Regardless of the entertainment giants, they are followed by millions of Internet users. Creativity is a constant topic in discussions about marketing and communication in social media, especially when it comes to video content.
Read our article on the best youtube personalities in the world.
There is a general perception that starting a YouTube channel may not be worth the effort. This is primarily due to the unsuccessful attempt of many people trying to be an overnight success on the platform. The success of YouTube influencers makes many people crave the same success, forgetting so soon that the Influencer today started from a humble beginning. The platform has positioned itself as one that anyone who wants to make any considerable impact on the digital world should have a vibrant presence. The question now is that, how can you be a successful YouTube star, knowing fully well that the competition is high. If you doubt how competitive the platform is, consider the statistics that over 500 new videos are uploaded on YouTube every minute. Yet, it will take more than a lifetime to watch all the videos that are on YouTube right now, provided that none is uploaded. To be a YouTube star requires lots of knowledge. You will need to know the best site to buy YouTube views if you have a new account. Here are some steps you should take if you want to be a successful YouTuber;
Know What Success Means to You
People’s general perception of success is in monetary value. However, money in itself is not the ultimate goal for some people; As such, we can’t exactly say that all successful YouTubers are a star because money motivated them, contrary to people’s thoughts, it is the love for what they do that led most YouTube stars to the platform What everyone sees as success is different, and it’s up to you to determine what goal you need to achieve on YouTube before you consider yourself successful. Get a pen and paper and write your YouTube goal. It could be a high subscriber count, a high number of viewers, or a general increase in engagement rate. Always remind yourself that this is your primary focus; everything else is a plus.
Develop the Goal and Content of your YouTube channel
YouTube is a platform that has lots of captivating and terrible content. If you want your content to stand out, you have to do the right things and be persistent in your effort. Ensure that your contents are exciting enough for your audience to share. Don’t let your channel be a platform where you’re going to get information. Make it fun and informative. Even if you can’t afford a piece of equipment for professionals, use what you have and maximize its productivity to the fullest.
Don’t Be A YouTuber Copycat!
Don’t try to tailor your content to look like that of a successful YouTube star. Ensure that you don’t pass off as someone annoying, even if you think you are real-life, try to add some effect to your video. You will be surprised how much result effects can bring. You have to decide what exactly you want your video to be about; you have lots of choices; it could be how-to videos, product reviews, sports commentary, etc. Once you’re sure of what you want your content to be on, ensure that you follow other YouTube channels that have the same niche; this way you will be aware of any breaking news that you haven’t gotten wind of, it will help you to stay relevant. When you’re getting news from other YouTube channels, ensure that you add more information than what others reported; this way, it will make you stay above your competitors.
Map out your Strategy
Now that you know what will be in your YouTube video, have a plan on how you’ll gather content, attract viewers and keep those viewers coming back for more information. Think of your strategy as a business plan, and go back to be sure that you haven’t veered off course. You can also see this strategy as a checklist of things you must do to achieve your goal on YouTube. Your strategy should include the list of people that you want to involve in making and marketing your video; it should also have a list of the equipment that you need to have; this way your mind will regularly focus on the sacrifices you need to make in achieving your goal.
Optimize your YouTube Channel and Videos
You must optimize your YouTube channel and video; this is the least you can do if you want to generate organic views and not just opinions from friends who wish to view and comment on your video out of sympathy. Since you dedicated time to creating and uploading your content, don’t start to relent in your effort. YouTube is a highly sophisticated platform that allows people to discover content that they find useful. YouTube detects the words on your YouTube videos and uses it to decide which video is helpful to a viewer and which is not. If you choose the right keywords, your videos have more chances of been seen than videos without the right keywords. As such, you need to research on YouTube keywords to know which is proper to use for your niche. If you have videos that are similar to yours and have high views, check those videos for keywords and apply them to yours so that you can get a high number of views. You can also use Google tools as YouTube videos also appear in Google search; this way, when someone searches for a particular keyword on Google, your videos will appear.
