Regardless of the entertainment giants, they are followed by millions of Internet users. Creativity is a constant topic in discussions about marketing and communication in social media, especially when it comes to video content.
Read our article on the best youtube personalities in the world.
Keywords are one of the most important things that people use online to improve their SEO. Knowing the top 8 best YouTube keyword research tools will help you on your journey! Today, keywords can be applied not only on websites and blogs but also on YouTube channels. This dramatically improves the chances of ranking a lot higher from specific keyphrases during searches. As a YouTuber, you should be ready to understand how relevant keywords can be to your channel.
YouTube is a great platform that has thrilled the world in several unique ways. Today, YouTube is regarded as the world’s largest video sharing platform. Due to its amazing features, it has become suitable to be used by anyone around the world.
Of course, YouTube can be used by just about anyone. However, there is some video content that may not be idle for kids to view. As a parent, you are most likely to understand what kind of videos your kids can view to enable them to learn and understand certain things. In the same sense, you can easily understand those that may be harmful or not suitable for their viewing. Luckily, YouTube understood this too and implemented the Parental Control feature.
Uploading as many videos as you can is essential to keeping your YouTube channel going. Instead of creating videos at random, why not do a video series? Let’s take a look at how you can get started in launching your own series on YouTube.
Planning your video series
One good reason why you would want to do a video series is that it creates more continuous engagement. People will want to subscribe to your channel to see the next part of your series.
Doing this type of video content is also effective for building your channel’s credibility. By using the series format, you can deliver more information in a more coherent manner. This makes you look authoritative on your chosen topic, attracting more viewers.
To determine what topics would be good for your video series, look back at your channel’s videos. Use YouTube analytics to break down the stats of your most popular content. Some data points to consider are:
Number of unique viewers
Average view duration
YouTube Search reports
These metrics will give you an idea of the topics that interest your audience. From there, you can brainstorm relevant topics.
Asking your audience for suggestions is another way to come up with topics. Focus on the ones that they think would be useful for them. This even has the added effect of getting them more excited for your series. Look in the comments section for these suggestions as well.
Creating your YouTube video series
One challenge when creating your YouTube video series is deciding how many videos you should create. While there is no definite rule to follow, five would be a good starting point. This lets you list all the previous and next videos in the series in one end screen. Don’t forget to assemble all of your videos in a YouTube playlist sidebar, like this one:
Break down your series’ general topic into subtopics that would best fit the number of videos. On the other hand, if you have a list of individual topics, choose the ones that are directly related to each other. This will help you encourage your viewers to check out the next videos in the series.
Making your YouTube video series more searchable
Optimizing your videos is vital for your viewers to discover the entire series. Do keyword research to match your series’ topics to the actual search terms that people are using. Add these keywords to different sections like the title, tags, and video description. Make sure that you incorporate them the right way to give your viewers a better context.
Other optimization strategies you can do are:
Address your topic early: Talk about your topic within the first 60 seconds of your first video. This improves watch time, as viewers become more invested early.
Add subtitles/captions: This makes your videos more accessible to viewers who might have a hard time following the visuals.
Provide more information: Use your video description to write down other important details not covered in your videos or direct them to specific parts of the series.
Ask them to subscribe: Add an end card urging your viewers to subscribe. Promising them more video series is a good hook to convince them.
These will help build your video series into a more engrossing viewing experience and increase engagement.
Promoting your video series
Social media is a useful tool for promoting your series. Share your first video on platforms where most of your viewers are in, encourage them to visit your channel, and watch the other parts of the series. If you are doing episodic videos, you can share any of the videos and encourage people to watch in the same manner.
You can also use your video series to encourage more interaction outside of YouTube. For the benefits of your visitors, create a section on your website where you can embed your series. Look for relevant online communities (like forums), engage them, and share your videos to boost your reach.
Doing an entire YouTube video series can be a daunting effort, but the results will be worth it. Start your own series, and watch your viewers grow.
Watch time is one of the most important ranking factors to YouTube’s ranking algorithm. It is the ultimate indicator of content relevancy, and in recent years YouTube has given this particular ranking factor a primary role. Watch time directly impacts the growth and visibility of your YouTube channel. Read this right now to learn how to improve YouTube watch time on all your videos! Continue Reading
Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.
With all the social media tools out there, choosing the right one for your business can be time-consuming and overwhelming. We’ve made a list of six of our favorite YouTube analytics tools to help you with this, and simply describe how they help. You’ll find what you’re looking for here so that you can start learning from your data and taking advantage of everything that YouTube has to offer. Continue Reading
These days, people rely on the internet for everything, from their dose of the freshest news down to tidbits of entertainment throughout the day.
The internet is where people are spending more and more of their time, and brands are following suit. Platforms like YouTube are starting to become primary marketing channels, especially for brands with limited resources.
YouTube boasts of having over a billion users worldwide which translates to two billion eyeballs ready and waiting to see what you’ve got. There are plenty of people on the platform, and the barrier to entry is very low — all it takes is a smartphone to start a channel.
With such massive viewership served up on a silver platter, why is that brands are still failing to maximize their YouTube channel?
Becoming a booming digital brand in this competitive day and age doesn’t come easy for most people — or companies — but with the right tips, rising to the top can definitely become more attainable.
Despite being embroiled in an ad predicament, YouTube remains one of the most powerful marketing platforms out there. Brands continue to step up their game by coming up with stellar ads that are bringing the digital house down.
While more and more brands are flocking to YouTube for the advertising potential, the need for in-depth analytics becomes stronger.
If you’re in dire need of a tool that can help you measure your campaign’s success (or failure) then this guide is for you. We’ve gathered some of the most valuable analytics tools you can use to determine the course of your video marketing efforts.
Ready to get your hands dirty with data? Read this guide through to the end to find the analytics tools that will help you achieve your goals much faster.
The factors affecting YouTube ranking can be categorized mainly into two basic concepts: metadata and user engagement. Unfortunately, exactly how YouTube indexes and calculates where to put your video on SERPs is a top-guarded secret, and so guaranteeing your search position is going to be virtually impossible.
Luckily, there are data available that make a solid analysis possible, so we can make better videos that rank higher on the platform. Here we cover 10 YouTube ranking factors for 2017. Hopefully you can make great use of this information and start ranking higher than your competitors.
Your YouTube video’s need to provide real value – that is the foundation for the success of your YouTube marketing campaigns. Unfortunately, even if you have sweated blood and tears putting together a video, YouTube won’t see it as valuable and rank it high in searches unless it has amassed a good number of views and engagement.
More views and engagement with your videos will directly and indirectly translate to profits. So, until the day YouTube can actually see how amazingly life-changing your video is, the feedback you receive from viewers will pretty much dictate the fate of your video, the outcome of your marketing campaign, and the earnings you put in your pocket.
In short, you can gauge your profits from YouTube through the popularity of your videos. First though, you need to clearly define your marketing goals.