By now, we all know how fast the marketing field evolves. Traditional video ads have become the standard, but the situation is getting more complex and immersive as we see the emergence of spherical or 360-degree ads.
360-degree ads (or parts of that, like 180 degrees) allow viewers to have a more complete view of a particular clip by maneuvering their mobile devices, by using the panning keys, or by clicking and dragging. This has changed the way people perceive ads, giving them an immersive experience to let them see products in a new way.
In case you haven’t heard, video marketing is the way of the future.
According to the Cisco Visual Networking Index (Cisco VNI), videos will be responsible for about 80% of consumer-initiated internet traffic by 2020. This means more and more consumers are referring to videos in order to help them make a purchasing decision.
With these impressive numbers, it would be a shame for businesses and marketers like yourself to miss out on the promising potential video marketing has to offer.
Below, we gathered some of the most important facts and figures you need to know in order to craft a winning video marketing strategy for 2017. Some of them will no doubt surprise you.
Ready to jump on the video marketing bandwagon? Here’s everything you need to know.
With social media sites like YouTube, Facebook, Twitter, Pinterest, and all the others pervading every waking moment of our lives, becoming famous has never been easier.
Today, anyone can be the next big thing. The road to internet stardom is not limited to the mainstream media anymore.
In fact, whether you’ve made it through YouTube or via the traditional route, the line between the two is so blurred as to be almost non-existent. So start broadcasting on YouTube, and you never know where you might end up!
This is good news for business owners who want to take advantage of the opportunities presented by social media marketing. All it takes is a bit of creativity and a lot of planning in order to make the most out of what video marketing has to offer.
So, if you’re thinking of using Facebook videos to reach a new market, good call! It’s not enough to just get in the game and start utilizing Facebook video ads for your brand, though. You must do it right and do it well.
So here are some Facebook video campaigns that are worth looking into. Hopefully, you’ll be able to replicate their success, tapping into the key traits that made them some of the best video ads on Facebook.
Each minute, there are an estimated 300 hours of YouTube videos being uploaded. The reach and power of this network has been demonstrated by many artists, celebrities, and comedians who have launched their careers through simple videos – in some cases overnight.
How do you become a success on YouTube? Guiding a YouTube channel to fame is not an easy task. To get things going, you can speed up the process by purchasing views, likes, and subscribers. It’s no substitute for organic growth, but it can definitely get the ball rolling.
To give you some inspiration and handy ideas to help you along the way, take a look at how these YouTube stars grew their channels. What can you learn from them? Don’t be afraid to take a page out of their book!
Buying views for YouTube videos is often thought of as a risky proposition, one that you might not think is right for you.
This due in large part to the many scammers and low-quality providers, who just don’t have your best interests in mind. What many people don’t know, however, is that buying YouTube views can actually have a lot of benefits.
The future of online marketing is in YouTube videos – the numbers don’t lie.
As stated in Hubspot’s State of Inbound 2016 report, the rising popularity of YouTube videos, along with Facebook, Snapchat and Vine, among global Internet users was seen as the catalyst for this change.
Add to that the fact that YouTube is the second largest search engine next to Google and the third most visited website in the world, it is no wonder why marketers around the world are all clamoring to get their content on YouTube.
In today’s highly competitive market, it pays to always be up to speed with the latest marketing strategies online. Social media has given marketers a huge playing field to advertise their brands. Popular companies and brands have been known to spend millions on the production of high quality video content to boost their products and all for good reason. With its capacity to deliver more information and attract high engagement from viewers, it is easy to see why video marketing continues to stand out above all other popular marketing strategies.
For many companies and brands eager to get their presence out there, coming up with an eye catching page is critical. Many would say that you only have a few seconds to grab a visitor’s attention so they stay on your page and learn more about who you are and what you have to offer. Website or page visitors need to be able to identify what the site is about in the first few seconds so careful thought must be made on what needs to be placed on the site landing page. One of the best ways to capture visitor attention is by placing a video on your landing page.