Be Consistent With Your Content
You cannot joke with your consistency if you want to be a successful YouTube star. Whatever content you’re producing, you have to maintain your timing and your type of content. Lack of consistency can confuse your subscribers, and when your subscribers are confused as to what you do, they’ll lose interest in your content. Also, not being consistent makes it difficult for your subscribers to keep up with your posts. If you want to experiment with a new niche, you should first inform your audience; this way, they’ll know what to expect and give you an honest opinion on whether you should continue with the new niche, or drop the idea.
Do you regularly have problems with clumpy mascara, wrong foundations, and other beauty errors that ruin your look for the day? Then it would help if you considered learning from the best in the field. We have taken the pain of searching and compiling a list of the beauty industry’s most informative profiles on YouTube. There are rumors that they bought YouTube views but we will never know!
Irrespective of the type of beauty tip you need, these tweeters will help you to find a more natural way to get things done. You cannot follow these ten Twitter handles and not learn from their depth of knowledge on beauty. These YouTube influencers are happy to talk with you on the platform!
Top 10 YouTube Beauty and Makeup Influencers (and their Twitter Accounts)
1. Ellen Kavanagh – Rising YouTube Star
Twitter handle: @Waxperts
Occupation: She is an expert in hair removal, and she co-owns a business with the name Waxperts Wax with her long term business partner and friend, Trish O’Brien. Waxperts has made a name for itself as the only Irish depilatory wax manufacturing company and a high-end waxing salon.
Why: Her expertise in itself speaks for her. She has created a trendy brand, and the knowledge that built that brand is still there for you to access. What better way to obtain such information than following her? Also, she understands how to connect with her followers by passaging her message across humorously.
2. Marrisa Carter – Famous YouTube Makeup Artist
Twitter handle: @CarterMarissa
Occupation: She is the idea behind the famous Cocoa Brown. She is a well-known media contributor and a highly influential beauty spokesperson in her community.
Why: She is one of the few business personalities that have mastered the art of imparting knowledge through social media. The balance she creates in her YouTube channel makes her YouTube account timeline a combination of fun and education.
3. Sam Pearce – Europe’s Beauty YouTuber
Twitter handle: @pottingshedspa
Occupation: She is the founder of one of the U.K.’s most popular salon, The Potting shed Spa. She is one of the few who has perfectly combined the role of a mother and an entrepreneur. Her business prowess is not one that can be ignored by colleagues and competitors.
Why: You should follow this account if you are a mother with an eye for beauty or the beauty industry. Being a mother herself, she understands the difficulty a mother faces when trying to make herself beautiful. As such, her tweets are well-tailored to accommodate that set of people and even others.
4. Andy Roullard – Waxing and Beauty YouTuber
Twitter Handle: @Wax_Daddy
Occupation: He is one of the top male waxing specialists in the U.K. He has won numerous awards for his training skill, and he currently consults for many top salons, colleges, and spas. He also caters to multiple celebrities around the globe.
Why: You should follow him if you want to get tips on man-scaping. You will be learning from the best amongst the best. He holds events regularly in different locations around the world. Thus, following him will help you know if there’s an event coming up near you.
5. Eve Oxberry – Professional Beauty YouTube Influencer
Twitter Handle: @eveoxberry
Occupation: She is the group editor for the Professional Beauty group of magazines and websites, a large organization that is involved in Spa & Wellness, Aesthetic medicine, and beauty. The company produces one of the best business to business magazines for clinic markets, spas, and salons.
She is in charge of directing the company’s editorial calendar, and she’s been doing a good job.
Why: A glance at Eve’s feed, and you will immediately deduce that she’s the severe type. She is beauty-focused and doesn’t cut across as someone who mixes business with pleasure. She reviews a lot of products daily, and trust me; you will get so many beauty tips when you follow that YouTube channel.
6. Lucy Douglas – Magazine and YouTube Content Creator
Twitter Handle: @lucydoughtweets
Occupation: Lucy Douglas is an assistant editor at Professional Beauty Magazine.
Why: Lucy’s YouTube channel and timeline is similar to that of Eve Oxberry. She tweets mostly about beauty products and treatments. If you plan to learn about what product works best for you, then you should follow this page. She also tweets about beauty events near you; as such, you can catch up with those top-notch events for beauty experts and enthusiasts.
