The gaming community is a dedicated fanbase that marketers and gaming franchises aim to reach and influence. But despite the loyalty that these gamers and enthusiasts have for video games, there is still the challenge that developers have of standing out and capturing people’s attention.

That is not an easy feat to overcome considering how many games are released per day. On iOS alone, the number of games distributed in 2014 per day was estimated to have been around 500, while roughly 250 games were released on Android. With thousands of games made available, both free and paid, in the market every week, gamers are left to decide on which ones they would like to try out. Consequently, it falls upon the video game marketer to capture the consumer’s attention – and one of the most effective ways to do this is by partnering up with an influencer. Continue Reading