If all efforts at solving the issue prove abortive, it may be because you haven’t figured out the root cause of the problem. Google owns YouTube, and similar to its parent company, it works with machine-learning algorithms. These algorithms determine your channel’s visibility based on the following criteria:
Most YouTubers are prone to neglecting their channels when it comes to
optimization. Your videos should optimize for specific keywords, but your
channel shouldn’t be left out either. When it comes to optimization, I don’t
mean stuffing the channel name or description with keywords; instead, we’re
talking about using the right profile picture, icon, and using wise words in
your meta description.
When it comes to the profile picture, choose a clean image. You will
want to avoid blur Images or those with too much clutters. As a rule, most
brands are to use Logos or lovely artwork that relates to what their business
Influencers are to use an image of their face since viewers are likely going to recognize them faster. In terms of profile pictures, changing it could be a bit complicated since it’s linked with your Google account. Hence, a change will have to be effected on your Google account as well.
For Influencers, ensure your profile photo on YouTube is also the same across
all social media accounts.
Getting Your Meta-data Right
YouTube metadata is a good way this search engine understand what your
video is all about. To improve your visibility, you need to pay more attention
to what you name your video, tags as well as Meta-Description.
When it comes to naming, give your video a name that is short and
predictable. Your title should contain few keywords and, if possible, phrases
that are guessable by your audience. You should also add the transcript and
closed captions, as this will help viewers understand the whole idea your video
Ensure your title is short and gives a hint about what the video is
about. Your title should be easy to comprehend by both your viewers and bots.
Remember that the description is where your keywords should go. The description
is entirely for ranking your video.
Your description should contain keywords but shouldn’t deviate from what
the video describes. Here, try to maintain a balance between writing for search
engines as well as your users. You can finish up the metadata session by adding
tags that will make your video easier to find.
Upload High-quality Content At All Times
Just like you’re required to upload High-quality Content on Google, your
videos on YouTube Should also be unique and convey relevant information that
viewers will find helpful. Interns of quality, we aren’t talking about the
information contained in the video alone but the visual aspect of your content.
Here, your video must be clear and concise HD format if possible, but if
you can’t afford to do so, ensure your videos aren’t blurry and should also
come with a good background.
Since not all users have Access to a subtitle, work on the Audio aspect
of your video. Make sure you’re audible enough and use short sentences if
you’re starting. For new creators, you might feel a bit uncomfortable facing a
camera, but as you shoot more videos, you grow into the act.
Add cards and End-Screen to increase engagement
Tools like cards and end screens present an opportunity for users to
chip in additional pieces of information. The end screen might contain links to
other videos or encourage users to watch or subscribe to your channel.
Watermarks are more of a marketing tool and usually appear at the bottom of a
Cards and watermark work differently. If your aim is a get more views,
you will likely want to use tags as a medium of adding links to other videos on
your channel. However, keep in mind that your options shouldn’t be limited to
Use cards to seek viewers’ suggestions about your channel and ask what
they want to see in your videos.
The end screen is to convey the same information cards. However, ensure
your video is of high quality if you want your viewers to stick to the end. The
end screen serves as an alternative to cards, and they can be interchangeable.
The only issue is that viewers might not be patient enough to watch your video
to the end, making the information conveyed on an Endscreen useless.
Hence, using a card is a less risky way of communicating with your
viewers since the cards can Pop Up at any point during the video.
To create End-Screen, Click on the studio creator link under your account and select video manager then select videos.
Click the video you wish to add end screen and select the end screen.
You can create a new End-Screen or edit an existing template.
Once you’re editing, click save, and your end screen will display at a closing stage of your video.
Use Compelling Thumbnail Image
If you’re conversant with the ten-second rule, you will know that your
audience does not have time for the long epistle. You have about ten seconds to
grab their attention and another ten seconds to give them a hint of what your
article is all about.
Online readers are always in a hurry. They don’t read; instead, they
scan through a list of content to decide the best one to watch. Viewers’
interests can pin to a Thumbnail attached to a video. It serves as a book cover
drawing people’s attention to your video. Even if you have taken your time to
create a good video, a crappy artwork might render all your hard work useless.
Uploading a video on YouTube and waiting for the number of views to grow
isn’t the best way to go about things. Having a good video isn’t enough; you
need to carry out some optimization to get it in front of your viewers.
With over a billion unique visitors per month, YouTube is indeed the go-to platform for videos. YouTube stars have definitely taken to leveraging this platform for online marketing and publicity. It has helped them broaden their internet reach and build a huge fan base.
If you think you’re producing good content but you’re not getting the audience attention you think you deserve, then you might be doing something wrong and you are missing out on big marketing opportunities. However, getting views is easier said than done.