From a small video sharing website that was created by three former PayPal employees, YouTube has continued to gain users and is rapidly becoming the top tool for online brand building campaigns. Video content has also been gaining traction, with 33% of all online activity spent on watching videos.
Any brand looking to build its online presence needs to use the power of video, and YouTube offers the best platform for doing this. However, because YouTube is open to everyone, you might find your video alongside your competitor’s. With such competition, you need to go above and beyond if you want your brand to get noticed. We will walk you through four important tips to help you build an unshakable brand campaign on YouTube and stand out amidst the competition.