Since the launch of YouTube in 2005, the site has been a source of entertainment and education. Whether you’re a self-made billionaire or a start-up founder, there’s something for you to learn.
In this article, you will see 10 YouTube channels that you should follow if you’re an entrepreneur.
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Comedian and host Jimmy Fallon proves that he is still king, not just of late night shows but also of YouTube, as he attracted 2.6 billion views on the platform in 2018, and nearly 11 billion in total.
The stunning reveal came courtesy of video marketing analytics provider Tubular Insights. Their data showed that Fallon’s The Tonight Show YouTube channel gained the views within the span of 12 months.
During that period, the channel uploaded a total of 1740 videos. Of these, 255 attracted at least a million views each. The most popular video uploaded, “Musical Genre Challenge with Ariana Grande,” gained an impressive 48 million views on its own.
Other videos that proved to be big crowd drawers were:
Musical numbers performed by guests on set are some of the most popular content on the channel. Having The Roots as your house band pretty much guarantees that you’ll have some good music from time to time! There are also skits done by Fallon and his guests, which generated plenty of audience interest over the year.
While 42.6% of The Late Night Show’s YouTube viewers are based in the United States, the larger portion of views comes from 75 different countries. The top five non-US countries where Fallon’s views came from in 2018 were:
This does not come as a surprise, as Fallon’s show was also broadcast internationally even before his foray into YouTube.
The Tonight Show With Jimmy Fallon is also the fastest growing channel dedicated to a late night show host. It recently reached a milestone of being the first such channel to reach 20 million subscribers. This is twice the numbers achieved by other late night show hosts like Stephen Colbert and Jimmy Kimmel. In honor of the achievement, the channel posted this video.
One of the reasons why The Tonight Show With Jimmy Fallon is popular is the kind of content the channel uploads. Many of the videos are select interview clips featuring celebrity guests. There are also the skits performed by Fallon himself. Quick-hitting musical numbers are also a frequent theme. This variety of content lets it capture a larger demographic across different countries.
The channel also uploads new content frequently. In fact, it uploads clips just a few hours after their respective episodes have aired on TV. This turns it into a secondary venue where viewers can catch up at their own leisure. The tight upload schedule also helps keep viewers engaged with the channel longer.
Jimmy Fallon takes full advantage of the shareability of YouTube videos. The clips the channel uploads are short and easily digestible by the audience, which also makes them ideal for sharing with others.
The show even carries this over to its other social media pages, posting shareable content like memes. This helps increase the reach of its videos significantly as more Twitter followers leads to more YouTube views when those videos are shared on his Twitter.
Jimmy Fallon’s success on YouTube is a great demonstration of how traditional broadcasters can leverage social video to grow their viewership. Watch his clips and learn more about his video marketing tricks while you laugh at his antics.
In 1935, founder of modern social psychology Muzafer Sherif performed the earliest and most famous experiment in social proof. First, he placed his subjects in a dark room to look at a dot of light 15 feet away. Then he asked how much the dot of light was moving, even though in reality, the dot wasn’t moving at all.
YouTube started out as a video sharing platform but has now spawned into one of the most engaging and immersive marketing platforms on the internet.
One way to maximize the marketing benefits YouTube has to offer is by using it as a vessel to improve customer satisfaction.
The dawn of live videos has made it so much easier for brands to engage with users who are curious about their products and services, and gives them a more animated platform to reach out to their audience.
Collaboration is the hottest trends on YouTube today— and for good reasons. YouTube collaboration can be very effective. It works to give you more exposure and, as a result, more YouTube subscribers, increased views and longer watch times. In a social media world where subscribers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try.
So, today, we’re going to give you the top reasons why you should collaborate on YouTube and how you can make your first collaboration happen.
Whether you’re building a YouTube presence to promote your business or simply looking to find an audience for your independent short films and video blogs, it should go without saying that the key to success lies in getting lots of views and lots of subscribers as quickly as possible. Of course, promotion will help you some when it comes to generating interest, but there’s really something to be said for purchasing subscribers as well. Let’s take a closer look at the top five reasons why every serious YouTuber should consider buying YouTube subscribers .