2016 was a year when online videos dominated the internet, and 2017 has been no different. It seems platforms like YouTube have everything we could ever ask for, from news to ads and digital media content to pique our every interest.
Individuals and brands can now reach out to millions of viewers worldwide through a single video — which means there’s a lot at stake, potentially. Committing even the slightest mistake on YouTube could easily translate to a disaster of epic proportions.
Viewers of today consume videos far differently than they did five years ago. Today, more people are using YouTube to watch live videos — like the recent solar eclipse — for real-time updates on every subject imaginable.
If you want to rise to the top of YouTube, you need to adapt to new trends and sudden changes in viewer behavior as nimbly as possible.
There’s no telling how YouTube will evolve in the next couple of years. As a brand, it’s your job to keep up with it all. That means learning from the mistakes of others and consistently avoiding the most common pitfalls of success.