Emotion is a curious thing. It can change the way we think and the decisions we make. It can make us do things that are at best illogical and at worst stupid.
On social media, emotions play a huge role in our online activities and the best marketers understand this. We engage with posts that move our emotions. We comment on, like, and share posts that connect with us emotionally and also because we want to let others know that we found them engaging.
When emotions rule our decisions, we share posts almost compulsively and we often stop at nothing to fulfill that urge. Thus, creating marketing campaigns that speak to the heart is one of the best things you can do to grow your brand. Here’s what you should know.