Keywords are one of the most important things that people use online to improve their SEO. Knowing the top 8 best YouTube keyword research tools will help you on your journey! Today, keywords can be applied not only on websites and blogs but also on YouTube channels. This dramatically improves the chances of ranking a lot higher from specific keyphrases during searches. As a YouTuber, you should be ready to understand how relevant keywords can be to your channel.Continue Reading
When it comes to the biggest video sharing platform in the world, practically all attention gets diverted to the YouTube social network. YouTube has gone a long way in making the sharing of video content between friends, family, and followers become a seamless and straightforward process. Of course, the platform offers a wide range of features targeted at all of its users; it still ensures it includes a couple more for brands, businesses, and business owners across the entire globe to make use of. Still, the common practice of buying YouTube views is one thing that goes hand-in-hand with YouTube ads for getting the most YouTube views possible.
One of the many features YouTube has created for brands is the Ads feature. YouTube is also regarded as an avenue for brands and companies to promote their business to millions of active users. Through the YouTube Ads feature, people can work on adverts for their business and send these adverts to users across the platform. Of course, there are various plans people will need to purchase to make this a reality for their business; they still need to work on understanding the ins and outs of the feature.
If you are someone who has tried looking into YouTube Ads, then sit back as this article will serve as a guide on the most proficient method to use the feature efficiently. Here are the essential things you have to know about YouTube Ads.
Understand the formats of YouTube Ads
YouTube Ads offer a chance for people to promote their business on the platform. However, when it comes to getting the best out of the feature, you should be ready to understand the formats behind YouTube Ads.
Skippable in-stream ads
Just as the name implies, these are ads that can be skipped by the user. When you purchase ad spaces for skippable in-stream ads, you get the chance to present your ads directly to a user while they are watching a video. With this ad format, you give users the option to skip your adverts.
Non-skippable in-stream ads
Non-skippable ads are ad formats designed to take away permission for users to skip an advert while streaming a video. Of course, to avoid annoying the users, the platform ensures this type of adverts last for a few seconds before returning a user to the video they were steaming.
Bumper ads are ad formats designed to be displayed 6 seconds before a regular video on the YouTube platform. If you are having intentions of purchasing ad spaces and would not like to interfere with the streaming of videos of users, then the bumper ad format could be your go-to choice. With the ad format, you can easily show a six-second video that is non-skippable to users of the YouTube platform.
If you wish to advertise somewhere on the YouTube platform that is not within the video a user may be watching, then going for the in-display ad format may be a great choice. This type of ad formats allows ads to appear on the right-hand side of a user’s screen and are charged on a per-view basis.
Set a budget
Now the next thing you need to understand is the budget involved when dealing with YouTube Ads. Depending on the kind of ad format you choose, you stand a chance to be presented with a lower budget, or a higher one that requires a lot of investment.
Luckily, through the improved ad tracking of the YouTube platform, you can pay for only ads that favor you. This can be a pay-per-view basis and is regarded as one of the best ways to use ad services. When you figure out the number of sales or traffic you need to be generated from your YouTube advert, you can work on setting a budget for it.
Start a new campaign
After doing the above-listed things, you should go ahead with starting a new campaign. In case you do not know, YouTube is a subsidiary of the Google Inc company. So when it comes to accessing its Ads section, you can do this by going through the Google Ads platform.
Firstly, you need to upload the video which you want to use as your marketing video. Please create a new campaign through Google Ads and configure it. While configuring, you will be prompted to provide information on your budget, networks, start and end dates, a language, and also a location.
Choose where you want your ads to be shown
Setting up the placement of your ads is also one of the many things you will need to do during the creation of your campaign. To get the best out of this, you will need to understand what specific places you would want your ads to show. Leaving this section blank will get your advert to show on any YouTube placement. You might also need to set up keywords and target words to help your video ads show up relevantly across the platform.