7. Gina Akers – Europe’s Beauty Queen and YouTube Celebrity
Twitter Handle: @GinaAkers
Occupation: Gina is probably Europe’s best beauty expert. She’s highly sought after as a Freelance journalist, press officer and also works as a radio and T.V. presenter. Her work is purely on the beauty industry.
Why: Her tweets touch nearly all aspects of the beauty industry; this is mostly a reflection of the fact that her occupation affects a vast area in the beauty industry. You will learn a lot of beauty tips whether you’re equally a beauty professional or you want those little tips that will work for you.
8. Susan Routledge – YouTube Influencer First, Makeup Artist Second
Twitter Handle: @SusanRoutledge1
Occupation: She describes herself on YouTube Influencer as a Business turnaround specialist & industry-standard advisor. She’s a lot more than that. She is a highly sought after speaker, author, and business investor. She is an authority in the Beauty industry.
Why: You will get some top-notch beauty tips from this account. Susan Routledge mixes beauty tips with motivation; this makes her YouTube channel fun and, at the same time, motivating. She believes that internal beauty is as essential as external beauty. As such, her page is the perfect place to visit when you’re about getting out of your house. She’ll fire you up internally and externally.
9. Antonia Mariconda – T.V. Star and YouTube Influencer
Twitter Handle: @CosmedicCoach
Occupation: She’s highly invested in the beauty industry. She is a blogger, radio commentator, T.V. host, educator, motivational speaker, and award-winning beauty consultant.
Why: As you can deduce from her occupation, the type of beauty tip you’ll get from her YouTube account is highly diverse. She’s a master of all in the beauty industry.
10. Sophy Robson – Nail Artist and YouTuber Extraordinaire
Twitter handle: @sophynails
Occupation: She is a high-end and highly sought after nail artist. She is the preferred nail artist for celebrities and other VIPs.
Why: You should follow this account if you want to get beauty tips on nails. I can bet that you will enjoy the dose of beauty tips and motivation that comes from Sophy Robson.
In 2018, the highest-earning person on YouTube was a seven-year-old boy named Ryan. Forbes reported that Ryan ToysReview earned around $22 million from June 1, 2017 to June 1, 2018. That amount is before tax and operational fees are deducted, but that is still quite a lot for a seven-year-old kid. His parents won’t confirm, but Ryan has endorsement deals with several toy companies since Ryan ToysReview YouTube channel started in 2015 (when Ryan was only three years old).
Ryan is not the only child on YouTube though. There’s also Jojo Siwa, a 15-year-old YouTube content creator who had posted multiple videos from a Target Store. Why Target? Because she has branded apparel lines with the general merchandise store chain. In one video, she bought one piece each of her merchandise. Another video showed Jojo treating her younger brother to a $500 shopping spree, still in a Target Store.
When you finish watching these kidfluencers’ videos (whether they are toy review, vlogs, or YouTube gaming channels), more videos targeted at kids are suggested on the sidebar or below the video. In fact, Ryan’s ToysReview YouTube channel has this tagline: “Toys review for kids by a kid!” As there are so many child influencers on YouTube right now influencing millions of children all over the world, it’s becoming difficult to monitor and regulate. This puts Google in a legal and ethical minefield, and it’s not clear how they intend to go about it.
Regulating advertisements with kidfluencers
Dona Fraser, the director of the Children’s Advertising Review Unit, said in a statement, “The uptick in sponsored content and child influencers is very overwhelming. This has exploded in front of our eyes. How do you now wrangle every child influencer out there?”
Since it started in 2015, YouTube had always operated under (or beyond) the radar of traditional advertising rules. This could be due to the following reasons:
The site has grown so much that regulating it is becoming more difficult. There are one billion active users each month. There are around 23 million YouTube channels, with more being created every day. That’s a huge crowd to police. What’s more, there are over 8 million children using the YouTube Kids tool.
