5 Helpful Tips for YouTube Optimization

  • November 12, 2019·
  • 3646  Views·

YouTube video contents are all over the place. YouTube is not going on extinction, no matter what. The popularity of Facebook Live features cannot subdue YouTube. The potency of Instagrams’ videos is not bringing down, and not even Snapchat features; because YouTube is a world on its own. Truth is the gold mine of YouTube is yet untapped, and its popularity is, however, to come. Many YouTube creators have leveraged on YouTube to make fortunes for themselves with optimization. PewDiePie, according to the report, was said to have an estimated net worth of $70 million due to its searches and visibility on the platform. Just like Google, one of the easiest ways to be visible on YouTube is how optimized you are for visibility.

Meet Pip, the Southeastern Guide Dogs celebrity with 55 million YouTube views

Most people have spent tons of dollars and time for optimization on YouTube, but they are not getting the powerful hacks that unlock the visibility drive that helps them having high revenue in the right proportion.

The truth is YouTube is not out of vogue. It is not bad for visibility, but the way you go about it matters. The platform is one of the best media for all kinds of search engine optimization, and you too can leverage using it for your growth.

 Below are various advanced, powerful hacks to boost your YouTube optimization.

1. Well detailed descriptions for your videos

The best way for visibility is to include a thorough and self-explanatory video description that looks simple. The reason we put it first is that this aspect is the most important. Neglecting this will lead to no result, and you will be missing out on the foundation. The truth is that the more comprehensive and more extended your content description is, the better your video will be ranking high.

Here is why your video needs a long description, the contextual usage of keywords. Contextual keyword use is the central point of all searches on both YouTube and Google. This is a straightforward concept here because you are not only ranking for a long-tailed keyword. You are doing all at once because you will have to rank for various keywords that are search-related, that does or doesn’t include the precise keyword phrase you’re optimizing for. This is why the more extended the description; the more you are getting visibility on searches.

The fact is that YouTube has hosts of user-generated content, and YouTube is most times tagged as a social media platform for this reason. A well-written and long video description are like organic traffic, which can help give you some boost and gain more fans.

2. By carefully selecting the most friendly keywords to use

YouTube contents are highly searchable via Google; it is a point of responsibility to optimize significantly for the world’s commonly used search engines. For the record, YouTube is second below Google when it comes to search engines and as the globally used online search engine visibility. Search engine optimization has a way of optimizing your YouTube content for Google, and YouTube searches through the long-tail keywords search. The cool way in determining whether a keyword will work best across both search engines is to use a generally used phrase in your niche that your audience can relate with. 

3. Using the video embedding and share button often

According to a report, about 70 percent of all search results from Google in the year 2012 has a video. This is why making use of video SEO for your contextual keywords. The sweet thing here is that YouTube has video hence making your search easy. It is cool when you have your video visibly on search engines. Video sharing and embedding options are in the default options. You need not have to do anything extraordinary for your video except you want to refine the choice based on your unique way.

The more you have your links on chat rooms, forums, websites, and other social platforms to your YouTube video, the better your visibility. This is the essential SEO backlinking that is applied to your video. By adding your content to forums and blogs enhances your user’s engagement in various aspects. This is because fans love streaming videos online, and this is exactly what is will drive your video’s traffic organically on search engines.

4. Build themed playlists for viewers

When adding to the already discussed ways of using videos to improve visibility, another best option is by using useful playlists (video lists). Because it grows your channel engagement, time, and other vital metrics that will enhance your Return on Investments, when you have a playlist, you will see a variety of different old videos in it and still streaming new video in one folder. You can steer through the playlist in a way that doesn’t affect another video. This playlists template offers a unified channel experience for your fans such can give a more excellent conversion than just creating videos. For the fact, the Spotify leverage on curated playlists and built its brand of $10 billion worth because of YouTube.

