YouTube is the new TV. In the US alone, more 18-49-year-olds tune into YouTube during prime time than into the top 10 TV shows combined. In fact, about 5 billion videos are watched on YouTube every single day.
It doesn’t look like it but YouTube is a search engine, and it’s the second largest on the world wide web. What’s more, YouTube videos get ranked by Google and web searches include YouTube videos right there at the top of the page.
So yes, YouTube is important and therefore so is having a strong YouTube presence. One way to guarantee your place on YouTube is by keeping up with the trends. Here are some strategies you can use and content trends you can match so you can stay relevant on YouTube.