Increasing your views on YouTube is really quite difficult, especially if you are new to the platform. With the thousands or even millions of videos that popularly circulates in the video-sharing platform, your video will not stand a chance to get noticed when it is new and does not have a large number of views.
Continue ReadingHow Do I Increase Views on YouTube?
Dream BIG And Go BIG: Learning From A Company Of Fountain Pens That Gathered 25 Million Views
Came from humble beginnings, Brian Goulet, the owner of “The Goulet Pen Co.” made his vision to life when he and his wife decided to make a name for themselves. They launched the company in 2008, and since then, they are known to be the biggest online fountain pen sellers in the United States.
And what do you think was the key to their success? The answer is YouTube. The company’s YouTube channel now has 110k subscribers, over 1,500 videos and garnered 25 million views.
How can YouTube contribute to a small business? In the experience of Goulet, he said that YouTube is the most efficient tool for brand awareness. The videos helped them a lot with brand-building. YouTube made them a household name for fountain pens, that when people wanted to have a fountain pen, they go straight to their website.
In terms of launching your business on YouTube, you may want to follow the steps of how Goulet launched his brand on YouTube.
Step #1
Find your Niche
In the year 2008, Goulet realized that most fountain pen retailer sells its product in physical stores. This gave him an idea to be an online retailer. He thinks that it is a new perspective to be an online retailer and they can even tend the needs of the customer better.
Goulet’s advice is to seek what your community needs but doesn’t have. He also noted to research your topic carefully. Read, read and read, blogs and forums which can give you the information you can use soon. Keep in mind that read topics that can be connected to your niche.
Always engage conversation, and be able to connect and correct what the potential customer or the customers need. Use forums like Reddit to be a platform of conversation.
Find “hashtags” words on all of the online platforms you may think of to help further your reach of the audience.
Follow prominent influencers who you can communicate and make comments on their posts.
When making content, get all the information you can use to help solve the problem of a person. Exhaust all efforts to gain answers to the inquiries of the public. With this, you may gain the trust of the public, make your brand be known, and help you know what you are talking about.
Also, be mindful that communication is the key to success. You will need to have an organic communication to share and systematize information that can be a help to your business.
Choose your Platform
What is the most efficient platform to amp up your audience and target market? Social Media. And here are some of the platforms that are best to focus on promoting your business:
When it comes to the most effective platform for the combination of “how-to” and entertainment, this is the place to be. This platform is used by vloggers and video influencers for sponsorships or advertising of products. This would be a great opportunity for business owners to promote their brand.
A platform that uses pictures to promote a product of any lifestyle. Whether it is from health, beauty products, or clothing, this is the platform that can be your stage.
Almost everybody in the world uses Facebook to get engaged with other people or be used for running and promoting business. It is also a stepping stone for small businesses to go further. Your business will prosper, with the help of Facebook.
Anything happening in real-time is the platform that is being maximized. So maximize Twitter in promoting updates of your business every time.
Another platform like Instagram that uses visuals. This social media platform is also a great way to promote any kind of legal and creative businesses.
- Snapchat
A social media platform that is outstanding for fashion, pop cultures and can even be the communicating grounds with your fans and customers.
Identify your Video style
Goulet’s attack is being an educational video. He teaches people what to know about pens and how to utilize them. He also does Q&As on different platforms to gather inquiries from the public, after that, he creates videos answering those queries. Combining visual and educational will get you a follower.
Goulet also uses fewer visuals and showing more of personality in his videos.
Communicate!
Connect with your audience by replying to the comments of your viewers. One thing that can help your business to prosper is to have an interaction with your audience. Even if those comments are negative, Goulet’s advice is to listen and be human. He also said that when someone is upset, do apologize and if the audience has suggestions, be thankful and learn more about the suggestion. Imagine you are talking in front of each other.
Step #2
Making Impactful Videos
Once you have settled the plan, you may now start making your videos. Start from making a storyboard, shoot and edit your videos. Here are some insights from Mr.Goulet about making videos.
Go! Start!
If you wanted it badly, then go! Do not just talk about it, make it happen! With technology nowadays, you can do everything with a smartphone.
These are some of the basic principles to follow in terms of lighting and audio:
- Natural light is the best lighting for your background
- Do not put a light behind you. This would make your face darker.