5. Watch your metrics, and grow your subscribers

When you have subscribers on your page, it is just like you’ve got long-lasting assets. For, companies, brands, and businesses on the YouTube platform, they make use of unique critical metrics in monitoring their video content campaign success. The subscribers are the ones that enhance the video views that are likely increasing your AdSense revenue. Each time your video content rank high on YouTube’s search, the click rate of your viewers, and bounce rates of those leaving after watching just content are the leading content marketing metric measurements success. Phil Defranco built a whooping sum of USD 1 million with his over 6 million subscribers YouTube. By informing viewers to opt-in to your channel can swiftly help build viewers base for your videos and enhance YouTube optimization.

Were 1930s Films different from YouTube Today?

  • October 30, 2019·
  • 3210  Views·

One thing that remains constant is change. It is evident that everything changes over time, whether noticeable or not. Human beings have perfected the art of development, of course, with the help of machines, so much that things could change overnight. Let us call it transformation. If there is one niche field that has experienced the power of change, it is the film industry. Actors and actresses, producers, managers, and the way they do their thing has had one major time shift that we may not even begin to compare the past and the present in this noble industry.

Think of 1930, and think of what it meant to be a film star then. Think of how the stars then, were treated with extremely high levels of respect and adoration, and how they live on even after years of reigning in the industry. At this point, we want to blame it all on technology, because it is around it that everything is revolved.

VIEWS

The stardom in the film industry was perfect in the past years, built on firm stands and morals, which were paramount in maintaining the public image and status of a star. Back then, things were real and genuine, natural to the core, with the beauty beheld by every onlooker. If you want to feel the point, please watch a movie or two from the Barbara Stanwyck collections; it is all locked away there.

Manual versus Technology

We do not want to make the 1930s stardom seem backward. That is why we are calling it natural and authentic. There were no exaggerations in make-up, dressing, accent, or even presentation. Everything was beautifully exotic. Some movies still carry this mantle by producing films that feature the past times and everything’ and oh, they are catchy.

Then there came the age of change, progress, growth, and technology. Influenced by technology in all its aspects; acting, producing, and even presentation. This is the age that is propelled by machines that have been sophisticated overtime to perfect everything that goes through them. And this is the age we are watching in today’s films across the world. This is the age that makes the past of the film industry to look so cliché, manual, and backward. But wait; is that even the case really?

You will be surprised at how much you do not know about today’s film industry. It has become so crowded with stars, some of whom are born overnight and some who do not even need to go to acting schools. Some are becoming stars because of their families and backgrounds, and some are becoming celebrities because of their looks!

Do you want to know how it all happens? Here comes. We are living in a world that is ruled by social media. Over the recent past, numerous social media platforms have been created and modified to offer nothing but the best. However, the ‘best’ aspect is what brings around some controversial approaches. Look at Instagram, for example. If you can have more than five million followers, millions of likes, and comments to your posts, you are already a celebrity. And the film industry does not waste time in trying to win over social media celebrities to their shows because then, they come in with their followers and end up promoting their content and driving traffic to them. With or without substance, if you have social media dominance, you can become a star today.

Take an example of the famous ‘Next Level’ movie, one of today’s representations of the film industry that is trending for all the wrong reasons. The movie is made of young actors and actresses, most of whom were celebrities even before the movie. They pride in their millions of followers on social media platforms, and the young generation is taking after them already; admiring them and making them their mentors and stars.

One of the famous movie critics was recently quoted to be criticizing today’s film stars and generation in general. He recalled having his kids reeling off social media and Youtube celebrity names, some of which he had never heard before, while he and his wife sang along with names of famous athletes and artists! That is how far we are with the difference between the 1930s film industry and today’s social media celebrities’ craze.

Please Note: Today’s film industry is not only full of terrible actors and actresses; it is also producing movies and films that are not interesting in the right ways. Technology has taken over, and now the stars are born and are as modern as they come. If you have a great body, you can become a film star overnight because people will follow you around for the looks; even when you have no content and extremely poor acting skills! How well do we even expect to look when we are having the film industry producing movies for the wrong reasons and with the wrong people?

The diva mentality is slowly killing our film industry. All our actors and actresses are now acting to be seen and be given the stardom gazes as they cruise around town. The exaggerations have gone overboard, and they are not coming down anytime soon, because that is what the acting is based on. Movies are now dull and non-reflective of our heritage. The past actors and actresses cannot be traced in these new batch of stars. In short, the authenticity and originality of the film industry have gone south already.

