping up to facilitate better collaboration with its line of creators. What’s more, the company is inclining to provide a better environment for users to bring up concerns and voice out their suggestions in the future.
With the advancement made following the issue, YouTube disclosed the arrangement of a new Creator Liaison last week. Since having a stable relationship with YouTube creators would be essential for the company, the advocacy between YouTube and the creators in the company will further be enhanced.
According to a report made by The Verge, Matt Koval is appointed as the new head creator liaison of the company. He is tasked with the collaborative process between the creators and the company itself. As a former YouTube creator himself, he tweeted that his role is to provide a better understanding of YouTube’s potential. Moreover, Matt Koval was a content strategist for the company when he joined last 2012. This gives him the possibility of handing out assistive programs and quality internal discussions for YouTube’s creators.
Since issues like lack of communication between the lead creators of the company and YouTube itself are becoming rampant, the current CEO of the company Susan Wojcicki made a decisive step. Focusing on the transparency of the company to the creators themselves, Wojcicki mentioned that the company will be doing a steady uphill climb to meet creators half-way. This makes the creators on YouTube’s behalf gather the needed information, whether it is through social meetups, videos, and even one-on-one sessions.
Another issue that the creators of YouTube speak of is the unprecedented changes and experiments done by the company. This makes it difficult for them to handle the abrupt changes without having a heads up. For this reason, creators ask for an advance message on the future changes that the company is making.
With a lot of misunderstanding overshadowing the possible growth of the company and its employees, YouTube entrusted the task of handling internal affairs between YouTube and its creators to Koval. Acting as the middleman in both parties, Koval would help extinguish the possible issues from further rising. Moreover, Koval would create better and immersive communication groups with the creators of YouTube, which will provide a better feel for the platform.
Although issues like those mentioned above arise, the appointing of a new creator liaison enables creators to have an improvement on their YouTube views. The discreet mechanics of YouTube is one of the reasons why the social media platform gained fame over the years. YouTube enables content creators to publish their content and work to a broad array of audiences and viewers. However, YouTube is not only here for the creators but for the users as well. YouTube is a primary place to grow other businesses and create audience visibility for start-up companies.
Did you know that 79 % of users on the internet have a YouTube account? Together with more than 2 billion active users, YouTube is one of the biggest social media platforms online-only second to FaceBook Inc. Ever since YouTube started, the developers are inclined to make a place for people – users, viewers, and content creators – to share and provide videos online. Moreover, YouTube prioritizes the accessibility of the content available on the site itself. Due to this, YouTube can be implemented on other platforms making it a prime place for advertising, business, and marketing.
Having pages upon pages of possible ways to advertise your business, doing so can lead you to dead ends. But with YouTube’s broad audience and video supremacy, your business can pick up a faster line of growth. With more than 1 billion hours of YouTube videos being watched every day, YouTube views generation is a definite possibility. Moreover, sharing content on YouTube’s platform is done both ways. Combining this with the vast community, your business can get a more extensive niche. With that being said, marketers and influencers can use YouTube as a leverage to build up their business.
Having outright changes for the betterment of the platform is essential, and YouTube uses this chance for improving user experience. Moreover, having a collaboration between creators and the company offers a possible increase in YouTube views. And, appointing a designated person to be an overseer will grant an essential step to a better YouTube platform soon.
YouTube is one of the most powerful channels in existence. It gains millions of views every day. And yet many marketers are overlooking its marketing potential. In fact, only 9% of small businesses use it.
Perhaps one of the reasons for this is that many marketers and businesses are a little intimidated on how to get views on YouTube. For them, they think that you need to put a lot of work and effort to get the attention and engagement that you want.
In reality, YouTube is easy to use. You can get a thousand views on your video even though your channel is not that popular as other brands. You don’t necessarily need to have a million subscribers to get millions of views. But getting a million views is not enough. You should also know how to turn those million views into website visits.
This process, in turn, opens an opportunity into your sales funnel of converting website visits into leads and customers. So how do you do that?
The first thing to do is…
Before getting into the main topic, it is important to first understand some basic concepts. If you want to drive traffic, you must GET that traffic.
Create an awesome and engaging content, optimize it for easy search, and keep on sharing your content.
Creating engaging content is the most important part of the process. You should know your target audience – what they like and what they would like to see. Then create that content.
Second is to optimize that content. You need to make your videos easy to find. If you know how SEO works, it will be easy for you to optimize your content. You need to focus on the video title, description, and most importantly your video thumbnail.
Your title should be able to answer the questions of your target audience. Also, in using tags, the key numbers are 10 to 12 tags. You should also use keywords that are related to your video.
When it comes to description, there is no real formula for that. But you should not stuff it with a bunch of keywords. And making your description long is the key.
Then lastly, make your video thumbnail very attractive.
When it comes to your thumbnails, don’t hesitate to experiment with images, colors and text overlays. Most people, decide to watch based on the thumbnail alone. So take time to make the best thumbnail for your video that viewers will click.
One way to do this is to get referrals.
According to the study by Bain & Company, 87% of customers will give referrals if you will ask them. Surprisingly, only 7% of sales people are asking for referrals. Imagine the many chances that they could have created a new customer.
This concept is not just applicable in the sales industry. It also applies to YouTube. If you ask your viewers to visit your site, then there is a higher percentage that they will do that.
A formula you can use in creating your video and at the same time attracting visitors on your site is this: Introduce your name and your website at the beginning of your video. Then, give everything that your viewers would want to see on your video. Give them something of value. Then at the end, advise them to check out your website.
Since they got something from your video, they have the tendency to repay you by visiting your site. So don’t forget to mention your website at the start of the video and mention it again at the end. It will also help if you type your website at the end of the video.
