Increasing your views on YouTube is really quite difficult, especially if you are new to the platform. With the thousands or even millions of videos that popularly circulates in the video-sharing platform, your video will not stand a chance to get noticed when it is new and does not have a large number of views.Continue Reading
Came from humble beginnings, Brian Goulet, the owner of “The Goulet Pen Co.” made his vision to life when he and his wife decided to make a name for themselves. They launched the company in 2008, and since then, they are known to be the biggest online fountain pen sellers in the United States.
And what do you think was the key to their success? The answer is YouTube. The company’s YouTube channel now has 110k subscribers, over 1,500 videos and garnered 25 million views.
How can YouTube contribute to a small business? In the experience of Goulet, he said that YouTube is the most efficient tool for brand awareness. The videos helped them a lot with brand-building. YouTube made them a household name for fountain pens, that when people wanted to have a fountain pen, they go straight to their website.
In terms of launching your business on YouTube, you may want to follow the steps of how Goulet launched his brand on YouTube.
Find your Niche
In the year 2008, Goulet realized that most fountain pen retailer sells its product in physical stores. This gave him an idea to be an online retailer. He thinks that it is a new perspective to be an online retailer and they can even tend the needs of the customer better.
Goulet’s advice is to seek what your community needs but doesn’t have. He also noted to research your topic carefully. Read, read and read, blogs and forums which can give you the information you can use soon. Keep in mind that read topics that can be connected to your niche.
Always engage conversation, and be able to connect and correct what the potential customer or the customers need. Use forums like Reddit to be a platform of conversation.
Find “hashtags” words on all of the online platforms you may think of to help further your reach of the audience.
Follow prominent influencers who you can communicate and make comments on their posts.
When making content, get all the information you can use to help solve the problem of a person. Exhaust all efforts to gain answers to the inquiries of the public. With this, you may gain the trust of the public, make your brand be known, and help you know what you are talking about.
Also, be mindful that communication is the key to success. You will need to have an organic communication to share and systematize information that can be a help to your business.
Choose your Platform
What is the most efficient platform to amp up your audience and target market? Social Media. And here are some of the platforms that are best to focus on promoting your business:
When it comes to the most effective platform for the combination of “how-to” and entertainment, this is the place to be. This platform is used by vloggers and video influencers for sponsorships or advertising of products. This would be a great opportunity for business owners to promote their brand.
A platform that uses pictures to promote a product of any lifestyle. Whether it is from health, beauty products, or clothing, this is the platform that can be your stage.
Almost everybody in the world uses Facebook to get engaged with other people or be used for running and promoting business. It is also a stepping stone for small businesses to go further. Your business will prosper, with the help of Facebook.
Anything happening in real-time is the platform that is being maximized. So maximize Twitter in promoting updates of your business every time.
Another platform like Instagram that uses visuals. This social media platform is also a great way to promote any kind of legal and creative businesses.
A social media platform that is outstanding for fashion, pop cultures and can even be the communicating grounds with your fans and customers.
Identify your Video style
Goulet’s attack is being an educational video. He teaches people what to know about pens and how to utilize them. He also does Q&As on different platforms to gather inquiries from the public, after that, he creates videos answering those queries. Combining visual and educational will get you a follower.
Goulet also uses fewer visuals and showing more of personality in his videos.
Connect with your audience by replying to the comments of your viewers. One thing that can help your business to prosper is to have an interaction with your audience. Even if those comments are negative, Goulet’s advice is to listen and be human. He also said that when someone is upset, do apologize and if the audience has suggestions, be thankful and learn more about the suggestion. Imagine you are talking in front of each other.
Making Impactful Videos
Once you have settled the plan, you may now start making your videos. Start from making a storyboard, shoot and edit your videos. Here are some insights from Mr.Goulet about making videos.
If you wanted it badly, then go! Do not just talk about it, make it happen! With technology nowadays, you can do everything with a smartphone.
These are some of the basic principles to follow in terms of lighting and audio:
- Natural light is the best lighting for your background
- Do not put a light behind you. This would make your face darker.
- Avoid noisy background or echoes for better audio quality.
A Done Something is Better than a Perfect Nothing
Nobody is an expert from the start. So when creating videos on YouTube, it is okay to be unaware of some things. Do experiments and practice to hone your skills and figure out how will you make your own identity for your video.