What should be done, you ask? Well, that is a long call to make. But it has to begin with the basics. Let us stop idolizing the Youtube actors and actresses because of their looks or their backgrounds. If we embrace positive criticism, the producers and managers just might up their game. If we stop watching mediocre movies and stick to watching movies that are typical of stardom in all the genuine ways, maybe the cry will be heard. But that is really a big MAYBE; the love for stardom and social media celebrities has sunk deep in our hearts that we may be too blind to tell good and ‘pimped’ apart.

Increasing YouTube Views On Your Own: 10 Easy Tips

  • July 22, 2019·
  • 3453  Views·

When we speak of video content, the first platform that comes to mind is YouTube. As the second-largest search engine in the world, YouTube is difficult to ignore, especially since more and more people have shifted from textual content to video content. If you are one of these people and you have a YouTube channel, we will give you some tips to increase the number of your YouTube views.

Let’s start with those tips I promised earlier:

1.Optimize your videos for SEO

YouTube marketing is no different from conventional textual content marketing. You still need to use SEO strategies to rank better and reach more people. If you are making a video about fitness, make sure that you include popular search terms in your video title, description, and metadata.

Optimize your description too by making it as detailed as possible. You can also add links to your website and other social media accounts. Don’t forget to use hashtags to make your videos more searchable.

2. Search for trending topics

Every marketer has a niche to cater to. They have to make sure that their videos address this niche’s needs and issues, but exploring trending topics won’t hurt their video content strategy.

Check out how Fortnite is being used even by video creators who aren’t into gaming. A lot of personalities and brands rode on the online game’s popularity, amassing millions of views as a result.

YouTube, Twitter, and keyword research tools can give you ideas about trending topics.

3. Make your thumbnail standout

By default, YouTube lets you select your thumbnail from three images. However, you can create your own thumbnail and use it on your videos. Just make sure that they are appropriate since using misleading thumbnails is against YouTube’s terms of service. Check out the video below to learn how to create a thumbnail on YouTube.

The thumbnail should give viewers an idea of what the video is all about, and not be there as clickbait.

4. Tweet about your videos

Hashtags are heavily used on Twitter which gives you another effective way of promoting your videos. Tweet about your video, and include hashtags. You may also search for popular hashtags and create video content based on them to ride on their popularity.

5. Share it on Facebook

As Facebook is the largest social media site, you have to cross-promote your videos on this platform as well. Most people that aren’t active on YouTube are on Facebook, so it’s an effective way of reaching out to potential subscribers and viewers. 

6. Upload videos regularly

Sporadically uploading on YouTube will not let you gain more views. It will bury your channel and videos among millions of other videos. Make it a point to upload videos on a regular schedule, like once a week or every other week. This way, your audience will know when they’ll see another upload, and they will look forward to it.


7. Don’t forget your CTAs

There are viewers who subscribe to your channel after watching your video without the need to ask them. Only a few though will do it. It’s then important to include a call-to-action (CTA) and remind them to subscribe to your channel and like your videos. Include a CTA for them to watch the next video as well.

8. Include end screens

The final 10 to 20 seconds of your video is crucial since it’s where most viewers decide what to watch next. Putting end screens are therefore important since you are suggesting to your viewers what videos to watch without having to scroll down. End screens are particularly effective for mobile users since all they need to do to get to the next content is to click on the end screen. Here’s how you can add and edit end screens:

9. Create Playlist

Playlists are a series of videos that viewers can continuously watch without YouTube’s algorithm interrupting the flow. When your video is done playing, another one of yours will automatically play, keeping viewers on your YouTube channel. You can create multiple playlists to cover subcategories within your niche.

10. Embed the videos on your blog

If you already have a blog, the number of your YouTube views can greatly improve if you embed the videos in your blog posts. You can create blog posts related to the video, or look for an existing one and update it with an embedded video.

If you don’t have a blog yet, think about starting one if you are promoting a brand or a product. Blogs can drive traffic to your YouTube videos and create backlinks.

These are just a few tips that you may have known already but aren’t implementing in your video content marketing. Several successful YouTube channels are doing these, and you will do well if you follow them.