If you are into extra engagement, try putting an annotation at the end of your video. With this annotation, they can just click it and they will be on your website in an instant.
But before adding an annotation to your video, it is important to verify first your account. It is just easy. You go to Creator Studio, then Channel, then Advanced.
Under there, you will see a section called “Associated website.” Enter your website URL here and then click Add.
You will be redirected to Google Search Console. This will end the process.
Once Google has verified your website, go to Creator Studio again and then Video Manager. Find the video you would like to add an annotation, click the Edit button, and select Cards.
Click the Add card and then insert your website URL.
You can also include a text or an image on the card. This is highly recommended to increase the visibility of your website.
After doing this process, it should look like this.
Don’t overlook this tactic, and you will be surprised by the result.
As we have mentioned, description is an important tool to increase the visibility and views of your video. But how do you create an effective description?
Since YouTube is cutting the content on description box and putting “Show more” at the end of your first sentence, it is important to cut your description into bits and pieces where your audience can easily read the most important element of your video description.
Don’t just write. The first couple of lines should say something valuable about the video that can grab the audience’s interests.
Try to experiment also by including URLs on the first couple of sentences.
Set a UTM parameter on your link so you can track how your viewers are dealing with your description.
But if you already have a link on your annotation, you can skip putting it in the description box.
If you decide to include a link on your description box, make sure to start with http:// or https://. This is for your viewers to easily click the link.
After creating a compelling and interesting intro to your description, continue writing your description. This time, include keywords to optimize it. Remember that it is not good to bombard your description with lots of keywords. Use one or two as long as it will sound okay and natural.
You can try using latent semantic indexing (LSI) keywords. They are very close to your focus keywords. Put your keywords at the start of your description. Use also focus keywords, as recommended by YouTube. Be thoughtful in creating your description. It can result in good referral traffic.
It is a long strategy, but very effective. Unlike the direct method of sending clients to your website, this one is different. Subscribing to your channel is very easy to do. Just hit the red subscribe button near your YouTube avatar.
Hooking your viewers to your content is the key for your viewers to subscribe to your channel. Subscribing to your channel will give you more views and repeat views. Views can turn into fans, and those fans are bound to check your website and possibly turn into customers.
The secret here is to produce valuable content that your viewers will be hooked to watch every single time.
Optimizing your video is not the only thing you need to do. If you want to increase your views and attract subscribers, you should know how to optimize your channel’s about page.
If people are interested with what you are producing, they are bound to check your about page.
The thing is, you need to keep your about page interesting and up to date. Put relevant information about your business. Your ‘about page’ is bound to create more traffic to your website. So tell the readers what they would like to know about your company and how it will be beneficial to them.
At the end of your About page, make sure to include your website link and social profiles. So people can easily check it out.
Getting comments on your videos is a good sign. Good or bad, it means that people are interested and taking the time to give their two cents about your video. But you can’t just ignore these comments, especially if you are getting positive comments or questions.
You need to answer and interact with these comments and their users.
Interacting with them on the comment section shows that your viewers are dealing with real human and not just some kind of bot. It also shows that you are listening and engaging with them. It projects an image that your brand is easy to reach out.
Don’t also ignore questions. They are better than positive comments. Answer questions and some of your viewers who read comment section will get an idea of the problems and solution you are providing.
This means that you are generous in giving valuable information, not just on your video but also on the people who are asking you.
In the comment section, also include links that are valuable to them. Just make sure to provide links that really help answer their question.
There are other YouTuber on your niche. So make sure to maximize this opportunity by partnering with them. By partnering with them, you can share audiences and you both get new and more traffic.
Do a YouTube search and look for YouTuber that you can partner with.
Make sure that these channels have more subscribers than you do.
Don’t neglect the power of YouTube. Yes, it is not easy to create content and it is a bit intimidating to compete with billions of users in the channel.
But it is completely free to use and you can possibly tap your customers within those billions of users. So give it a try and use the above tips to increase your views and subscribers.
There are times that I forget that I’m even watching a YouTube video and I just delve into the insanity and fun that is the YouTube comments section. It’s a bit unfair that all those Internet-winning comments never receive the respect they deserve. Unless you do proper research, like I did, you can’t really find out what is the most liked comment on YouTube easily – the site doesn’t make them sortable. I managed to find some really interesting examples that might just be the the all-time best!
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The factors affecting YouTube ranking can be categorized mainly into two basic concepts: metadata and user engagement. Unfortunately, exactly how YouTube indexes and calculates where to put your video on SERPs is a top-guarded secret, and so guaranteeing your search position is going to be virtually impossible.
Luckily, there are data available that make a solid analysis possible, so we can make better videos that rank higher on the platform. Here we cover 10 YouTube ranking factors for 2017. Hopefully you can make great use of this information and start ranking higher than your competitors.
While interactive content marketing is nothing new in general, it is one of the latest developments on YouTube today.
An interactive YouTube video series uses end screens (in the past they could also use annotations) to engage its viewers. It’s a series of videos with several possible endings, depending on what option (i.e. end screen card) the viewer chooses.
Using basic tools and features, YouTube interactive videos are presented in a cleverly creative way that creates a magnified illusion of interactivity, when in reality, everything is pre-created.
Every marketer knows the power of interactive content marketing, but not all have discovered how to do it effectively on YouTube. There’s time to be at the forefront of this video series concept and create an amazing experience for your audience that will surely impress them.
Of course, there are other compelling reasons why you should make interactive videos on YouTube. These are the same reasons why other pioneering brands already use interactive videos in their YouTube marketing.