Cross-promotion is an effective strategy where you promote your YouTube videos on other social media platforms. This can work on nearly any platform if you do it right. Here’s how to do it on Pinterest!
Cross-promotion through Pinterest
We’re used to seeing video creators plugging their videos on Facebook, Instagram, and Twitter. Did you know that you can also do this on Pinterest? People won’t even have to leave Pinterest to watch your videos. Here are the steps to do it:
1. Optimize your YouTube videos and channel
Make sure that your video title and description are fully optimized for SEO before you pin it on Pinterest. The description should start with a link to your blog, offer page, or opt-in page. The link will be the first thing that people will see, so make sure it’s clickable and working.
After watching your videos, the viewers might get interested and check you out on YouTube. When they click on your YouTube profile name, they will land on your YouTube channel so make sure that your channel name and description are interesting. Also, add a profile photo to make visitors feel more connected. On the right-hand side of your channel, you can add a list of links to your opt-in or offer pages.
Now that you’ve optimized your videos and YouTube channel, you are ready to pin your videos on Pinterest.
2. Download Google Chrome plug-in
While other browsers allow you to share your YouTube videos on Pinterest, Google Chrome has a free browser extension that makes the process easier. If you don’t have Google Chrome yet, download it here.
After downloading the browser, add the Shareaholic for a Pinterest plug-in.
3. Choose the video you want to pin
Go to YouTube, select the video you want to pin, and click on the plug-in icon at the upper right-hand corner of your browser.
A new window will open which will direct you to your Pinterest account.
4. Create a board for your YouTube videos
For a more organized Pinterest profile, create a board for your YouTube videos. You may also create multiple boards for different types of videos.
Make sure that your board name is SEO-friendly since Pinterest traffic can come from Google searches too. Take time to research the appropriate keywords to use.
5. Maximize the description box
The description box is another venue for you to make use of targeted keywords. Since you are given 500 characters, make sure that the description is complete and has a call to action that directs viewers to your blog or opt-in page.
6. Make pinning a part of your backlink strategy
Pin all of your YouTube videos on Pinterest, and create different boards for each type or category of videos. Do this to new videos too.
When you pin YouTube videos on Pinterest, you are actually creating a backlink to your YouTube channel, which is an effective SEO strategy. The more backlinks to your YouTube channel from trusted sources, the more it will rise in ranking because YouTube and Google love backlinks from reputable and trusted sources.
When you add links to your blog or website, that’s another backlink from a trusted source. Remember that Pinterest is in the top 50 most popular websites on the Internet.
These are some of the first steps you should take after every video you publish. It’s a great way to grow your YouTube channel from scratch.
Multiplying marketing results
Cross-promotion has always been an effective marketing strategy, but following these steps and sharing your videos on Pinterest will multiply the results of your marketing efforts.
With the right keywords and optimization, this will open up your YouTube channel to people on Pinterest as well as those who use Google search. Including links to your opt-in page and blog will also create reputable backlinks that will raise your website ranking as well as your YouTube ranking.