You Can Teach Yourself Business Skills Through YouTube, Like This Entrepreneur!

  • July 17, 2019·
  • 3814  Views·
Teach Yourself Business Skills Through YouTube Like This Entrepreneur

Vishal Jain knew that he wasn’t cut out to work for anyone. At a young age, he already knew what he wanted to become, so he dropped out of college despite his parents’ disapproval. He had no business skills, no money, and no investors. What he had was only a vision to start his own business.

Vishal Jain is now the founder and CEO of Sunshy Digital Media Agency and two Instagram-focused marketing companies. What did this young man do to become an accomplished entrepreneur?  

Learning from YouTube and Quora

With zero skills and no money to start a business, Jain turned to the Internet for help. He searched for ways to make money online and found several freelancing sites, so he decided to offer virtual assistant services on some of these sites.

It was then that he saw the increasing demand for social media marketing services. Jain decided to start his own SMM business, but he didn’t have enough funds to pay for online courses or advertise his planned business. Jain says that his biggest resources were those found for free on YouTube and Quora. He watched over a hundred tutorial videos on YouTube, and looked for SMM-related answers on Quora. 

Aside from SMM, he also taught himself website design and SEO, which made his business quickly turn from a social media marketing company to a broader digital marketing company.

Business Skills Through YouTube

The entrepreneur’s initial investment amounted to only $25 for the domain name and hosting service for his website. This goes to show that you don’t need that much money to start a business. Jain’s advice to entrepreneurs who are only starting is to stop thinking that they need someone to give them the money to start a business. You can earn the required money by learning important skills through YouTube and then work as a freelancer on Fiverr or other websites.

Instagram-focused business

Instagram is at the core of Jain’s businesses, mainly because Jain himself found most of his clients through Instagram when his business was just starting. For him, Instagram is the most effective platform for brands to increase their reach and create awareness. Instagram’s features make these goals easy to achieve. Among the tactics that Jain uses for his clients are:

  • Relevant hashtags
  • Targeted comments
  • Influencer marketing
  • Instagram power likes

Jain looks at everything this way: He makes money by helping his clients make money through brand awareness and influence.

Instagram isn’t only for international businesses or those that offer worldwide shipment, although most people have this misconception about Instagram. Jain says that 90% of his clients are local businesses, and Instagram marketing has proven to be just as effective for them as it is for international brands.

According to Jain, The biggest mistake  is for brands to spend most of their marketing budget on traditional media instead of social media. Businesses that are on social media are further ahead of those who aren’t.

For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

  • June 29, 2019·
  • 6489  Views·
For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

YouTube has become a source of different kinds of entertainment, but the type that draws the most attention a.k.a. “views” are pranks, both the good-natured and mean-spirited ones. To what extent would a YouTuber go in a prank to get lots of views on YouTube?

It looks like Cordero James Brady, a famous YouTuber known as CJ So Cool, can go as far as putting the health of his kids at risk.

In a video that has since been taken down, CJ could be seen pouring laxatives on ice cream that he then served to his kids. An hour and a half later, the children experienced stomach pains and they could be seen crying, holding their stomach, and running to the toilet. It was grueling to watch, but what was more appalling was that CJ followed his kids to the toilet while cracking jokes and laughing at them.

The 29-year old father seemed to be unaware about the health risk he exposed his children to. Taking excessive laxatives when your bowel movement is normal could make your stomach hurt so much you could faint. More harmful and long term side effects include dehydration and kidney failure.

While this isn’t the first time that CJ pulled pranks on his family, this can very well be the worst. The video was taken down after Babe.net listed all the demeaning things CJ did to rack up YouTube views.

The article cited  Dr. Kortney Peagram, the founder of an organization called Bulldog Solution which aims to end child abuse. Dr. Peagram said, “Harming your child on purpose with laxatives is child abuse. That’s child endangerment. [He is] ‘harming his children and bullying them to pull pranks on each other, it is really disturbing. He’s modeling inappropriate behavior and encouraging it by laughter… He’s teaching his children that it’s okay to harm each other for a good laugh.”

