If all efforts at solving the issue prove abortive, it may be because you haven’t figured out the root cause of the problem. Google owns YouTube, and similar to its parent company, it works with machine-learning algorithms. These algorithms determine your channel’s visibility based on the following criteria:
Most YouTubers are prone to neglecting their channels when it comes to
optimization. Your videos should optimize for specific keywords, but your
channel shouldn’t be left out either. When it comes to optimization, I don’t
mean stuffing the channel name or description with keywords; instead, we’re
talking about using the right profile picture, icon, and using wise words in
your meta description.
When it comes to the profile picture, choose a clean image. You will
want to avoid blur Images or those with too much clutters. As a rule, most
brands are to use Logos or lovely artwork that relates to what their business
Influencers are to use an image of their face since viewers are likely going to recognize them faster. In terms of profile pictures, changing it could be a bit complicated since it’s linked with your Google account. Hence, a change will have to be effected on your Google account as well.
For Influencers, ensure your profile photo on YouTube is also the same across
all social media accounts.
Getting Your Meta-data Right
YouTube metadata is a good way this search engine understand what your
video is all about. To improve your visibility, you need to pay more attention
to what you name your video, tags as well as Meta-Description.
When it comes to naming, give your video a name that is short and
predictable. Your title should contain few keywords and, if possible, phrases
that are guessable by your audience. You should also add the transcript and
closed captions, as this will help viewers understand the whole idea your video
Ensure your title is short and gives a hint about what the video is
about. Your title should be easy to comprehend by both your viewers and bots.
Remember that the description is where your keywords should go. The description
is entirely for ranking your video.
Your description should contain keywords but shouldn’t deviate from what
the video describes. Here, try to maintain a balance between writing for search
engines as well as your users. You can finish up the metadata session by adding
tags that will make your video easier to find.
Upload High-quality Content At All Times
Just like you’re required to upload High-quality Content on Google, your
videos on YouTube Should also be unique and convey relevant information that
viewers will find helpful. Interns of quality, we aren’t talking about the
information contained in the video alone but the visual aspect of your content.
Here, your video must be clear and concise HD format if possible, but if
you can’t afford to do so, ensure your videos aren’t blurry and should also
come with a good background.
Since not all users have Access to a subtitle, work on the Audio aspect
of your video. Make sure you’re audible enough and use short sentences if
you’re starting. For new creators, you might feel a bit uncomfortable facing a
camera, but as you shoot more videos, you grow into the act.
Add cards and End-Screen to increase engagement
Tools like cards and end screens present an opportunity for users to
chip in additional pieces of information. The end screen might contain links to
other videos or encourage users to watch or subscribe to your channel.
Watermarks are more of a marketing tool and usually appear at the bottom of a
Cards and watermark work differently. If your aim is a get more views,
you will likely want to use tags as a medium of adding links to other videos on
your channel. However, keep in mind that your options shouldn’t be limited to
Use cards to seek viewers’ suggestions about your channel and ask what
they want to see in your videos.
The end screen is to convey the same information cards. However, ensure
your video is of high quality if you want your viewers to stick to the end. The
end screen serves as an alternative to cards, and they can be interchangeable.
The only issue is that viewers might not be patient enough to watch your video
to the end, making the information conveyed on an Endscreen useless.
Hence, using a card is a less risky way of communicating with your
viewers since the cards can Pop Up at any point during the video.
To create End-Screen, Click on the studio creator link under your account and select video manager then select videos.
Click the video you wish to add end screen and select the end screen.
You can create a new End-Screen or edit an existing template.
Once you’re editing, click save, and your end screen will display at a closing stage of your video.
Use Compelling Thumbnail Image
If you’re conversant with the ten-second rule, you will know that your
audience does not have time for the long epistle. You have about ten seconds to
grab their attention and another ten seconds to give them a hint of what your
article is all about.
Online readers are always in a hurry. They don’t read; instead, they
scan through a list of content to decide the best one to watch. Viewers’
interests can pin to a Thumbnail attached to a video. It serves as a book cover
drawing people’s attention to your video. Even if you have taken your time to
create a good video, a crappy artwork might render all your hard work useless.
Uploading a video on YouTube and waiting for the number of views to grow
isn’t the best way to go about things. Having a good video isn’t enough; you
need to carry out some optimization to get it in front of your viewers.