- Avoid noisy background or echoes for better audio quality.
A Done Something is Better than a Perfect Nothing
Nobody is an expert from the start. So when creating videos on YouTube, it is okay to be unaware of some things. Do experiments and practice to hone your skills and figure out how will you make your own identity for your video.
It is also easy to edit, edit and edit your videos time after time until it gives you the satisfaction, but it will only be you who will know the difference. You can just make it an 80% good enough and then upload it.
Entering the Technical World of YouTube
Prepare the essential things when uploading a video. Always have a great title, a lot of tags, and some picturesque thumbnails. This would be a great help to make your video entice audiences.
Be True, Be You
One great way to have a good video is to be yourself. Do not mimic any kind of personality. Remember, you are the star and nobody else. Do not force something you are not. The important thing is just to be who you are.
Step #3
Time is of the Essence
It is not easy to run a business, better yet a company. You need to exert effort and precious time to continue to be an expert with business and videos. Mr.Goulet found a way to maximize his time and effort efficiently.
Hire a Videographer
Everybody starts at the bottom. Mr.Goulet started with a little equipment and a MacBook that he uses with other business stuff. Hiring an intern that can help you start will be a good thing. Then eventually hire a full-time to help you prepare, create and edit your videos.
Learn to Show Up in a Video when Only Needed
You don’t have to be the center of attention in all of your videos. You only need to choose areas that you would be a big help. Learn to know your limits, having a team will bring you a good video. remember, teamwork makes the dream work!
CONCLUSION
Always exert time and effort, patience is needed as your business grows gradually. Learn, Learn and Learn. There is always room for improvement, keep in mind that every day we learn new things. And lastly, keep motivating yourself and persevere until you reach success.
17 Different Ways to Increase Views on your YouTube Videos in 2019
1# Color of Thumbnails
The Thumbnail is the first thing that the audience sees on YouTube. You should be able to attract the audience by creating an alluring thumbnail. Experts say that 90% of the popular videos on YouTube uses a Traditional thumbnail. Added by YouTube, “Thumbnails are usually the first thing viewers see when they find one of your videos.” you would want to know, how can you create a thumbnail that distinguishes itself from others.
We use the “BOGY” Thumbnails. What is a “BOGY” thumbnail? BOGY is an abbreviation of what color to be used as thumbnails.
BOGY stands for:
- Blue
- Orange
- Green
- Yellow
The importance of using these colors is to stand out and gain attention because the site color is majority white, black and red.
You may want to think of a color that can present your brand. For example, the Channel of “THE BRIGHT SIDE” which in their videos, uses the colors a majority of blue, yellow, orange and purple.
Any color can be used in creating your thumbnail, but you always gotta remember that you need to stand out and gain attention once your audience searches for a video.
2# You need to have a Template for your Video Description
Always have the mindset to create an effective Video Description. You can market your video by developing a great YouTube description. Now, let us discuss on how to create an efficient video description.
STRONG INTRO:
Always start with a bang! It is very crucial to have the first batch of lines to be very alluring to the audience. Make sure to include your target keyword in the first lines of the introduction. Remember that YouTube factors keywords in your introduction, so always secure keywords at the beginning of your video description.
The first batch of lines is what the target audience sees when clicking your video. When the lines are persuasive, more people would be curious about your video and might click to watch it.
150 WORDS ONLY BODY
What you need to do here is to talk about what can the viewer learn from the video. The key is in the details, my friend! Make use of the 150 words to discuss further details of the video and always include your target keywords.
INCLUDE DESCRIPTION LINKS
Always include extra info of yourself and your videos. May it be social media or about your channel. The more links you have, the better!
3# Creating Different Playlists
Just like segregation, creating a different playlist is a great way to make an easy and effective way to take apart what topic is linked with another.
Alternating layouts is a way to entice people’s eyes. In changing the layout, you may do it yourself by editing it on your channel page.
4# Having a Catchy Title
The monumental part of your video is having a Catchy Title. The title you make will be all or nothing, so come up with a good one!
With statistics, adding brackets or parentheses on the title of your videos. You can add words or numbers with the brackets and parentheses that have essence for your video would be a big help to your success.
Lastly, only use up to 50 characters, because the study shows that videos ranked up best with 50 characters or less.
