In the first episode of Rabbit Hole, Kevin’s new audio series, featured Caleb Cain, a college dropout who lives in West Virginia. Cain found himself watching a lot of YouTube videos that contain extreme topics. In fact, Cain started to believe in the things he absorbed from watching, such as misogyny, racism, as well as conspiracy theories.
Marketers who use YouTube are always in search for strategies that can boost their video marketing efforts. While views are not the only thing that defines the marketing success of a marketing campaign executed on YouTube, generating a large number of views is definitely something that every video marketers must achieve. After all, there is no point in creating a video and uploading it if no one is going to watch it, right?
YouTube is now the second largest search engine and the third most visited site on the internet. If you are not using videos or incorporating this platform in your marketing strategies, then you are missing out plain and simple.
Starting a YouTube channel is easy, but the next question is, how do you make your videos stand out or go viral? One way to get things headed in the right direction is to buy YouTube views, subscribers, and other forms of engagement to make you look more popular from the get-go. They won’t make you a star all on their own, but it’s a good way to start.
Jonah Berger, a professor of marketing at Wharton University, wrote a book called Contagious: Why Things Catch On, on the virality of content, and why some content gets shared more than others. Based on a 10-year study, he was able to identify six key principles that make something go viral.
In this article we will share these six principles, along with six corresponding video ads that demonstrate them well.
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