From a small video sharing website that was created by three former PayPal employees, YouTube has continued to gain users and is rapidly becoming the top tool for online brand building campaigns. Video content has also been gaining traction, with 33% of all online activity spent on watching videos.
Any brand looking to build its online presence needs to use the power of video, and YouTube offers the best platform for doing this. However, because YouTube is open to everyone, you might find your video alongside your competitor’s. With such competition, you need to go above and beyond if you want your brand to get noticed. We will walk you through four important tips to help you build an unshakable brand campaign on YouTube and stand out amidst the competition.
1. Create quality content
There is a saying online: Content is king. Content drives engagement on social media networks. As such, you should spend time and resources to make sure that you produce amazing and high-quality videos that grab ahold of your audience’s emotions. People have very short attention spans on the internet, so keep your videos short and simple. Short videos are easier for people to watch and quickly share on other social media sites like Facebook and Twitter. Your videos should also be timely and relevant to current hot topics and issues.
2. Build a network
Your YouTube campaign should be centered on building a network. Build an engaging community of followers around your YouTube channel who regularly watch your content and interact with you. To do this, you need to understand your audience and what they want. From there, you can produce content that is specifically targeted for them. In addition, to capture the loyalty of your viewers, you should be consistent in posting your videos.
3. Spread your reach
There are many ways for you to grow your reach on YouTube. One way is to take advantage of other up-and-coming YouTubers by offering to work with them in an endorsement swap or guest appearances. Likewise, you can do something similar across social media channels. Reach out to influencers and ask them to endorse and share your content with their followers. If you’re strategic with who you target and how you ask, this method can be low-cost and highly effective.
If you have a website, share links to your new video on it, as well as on your various social media pages. Another effective method to bolster your brand’s online image is through the use of YouTube ads. YouTube ads allow you to target specific audiences based on various factors, such as demographics, location, interests, and keywords.
4. Buy followers and likes
This is something most people don’t talk about, but it can be very effective. Buying followers and views can increase your social credibility and give your YouTube community a boost. That’s because when people come across a channel with many followers, or a video with many views, they are more likely to take it seriously. By making a small investment to increase the number of views and followers you have on your YouTube channel starting out, you can kickstart organic growth by appearing more authoritative and interesting than if you had no views or followers.
However, before buying views, you make sure that you can trust the vendor who is selling them to you. To do that, do a bit of internet research and find out who the top-quality sellers who have the best reviews. Here is our list of the top 10 YouTube views sellers if you’re looking for a place to start.
By applying these tactics, you will have placed yourself on a winning path towards establishing a memorable brand campaign on this incredible video-sharing platform. Know, though, that with the cutthroat environment on YouTube, becoming an authority on the platform takes a lot of work, patience and dedication.
Even if it takes you some time before your brand becomes a sensation, you should not give up. Instead, continue repeating the strategies that work while at the same time reviewing and tweaking anything that can be improved until you find what works best for your brand.