5# Provide Suggested Videos
Suggested videos have a huge contribution to the success of channels. These videos are connected videos that YouTube post next to videos you are currently streaming.
So tag videos like other channels to rank your videos.
6# “MVC Formula”
What does MVC mean? MVC stands for Main Keyword, Variations and Category. Let us breakdown what to do with the MVC Formula.
Having the “Main Keyword”
You need to utilize your main keyword as your primary and secondary tag.
Getting “Variations”
Having a variety of keywords to support your main keyword is a must to broaden your reach to garner more views.
Describe your “Category”
Usage of broad tags can aid YouTube to understand the topic discussed and how to categorize your video.
7# Share your Videos on Online Communities
One of the best ways to promote and get more views on YouTube is to share your videos in the Online Communities such as Reddit and Quora.
8# Video Ranking in Google Search
Videos ranked in Google can result in tons of views. So how can you rank up?
The first thing you do is to state the keyword loudly and frequently in your video. And the second is to create a transcript of the video you have created for Google to fully understand the contents of your video.
9# Maximizing Comments, Likes and Subscribes on your Videos
Youtube prioritize the number of views and subscriptions of a video to rank it. The comments, likes, and subscribers are connected with the rankings in the search bar on YouTube. Now, what can you do to get more people hooked with your videos? Simply ask them to get engaged with your video. Use taglines when asking like “Comment down in the comment section, click like and subscribe, and see you on my next video!”
10# Enhancing Your “Session Time”
What does “Session Time” means? Is it even important?
Session time is the entire number of time that someone consumes after viewing your video on YouTube.
It is a vital point that YouTube considers. YouTube even stated that: “The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement…”
In short, if the viewer stays after watching your video, session time increases. But if the viewer leaves YouTube after watching your videos, it would decrease your session time, that’s gonna hurt.
The best thing to do to improve the session time needed is to put your best foot forward. Make your best video the first thing they see that can boost their engagement to keep watching videos.
11# Make the Most of Every End of your Video
Using the end screen is a way to get more views for your other videos. But how can you utilize the end screen?
First is to pick the most popular video of yours, or choose the most viewed video on your channel.
Next is to find another one of your videos that can connect to that popular video and put it at the end of your video.
Lastly, link the video in the End Screen.
Remember to correlate your videos for the engagement of the viewer.
12# Familiarize yourself in Using YouTube SEO
Another way to get views on YouTube is by learning and using “SEO” or Search Engine Optimization. And what to learn? THE BASICS! These are some of the basic things you need to learn:
- Researching Keywords
- Refining the Titles, Descriptions, and Tags
- Improvement of Audience Retention and Watch Time
- YouTube Signal Engagement
13# Use Appealing Playlist Titles
Always remember that the way to attract the attention of the viewer is to have an engaging title of your playlist.
14# Highlight Your Videos using Own Blog
Inserting your YouTube videos into your blog is a great way to boost those views. Why?
Simply because linking your videos to your blogs can reach more audiences and can even result in higher video ranking.
15# Share! Share! Share!
One way to share your video on social media is to find a snippet of your original video and post it on all the platforms you have in mind, Facebook, Instagram, Twitter, etc.
In this way, you may attract people to watch the full video on YouTube.
Remember, post the link of the full video in the comments.
16# Upload your Videos on YouTube at the Best Time Possible
Are you wondering when is the best time to upload your videos on YouTube? The answer is when your subscribers are online. But how can you know when are they online? Experimenting is a way where you try to analyze by yourself when is the time to upload your video or using a tool to study when is the best time to upload would be a big help. An example of a tool is VidIQ.
17# Using “The Card Bridge”
Boosting your YouTube views and the Session Time would be a piece of cake by using The Card Bridge.
The Card Bridge works by following these steps:
First, locate the report of audience retention on one of your videos and identify when did the retention drop occurs.
The next thing to do is to display the card at the time of the retention drop.
Now that is the Card Bridge. It can transmit the person to other videos before they can even click away.
SOME BONUS TIPS FOR YOU
Bonus 1: Getting Featured On the Homepage of YouTube
There are two ways to amp up the chances that your video will get featured on the audience’s homepages.
The first is to endorse your video for the first 2 days after you upload it.
YouTube features videos that are new and popular at the same time. And if you have a lot of viewers, you may have a chance to get featured on the homepage.