Select an audience
As a business owner or social media marketer, you should understand that the audience of any business is one of its most essential parts. Through the YouTube Ads feature, you can target an audience with your video ads and help people who are likely to be interested in your business easily find it.
Focusing on your target audience can do a great job in the promotion of your business. Luckily, the video ads feature enables people to comfortably reach their specific audience through the availability of information on certain factors.
Look into key metrics
There are specific metrics they can significantly help you understand how your ads are performing on the platform. Some of these metrics include impressions, reach, audience, branding, conversions, and a lot more. Looking into these metrics can efficiently help you understand the reports generated concerning your video ads on the YouTube platform.
YouTube is a great avenue for marketers to carry out their marketing and promoting tasks for businesses and brands across the globe. Thanks to the fantastic features offered by the platform, doing this is a lot easier. The above are some of the tips to help you get acquainted with the YouTube Ads feature. Good luck!
You want more traffic on your website, don’t you? If you gave an affirmative answer to that question, then you should read on to know how to use YouTube to drive traffic to your website.
Traffic is what ensures that what we have on our website is accessible to the public. Without traffic, our site is as good as an empty one. Traffic helps us to build our business and draws the clients we need to be profitable.
When it comes to making sales, you’re up to a great start since you have a website. However, you need to also work on driving traffic to your site. One way to do this is by using YouTube. More businesses are beginning to embrace YouTube as the tool they use to share information with the public and connect with current and potential customers. We’re going to go into the nitty-gritty of why YouTube is should be a top choice tool for your digital marketing campaign.
Even if you are jumpstarting your YouTube views like most people do today with buying YouTube views, these tactics work great. It would be best if you were promoting your site on YouTube for the following reasons:Continue Reading
Following a letter from a large number of content creators in the wake of Donald Trump’s presidential election win, YouTube CEO Susan Wojcicki has announced some changes to the way YouTube views and videos will be selected and defined.
Video creators who are part of YouTube’s Creators for Change program will continue to give a direct say in what their videos selecting for, Wojcicki explained in a blog post. Her new upload policy will officially go into effect on July 1, 2020.
While YouTube does not currently have a search function, YouTube creators will still have the option to choose from a few search filters for their videos.
YouTube Policy Changes Of The Past
In 2016, YouTube changed its policy on disabling ads and promoting premium content based on user activity. Since that event, advertisers have been more demanding, and some are stopping advertising altogether. Their policy on buying YouTube views has not changed.
In the aftermath of the YouTube policy change, YouTube has been trying to gain revenue by adding the most popular videos into their subscription services and licensing advertising. However, the company can only make that money with subscription services users purchase. The famous YouTube CEO Susan Wojcicki said that in the future, they would be able to “cash in” on those subscriptions as well.
YouTube Has A New Policy for 2020
Recently, YouTube announced an extensive and much anticipated new video policy just last week, which aims to address some of the issues around managing mature content on the site. This announcement includes over flagging, the creation of content that’s inappropriate or offensive, and the adverse effects these could have on young viewers. It’s worth noting that YouTube isn’t saying exactly how it will change their site for people aged 17 and under to comply with this new policy. Still, they did say that they’ll do it by updating their systems to “contain age-appropriate content at more relevant times.”
The move means that there will now be a more difficult decision for children and young adults when it comes to watching YouTube content.
YouTube Has Made Big Changes For Everyone
These updates mark a significant change for the site, as well as YouTube itself. YouTube sues content creators using their trademarked service without prior consent.
This updated policy helps us work with people who are building a following, and we will always work with creators who are following our guidelines. Try requesting a review of your removed video if it ever happens.
YouTube’s Content ID Policy in 2020
In a recent post, the company asked about an article by Boing Boing’s Cory Doctorow and Lawrence Lessig.
The article talked about YouTube’s intention to review fair use for everyone involved.
The Content ID system works to help identify and remove infringing content. YouTube is creating a system that will provide their special algorithm to recognize fair use within its platform better.
