Social media marketing has evolved tremendously over the years, and what worked a year ago may not be as effective in today’s time.
Today, brands and marketers increasingly focus on engagement — between themselves and their target audience. Live videos are becoming increasingly popular among marketers because they give them an opportunity to connect with their customers and target audience in real time.
The emergence of live videos has sparked a competition among two of the biggest social networking sites on the internet, namely YouTube and Facebook. Soon after YouTube announced that it will be hosting live videos on its platform, Facebook also launched their live stream and video sharing hub to a limited number of users.
Learning as much about live video as possible will help you strengthen your campaigns, now and in the future — not just for YouTube, Facebook, or Twitter, but every other platform to come.