Second, it to increase the number of your YouTube subscribers. When you are being subscribed by a person, you have the chance that you may get featured on the homepage of that person.
Remember, more subscribers, more chances in landing on the homepage.
Bonus 2: Frequent Usage of the Methods that Worked Before
Here is what you need to do:
Find the most viewed videos or with high audience retention and use the method that you applied in making videos in the future.
Bonus 3: The Community Tab Preview
Make a Trailer for the next video or Create a post on what to expect for the next video in the Community Tab.
Acquiring Greater Views on YouTube
You can post a lot of wonderful videos on your channel, but if the views are limited to none, it can be disappointing. To obtain more views on your videos, you have to seek ways on how to expand your channel and to make your videos engaging to the viewers. But that would be a challenge.
This is the reason why we set up the ultimate guide on getting more views for your YouTube videos. The guide will aid you to boost views for your YouTube channel. We will be emphasizing a variety of methods that can be important for your success. This is an 8 chapter guide that will give you details on what will you need to do for you to be noticeable and make progress in the YouTube world.
Any sort of channel can make use of this guide, whether you a business channel that sells products, a gamer who makes reviews or tutorials, or even a beauty product endorser who gives beauty tips, this will surely help you make an impact. Just apply these approaches and practice it often to have a better possibility of amassing YouTube views.
Chapter #1: Catchy Title and Descriptions
What is the first thing a viewer on YouTube sees upon deciding what to watch? It’s the “TITLE”! So making a catchy Title is very important, because having a boring title will surely fail in gaining attention.
Your title needs to have relevance to the main topic of the video, be very detailed and appealing to a potential viewer. Always remember that the title should be short but concise. But that is just one of the things you may do.
Another one to add is keywording, if you make sure that you will use the right keywords in the title, it will accumulate more views on your video.
Some tools can be used when using the keyword method, like “AHREFS” or the keyword planner of Google that can seek out what popular words are being used. The algorithm of YouTube can exhibit your video to potential viewers. It is also effective to put phrases “how-to, “tutorials and “reviews”.
Having well-defined video descriptions will truly help you to better your video’s existence. Spice up the description by using significant keywords to make your video easier to locate. It will also serve as a great instrument to deliver information regarding your channel and the details of your videos. Remember, the effectivity of getting more views depends on how precise and engaging your description.
Lastly, is using YouTube tags. Tags are an important part of the metadata of a video and help the viewer to find the content they are looking for. So make an effort to tag as many relevant as possible to lead viewers to your video.
Chapter #2: Make your Channel Eye-Catching
Making the design of your channel more appealing will help you make your audience lock eyes with your content, and entice them to be a subscriber that can lead to more viewers.
By achieving to have way more subscribers, you need to learn the art of making an Impressive channel. Think and build something new and one of a kind design that can tell a story about your channel.
Make sure that your channel will be easily determined. If your channel’s content is all about a brand, create a slogan, logo and pick a great colorway. Your logo can be an ideal identity of your channel. Just make sure that the quality of the picture is high, it instills the fact that it will attract attention and viewers can be aware of how capable of you to produce high-end videos.
A great way to lure more new viewers is to make a channel trailer. Just like movie trailers, this can be a way to attract new viewers before showing the full movie. Think of making the trailer as your business pitch. Present it with confinement and in detail so that you may attract new potential subscribers. Keep in mind that getting more subscribers means getting more views.
With regards to your desire for more views, always include keywords that have relevance to your content and always talk about what’s next you wanted to post, schedule when it will be posted and give a little information about you.
Maintenance is important for your channel, so update the channel regularly and maintain a very alluring channel to have a better chance of gathering more views.
Chapter #3: Maximizing Social Media
In today’s time, social media is often used all over the world. If you come to think of it, this is a great way to promote your videos and your channel. Share your videos on any social media platforms like Facebook, Instagram or Twitter, is a good deal to engage people who are so focused on social media these days.
Exposure is the main reason for you to utilize social media. This can be a stepping stone to gather more views for your videos or even subscribers for your channel. Encourage the people to like, comment or share your video to continue the growth of the users who can view your videos.
Hashtags are a thing today, so make sure to use some hashtags too. It would help you to find people who can be engaged in certain topics that you may have. Post frequently, but always keep in mind that there is a thing called too much, so acquire the right balance of wanting more and too much. Creating a series and providing an episode now and then will be fine.