YouTube Might Be A Safe Space
This change may not necessarily make YouTube the safest place to share your videos. YouTube secretly has a dedicated decision-making process. We may never know what really goes on behind the scenes. If the YouTube policy does make YouTube more a place to watch videos, users will still be able to tell that content is flagged.
Further, authorities can always use that information in making their own decisions about what content should be flagged. Still, one of the biggest fans of the crackdown last week was also one of the most vocal critics of it.
YouTube’s Changes Inside the United Kingdom for 2020
If YouTube wants to promote its Content ID system — the proprietary system that identifies original, third-party content and licensing it for advertisers — a better course of action is to allow real advertising within site. It’s also about protecting your video from more malicious and unlawful content uploaders.
While the Content ID policy intended to make video creators better aware of who is watching their content, a well-meaning friend has shared
YouTube Policy on Ads Of 2020 and Beyond
If YouTube moves to sell ads and puts pressure on advertisers, then those advertisers may be at an advantage. Advertisers would have more leverage over YouTube than they did in 2013 when YouTube introduced its programmable ad system. Technology that lets advertisers automatically set viewing limits for individual viewers and schedule times to show ads is new. More pressure on marketers would create a more successful YouTube content creator — necessarily, a channel focused on making content.
More On YouTube Advertising Changes for 2020
YouTube is considering a decision to have its policy change by the year 2020. Pricing and profits are two of the biggest drivers of advertising revenue on YouTube.
Facebook is the largest advertiser on YouTube. YouTube is still one of the most targeted platforms for audiences. A ton of their advertising dollars continues to end up on YouTube.
YouTube boasts of over one billion users, a figure that reflects one-third of the total internet users. Statistically, there are over 1 billion videos consumed daily, with every user averaging 40 minutes of view time. Hence, it’s no surprise that the vast majority of YouTube users fall within the age of 18-39.
In addition to that, most business owners are beginning to leverage the platform to achieve their marketing goals. This includes increasing sales, getting more subscribers, or getting users to sign up to your email list.
Getting Started With YouTube Ads
Even though using YouTube for marketing purposes seems a bit vague to most marketers, taking advantage of this video platform holds a lot of promises to your business. Since few marketers are leveraging on this platform, the level of competition is quite low, thereby guaranteeing more success.
If you’re one of those looking to take advantage of this search engine to achieve the marketing goals, you will first need to learn how YouTube Ads works as well as different kinds of Ads available. In this write-up, you will learn everything you need to know about this platform as well as how to set up your first campaign.
YouTube Ads: Where To Start
YouTube advertising is simply a way of promoting your videos through paid advertising on YouTube to increase reach. YouTube Ads takes the form of short videos playing in the middle of another video or videos showing up on search results.
Just like Google Ads, YouTube Ads are of different types. Just like Google and Facebook Ads, where promotion is grouped based on objectives, YouTube Ads work similarly. You can either choose to promote your video using Trueview Ads, Non-Skippable Ads, Bumper In-stream Ads and lots more.
TrueView and Non-skippable Ads remain the most popular option among users. Hence, we will be taking a detailed look at how both works.
How does Trueview Ads work?
This is the most popular advertising format, and it’s easy to see why. It produces the best results, which explains why viewers prefer it. One thing about this type of advert format is that users will only have to watch for 30 seconds. It’s usually inserted into short videos, and users can choose to watch or skip the video.
The video can be inserted at the beginning or middle of a Video but plays for a few seconds before the Viewer is allowed to skip. The good thing about this type of ad is that the advertiser is only charged if the Viewers can clock 30 seconds watch time. If the view doesn’t, advertisers can save their money.
The length of Trueview In-stream Ads depends on the total length of the video it’s inserted in. Videos of 12 minutes can contain a Trueview ad of 30 seconds, while that of 30 minutes might have a video ad of 1 minute.