Other pranks CJ pulled on his family ar:

  • He made his wife think that one of their kids drowned in the pool.
  • He made his family think they’d lost their house.
  • He woke his children up by lighting fireworks inside their room.
  • He threw a waterproof speaker on the pool to make his kids think that they are going to be electrocuted.
  • He made them think someone stole their brand new car.
  • He convinced his kids that he cut their hair.
  • He destroyed their toys to see their reaction.

Some of these videos are already taken down, but this about sums up what this father can do just to garner views and earn money on YouTube. Of course, CJ also has some good deeds on published YouTube such as feeding the homeless, surprising his family with a grand mansion, and giving away gifts. These videos show how much of a loving father and caring person he could be if he wasn’t acting like a complete and totally irredeemable ass.

The laxative video was used in a criminal case against CJ Brady who now has a record with Child Protective Services. CJ’s YouTube channel was disabled during the investigation, but it is now up again with more than 6.5 million subscribers and the YouTuber had been posting regular content ever since.

For the sake of YouTube views

CJ Brady is only one among thousands on YouTube that are willing to do degrading, unthinkable, and sometimes offensive things for the sake of YouTube views:

  • Logan Paul is one good example of this. The YouTube star vlogged his way to a Japanese suicide forest and didn’t stop filming even when they found a body hanging on a tree. Not only that, but he cracked jokes, seemingly making light of the man’s suicide.
  • In another video, Logan Paul can also be seen mocking people who toss coins in the Sensoji Temple offerings box.
  • Another YouTuber known as DaddyOfFive was charged with child neglect after they pulled a prank on their children. He lost custody over two of his kids as a result.

Several YouTubers do similar things to gain thousands and even millions of views which translates to income. The majority of the time, this is the only source of income for these families so they have to find a way to catch the attention of the viewers. Even so, money is too shallow a reason for subjecting children to humiliation and physical or emotional pain.

We hope that the CJ Brady, Logan Paul and DaddyOfFive on YouTube will find other ways to earn money on YouTube that doesn’t require tormenting their family members in pranks and gags that can affect them psychologically.

Attract Even More YouTube Views With These Optimization Tips

  • June 20, 2019·
  • 5333  Views·
Attract Even More YouTube Views With These Optimization Tips

Attracting more viewers to your YouTube videos is by no means easy. There are a variety of important things to do to get more people watching, one of which is proper video optimization. Here is a series of optimization tips that will help you catch people’s interest more and boost your viewership.

Write the perfect video title

When coming up with a title for your video, the goal is to make it as descriptive as possible. Incorporating the right keywords is the first step here. Consider which terms your audience will most likely use to search for your video. YouTube’s own autocomplete function is a surprisingly helpful tool for determining keywords. Other common options you can go with are:

Use these tools not just to create your list of keywords, but also to determine which ones will bring the best possible results.

Don’t just drop your keyword into the title. For the keyword to perform as intended, you have to incorporate it organically. Using it in a question is a good tactic, as it will pique people’s interest, telling them that you are going to answer that question.

You also need to provide some context in your video title to give people a better idea of what the video is all about. Add situational words or phrases to direct it to specific subsets of your audience. You can also include appropriate superlative words to create more emphasis on your title’s topic.

Use your descriptions wisely

While you can write any length of video descriptions, you need to pay attention to the first 125 characters. This section serves as the meta description for the video that is shown on the search results in and out of YouTube.

When writing this section, use the primary keyword you want to associate with the video. Make sure that it is well-incorporated to the text to give people a better context. Your short video description should also fit within the character limit to be sure that it won’t be cut off when displayed on the search results.

Beyond that section, your description should provide more helpful information for viewers. Some ways you can do this are:

  • Giving additional details: You can clarify some of the points in your video or add details that might not have been covered.
  • Having a transcript: Adding a written transcription of your video makes it more accessible to viewers while boosting its discoverability.
  • Adding relevant links: Direct your viewers to external links that build up on your video’s information. This could be articles, websites, or even other videos.
  • Including your channel signature: Make sure that every video you upload has links to your associated pages, like social media profiles or your personal website.

These tactics turn the description into an integral part of your video content, getting viewers more involved.

