Comedian and host Jimmy Fallon proves that he is still king, not just of late night shows but also of YouTube, as he attracted 2.6 billion views on the platform in 2018, and nearly 11 billion in total.
Huge online viewership
The stunning reveal came courtesy of video marketing analytics provider Tubular Insights. Their data showed that Fallon’s The Tonight Show YouTube channel gained the views within the span of 12 months.
During that period, the channel uploaded a total of 1740 videos. Of these, 255 attracted at least a million views each. The most popular video uploaded, “Musical Genre Challenge with Ariana Grande,” gained an impressive 48 million views on its own.
Other videos that proved to be big crowd drawers were:
Kevin Hart is Terrified of Robert Irwin’s Animals: 27.8 million views
Jimmy Fallon and Kevin Hart Go Back To High School: 23.4 million views
Ariana Grande Surprises Fans: 22.8 million views
Avengers Infinity War Cast Sing “The Marvel Bunch”: 21.1 million views
Jack Black Performs His Legendary Sax-A-Boom: 21.1 million views
Musical numbers performed by guests on set are some of the most popular content on the channel. Having The Roots as your house band pretty much guarantees that you’ll have some good music from time to time! There are also skits done by Fallon and his guests, which generated plenty of audience interest over the year.
Fallon’s growing global audience
While 42.6% of The Late Night Show’s YouTube viewers are based in the United States, the larger portion of views comes from 75 different countries. The top five non-US countries where Fallon’s views came from in 2018 were:
United Kingdom: 65.9 million views
Brazil: 60.6 million views
Canada: 57.7million views
Germany: 35.4 million views
Australia: 31.0 million views
This does not come as a surprise, as Fallon’s show was also broadcast internationally even before his foray into YouTube.
The Tonight Show With Jimmy Fallon is also the fastest growing channel dedicated to a late night show host. It recently reached a milestone of being the first such channel to reach 20 million subscribers. This is twice the numbers achieved by other late night show hosts like Stephen Colbert and Jimmy Kimmel. In honor of the achievement, the channel posted this video.
Why Jimmy Fallon is a success
One of the reasons why The Tonight Show With Jimmy Fallon is popular is the kind of content the channel uploads. Many of the videos are select interview clips featuring celebrity guests. There are also the skits performed by Fallon himself. Quick-hitting musical numbers are also a frequent theme. This variety of content lets it capture a larger demographic across different countries.
The channel also uploads new content frequently. In fact, it uploads clips just a few hours after their respective episodes have aired on TV. This turns it into a secondary venue where viewers can catch up at their own leisure. The tight upload schedule also helps keep viewers engaged with the channel longer.
Jimmy Fallon takes full advantage of the shareability of YouTube videos. The clips the channel uploads are short and easily digestible by the audience, which also makes them ideal for sharing with others.
The show even carries this over to its other social media pages, posting shareable content like memes. This helps increase the reach of its videos significantly as more Twitter followers leads to more YouTube views when those videos are shared on his Twitter.
Jimmy Fallon’s success on YouTube is a great demonstration of how traditional broadcasters can leverage social video to grow their viewership. Watch his clips and learn more about his video marketing tricks while you laugh at his antics.
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