Now there are two categories of Trueview Ads, and they all work differently. The first is discovery Ads, and the second is In-stream Ads. Discovered Ads show within the search results and comes with an image thumbnail.
Non-Skippable In-stream Ads
Non-Skippable In-stream Ads is similar to Trueview In-stream Ads except that this one isn’t Skippable. Viewers are forced to watch the Ads to the end before proceeding to the next video. Viewers have less control over these Ads; hence, it poses a lot of risk to advertisers.
Non-Skippable Ads are popular and are usually positioned to stream in the middle of a video. Presently, the duration of Non-Skippable Ads is lesser than Skippable Ads. While some Trueview Ads can take as long as 30 seconds, Non-Skippable Ads only last for a maximum of 20minutes.
Unlike Skippable Ads, advertisers are charged on a CPM basis when it comes to Non-Skippable Ads. This means advertisers pay a certain amount after reaching a thousand views, but the success of these campaigns depends on your targeting.
Getting the views you want does not matter; the real issue is to ensure your marketing goals are realized. Hence, targeting and conversion matter more when it comes to Youtube Ads.
Creating YouTube Ads
Upload Your Video To YouTube
First and foremost, you will have to create a video for your campaign. Before creating your campaign, ensure your video is uploaded to your YouTube account.
Launch Campaign On Google Ads
Create a campaign via Google Ads. If you do not have a Google Ads account, create one before proceeding to this step. Once you’re in Google Ads, click the option that says “All campaigns” and tap on the (+) icon to create a new campaign.
Now, you have to choose which format you want your ads to appear. For YouTube Ads, choose “videos” from the list of available options.
Here, name your campaign using a phrase that describes what the campaign stands for. Next, proceed to set your budget by choosing the average amount to spend daily.
It’s better to start small and slowly increase your ad budget as soon as you start seeing results. Also, select a start and end date for your campaign before deciding where you want your ads to be displayed.
Select Your Audience
This session is where you have to narrow down your targeting to your ideal audience. Start by typing in a keyword that defines your audience. For Instance, if your product is about getting a flat tummy, you can start with the keyword “weight loss.”
Use the demographic option to define your audience’s age, location, gender, and relationship status.
Add Marketing Video
To make things easier, ensure you’ve uploaded your video on your account before proceeding to this step. Use the search bar to search for your marketing video in the Ads creative session. Once your video shows up, click on it to select.
Lastly, select your video format from the Menu presented to you. Most advertisers prefer Trueview In-stream Ads and Non-Skippable Ads, but your options aren’t limited to just these two. If you’re choosing Trueview In-stream, you will have to add an image as your display banner.
Select the image you want and click “save,” then continue to Ads.
Your video will be reviewed and, if approved, will go live.
YouTube Ads leverages on Google Ads to create its campaign. Hence if you already have an idea how Google Ads work, creating a YouTube Ac shouldn’t be an issue for you.
YouTube has recently removed from their official website thousands of videos that allegedly advocate for activities that are not supported by their terms and conditions. This has affected many renowned media personalities who at any point violated any of the rules and regulations of YouTube. The move may have been received amid mixed feelings both by the affected people and the public in general. Some of the cited allegations by YouTube were segregation, exclusion, and those who posted videos denying the occurrence of certain incidents of violence. There is more.
When the announcement was first made, most YouTube users thought it was bluff, seeing that the posts on YouTube are too many to keep tabs on. The YouTube spokesperson specifically outlined that the website was out to clean itself of hate speech and extremism, as well as videos that advocated for white supremacy and neo-Nazism.
This whip will not leave without striking perpetrators of crime and violence cover-ups. For instance, vloggers, who did cover-up shots denying that there was a mass shooting in the Sandy Hook Elementary School in Connecticut, will not be spared of this ban. YouTube was a bit indirect when making this statement, careful not to mention any names of people or companies. However, to affirm that they were not just empty threats, YouTube went ahead to carry out the ban and days later, numerous content creators came out with complains that their videos had been taken down and their ads removed from YouTube.
