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The 6 Best YouTube Analytics Tools for Digital Video Marketers

Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.

With all the social media tools out there, though, choosing the right one for your brand and business can be time-consuming if not overwhelming.

So we’ve made a list of some of the favorite YouTube analytics tools of YouTube users and digital video marketers today. We’re sure you’ll find what you’re looking for here so you can start learning from your data and taking advantage of everything that YouTube has to offer.

quintly

quintly is a social media tool that can monitor many social platforms. Aside from YouTube, it can keep track of the performance of your Facebook, Twitter, Google+, LinkedIn, and Instagram data.

You can compare your channel’s performance against your close competitors, plus compare your standing against top performing channels in your niche using their Industry Benchmark feature.

No problem if you don’t know who’s who in your niche, just pick your industry and quintly will do the rest for you. With this feature, you’ll know if you’re performing above or below your industry’s standard, and at a glance.

You can also automate the generation of analytics reports and even choose the manner in which you’d like them delivered or to whom. You can share the reports with anyone without giving them access to the tool. So you can easily send reports to friends if you want help analyzing your data and figuring out what it all means.

quintlyJust add the email addresses of the people you’d like to send the reports to.
Image credit: quintly

Simply Measured

Simply Measured is a YouTube-certified analytics tool that offers monitoring for all the major social media networks, including YouTube of course.

Simply Measured offers a simple way to know how effective your videos are in converting views to purchases on your website.

simply measuredImage credit: Simply Measured

Incidentally, if you’re interested in increasing your overall video views — and therefore your profits — you can add buying YouTube Views to your marketing strategies.

A massive amount of views, even if they’re bought, will attract organic views from regular users. This is a result of what psychologists call social proof. A high social proof encourages people to mimic the decisions and actions of others when they are unsure of what to do — they look to see what most other people are doing, and they do it ito.

When people see the high view counts on your videos, they’ll want to watch as well to see what all the fuss is about. That is social proof in action.

Rival IQ

Rival IQ’s strength lies in its competitive analysis feature where you can see what up to 50 of your competitors are up to. It can provide you with detailed competitive analysis reports of your competitors, side-by-side your own stats.

It can measure engagement, follower-change-over-time, average response rates, and more. You can also do a cross-channel comparison and see what social media sites your competitor is most popular on.

rival iqImage credit: Rival IQ

Tubular Labs

Recently certified in YouTube’s new measurement program, Tubular Labs provides insights into the viewing habits of YouTube users.

This program can help you identify the fans who are commenting and how much they are commenting, watching and engaging with your video. It will also reveal the time they tend to tune in to your videos so you can adjust your publishing schedule.

Tubular Labs will also help you pinpoint your influencer fans, giving you better insights on how you can engage with them and grow your brand in the process. Studying the data of your competition is also possible with Tubular Labs.

tubular labsImage credit: Tubular Labs

SocialBlade

Monitoring your YouTube channel’s performance can be easy with SocialBlade. You can also see your stats while watching on YouTube if you add it as an extension to your Chrome browser.

socialbladeImage credit: Chrome Web Store

SocialBlade pulls data from YouTube but interprets them in a simple and understandable way for creators. SocialBlade has free features, and is ideal for new YouTubers who are not quite ready to commit to any paid social media marketing tool yet.

Aside from the free option, SocialBlade’s main attraction for small YouTubers is the partnership opportunity it offers. SocialBlade’s partners can promote their channels on SocialBlade’s own YouTube channel and on BroadbandTV. So, partners get to improve their channels and expand their reach through added exposure from the site.

Aside from partnering with SocialBlade to help with your videos’ traffic, you can also buy YouTube Views to boost your social proof and rack up more views more quickly for your videos.

Bought views can help build your channel’s reputation and your authority, as well. The more popular you are, the more people will be drawn to your channel. This is how your bought views can help you gain real views and even more subscribers.

ChannelMeter

ChannelMeter is a YouTube analytics tool for content creators, publishers, and marketers alike. It has a simple UI with access to all the data you might need to grow your channel and compete with others.

ChannelMeter contains information about video views, subscribers, channel views, upload frequency, popular video stats, and more. If it’s detailed demographic reports and in-depth information you need, ChannelMeter can help you with them.

channel meterThe ChannelMeter dashboard.
Image credit: Katherine Liu

Measure and Improve!

YouTube can be a jungle and navigating the platform can be tricky. With its sometimes buggy analytics and all the geeky terms that come with it, sometimes it seems easier to just keep on making videos and hope they all do what they’re supposed to do.

It doesn’t have to be that way, though. There are quite a few YouTube analytics tools besides the standard built-in service that you can use to find your way through, survive, and succeed in the difficult world of YouTube.

So, find the right analytics tool or set of tools for you, keep making great videos, and start measuring your success. It’s only when you keep track of both what you do right and what you do wrong that you can truly improve your channel and succeed on YouTube.

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