YouTube is the new TV. In the US alone, more 18-49-year-olds tune into YouTube during prime time than into the top 10 TV shows combined. In fact, about 5 billion videos are watched on YouTube every single day.
It doesn’t look like it but YouTube is a search engine, and it’s the second largest on the world wide web. What’s more, YouTube videos get ranked by Google and web searches include YouTube videos right there at the top of the page.
So yes, YouTube is important and therefore so is having a strong YouTube presence. One way to guarantee your place on YouTube is by keeping up with the trends. Here are some strategies you can use and content trends you can match so you can stay relevant on YouTube.
By now, we all know how fast the marketing field evolves. Traditional video ads have become the standard, but the situation is getting more complex and immersive as we see the emergence of spherical or 360-degree ads.
360-degree ads (or parts of that, like 180 degrees) allow viewers to have a more complete view of a particular clip by maneuvering their mobile devices, by using the panning keys, or by clicking and dragging. This has changed the way people perceive ads, giving them an immersive experience to let them see products in a new way.
In case you haven’t heard, video marketing is the way of the future.
According to the Cisco Visual Networking Index (Cisco VNI), videos will be responsible for about 80% of consumer-initiated internet traffic by 2020. This means more and more consumers are referring to videos in order to help them make a purchasing decision.
With these impressive numbers, it would be a shame for businesses and marketers like yourself to miss out on the promising potential video marketing has to offer.
Below, we gathered some of the most important facts and figures you need to know in order to craft a winning video marketing strategy for 2017. Some of them will no doubt surprise you.
Ready to jump on the video marketing bandwagon? Here’s everything you need to know.
With social media sites like YouTube, Facebook, Twitter, Pinterest, and all the others pervading every waking moment of our lives, becoming famous has never been easier.
Today, anyone can be the next big thing. The road to internet stardom is not limited to the mainstream media anymore.
In fact, whether you’ve made it through YouTube or via the traditional route, the line between the two is so blurred as to be almost non-existent. So start broadcasting on YouTube, and you never know where you might end up!
It’s been proven, over and over, that video marketing will be a constant feature of future advertising.
It’s often a surprise to many marketers that relatively few businesses put this powerful tool to good use. According to a study done by eMarketers, only 9% of small businesses make use of video marketing for their promotional efforts.
This is good news for business owners who want to take advantage of the opportunities presented by social media marketing. All it takes is a bit of creativity and a lot of planning in order to make the most out of what video marketing has to offer.
There was a time was YouTube was the default platform for videos on the net and Facebook was just, well, Facebook. Now Facebook is changing that – and fast.
The day they launched auto-play videos, it was immediately obvious to some that it will just be a matter of time before they roll out the change to video ads, too. With 3 billion views each day reported recently, it has no doubt boosted interest in the opportunities for video on the platform.
So, if you’re thinking of using Facebook videos to reach a new market, good call! It’s not enough to just get in the game and start utilizing Facebook video ads for your brand, though. You must do it right and do it well.
So here are some Facebook video campaigns that are worth looking into. Hopefully, you’ll be able to replicate their success, tapping into the key traits that made them some of the best video ads on Facebook.
YouTube has been highly influential in the digital marketplace. It gives brands the opportunity to engage with their target audience, and deepens the customer’s knowledge. This creates a strong relationship that will never be possible on platforms like television.
According to the findings of a study done by Pixability, the Top 100 global brands are building a strong presence on YouTube by creating better content that results in higher engagement. In 2015 alone, there were 611,000 brand videos that generated a total of 40 billion views!
But surprisingly, only 9% of small businesses had their own channels in 2015. YouTube is the ideal place where you can upload videos of your products and services and help you improve your brand awareness, sales, and revenue. If you aren’t effectively leveraging this network, you’re definitely missing out on the opportunity.
Life isn’t a popularity contest, but if you’re trying to get noticed on YouTube you’ll probably feel like it is. You can only watch and wince as your videos are buried by the newest additions uploaded every day.
With 300 hours worth of videos being uploaded every minute, we understand how hard it might be to stay optimistic.
In spite of that, your situation is not without complete hope. You can step up your marketing plans to include buying YouTube views to get things moving faster. Fact is, there are people buying YouTube views, they just don’t go around screaming it for all to hear.
Viewers watch hundreds of millions of hours of YouTube videos everyday, making the platform one of the most popular on the internet.
Each minute, there are an estimated 300 hours of YouTube videos being uploaded. The reach and power of this network has been demonstrated by many artists, celebrities, and comedians who have launched their careers through simple videos – in some cases overnight.
How do you become a success on YouTube? Guiding a YouTube channel to fame is not an easy task. To get things going, you can speed up the process by purchasing views, likes, and subscribers. It’s no substitute for organic growth, but it can definitely get the ball rolling.
To give you some inspiration and handy ideas to help you along the way, take a look at how these YouTube stars grew their channels. What can you learn from them? Don’t be afraid to take a page out of their book!
The future of online marketing is in YouTube videos – the numbers don’t lie.
As stated in Hubspot’s State of Inbound 2016 report, the rising popularity of YouTube videos, along with Facebook, Snapchat and Vine, among global Internet users was seen as the catalyst for this change.
Add to that the fact that YouTube is the second largest search engine next to Google and the third most visited website in the world, it is no wonder why marketers around the world are all clamoring to get their content on YouTube.
However, if you have videos on YouTube, the really important question is: are they getting the number of views you want? This is where the benefits of buying YouTube views come in.