YouTube video contents are all over the place. YouTube is not going on extinction, no matter what. The popularity of Facebook Live features cannot subdue YouTube. The potency of Instagrams’ videos is not bringing down, and not even Snapchat features; because YouTube is a world on its own. Truth is the gold mine of YouTube is yet untapped, and its popularity is, however, to come. Many YouTube creators have leveraged on YouTube to make fortunes for themselves with optimization. PewDiePie, according to the report, was said to have an estimated net worth of $70 million due to its searches and visibility on the platform. Just like Google, one of the easiest ways to be visible on YouTube is how optimized you are for visibility.
Most people have spent tons of dollars and time for optimization on YouTube, but they are not getting the powerful hacks that unlock the visibility drive that helps them having high revenue in the right proportion.
The truth is YouTube is not out of vogue. It is not bad for visibility, but the way you go about it matters. The platform is one of the best media for all kinds of search engine optimization, and you too can leverage using it for your growth.
The best way for visibility is to include a thorough and self-explanatory video description that looks simple. The reason we put it first is that this aspect is the most important. Neglecting this will lead to no result, and you will be missing out on the foundation. The truth is that the more comprehensive and more extended your content description is, the better your video will be ranking high.
Here is why your video needs a long description, the contextual usage of keywords. Contextual keyword use is the central point of all searches on both YouTube and Google. This is a straightforward concept here because you are not only ranking for a long-tailed keyword. You are doing all at once because you will have to rank for various keywords that are search-related, that does or doesn’t include the precise keyword phrase you’re optimizing for. This is why the more extended the description; the more you are getting visibility on searches.
The fact is that YouTube has hosts of user-generated content, and YouTube is most times tagged as a social media platform for this reason. A well-written and long video description are like organic traffic, which can help give you some boost and gain more fans.
2. By carefully selecting the most friendly keywords to use
YouTube contents are highly searchable via Google; it is a point of responsibility to optimize significantly for the world’s commonly used search engines. For the record, YouTube is second below Google when it comes to search engines and as the globally used online search engine visibility. Search engine optimization has a way of optimizing your YouTube content for Google, and YouTube searches through the long-tail keywords search. The cool way in determining whether a keyword will work best across both search engines is to use a generally used phrase in your niche that your audience can relate with.
3. Using the video embedding and share button often
According to a report, about 70 percent of all search results from Google in the year 2012 has a video. This is why making use of video SEO for your contextual keywords. The sweet thing here is that YouTube has video hence making your search easy. It is cool when you have your video visibly on search engines. Video sharing and embedding options are in the default options. You need not have to do anything extraordinary for your video except you want to refine the choice based on your unique way.
The more you have your links on chat rooms, forums, websites, and other social platforms to your YouTube video, the better your visibility. This is the essential SEO backlinking that is applied to your video. By adding your content to forums and blogs enhances your user’s engagement in various aspects. This is because fans love streaming videos online, and this is exactly what is will drive your video’s traffic organically on search engines.
4. Build themed playlists for viewers
When adding to the already discussed ways of using videos to improve visibility, another best option is by using useful playlists (video lists). Because it grows your channel engagement, time, and other vital metrics that will enhance your Return on Investments, when you have a playlist, you will see a variety of different old videos in it and still streaming new video in one folder. You can steer through the playlist in a way that doesn’t affect another video. This playlists template offers a unified channel experience for your fans such can give a more excellent conversion than just creating videos. For the fact, the Spotify leverage on curated playlists and built its brand of $10 billion worth because of YouTube.
5. Watch your metrics, and grow your subscribers
When you have subscribers on your page, it is just like you’ve got long-lasting assets. For, companies, brands, and businesses on the YouTube platform, they make use of unique critical metrics in monitoring their video content campaign success. The subscribers are the ones that enhance the video views that are likely increasing your AdSense revenue. Each time your video content rank high on YouTube’s search, the click rate of your viewers, and bounce rates of those leaving after watching just content are the leading content marketing metric measurements success. Phil Defranco built a whooping sum of USD 1 million with his over 6 million subscribers YouTube. By informing viewers to opt-in to your channel can swiftly help build viewers base for your videos and enhance YouTube optimization.