Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.
With all the social media tools out there, though, choosing the right one for your brand and business can be time-consuming if not overwhelming.
So we’ve made a list of some of the favorite YouTube analytics tools of YouTube users and digital video marketers today. We’re sure you’ll find what you’re looking for here so you can start learning from your data and taking advantage of everything that YouTube has to offer.
Incidentally, if you’re interested in increasing your overall video views — and therefore your profits — you can add buying YouTube Views to your marketing strategies.
A massive amount of views, even if they’re bought, will attract organic views from regular users. This is a result of what psychologists call social proof. A high social proof encourages people to mimic the decisions and actions of others when they are unsure of what to do — they look to see what most other people are doing, and they do it ito.
When people see the high view counts on your videos, they’ll want to watch as well to see what all the fuss is about. That is social proof in action.
This program can help you identify the fans who are commenting and how much they are commenting, watching and engaging with your video. It will also reveal the time they tend to tune in to your videos so you can adjust your publishing schedule.
Tubular Labs will also help you pinpoint your influencer fans, giving you better insights on how you can engage with them and grow your brand in the process. Studying the data of your competition is also possible with Tubular Labs.
Image credit: Tubular Labs
Monitoring your YouTube channel’s performance can be easy with SocialBlade. You can also see your stats while watching on YouTube if you add it as an extension to your Chrome browser.
Image credit: Chrome Web Store
SocialBlade pulls data from YouTube but interprets them in a simple and understandable way for creators. SocialBlade has free features, and is ideal for new YouTubers who are not quite ready to commit to any paid social media marketing tool yet.
Aside from the free option, SocialBlade’s main attraction for small YouTubers is the partnership opportunity it offers. SocialBlade’s partners can promote their channels on SocialBlade’s own YouTube channel and on BroadbandTV. So, partners get to improve their channels and expand their reach through added exposure from the site.
Aside from partnering with SocialBlade to help with your videos’ traffic, you can also buy YouTube Views to boost your social proof and rack up more views more quickly for your videos.
Bought views can help build your channel’s reputation and your authority, as well. The more popular you are, the more people will be drawn to your channel. This is how your bought views can help you gain real views and even more subscribers.
Measure and Improve!
YouTube can be a jungle and navigating the platform can be tricky. With its sometimes buggy analytics and all the geeky terms that come with it, sometimes it seems easier to just keep on making videos and hope they all do what they’re supposed to do.
It doesn’t have to be that way, though. There are quite a few YouTube analytics tools besides the standard built-in service that you can use to find your way through, survive, and succeed in the difficult world of YouTube.
So, find the right analytics tool or set of tools for you, keep making great videos, and start measuring your success. It’s only when you keep track of both what you do right and what you do wrong that you can truly improve your channel and succeed on YouTube.