YouTube is a great place to connect with people who share your interests and passions. When someone wants to learn a new skill, they visit YouTube. Likewise, when someone wants to see video content about what they are interested in, they come to YouTube.
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The dawn of social media has taken bullies from schoolyards to the comment section on YouTube and, without a doubt, has transformed a lot of people into trolls too. It seems there’s no pleasing the people of the internet. No matter what you do, there will always be someone out there in the comment section whose mission is to take you down.
YouTube haters can do more than simply ruin your day, they can also cause some serious damage to your brand image — one offensive comment at a time.
Experts say brands and businesses can’t afford to miss out on the marketing opportunities and benefits YouTube has to offer. YouTube managed to garner more desktop visits than search giant Google in 2016, which proves just how powerful it can be as a marketing platform. What can you do when faced with persistent negativity from users you can’t even identify?