YouTube is a fast-changing social network that aims to be more than just a video sharing platform. Just last year, YouTube announced that they will be launching a community platform where content creators and viewers alike can engage with one another by sharing comments, GIFs, and more.
Now in the YouTube Creator Community, content creators such as yourself will have more opportunities to interact and learn from each other. This means the competition is getting more intense. As YouTube continues to grow into an ever-more vibrant ecosystem, you need to step up your game up as a content creator and gain those first 1,000 subscribers.
If you’ve recently hit a slump or are simply having a hard time getting the ball rolling on YouTube, this week’s blog is for you. Learn a few fool proof marketing hacks that will help you gain your first 1,000 subscribers below.
Be Consistently Good
Many YouTubers create their channel with tons of enthusiasm and excitement, but they are so quickly disheartened when they don’t quickly get the attention they think they deserve.
The truth is, nobody blows up on YouTube overnight. If you’re making videos for instant fame, you’ll almost certainly be disappointed. The content creators who tend to succeed on YouTube are those that are consistently committed to creating good quality content, no matter how many views they get.
If you’re really passionate about creating YouTube videos, don’t stop making them. Once people begin noticing how much work you put into every video, your subscriber count will grow.
Remember that there are a ton of somewhat-popular channels out there, and the uber-popular are only a small minority. If you work hard and put out good content, you have a good chance of getting into that first category.
Liza Koshy is a charismatic comedy and lifestyle YouTuber who’s been consistently uploading new videos to her channel every Wednesday since 2013. No matter what you think of her videos, you have to see that she’s doing something right – check out all those views!
Liza now has over 10 million subscribers who consistently tune in to her videos – every Wednesday.
Name Your Videos Using Autocomplete
When it comes to coming up with titles for your videos, simpler is always better. In general, the simpler your video titles are, the easier it is for people to find you.
YouTube auto-populates the search bar with video titles that are deemed most relevant based on search queries made on the platform. If you’re having a hard time coming up with video titles, you should use the auto-populate feature to your advantage.
Avoid using unnecessary characters and irrelevant phrases in the title as this may affect your ranking. You should use high-performing keywords as close to the beginning of the title as possible. This way, when YouTube crawls your video, they’ll instantly come across the keyword.
Using the best keywords as close to the beginning of the title as possible will help you appear in more search results.
Personally Ask People to Share
You’ll probably be surprised by the number of people who will subscribe to your channel if you just ask. If you’re fairly new to YouTube, don’t hesitate to ask friends and family to subscribe to your channel.
Asking friends and family to subscribe to your channel over social media can help you create a subscription ripple effect based on their connections both online and offline. You’ll have a much easier time convincing these people to subscribe to your channel because they already know you in one way or another.
If you plan to ask friends and family to subscribe to your channel, you should take the time to make a personalized message for each of them.
Sending a generic message to each and every single person on your Facebook will just make you appear spammy and insincere.
Strengthen Your Social Proof
Another aspect of online credibility that is worth investing in is your social proof. Social proof, also known as informational social influence, is a phenomenon that refers to how people perceive you based on the reception you get from other users. Simply put, it’s your reputation online.
People of the internet love being “in the know,” they want to watch what everyone’s watching (but before their friends) due to their dire FOMO or Fear of Missing Out. It’s easy to assume that earning a respectable social proof in this viral day and age is a piece of cake for any savvy marketer, but that can’t be further from the truth.
If you don’t have the time nor the patience to wait for your social proof to increase organically, you might want to consider purchasing high-quality YouTube Views from a reputable provider.
High-quality views are artificial social signals delivered by companies as a means to help boost your social proof. The more views you buy, the more buzz-worthy you appear. Check out our reviews for the most reliable and affordable providers.
Take an Active Role in a Relevant Community
The internet is all about credibility and relevance, and you have to invest some time and energy in building yours if you want people to subscribe to you.
Taking an active part in a relevant online community or forum is a great opportunity to connect with like-minded people. Niche forums and communities are where your ideal subscribers hang out and converse.
