In the first episode of Rabbit Hole, Kevin’s new audio series, featured Caleb Cain, a college dropout who lives in West Virginia. Cain found himself watching a lot of YouTube videos that contain extreme topics. In fact, Cain started to believe in the things he absorbed from watching, such as misogyny, racism, as well as conspiracy theories.
Youtube is one social media application that tops the list of the most visited site globally. It is the second most visited app in the world because it’s a source of millions of visual contents. The presence of these visible contents makes YouTube a search engine of some sort that needs to be optimized just like webpages. The more optimized YouTube videos are, the more they appear top in YouTube search rankings. If you know what that means, it means good news, especially if you are interested in YouTube marketing.
Are you ready to know how to optimize your YouTube video for brand-boosting and marketing purposes, read on?
Continue ReadingDo you regularly have problems with clumpy mascara, wrong foundations, and other beauty errors that ruin your look for the day? Then it would help if you considered learning from the best in the field. We have taken the pain of searching and compiling a list of the beauty industry’s most informative profiles on YouTube. There are rumors that they bought YouTube views but we will never know!
Irrespective of the type of beauty tip you need, these tweeters will help you to find a more natural way to get things done. You cannot follow these ten Twitter handles and not learn from their depth of knowledge on beauty. These YouTube influencers are happy to talk with you on the platform!
Twitter handle: @Waxperts
Occupation: She is an expert in hair removal, and she co-owns a business with the name Waxperts Wax with her long term business partner and friend, Trish O’Brien. Waxperts has made a name for itself as the only Irish depilatory wax manufacturing company and a high-end waxing salon.
Why: Her expertise in itself speaks for her. She has created a trendy brand, and the knowledge that built that brand is still there for you to access. What better way to obtain such information than following her? Also, she understands how to connect with her followers by passaging her message across humorously.
Twitter handle: @CarterMarissa
Occupation: She is the idea behind the famous Cocoa Brown. She is a well-known media contributor and a highly influential beauty spokesperson in her community.
Why: She is one of the few business personalities that have mastered the art of imparting knowledge through social media. The balance she creates in her YouTube channel makes her YouTube account timeline a combination of fun and education.
Twitter handle: @pottingshedspa
Occupation: She is the founder of one of the U.K.’s most popular salon, The Potting shed Spa. She is one of the few who has perfectly combined the role of a mother and an entrepreneur. Her business prowess is not one that can be ignored by colleagues and competitors.
Why: You should follow this account if you are a mother with an eye for beauty or the beauty industry. Being a mother herself, she understands the difficulty a mother faces when trying to make herself beautiful. As such, her tweets are well-tailored to accommodate that set of people and even others.
Twitter Handle: @Wax_Daddy
Occupation: He is one of the top male waxing specialists in the U.K. He has won numerous awards for his training skill, and he currently consults for many top salons, colleges, and spas. He also caters to multiple celebrities around the globe.
Why: You should follow him if you want to get tips on man-scaping. You will be learning from the best amongst the best. He holds events regularly in different locations around the world. Thus, following him will help you know if there’s an event coming up near you.
Twitter Handle: @eveoxberry
Occupation: She is the group editor for the Professional Beauty group of magazines and websites, a large organization that is involved in Spa & Wellness, Aesthetic medicine, and beauty. The company produces one of the best business to business magazines for clinic markets, spas, and salons.
She is in charge of directing the company’s editorial calendar, and she’s been doing a good job.
Why: A glance at Eve’s feed, and you will immediately deduce that she’s the severe type. She is beauty-focused and doesn’t cut across as someone who mixes business with pleasure. She reviews a lot of products daily, and trust me; you will get so many beauty tips when you follow that YouTube channel.
Twitter Handle: @lucydoughtweets
Occupation: Lucy Douglas is an assistant editor at Professional Beauty Magazine.
Why: Lucy’s YouTube channel and timeline is similar to that of Eve Oxberry. She tweets mostly about beauty products and treatments. If you plan to learn about what product works best for you, then you should follow this page. She also tweets about beauty events near you; as such, you can catch up with those top-notch events for beauty experts and enthusiasts.
Twitter Handle: @GinaAkers
Occupation: Gina is probably Europe’s best beauty expert. She’s highly sought after as a Freelance journalist, press officer and also works as a radio and T.V. presenter. Her work is purely on the beauty industry.
Why: Her tweets touch nearly all aspects of the beauty industry; this is mostly a reflection of the fact that her occupation affects a vast area in the beauty industry. You will learn a lot of beauty tips whether you’re equally a beauty professional or you want those little tips that will work for you.
Twitter Handle: @SusanRoutledge1
Occupation: She describes herself on YouTube Influencer as a Business turnaround specialist & industry-standard advisor. She’s a lot more than that. She is a highly sought after speaker, author, and business investor. She is an authority in the Beauty industry.
Why: You will get some top-notch beauty tips from this account. Susan Routledge mixes beauty tips with motivation; this makes her YouTube channel fun and, at the same time, motivating. She believes that internal beauty is as essential as external beauty. As such, her page is the perfect place to visit when you’re about getting out of your house. She’ll fire you up internally and externally.
Twitter Handle: @CosmedicCoach
Occupation: She’s highly invested in the beauty industry. She is a blogger, radio commentator, T.V. host, educator, motivational speaker, and award-winning beauty consultant.
Why: As you can deduce from her occupation, the type of beauty tip you’ll get from her YouTube account is highly diverse. She’s a master of all in the beauty industry.
Twitter handle: @sophynails
Occupation: She is a high-end and highly sought after nail artist. She is the preferred nail artist for celebrities and other VIPs.
Why: You should follow this account if you want to get beauty tips on nails. I can bet that you will enjoy the dose of beauty tips and motivation that comes from Sophy Robson.
Did you know that the number of YouTubers who are earning six figures annually grows 50% year over year? This just proves that YouTube is home to some of the most successful breakout stars on the internet today.
Whether you love them, hate them, or are secretly jealous of them there’s one thing we can all agree on: successful YouTube stars know a thing or two about internet marketing – and they know it well.
If you are dreaming of recreating even just a portion of their success you’re in luck because we will be breaking down some of the marketing strategies of the biggest YouTube stars out there.
Ready to be part of the YouTube Marketing Hall of Fame? Take notes on all the tips we’ll be discussing below!