Tag your videos the right way

Having a tagging strategy will help make your videos more discoverable. One strategy you can employ is the tag tree method. It involves breaking down your video title into different phrases that viewers might actually use to search for your videos. Blogger Jessica Stansberry, who developed the method, demonstrates how it works in this video.

Once you have a selection of tags, don’t just drop them randomly. Add the most relevant ones first, then order everything in terms of decreasing relevance. This ensures that YouTube will be able to categorize your videos for the most appropriate tags. Don’t stuff too many tags in your video tag section; 20 should be enough to cover a video effectively.

Optimize after uploading

A common misconception about YouTube video optimization is that it is done only before uploading. For your videos to perform well, you need to continue refining it for future audiences. Go through your analytics and see how your video performs, then make adjustments.

Feel free to experiment on the tweaks you do on your videos, like:

  • Add an end screen: YouTube lets you quickly create end screens for your existing videos through the video manager. Include links to your other videos or external sites.
  • Create custom thumbnails: Rewatch your video, and find the clip that would best describe it. Upload that image as a new thumbnail, and see if it’s better at generating audience interest.
  • Rewrite your descriptions: Experiment with different description content that will best fit the video and your audience.
  • Retag your videos: If you find that your videos are not drawing in more viewers, you can try revising the tags to get a better fit for your target audience’s search habits.

Make sure that you record your test results for use in future videos.

These tips are just part of the different strategies you can use of optimizing your videos. Explore other techniques, and you will soon be attracting more viewers to your videos.

Increase Your YouTube Views with These 10 Easy Tactics

  • May 21, 2019·
  • 4428  Views·
Increase Your YouTube Views with These 10 Easy Tactics

Many of us use YouTube for personal or business purposes. If you own a YouTube channel, then you know how frustrating it can be to build and grow one. Due to the heavy competition on the video platform, you have to work harder and smarter in order to make your YouTube channel reach a wider audience.

If you like to increase your YouTube views and grow your YouTube channel, you have to apply the right tactics. Here are 10 easy tactics you can implement right away to establish a bigger presence on YouTube.

Optimize your videos with the right keywords

Before people can appreciate your YouTube videos, they have to be able to search your videos first. You can make your videos searchable on YouTube and other search engines by using the right keywords. For instance, the video title must match the words people would use to search for your video. Once you crafted a nice title, test it by running a YouTube search with your chosen keywords. If there is no result or if your video did not come up, try rephrasing the title by thinking like your audience or using keywords used by your top competitors.

Organize your videos into playlists

Make it easy for visitors to view all the videos on your YouTube channel. Do that by organizing your videos, and a good way is to create playlists that will group videos according to types.

Grab attention with thumbnails

Pick the best scenes in your video as your thumbnail. People will get a good preview about your video through those small, clickable images. By using attractive, catchy, relevant thumbnails, you should be able to pique your viewers’ interest and have them click, watch, and like your video.

Check out how to do custom thumbnails with this video tutorial:

Make a channel trailer

A trailer for your YouTube channel will be good for your branding and establish a unique first impression. A trailer will encourage viewers to keep coming back to see more of your interesting stuff. YouTube expert and consultant Alan Spicer shared some tips on how to make a good channel trailer:

Have a clear call-to-action (CTA)

People may enjoy your video, but they have this tendency to forget subscribing to your channel or liking your video. It’s up to you then to remind them to do such things by putting a clear call-to-action (CTA). Post the CTA at least at the start and at the end of the video so that people won’t miss doing what you want them to do. Look again at Allan Spicer’s tutorial on making a channel trailer above; he mentioned CTAs multiple times in that video.

Have a consistent schedule

Consistent video uploads let people know that you are involved in and dedicated to growing your YouTube channel. People follow channels they find interesting, but they will lose interest and unfollow you if they don’t have new content in weeks or months. Having an upload schedule (say, on a Wednesday) will make people anticipate your upcoming videos and encourage them to watch regularly.

Cross-promote your videos

Cross-promotion is a winning strategy you shouldn’t ignore. By filling out your social media profiles with embedded links of your YouTube videos, you can bring in more people from other platforms to visit your channel.

