If you still aren’t making video a part of your marketing strategy in 2017, then you definitely have to make it your priority for next year. Video consumption is on the rise and there’s no sign of it slowing down.
This year Facebook launched a video platform, Facebook Watch, to compete with YouTube and share in the growing video audience. With the number of YouTube users climbing to astronomical heights, there’s no reason not to expect even more live video opportunities to emerge.
So, as this year nears its end and we consider new marketing strategies, let’s talk about 5 of the most popular digital video trends that will certainly continue through 2018.