With YouTube partners program, anyone with a video camera and access to the internet has the ability to make money by uploading onto the platform. This works through Google AdSense, where audience-specific ads are played before your video. Every time someone watches or clicks on an ad, you get part of the revenue.
However, this raises a question: how much are YouTube views really worth? There is no straightforward answer. While it varies from one YouTube video to the next, below are ways you can get a better idea of how much 1 million YouTube views are worth.
Understanding YouTube partners program
The YouTube partners program enables content creators to monetize through various means. You can serve ads on your content as well as sell subscriptions and merchandise. To join the YouTube partners program, you need to commit to uploading original, high-quality and user-friendly content that complies with YouTube’s terms of service and community guidelines. The money you earn from Adsense is dynamic, meaning it varies depending on a number of factors. However, as a content creator, you earn 55% of advertising revenue, while Google takes the rest as a commission.
CPM stands for cost-per-mille, also known as cost-per-thousand. It is a measure used in advertising to denote the cost of showing an advertisement to one thousand views. Generally, YouTube CPM can vary from as low as 1/3 a cent for every 1,000 views to as high as $10 dollars per 1,000 views. The variation in CPM comes as a result of various factors, including the location and demographics of your viewers, your content, the length of time viewers spend on the ad as well as the gender of viewers.
Cost per click is the more popular mode of payment for YouTube ads. This is because it increases the chances of the advertiser converting a view into revenue by directing traffic to their website. The cost-per-click refers to the amount of money paid by the advertiser every time someone clicks on their ad. The CPC also varies depending on a number of variables, such as your niche and keywords. For instance, the CPC for the keyword “home mortgage” is different as compared to the CPC for the keyword “handmade bracelets.”
Country of viewership
Advertisers will pay more to reach some geographical location as compared to others. Ads targeting customers in “tier 1” countries such as the USA, the UK and Canada fetch higher prices as compared to other countries. For instance, someone from Norway who watches your video will be more valuable than a viewer from India. That is because Norwegians have more spending power, which means that, to the advertiser, selling to them is more profitable than selling to someone from India.
Number of viewers who watch the ad
There are four types of YouTube ads; display ads, which appear to the right side of your video, overlay ads, which appear as a semi-transparent strip on the lower 20% portion of your video, skippable video ads and non-skippable video ads, both of which appear either before, during or after the main video. Some viewers will skip over ads or cancel the overlay ads. Others will abandon the video if it has a long non-skippable video ad. All of this translates to no revenue for you. You will only earn revenue from the viewers who watch the ad.
What’s the average earning for 1 million views?
There’s no direct answer for this question. Since revenue from YouTube videos is dependent on all of the above factors, you cannot accurately estimate the worth of YouTube views. However, you can generally expect to make an average of between $1,000 and $3,000 for every million views on your video.
Other ideas for making money
Apart from serving ads on your video with Google AdSense, there are other ways you can use to make money from your YouTube channel. For instance, you can use your YouTube channel to form partnerships with other YouTubers. You can also create premium content and charge subscribers to view it.
Native advertising and sponsorship
Native advertising is when a content creator incorporates an advertisement seamlessly into the their video as opposed to traditional commercials that are delivered separately. Here, you can either partner with a sponsor to create a video, or receive free product samplings to be featured in your video. This is a great method of earning extra income from your YouTube channel.
However, to earn income from native advertising, first you will need to build an audience for your videos. One way to build an audience quickly on YouTube is to buy views and subscribers, which will make your organic growth rate speed up because your videos will have social proof. If you want more information on this effective YouTube marketing tactic, check out this resource Tips for Buying YouTube views.
Adding paid subscribers
There’s now an option for certain YouTube partners to earn money by adding paid subscribers. Viewers have to pay a monthly or annual subscription fee to access your content behind a paywall. Currently, having paid subscribers is only open to YouTubers with channels that have a minimum of 1,000 subscribers. You must also be located in one of the supported locations, because the service is not available in all regions. However, if you meet the conditions required for eligibility, adding paid subscribers is as simple as enabling your YouTube content for paid content, uploading the content on your channel and creating subscription offers for the channel.