It’s difficult to distinguish which content is ads and which ones are not. There are creators making sponsored content which masquerade as creative content, and kids are the most susceptible to this kind of programming. It’s different for the TV industry since everyone knows that ads are inserted during breaks. There is a clear distinction between what are ads and not ads… Except for sponsored placements in shows, which are usually disclosed in the credits.
In 2017, the Federal Trade Commission warned Instagram influencers to properly disclose if a post is sponsored by a company. That is why you can see some Instagram posts by influencers tagged as sponsored, labeled as a “paid partnership” with a brand or company, or simply have #ad in them.
As for YouTube, tagging a video with a “paid for by” text that runs throughout the video is a major turn off to most viewers. This is according to Kristine Pack of Family Fun Pack, a YouTube channel which has eight million subscribers and dozens of sponsored videos. Nonetheless, Pack stated that she always disclose when her video posts are sponsored.
YouTube has this to say, “YouTube content creators are responsible for ensuring their content complies with local laws, regulations and YouTube Community Guidelines, including paid product placements. If the content is found to violate these policies, we take action, which can include removing content.”
Are children even allowed on YouTube?
YouTube has evaded rules about children on TV and ads, probably because of the age restriction stated on its terms of service. It says there that only children 13 years old and above can use YouTube:
However, it’s clear that children or their parents aren’t telling the children’s true age when signing up. You can clearly see this by just looking at all the videos targeted at smaller kids, most of which are suggested at the end of a toy review or any video with children on them.
“If they really were honest brokers about whether kids were allowed on the platform, they wouldn’t have so much kids’ content,” Colby Zintl, vice president for Common Sense Media, pointed out. Common Sense Media is urging Congress to strengthen policies in allowing children to use social media sites like Google and Facebook.
To address this problem of younger children using the video content site, Google launched YouTube Kids, a mobile app version targeted at kids younger than 13 years old.
YouTube Kids supposedly does not show sponsored videos. YouTube can filter such videos; there is a checkbox that video uploaders should tick if they receive money or free products when they upload the video to the main YouTube site. Despite this initiative, YouTube Kids was muddled with controversies such as:
There are still sponsored videos on YouTube Kids: The Campaign for a Commercial-Free Childhood found sponsored content uploaded by famous influencers. This could mean two things: either the uploaders aren’t being honest and aren’t ticking the right checkbox, or that Google is not serious about filtering videos on the kids’ app.
There are still inappropriate contents on YouTube Kids: Advocacy groups for consumers and children complained to the Federal Trade Commission (FTC) that YouTube Kids contained content inappropriate for children. They say that there are vulgarity, sexual language, and jokes about pedophilia on the mobile app.
All these things show how difficult it is for YouTube to monitor all contents on its site. In 2017, the company attempted a major cleanup by purging thousands of videos aimed at kids that have inappropriate content. However, this wasn’t enough.
Just this February of 2019, a blogger exposed how easy it was to access pedophile-related contents on YouTube because they ride on innocent video clips of children. This revelation prompted advertisers such as Disney, Fortnite, and Hasbro to suspend their advertising on YouTube.
As a response, Google deleted hundreds of accounts that left pedophile-oriented comments. They also disabled the comment section of some videos that feature minors.
Josh Golin, executive director of Campaign for a Commercial-Free Childhood, said, “YouTube is pretending not to be a site for children when it suits them. And yet they are heavily profiting from children being on the site.”
The gaming community is a dedicated fanbase that marketers and gaming franchises aim to reach and influence. But despite the loyalty that these gamers and enthusiasts have for video games, there is still the challenge that developers have of standing out and capturing people’s attention.
That is not an easy feat to overcome considering how many games are released per day. On iOS alone, the number of games distributed in 2014 per day was estimated to have been around 500, while roughly 250 games were released on Android. With thousands of games made available, both free and paid, in the market every week, gamers are left to decide on which ones they would like to try out. Consequently, it falls upon the video game marketer to capture the consumer’s attention – and one of the most effective ways to do this is by partnering up with an influencer.Continue Reading
YouTube is announcing fresh ways to monetize and get revenue on the platform. After the successful launch of the Super Chat feature last year, YouTube decided to focus on providing more ways for its valuable creators to make money on YouTube.