Using forums is another platform, Reddit and Quora can also boost your views. You can answer inquiries that are related to the topic of your video.
Always remember to think outside the box, and video is now an essential part of learning for other people.
Chapter #4: Optimize the Thumbnail
A thumbnail serves as an indicator that shows an aspiring viewer what is in your video. Your mission is to captivate the eyes of the audience with a fascinating bunch of images that will allure them to click. The images that will be shown is all about what the video is all about.
You have to realize what viewers wanted to watch and use it to your advantage through thumbnails. You should pick colors that stand out and gain attention. Also, consider the quality of the image as it will be seen at a smaller size. So it is important to have a high-quality image used as a thumbnail.
Don’t write your title on the thumbnail. Naturally, viewers already have seen the title, so it will only take up space on your thumbnail. Refrain from using more text in your thumbnails, unless it is necessary to do so.
Always put in mind that the video thumbnail is the first thing that pops up in the search engine results, which is why it is a crucial instrument in promoting your video. With a ton of results that can be viewed anytime, a thumbnail is a make or break factor in how you can get more YouTube views.
Chapter #5: Create your Playlist
Think of how you segregate and organize what can be clustered with one another. Isn’t pleasing to the eyes and makes it easy to find what you are looking for? Now create a playlist will not just be seen as an organization of videos but it can also help the viewer look for the one they need easily. It plays an important role in ranking up your videos. It is a way to make a person stay on the YouTube site for a long time.
Remember, the more the merrier, so rack up the volume of your videos so that the viewer will be engaged in your channel. That’s why it is crucial to have a playlist so that your channel would be visible to other viewers.
When you have a playlist, and a viewer watches your video, it will automatically play another video of yours after the end of the first video.
Giving your playlist a title that can urge people to click and watch your videos. It will also give viewers the information they needed about the videos.
Chapter #6: Using the End Screen and Video Cards
Have you ever noticed the little box popping up during or at the end of a video? The one that pops up during the video is the video cards and the one showing up at the end of the video is the end screen.
Using them is a good way to make a viewer more engaged in your videos. YouTube permits the usage of cards within 5 times and you can use it anytime in the video. But you have to take note that quality over quantity, you have to link websites that can be a big help. Place the cards at the point where you think it is a boring part of the video.
This would be a good ground for people who are just starting or continuing a business. You can use the cards to show the company logo or the company name, and you can even promote content the viewers can download if they wish to be a customer.
The end cards are usually being used at the end of the video, it is likely for what to watch next. You may utilize this as a way to put another video of yours for the viewer to stay on your channel.
Channel #7: Follow what is Viral and Trending
Utilize videos that became viral and trending at the time of its popularity. You know that a viral video gained a success to fame, you can use it to make a review and people will dig into it. Create a video about your take on a trendy video, and include what the title and what the content of your video is all about.
You can make videos about the upcoming popular events. Surely many people would like an inquiry of an upcoming event, this would give you a chance to gather more views.
Having a different and funny approach to a Viral video is another effective way to gather views. Making a parody or creating a funny review out of a video has been proven effective to make a YouTube video engaging.
Always remember that to gain views, you need to create videos that will surely engage the viewers or potential subscribers. This is why many people are buying YouTube views, they can’t manage the process.
Chapter #8: Growing your own YouTube Community
Interaction with the viewers is an ingredient for maintaining old viewers and absorbing new ones. If you connect with the viewers or reply to their inquiries with a friendly tone, you can create a welcoming environment of your YouTube channel.
If your channel is well-known to be engaging, people may want to view your videos or even subscribe to your channel. You can have loyal supporters, which is a good thing. Because loyal supporters can promote your channel to other people and can cause a chain of reaction to other people, therefore increasing your views and maybe even your subscribers.
YouTube has a Community Tab that can make other content creators collaborate. A community also is where you can interact with your subscribers. It will be a big help as creating an atmosphere where you and your subscribers can communicate.
CONCLUSION
Now that you have new information on how to gather more views, make sure to use it efficiently and start to make progress on your YouTube channel. Results may come in gradually, but you will rack up the volume of viewers.
All you need to do to reach that success is patience and perseverance. Good luck!