On the other hand, you can also encourage your current YouTube followers to share your videos on their own accounts. This will also widen the reach of your YouTube videos.

Create videos for trending topics

While you have a niche to target, it wouldn’t hurt to make videos on trending topics a part of your video marketing strategy. Take for instance those video creators who rode on Fortnite’s wave; the videos aren’t necessarily about the game, but these video creators were able to get millions of views by leveraging Fortnite’s popularity. Just like this Fortnite Dance Challenge that has been popularized by the Eh Bee Family:

If you want to know what trending topics to use, you can check out YouTube itself, visit Twitter, or use keyword tools.

Collaborate with fellow YouTubers

Reach out to people within your niche, whose values and content are aligned with yours. By collaborating with other YouTube channel owners, you can promote your channels with each other’s audiences and possibly gain an all a new set of subscribers.

Do contests or giveaways

You can generate more engagement within a short period by running a contest or giveaway. The prizes don’t have to be costly, but you have to ensure that it’s something that your followers will be interested in. You can also explore collaborating with other brands for those prizes. In this manner, you and that brand will both benefit from the attention generated by your contest or giveaway.

Make sure to follow YouTube’s contest rules and guidelines. Failing to do so can result in punishment for your channel.

If you include any of these 10 strategies into your YouTube marketing strategy, you’ll be able to amass those precious YouTube views and subs over time. Start implementing these tactics today, and see your YouTube channel grow in no time.

How Custom Intent Audiences Can Boost YouTube Marketing

  • May 7, 2019·
  • 3901  Views·
How Custom Intent Audiences Can Boost YouTube Marketing

Making your YouTube ads more visible to your target audience is vital for promotions, but can be a challenge. One tool you can use here is custom intent audiences. Let’s find out what they are and how you can take advantage of them.

What are custom intent audiences

Custom intent audiences are a newer targeting option provided by Google AdWords. It works by showing your YouTube video ads to people who have used your selected keywords to search for similar products. According to Google, the option lets you go beyond pre-determined audience segments and go after people who are actively looking for products like yours.

The option also lets you take advantage of the growing trend of consumers using both regular searches and video to learn about products. In fact, 80% of buyers frequently switch back and forth between the two when doing their research. This video demonstrates how easy it is to create custom intent audiences for this purpose.

The ad targeting option works similarly to traditional search-based campaigns. This lets you apply the same strategies used for such campaigns, like:

  • Choosing the right keywords: You can use custom intent audiences to further take advantage of successful keyword lists that you already have for search campaigns.
  • Segmenting your audience traffic: Using a simple but definite segmentation strategy makes it easier to see the differences in your ads’ performance. Making one ad group for your brand and another for generic product searchers is a good start.
  • Track your conversions: Custom intent audiences are designed to generate direct responses. This means you need to diligently track the actual conversions you get from them.
  • Set up the right bids: Tracking the conversions you get from these audiences helps you not only choose the mode of ad bidding, but also decide how aggressive you can bid.

Following these tactics will make it easier to set up a custom intent audience-based campaign and integrate it with an ongoing search campaign.

Custom Intent Audiences’ unique attributes

Despite the similarity to search campaigns, video ad campaigns targeting custom intent audiences have unique attributes you should know. One of these is that they are not dependent on whether people clicked or engaged with your ad. Your audience lists are instead built based on your target audience’s original search efforts.

This makes custom intent audiences useful for retargeting audiences that did not respond to your initial search ads. Custom intent audiences can also help you capture new audiences, as they will even target audiences who use search terms semantically similar to the ones you assigned.

Another unique thing about custom intent audiences is that they work better with larger ad groups. This is because bigger groups provide the algorithm with more data to refine your targeting. You would also want to try using a larger number of keywords to better capture all the possible audiences for your video ads.

Different ad formats

Custom intent audiences will effectively work for different ad formats, but the ones that you should consider are:

These ad formats can be used for different marketing objectives, giving custom intent audiences greater versatility.

Using custom intent audiences for YouTube ad targeting can take some time to get used to. Once you become familiar with it, this option will give you greater flexibility in how you target and engage potential customers. Explore and learn how you can effectively incorporate it into your greater ad campaign.