In response to the complains, YouTube spokespersons came out to state candidly that they were only carrying out their part in ensuring the users of the platform are protected from any form of harassment, hatred, trolling, violence, and discrimination.
The action by YouTube comes a few weeks after Facebook, another social media giant, took a considerable step to remove and ban completely, some renowned social media persons from their platform. Among those excluded from Facebook was the Infowars founder, Alex Jones. A few months ago, last year, the same person was barred from using Twitter, yet another social media platform.
According to expert observers, YouTube did exhaust the list of perpetrators it had or did it? One famous content creator who is accused of using slurry words and racial terms to insult a renowned journalist did not get his content taken down. The uproar was raised as it was evident that YouTube may have intentionally let some of the culprits sieve through their ban. When the perpetrator came out and claimed that his words were meant to be harmless, YouTube actually defended him and said he violated no terms and conditions. They claimed that he was just opinionated and not to the extent of violating their rules and regulations. After a big tug of war, YouTube finally came out and admitted that he had, indeed, and said they would suspend his account pending review.
To defend its uneven execution of the ban in regards to the case of the journalist, YouTube came out to say that it may have been an overlook from their part, seeing that they receive not less than five hundred hours of videos per minute on their website. It may be easy, as such, to overlook a mistake. On the lower side, this has resulted in disturbing videos and ads in children’s content as well as extremist groups making their ways to publish content on the website. Some of these pop-up ads have resulted in significant companies withdrawing their content from the social media marketing giant.
The next time you think of posting content on YouTube that implies any form of harassment, for instance saying that women are inferior to men, or that the white race is superior to another race, or even that the world is ruled by Jews, please think again. You will have your account either closed down or banned from ever selling any content again. But if you are very opinionated and hateful without violation of any of the terms and conditions, various forms of punishments will be administered on your account.
Apart from the punishment on accounts that violate the terms and conditions of YouTube, other news also had YouTube adjust a few aspects of its platform. For example, the automated recommended content was going to be adjusted to feature only relevant clients. The software responsible for showing viewers videos that are based on their frequent views is going to be tweaked to ensure users get the best out of it.
Critics came out to firmly state that other social media platforms should follow in the footsteps of YouTube to curb the growing hate and despise that is perpetrated on social media. Trolling, harassment, racism, and any form of segregation that is tolerated have severe impacts on the victims. Some of them end up committing suicide or going into depression as a result. To protect the victims, many speakers have called for a general audit of all the social media platforms, including Twitter and LinkedIn, to flush out these perpetrators.
According to YouTube, they are continually upgrading their system software in a bid to determine the kinds of videos or content that deserve to be banned, closed down completely, or go through any sort of punishment. As it is, the removal of key content creators might be a shortcoming on the side of YouTube, but only for a short while. It is worth every risk to minimize harmful content, and as much as possible invest in useful and non-abusive content.
It is practically no use having all the videos in the world on the website, when the larger percentage is illegal, abusive, racist, or discriminating in any way possible. To avoid cases where some people or firms may escape the hand of punishment, YouTube and other social media websites are coming up with software updates that will prohibit the uploading of such sensitive content in the first place.
The buck stops with me and you. Before posting the content you are about to on any platform, reverse the roles, and see if it would spread love or hate, then think again.
YouTube is the king of rich media. It’s the video God to which we are slaves, consuming 5 billion videos a day on the platform! YouTube IS video for the internet and has been since 2005. The reason it’s so popular is because people love videos and rich media. It’s also why more people buy YouTube views than ever before. If you’re not currently including video as part of your marketing strategy, you’re going to get left behind, fast!
However, most marketers are now aware of this and it’s becoming increasingly difficult to stand out from the competition. Big brands shoot ads not just for TV anymore but also, professionally produce advertisements just for YouTube alone as part of their marketing. This is why advertising spend is necessary to put your brand in front of the right audience. So, how do you go about advertising your brand on YouTube, and where do you even start? The YouTube advertising landscape is confusing with lots of different options. Here’s some key tips for successful YouTube advertising.