It is also easy to edit, edit and edit your videos time after time until it gives you the satisfaction, but it will only be you who will know the difference. You can just make it an 80% good enough and then upload it.
Entering the Technical World of YouTube
Prepare the essential things when uploading a video. Always have a great title, a lot of tags, and some picturesque thumbnails. This would be a great help to make your video entice audiences.
Be True, Be You
One great way to have a good video is to be yourself. Do not mimic any kind of personality. Remember, you are the star and nobody else. Do not force something you are not. The important thing is just to be who you are.
Time is of the Essence
It is not easy to run a business, better yet a company. You need to exert effort and precious time to continue to be an expert with business and videos. Mr.Goulet found a way to maximize his time and effort efficiently.
Hire a Videographer
Everybody starts at the bottom. Mr.Goulet started with a little equipment and a MacBook that he uses with other business stuff. Hiring an intern that can help you start will be a good thing. Then eventually hire a full-time to help you prepare, create and edit your videos.
Learn to Show Up in a Video when Only Needed
You don’t have to be the center of attention in all of your videos. You only need to choose areas that you would be a big help. Learn to know your limits, having a team will bring you a good video. remember, teamwork makes the dream work!
Always exert time and effort, patience is needed as your business grows gradually. Learn, Learn and Learn. There is always room for improvement, keep in mind that every day we learn new things. And lastly, keep motivating yourself and persevere until you reach success.
1# Color of Thumbnails
The Thumbnail is the first thing that the audience sees on YouTube. You should be able to attract the audience by creating an alluring thumbnail. Experts say that 90% of the popular videos on YouTube uses a Traditional thumbnail. Added by YouTube, “Thumbnails are usually the first thing viewers see when they find one of your videos.” you would want to know, how can you create a thumbnail that distinguishes itself from others.
We use the “BOGY” Thumbnails. What is a “BOGY” thumbnail? BOGY is an abbreviation of what color to be used as thumbnails.
BOGY stands for:
The importance of using these colors is to stand out and gain attention because the site color is majority white, black and red.
You may want to think of a color that can present your brand. For example, the Channel of “THE BRIGHT SIDE” which in their videos, uses the colors a majority of blue, yellow, orange and purple.
Any color can be used in creating your thumbnail, but you always gotta remember that you need to stand out and gain attention once your audience searches for a video.
2# You need to have a Template for your Video Description
Always have the mindset to create an effective Video Description. You can market your video by developing a great YouTube description. Now, let us discuss on how to create an efficient video description.
Always start with a bang! It is very crucial to have the first batch of lines to be very alluring to the audience. Make sure to include your target keyword in the first lines of the introduction. Remember that YouTube factors keywords in your introduction, so always secure keywords at the beginning of your video description.
The first batch of lines is what the target audience sees when clicking your video. When the lines are persuasive, more people would be curious about your video and might click to watch it.
150 WORDS ONLY BODY
What you need to do here is to talk about what can the viewer learn from the video. The key is in the details, my friend! Make use of the 150 words to discuss further details of the video and always include your target keywords.
INCLUDE DESCRIPTION LINKS
Always include extra info of yourself and your videos. May it be social media or about your channel. The more links you have, the better!
3# Creating Different Playlists
Just like segregation, creating a different playlist is a great way to make an easy and effective way to take apart what topic is linked with another.
Alternating layouts is a way to entice people’s eyes. In changing the layout, you may do it yourself by editing it on your channel page.
4# Having a Catchy Title
The monumental part of your video is having a Catchy Title. The title you make will be all or nothing, so come up with a good one!
With statistics, adding brackets or parentheses on the title of your videos. You can add words or numbers with the brackets and parentheses that have essence for your video would be a big help to your success.
Lastly, only use up to 50 characters, because the study shows that videos ranked up best with 50 characters or less.
5# Provide Suggested Videos
Suggested videos have a huge contribution to the success of channels. These videos are connected videos that YouTube post next to videos you are currently streaming.
So tag videos like other channels to rank your videos.
6# “MVC Formula”
What does MVC mean? MVC stands for Main Keyword, Variations and Category. Let us breakdown what to do with the MVC Formula.
Having the “Main Keyword”
You need to utilize your main keyword as your primary and secondary tag.
Having a variety of keywords to support your main keyword is a must to broaden your reach to garner more views.