YouTube’s Top Channels For February Show Interesting Trends

  • April 23, 2019·
  • 3776  Views·

The top YouTube channels for February are showing some interesting trends that video marketers will want to take note of. The strategies used by these top channels can help inform your own strategies so that you’re prepared to do what works now, not what used to work!

YouTube's Top Channels For February Show Interesting Trends

India on the rise

According to the data provided by video analytics firm Tubular Insights, the top ten channels attracted a total of 13 billion views. Those in the top four spots got at least a billion views each. These channels are:

  1. T-Series: 2.8 billion views
  2. Cocomelon-Nursery Rhymes: 2.6 billion views
  3. SET India: 1.4 billion views
  4. Vlad and Nikita: 1.2 billion views
  5. Like Nastya Vlog: 973 million views
  6. Kids Diana Show: 953 million views
  7. Badabun: 863 million views
  8. ZEE TV: 846 million views
  9. SAB TV: 796 million views
  10. ABS CBN: 775 million views

Tubular Insights’ data covered only those channels that primarily produce original content. The company noted that the top ten list didn’t change much from its January rankings, with only a few movements.

One of the interesting insights seen from the top ten channels is the rise of India-based video creators. The most viewed channel, T-Series, is run by the country’s largest music label. In fact, it is the most watched channel since 2018, attracting two billion views every month. The channel’s most popular video is this fun music video, which has gained 706 million views.

The three other Indian channels included in the top ten are SET India, Zee TV, and SAB TV. Like T-Series, these three channels are owned by major media outfits.

Tubular Insights said that the trend continued as you looked further down the top 100 rankings. Some of the most prominent inclusions were:

  • Goldmine Telefilms: #46
  • IndiaTV: #57
  • Aaj Tak: #69
  • Khandeshi Movies: #71

The analytics firm noted that many of these channels experienced a major increase in their rankings, moving up at least a hundred places. It explained that the boom could be attributed to the fact that India has the second largest number of Internet users, behind China, and they’re finally getting decent enough connections to watch YouTube videos.

Music engages viewers the most

Another trend Tubular Insights observed in its February data is the large amount of engagement that musical acts are getting. This might not come as a surprise, considering that the T-Series channel itself is tied to a record label while many of the other channels in the top ten produce their own music-related videos.

The trend is more prominent with individual artist channels. Some of the acts that experienced an increase in engagement rates during the study’s 30-day period are:

  • Ariana Grande: 2.9x increase over the average YouTube engagement rate
  • Marshmello: 3.2x the average rate
  • 1theK: 3.2x the average rate
  • BLACKPINK: 3.4x the average rate

The company added that K-pop is one of the regional genres that experienced significant growth in 2018. During this period, Korean acts like BTS and BLACKPINK have steadily penetrated the global scene, attracting audiences from different countries.

Taking advantage of these trends

Of the two trends Tubular Insights highlighted, the first one is more region-centric. This means that India-based video creators, or those that already have global reach, are in the best position to take advantage of it. That shouldn’t stop you from creating content that might be to the liking of Indian viewers. Study their preferences, and see how you can apply them to your videos. This will give you the opportunity to capture your first overseas audience.

Meanwhile, the increased engagement that musical content and artists are getting opens plenty of opportunities for marketers from different industries. Explore how you can include more music-related elements into your YouTube content. Collaborating with popular acts will also help increase your brand visibility, like this one that e-commerce site Shopee did with BLACKPINK.

The two trends highlighted by Tubular Insights’ February data illustrates the continuously changing preferences of YouTube’s global audience. Get this full report, and study it to know how you can ride the trends and get more viewer engagement on your videos.

world cup youtube ads 2018

The Best World Cup YouTube Ads of 2018 Celebrate the World’s Game!

  • June 13, 2018·
  • 4674  Views·

With the 2018 FIFA World Cup kicking off in Russia on June 14, official World Cup brands have started releasing their ads for the event. Here are some of the best World Cup ads that will surely grab your attention this year, and get you excited for the world’s game as it’s played on the biggest stage.
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