Native, Quality Content
There is a LOT of video on the internet and, with so much content, it’s easy to just scroll on past, or skip video ads. Therefore, you need to produce high quality, engaging videos that feel native. That is, videos that don’t feel like ads. Native content is simply content that doesn’t annoy, detract or even disturb the viewer. It could be a heartfelt story, a comedy sketch, or something entertaining that people want to watch. Think of the super bowl ads which have now become almost as big as the game itself! They deliver a message and promote a brand but they’re also highly entertaining in their own right. For ideas, check out the 10 most viewed YouTube videos of 2016.
Remember that Sunday morning you were on Amazon, searching for that perfect camping tent for a weekend getaway? Remember how, after that, you kept seeing ads for camping tent on every site and social platform you went to, as if it was haunting you! This is no coincidence. It’s called re-marketing. That is, targeting people who have already shown an interest in your site or clicked a call to action. The audience has already expressed interest which dramatically increases your chances of conversion. Re-marketing is easy to setup, so after preparation you can just sit back and watch the results come in!
Target Your Audience
Like any advertising, the better you narrow your potential audience, the better your chances of converting them. You don’t want to waste time paying for clicks or YouTube views from disengaged people who will never be interested in your brand. Instead target your advertising to specific interests and/or locations. For example, if you’re offering guitar lessons in Manhattan, there’s no point having your ads displaying to someone watching a fishing video in Florida. Instead, target people in your desired location interested in guitar, music tutorials and more.
Choose Your Ad Format
The options for ad formats on YouTube are extensive and can be confusing. The best first step is to check out their help page and match your objective with the best option available. At first, be sure to experiment with different ad formats and work out which one works best for your needs. If you’re just looking to raise brand awareness, then you’d be best running an entertaining video ad. Whereas if you’re looking to just generate leads by pushing viewers to a landing page then a sponsored card would be the way to go.
Separate Your Ad Types Into Different Campaigns
In-stream ads, that is ads that show during a video perform differently to discovery ads, that is ads that appear as ‘sponsored’ search results when a user searches for a video. In-stream is great for brand awareness, whereas discovery can be effective in getting clicks and building your subscriber audience. Because both ad types behave differently, it’s important to set them up as different campaigns. That way you can easily tweak and make changes on each ad type depending on how they perform.
Make Your Ads Interactive
You can add interactive links to your ads, like a popup window pushing people directly to a shopping cart or to sign up to your website. Using these specific call to actions is more effective than just a general link to your website as it makes it that little bit easier for a user to reach the relevant part of your site and seamlessly continue their journey with your brand. You can customize these screens to appear when you want them to and to push the viewer to a landing page, download, or shopping cart… easy!
Optimize For Mobile
Rich media and video used to only be a thing for fast, stable internet connections on a desktop. However now, almost every few feeds on Facebook or Twitter feature video. When people are bored, say waiting for a bus, they pull out their device and browse social media. There is a massive audience out there that predominantly views video on their smart devices as opposed to a PC. So, when you’re choosing your ad type, make sure you choose one that’s optimized for mobile and don’t miss out on potential customers on their smartphones.
YouTube can be incredibly powerful in promoting your brand. With so many options and ad types available, it really does cater to whatever your objective is and allows you control over how and when your ad gets displayed. However, exposure is only part of it. Exposure is only great if it’s backed by quality, native content that’s engaging. So, use YouTube to your advantage but do so in a way that your ads don’t feel like ads and your viewers are entertained by your message. Be creative with your rich media marketing, stand out from the crowd and watch your audience grow.
With YouTube partners program, anyone with a video camera and access to the internet has the ability to make money by uploading onto the platform. This works through Google AdSense, where audience-specific ads are played before your video. Every time someone watches or clicks on an ad, you get part of the revenue.