Describe your “Category”
Usage of broad tags can aid YouTube to understand the topic discussed and how to categorize your video.
7# Share your Videos on Online Communities
One of the best ways to promote and get more views on YouTube is to share your videos in the Online Communities such as Reddit and Quora.
8# Video Ranking in Google Search
Videos ranked in Google can result in tons of views. So how can you rank up?
The first thing you do is to state the keyword loudly and frequently in your video. And the second is to create a transcript of the video you have created for Google to fully understand the contents of your video.
9# Maximizing Comments, Likes and Subscribes on your Videos
Youtube prioritize the number of views and subscriptions of a video to rank it. The comments, likes, and subscribers are connected with the rankings in the search bar on YouTube. Now, what can you do to get more people hooked with your videos? Simply ask them to get engaged with your video. Use taglines when asking like “Comment down in the comment section, click like and subscribe, and see you on my next video!”
10# Enhancing Your “Session Time”
What does “Session Time” means? Is it even important?
Session time is the entire number of time that someone consumes after viewing your video on YouTube.
It is a vital point that YouTube considers. YouTube even stated that: “The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement…”
In short, if the viewer stays after watching your video, session time increases. But if the viewer leaves YouTube after watching your videos, it would decrease your session time, that’s gonna hurt.
The best thing to do to improve the session time needed is to put your best foot forward. Make your best video the first thing they see that can boost their engagement to keep watching videos.
11# Make the Most of Every End of your Video
Using the end screen is a way to get more views for your other videos. But how can you utilize the end screen?
First is to pick the most popular video of yours, or choose the most viewed video on your channel.
Next is to find another one of your videos that can connect to that popular video and put it at the end of your video.
Lastly, link the video in the End Screen.
Remember to correlate your videos for the engagement of the viewer.
12# Familiarize yourself in Using YouTube SEO
Another way to get views on YouTube is by learning and using “SEO” or Search Engine Optimization. And what to learn? THE BASICS! These are some of the basic things you need to learn:
- Researching Keywords
- Refining the Titles, Descriptions, and Tags
- Improvement of Audience Retention and Watch Time
- YouTube Signal Engagement
13# Use Appealing Playlist Titles
Always remember that the way to attract the attention of the viewer is to have an engaging title of your playlist.
14# Highlight Your Videos using Own Blog
Inserting your YouTube videos into your blog is a great way to boost those views. Why?
Simply because linking your videos to your blogs can reach more audiences and can even result in higher video ranking.
15# Share! Share! Share!
One way to share your video on social media is to find a snippet of your original video and post it on all the platforms you have in mind, Facebook, Instagram, Twitter, etc.
In this way, you may attract people to watch the full video on YouTube.
Remember, post the link of the full video in the comments.
16# Upload your Videos on YouTube at the Best Time Possible
Are you wondering when is the best time to upload your videos on YouTube? The answer is when your subscribers are online. But how can you know when are they online? Experimenting is a way where you try to analyze by yourself when is the time to upload your video or using a tool to study when is the best time to upload would be a big help. An example of a tool is VidIQ.
17# Using “The Card Bridge”
Boosting your YouTube views and the Session Time would be a piece of cake by using The Card Bridge.
The Card Bridge works by following these steps:
First, locate the report of audience retention on one of your videos and identify when did the retention drop occurs.
The next thing to do is to display the card at the time of the retention drop.
Now that is the Card Bridge. It can transmit the person to other videos before they can even click away.
SOME BONUS TIPS FOR YOU
Bonus 1: Getting Featured On the Homepage of YouTube
There are two ways to amp up the chances that your video will get featured on the audience’s homepages.
The first is to endorse your video for the first 2 days after you upload it.
YouTube features videos that are new and popular at the same time. And if you have a lot of viewers, you may have a chance to get featured on the homepage.
Second, it to increase the number of your YouTube subscribers. When you are being subscribed by a person, you have the chance that you may get featured on the homepage of that person.
Remember, more subscribers, more chances in landing on the homepage.
Bonus 2: Frequent Usage of the Methods that Worked Before
Here is what you need to do:
Find the most viewed videos or with high audience retention and use the method that you applied in making videos in the future.
Bonus 3: The Community Tab Preview
Make a Trailer for the next video or Create a post on what to expect for the next video in the Community Tab.