YouTube is a significantly huge platform. In fact, it is the second-largest search engine next to its parent company Google. It also has over one billion hours of video watched every day.
However, what is more interesting about this platform is that the average viewing session lasts up to 40 minutes. YouTube has always been able to engage all its audience. For this reason, it was able to continuously grow ever since its inception. This is why YouTube must be included in your marketing strategy.
There are almost endless opportunities on buying YouTube views for almost every business in all sectors. However, you need to build your audience for your YouTube marketing efforts to drive traffic.
Fortunately, there are a number of things that you can do in order to increase your YouTube subscribers. But before that, you need to understand why Youtube must become a part of your marketing tactics.
Why Your Marketing Strategy Needs to Include YouTube
To tell you the truth, there is so much that you are missing out if you are not yet using YouTube as a part of your marketing tactic. YouTube has millions of users. For this reason, it is a good platform to use if you want to reach out to new audiences or engage with your existing ones.
People’s interest in video content is undeniably rising. This is partly because other social networking platforms such as Facebook and Instagram are improving their video features. Yet, YouTube remains the top video-sharing platform on the internet.
Apart from reaching new audiences, YouTube can also help marketers in introducing their brands further to their existing customers. In addition, video content can drive ongoing engagement even when a potential customer is not yet ready to buy from your brand.
YouTube can also build an active community of subscribers that could help you grow your video presence.
12 Ways to Increase Your YouTube Subscribers
Assuming that you have already created a YouTube channel for your brand, the next thing you should do is to increase your subscribers. The question is, “how?”
To answer that, below are some of the best things that you can do to increase your YouTube subscribers:
Choose a theme that you will stick to
It is important to think of a unique theme that your channel would be known for. Just like all the other social media platforms out there, YouTube should have its own identity. Meaning, you need to figure out what area you are going to put your efforts on. Do you want to make content about product reviews or tutorials? The answer is up to you.
Moreover, you need to build your own strategy and put your focus on it. This is probably one of the best things that you can do to increase your subscribers.
Prioritize quality over quantity
It is tempting to use all your resources to create as many videos as you can. You may also be hoping that doing such will get the attention of people and increase your subscribers. But truth to be told, this is not the right approach that you should take.
When you are trying to come up with many contents, there are instances when you will unknowingly sacrifice the quality of your videos. It is important to note that people want to watch great content and not just good content.
The moment you prioritize creating great videos that stand out against what your competitors are creating, you are more likely to gain more subscribers.
Make sure that the quality of your audios and videos are great
The technologies of today have made video creation easier than ever. This is especially true when you have high-quality camera phones that you can use to shoot videos.
More often than not, poor quality videos are caused by bad cameras. But that does not mean that you need to buy a new smartphone or an actual camera to improve the quality of your videos.
Instead, improve the other factors on your videos such as their lighting and audio. In fact, lighting can either make or break your video’s quality. It is also one of the common causes of poor quality video. For this reason, make sure that your lighting is good. Simply sitting ar a large window and filming during daylight can drastically improve your video lighting’s quality.
On the other hand, your viewers will not subscribe to you, let alone watch your video if its audio quality is poor. One of the best solutions to improve your audio quality is to buy an external microphone. If you haven’t prepared a budget for that, there is also a great alternative.
If you cannot buy a microphone, record in a room that has a low echo. Record your audio in a carpeted room that has heavy curtains. If possible, the room must also have large items like a bed and sofa. This way, you will prevent sound waves from bouncing off hard surfaces and creating echoes.
Make better channel trailers
youTube said that channels can have a video trailer that they can show to all their unsubscribed visitors. But to attract these visitors to watch your videos and subscribe to your channel, you need to make your video trailer attention-grabbing and intriguing.
When creating a trailer, there are several factors that you need to consider for you to genuinely stand out. First, the trailer must be suitable for your target audience who have not yet heard about your business. Next, keep it short yet impactful. Lastly, make sure that it would hook your viewers in the first few seconds of your trailer.
Collaborate with other YouTubers
Another way of reaching out to new audiences is by collaborating with other Youtube channels. However, make sure that the channel you will collaborate with has a strong following of subscribers. In addition to that, you need to find a complementary but not competing brand or channel. This will allow both of you to reach new people.