YouTube is releasing its new YouTube Creative Suite marketing tools. They say that these tools will help marketers deliver a more engaging ad experience for their audiences, and allow them to more easily accomplish their marketing goals.
YouTube Creative Suite video testing tools
The site announced the new suite in an official blog post on Wednesday. The YouTube Creative Suite is comprised of several tools that will focus on providing better video insights for brands. These insights, YouTube said, will help them improve their campaigns’ storytelling.
Video Experiments is the first of the new tools. It allows brands to test their Google Adwords video ads right on YouTube. The tool lets marketers measure the effect of content on metrics like awareness or purchase intent in real time, offering you real ways to get more views.
Video Experiments is intended as an alternative to using focus groups to measure the above metrics and lets you conduct your tests in a real ad environment. The service is set to roll out for beta testing later this month.
Video Creative Analytics
Meanwhile, Video Creative Analytics will help you keep track of the various elements of your video ads and build better reports on creative performance. It lets you include audience segmentation in your retention reports. This gives you a clearer picture of how your videos attract different audience groups.
YouTube will also introduce the ability to annotate sections of your videos, like logos or product shots, later this year. The feature will show the percentage of your audience who saw these elements. This helps you track the impact various video elements have on your campaign and refine them.
Improving video storytelling
Rounding up the YouTube Creative Suite are the Director Mix and Video Ad Sequencing tools. With Director Mix, you can break down a video ad into its components, such as video, text, and key message. You can then easily rearrange these elements into different video combinations based on the context or audience that you want to capture. The tool is currently in alpha development.
The Video Ad Sequencing tool, on the other hand, lets you string a set of YouTube ads together and create a coherent story in many different ways. The feature could also be used to share your product message through multiple pieces of video content. Video Ad Sequencing is also currently in alpha testing.
Using the YouTube Creative Suite tools
YouTube revealed that several major brands have already been using the individual tools in the YouTube Creative Suite to enhance their online advertising campaigns. 20th Century Fox, for instance, relied on Video Ad Sequencing to create story-driven promotional ads for The Greatest Showman, such as this one.
Meanwhile, Kellogg’s took advantage of Director Mix to create more personalized YouTube ads for its Rice Krispies Treats. The campaign resulted in a 4% increase in product sales.
These companies highlight the advantage that YouTuber Creative Suite offers. By using each tool, you can better dissect your YouTube video campaigns and see which elements work best. This will help you build better ads around these elements.
Creating YouTube ads
Check out what each tool in the YouTube Creative Suite has to offer as they become available. They will be rolling out slowly over the next few weeks. Start experimenting with them right away, and you will definitely find them handy when creating the perfect YouTube ads for your brand.