New monetization on YouTube: Channel membership
This is a new feature that will be welcomed by creators. YouTube is rolling out a new channel membership feature that will be available for every eligible account with over 100,000 subscribers;
“With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive live-streams, extra videos, or shout-outs.”
According to YouTube, creators have already been experimenting with this update, and the results are positive. The traveling duo Simon and Martina have been using the Channel Memberships option to create a miniseries exclusively for their members.
Channels with this program will be able to earn revenue when their viewers purchase public badges, emoji, and access the creator perks offered by the channel via monthly recurring payments. Channels without it, because they don’t have 100,000 subscribers, have their work cut out for them. Start reading about ways to get more subscribers now to meet the 100,000 goal!
Channel Memberships instead of sponsorships
If you already had the “Sponsorships” feature on your YouTube profile, then this is the same thing. YouTube confirmed that this is actually the same feature and that only the name will be changing in the upcoming weeks.
According to YouTube, the “Sponsor” symbol, will soon be replaced with Channel Memberships;
“A select group of creators have been using channel memberships under the name sponsorships. We want more creators to continue to find different ways to earn money from sources other than ads. We believe that changing the name to memberships will make it more broadly appealing to both creators and viewers.”
YouTube announced that the name change was going to take place in late June or August 2018.
New monetization on YouTube: Merchandise
YouTube creators have been using YouTube to sell their merchandise for ages. Now, YouTube has revealed a more convenient way for creators to sell merchandise right from their channel.
From t-shirts to mugs, to posters; creators will have the chance to individually customize their merchandise. This update is already available for all eligible U.S.-based channels with over 10,000 subscribers, and YouTube plans to expand the tool to more creators around to globe soon.
If your channel doesn’t yet have 10,000 subscriber, spending a little bit on buying subscribers with well-reviewed sites can get you over that hump. You can start earning money faster as even small audiences can spend a bit if they’re dedicated.
New monetization on YouTube: Premieres
This update will vastly improve content uploading on YouTube. With “Premieres,” creators will have a new and better way to create content and upload it on the platform. Basically, with Premieres, creators will be able to debut pre-recorded videos as a live moment;
“When creators choose to release a premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is one theater together watching their latest upload.”
The Premieres will also unlock new revenue streams. Creators will be able to use the Super Chat feature on traditional YouTube videos and also utilize the Channel Memberships (Sponsorships) perks that were previously only available on live videos.
This will be an excellent feature to use when you want to show an exciting new video to your fans and share the premiere moment together. Premieres have started rolling out to creators yesterday and will be available more broadly soon.
New ways to make money on YouTube
It looks like YouTube is taking its competition seriously. With Facebook and Instagram making efforts to compete with YouTube, it is up to YouTube to keep its status as the number one video-sharing platform. Their response couldn’t have been better:
Channel Memberships for ongoing funding.
Improved merchandise options for one-time purchases.
Premieres to make money with the debut of each video.
All of these updates will be gladly accepted on the platform and will improve the overall user experience. Creators have been looking for more ways to make money on YouTube, and now they’ve got them. A good move by YouTube, indeed.
People never tire of watching YouTube videos. That is proven day by day as videos on YouTube as new videos routinely cross the 1 million view mark in a single day. Although new niches are making ground on the platform, music videos are still the dominant force when it comes to viewership on YouTube. This article has collected the five most viewed YouTube videos so that you can watch them all right here, and also discusses their success on the platform. Continue Reading
Ushering the world into what could be the top earning period in history, millennials are predicted to eclipse the earnings of baby boomers by 600 billion dollars next year. As the prime users and providers of information and communications technology, supposing they’ll also be the biggest spenders in the coming years is not beyond the realm of possibility.
Indeed, including millennials in your YouTube marketing strategies is essential. Not only will they drive economic changes in the future, they do also love YouTube. In fact, 81% of millennials use YouTube, and it reaches more of them than any cable TV news network in the US.
So how do you make YouTube campaigns that appeal to millennials? How can you make a brand and produce content that millennials can easily relate to? Let’s find out!