YouTube started out as a video sharing platform but has now spawned into one of the most engaging and immersive marketing platforms on the internet.
One way to maximize the marketing benefits YouTube has to offer is by using it as a vessel to improve customer satisfaction.
The dawn of live videos has made it so much easier for brands to engage with users who are curious about their products and services, and gives them a more animated platform to reach out to their audience.
You probably know about using YouTube for your marketing campaigns, but have you thought about using it for customer service?
According to a study conducted by Mediapost, 87% of consumers say that watching a video about a product makes them feel more confident about purchasing. If videos make such a significant impact on customers, it only makes sense that you utilize them to improve their overall experience.
While largely unexplored, providing customer service through YouTube can be the simplest way to improve user experience and customer satisfaction, by delivering easily-understood instructions and advice.
Learn how you can maximize YouTube to improve customer service below.