However, the massive competition in this video-sharing platform does not make it easy for content creators to get the number of views they want. Still, there are a lot of methods that you can use to increase your YouTube views. Besides, the click-through rate also plays a significant impact on your video views. So, you must utilize and improve your YouTube click-through rate.
What is YouTube Click-Through Rate and Why it is Important
For every minute that runs, 500 hours of video are being uploaded on YouTube. For this reason, this video-sharing and the streaming platform is becoming selective on the content that they promote. So, if you want to make your YouTube channel more accessible and more visible to your target audience, then you have to focus on your click-through rate (CTR).
But first, what exactly is a CTR?
Basically, CTR is the total number of people that click on the video you uploaded on YouTube when they see it in the recommendation. For instance, if your content gets a thousand impressions and 100 clicks, you have a total CTR of 10 percent.
If YouTube sees that your video has a very low, then it will stop showing your video on the recommendation list.
As mentioned, YouTube CTR is calculated through impressions. These impressions are the total number of searches and suggested views that your video got. However, if your video is viewed on a website, through an end screen, push notifications, or other social timelines, then it will not be counted on your CTR.
Whenever you publish new content on YouTube, you should do all your promotional methods to get the most clicks per impression on the first 48 hours. This will let YouTube know how many people are interested in your video and whether your video should be added to YouTube’s recommendation or not.
How to Utilize Your CTR to Get More YouTube Views
Have a Clear Niche and Targeted Audiences
If you want your CTR to grow, you need loyal and active followers who will continuously watch every video you publish. To build that kind of viewers, you need to have a clear niche and target audience.
The reason why you need to have a clear niche is to keep your audience interested in every content that you publish. For instance, if one day you released a video about knitting and then about cars on the next day, you will end up losing your viewers’ interest since your content does not have consistency. For this reason, you have to focus on one particular topic, which will lead to a significantly higher CTR.
And while having a single niche can lead you to get fewer views, you will have a higher CTR once they become focused on your content. This will also become the foundation of your channel’s growth.
Use tools to generate titles for your YouTube videos
You might not have realized it yet, but your video’s title plays a crucial role in increasing your views. Hence, you need to come up with a title that will attract your target audience to click and watch your video. You need to research the terms of relevant keywords that your target audience is already using to search for videos with the same topic as yours.
One tool that you can use to search for terms is Ubersuggest. This free tool is pretty easy to use. You just have to type in the topic or title that you are planning to use, and the platform will show you its average monthly searches and other keyword suggestions.
Generate structured video titles to make it more appealing to your target audience.
To ensure the growth of your YouTube channel, you have to improve the chances that anyone who sees it in the recommendation or while searching for similar videos will choose to view yours.
You can do such by structuring the titles of your content in a way that will look appealing to your audience. The more relevant the keywords you used are, the more it will attract viewers to watch your content. In return, this will result in a higher CTR.
You also have to make sure that your video titles are specific. For example, the title, “How to Build an Email Campaign,” will generate more views because it exactly tells the viewers what is used in the video to create an email campaign. If you only use the title, “How to Build an Email Campaign,” it will not generate a substantial CTR because it is too general.
Create visually appealing thumbnails
Images have so much power. Imagine those blockbuster movies that were only promoted using a single poster, yet caught the attention of many. The same idea works on YouTube. That is why you need to create a catchy thumbnail for every video you produce. Your thumbnail is the most powerful tool that you can use to get your audience’s attention and boost your CTR.
Remember that you are competing with all the other videos existing on YouTube. For this reason, you need to come up with a unique thumbnail that could catch the eyes of your target audience.
There are many different tools that you can use to create a thumbnail. But if you are looking for a free one, then Canva is the best option. The machine has a series of thumbnail templates that you can edit according to your style. It is also reasonably easy to use with its drag and drop interface.
Growing your YouTube views does not happen overnight. You need to exert effort and time to get the number of views that you desire. But if you are patient enough, you will see that the tips mentioned above will definitely help you work your way to success.