And don’t forget about the YouTube Creator Community, where you can talk with like-minded creators from all over the world. This a great resource because it’s full of people dealing with all the same challenges that you are, and one of the best ways to meet up for collaborations.
Carve out an hour or so out of your day to join in on the conversations happening in forums related to your niche. This is a great opportunity to find and connect with your ideal subscribers while strengthening your credibility as a content creator.
Make Yourself Searchable
Many YouTubers create their channel without linking their social media pages. Neglecting to include your social handles can make it more difficult for others to find you.
If you want casual passersby to become your loyal viewers, you have to make it easy for them to get to know you. Adding links to your social media handles gives them an opportunity to get a more integrated glimpse of your life. Letting them in on your daily activities outside YouTube can turn them into more invested viewers.
Jaclyn Hill is the branding queen of YouTube whose collaborations with brands have resulted in flooring successes. Despite the magnanimity of her fame, Jaclyn always includes links to her social media pages on all her videos.
By letting her fans in on her daily life, she’s able to turn viewers into subscribers and her subscribers into brand evangelists.
Think of a Unique Hook
According to Statistics Brain, people consume over 5 billion YouTube videos on a daily basis so it’s safe to assume your viewers are saturated with videos. That means you need to stand out from the crowd.
Shane Dawson is one of YouTube’s most recognizable content creators. He makes a variety of videos that, on the whole, are not too different from what we often see on the platform.
But he works hard to make his videos appear more interesting by coming up with creative yet relevant titles, combining them with an intriguing thumbnail. And it seems to be working quite well for him.
If you want to stand out on YouTube you have to think of a unique hook. You can’t always have the most original content out there but what you can do is come up with a catchy attitude or signature for your channel that will pique people’s interest.
Invest in Good Thumbnails
You should think of your thumbnail like a movie poster. Your thumbnail should be good enough to make people want to watch the entire video.
There are a number of free photo editing tools out there that you can use in order to create good-quality thumbnails. You can either choose a still image from your video or take a photo specifically for the thumbnail.
Buzzfeed Blue is known for their viral videos and while they always produce stellar content, there’s no denying their thumbnails also play a part in reeling people in.
Be creative, and play around with text, stickers, and other design elements that would help make your video watch-worthy.
Ask for Subscribers
You should never underestimate the power of suggestion. Many viewers will stumble upon your video without having to subscribe. It’s your job to turn those viewers into subscribers by reminding them to subscribe throughout your video.
Some YouTubers remind viewers to hit the subscribe and notification button at the beginning of their video while others do it at the end of the video. If you ask us, the best place to lay down your subscribe spiel would be at the beginning of the video, because there’s no guarantee people will watch until the end.
You can switch it up and see which one works best for the type of audience you have. The important thing is to get people subscribe to your channel before your video ends.
If you’re nearing that 1,000 subscriber mark but are still in need of a little push, you might want to consider hosting a giveaway.
You can make up rules to encourage your subscribers to ask their friends to subscribe to your channel. Once you reach 1,000 subscribers, launch a massive giveaway that’s enough to get people excited.
Rebecca Nicole is an up and coming beauty vlogger who did a giveaway once she reached 1,000 subscribers. In her video she mentioned that she’s planning on doing even bigger giveaways as she hits more milestones on her YouTube channel. So far, so good Rebecca!
Be Consistent, Smart & Agressive
Becoming the YouTuber you aspire to be won’t happen overnight. You need to come up with a long-term strategy that will also get you those 1,000 subscribers in the soonest time possible.
Once you have a strategy in place, you need to work on being consistent about it. Stick to your strategy long enough and you’re guaranteed to see results. You also need to be aggressive about chasing down those first 1,000 subscribers. If you allow your channel to be dormant for quite some time you risk becoming irrelevant as a content creator.
If your channel needs that extra push, put some thought into purchasing a few hundred high-quality YouTube Subscribers from a tried and tested provider. This should give your channel the push it needs to draw more organic viewers in.
Put the tips you learned here today in action and land your first 1,000 subscribers in no time!