Your YouTube video’s need to provide real value – that is the foundation for the success of your YouTube marketing campaigns. Unfortunately, even if you have sweated blood and tears putting together a video, YouTube won’t see it as valuable and rank it high in searches unless it has amassed a good number of views and engagement.
More views and engagement with your videos will directly and indirectly translate to profits. So, until the day YouTube can actually see how amazingly life-changing your video is, the feedback you receive from viewers will pretty much dictate the fate of your video, the outcome of your marketing campaign, and the earnings you put in your pocket.
In short, you can gauge your profits from YouTube through the popularity of your videos. First though, you need to clearly define your marketing goals.