When the trio of Chad Hurley, Steve Chen, and Jawed Karim came up with the idea of YouTube back in 2006, they only wanted to create a platform where they could stream news about the big tsunami that hit Indonesia, and replays of Janet Jackson’s wardrobe malfunction during her Super Bowl performance.
We can bet you a thousand views they didn’t imagine their platform will become the second largest search engine on the internet, that would help content creators turn their passions into full-time, lucrative careers.
YouTube has indeed come a long way since its inception. We now look at YouTubers as influencers who can determine purchasing trends in various niches – they are among the most powerful people on the internet today.
Just what makes these content creators so charismatic and special? Keep reading to learn about the characteristics shared by some of the most successful YouTubers today.
Image credit: Caspar YouTube
If there’s one thing successful YouTubers are, it’s relatable. They know their crowd and they know how to speak their language.
This goes far beyond using the trendy slang. Successful YouTubers are those that embody their audience – they are their audience. This puts them in the perfect position to tackle their issues, answer their questions, and find remedies for their day-to-day woes.
Think about it, when you stumble upon a YouTuber who seems to get you, don’t you instantly perk up and take notice? As soon as you feel like you can project yourself onto the person you’re watching, it won’t be long before you turn into a total fan.
Zoella is an English vlogger and beauty guru who’s so popular on the internet that she has her own wax figure at Madame Tussauds in London.
She makes videos that talk about everything a girl her age would be concerned about, from hormones to the latest beauty products – and they generate an average of a million views each.
Find your tribe on the internet and use your channel to help them improve their lives by providing them with highly informative or entertaining videos.
A successful YouTuber is someone who can keep her audience engaged for the longest time possible.
Aside from having celebrity-like charisma, successful YouTubers are also among the most intuitive people you’ll ever come across. They listen closely to what their audience wants in order to create content that generates and sustains interest.
The School of Life is a channel that talks about the most perplexing questions we have about human existence.
It may seem like they’re covering topics that are broad, but this channel actually knows how to target their audience. They are focused on creating content geared for those searching for self-understanding and emotional intelligence.
By being specific about their niche, they’re able to pinpoint their audience’s most pressing concerns and provide them with answers that are easy to digest.
In order to become engaging, you have to be intuitive on some level. Take the time to get to know your audience and zero in on their concerns and questions in order to provide them with videos that will pique their interest.
We are constantly finding ways to fill our idle hours with any form of entertainment. Successful YouTubers bank on our need for on-demand entertainment and create content that is nothing short of riveting – from videos of ridiculous pranks to endless hours of slime pulling.
You don’t have to be a comedian to be entertaining on the internet. There are different video formats you can experiment with in order to come up with content that is worth your viewers’ while.
Nigahiga is one of the most recognizable faces on YouTube, with a massive subscriber base of almost 20 million. Back in 2006, he uploaded an unpredictable variety of videos – from covers to sketches and everything in between.
Nigahiga has a can’t-stop-won’t-stop attitude when it comes to entertaining his subscribers and so should you. Do whatever it takes to entertain your guests – everything within legal and reasonable limits, of course.
They’re Easy to Understand
According to a study by Wistia, you must deliver your most important messages in the first two minutes of the video because a viewer’s attention span significantly decreases every second after the two-minute mark.
Image credit: Wistia
A successful YouTuber is someone who’s able to deliver answers that are perfectly easy to understand in the shortest amount of time possible. They don’t waste much time, if any.
This stresses the importance of keeping your explanations concise and your videos succinct. You can keep your videos as long as you want if you can fill them with engaging content, but make sure you hit your most important points within the first two minutes.
Dedicated and Consistent
When you’re just starting out on YouTube, you’ll quickly realize that bringing in those views does not come that easy. An underwhelming reception can be disheartening and may even cause you to lose your momentum – but don’t let it.
The most successful YouTubers did not get to where they are now without being persistent and consistent, even when the odds were against them.
If you’re just starting out on YouTube, set a realistic schedule for yourself. Upload a video once every week consistently, instead of cramming to come up with 4 videos a week if you just don’t have the time or the tools to accomplish it. More videos isn’t necessarily better, if they’re not worth watching.
Good Mythical Morning started out as a daily morning show but has now turned into a network on its own with over 12 million subscribers to back them up.
You may argue that they may have a full crew to help them with producing their show but one key takeaway you can learn from this dynamic duo is how painfully consistent they are. They decided on a realistic uploading schedule and they stuck with it – since 2008.
They Own Their Brand
YouTubers are more than just content creators, they are brands. They create a unique identity that makes them more memorable to their viewers.
Creating a unique brand for yourself can help you stand out from all of the other channels out there who have the exact same vision as you.
Beauty gurus are the queens of personal branding on YouTube. The beauty and lifestyle niche is such a populated niche, full of people trying to get famous. In order for these YouTubers to stand out, they need to become a strong, compelling brand of their own.
Kandee Johnson is a known beauty guru who uses her iconic and spunky style to be a cut above the rest.
Her blindingly bright hair color and energy makes her hard to ignore – and did we mention she makes flooring transformation videos? Everything Kandee does is aligned with her own brand vision and if you want to recreate her success, you should do as she did – don’t copy her, but become a strong online personality yourself.
If you really want to leave a mark on YouTube as quickly as possible, consider buying yourself an impressive amount of high-quality YouTube views from a provider you can trust.
Combine your fresh ideas, unique brand, and killer content strategy with a couple of hundred thousand views from a provider you can trust and we’re certain you’ll start turning heads – and raking in organic views – in no time.
They Play Well With Others
The most successful content creators are those who play well with other YouTubers and are not afraid to collaborate with one another.
If you’re afraid to reach out and collaborate with other YouTubers, know that you’re missing out on a great networking and growth hacking opportunity that you can’t get anywhere else.
Back in 2015, Joey Graceffa rounded up some of his biggest YouTuber friends for an epic collaboration.
The video has garnered over a million views and drew in subscribers from various channels to one video, showing us all the kind of success you can achieve when you collaborate.
YouTube Success Is In You!
Even some of the most successful YouTubers out there started with humble beginnings. Just like you, they had to figure out ways to come up with relevant content and find their audience.
Along the way they picked up important lessons that brought them to where they are today. If you follow some of the tips we’ve discussed here, you’ll have a better chance at replicating their success.
Try combining these tips with an initial set of impressive YouTube Views bought from a reputable provider, to help you attract more organic viewers and strengthen your social proof. When people see how popular you are, they won’t be able to stop themselves from clicking over to check you out.
Today, YouTube success has been figured out – and it’s yours for the taking.